Precursor Ventures

Precursor Ventures is a venture capital firm founded in 2015 and based in San Francisco, California. Specializing in pre-seed and seed-stage investments, the firm focuses on early-stage companies primarily in the consumer, digital health, education, fintech, marketplace, and software sectors. Precursor Ventures emphasizes investing in B2B and B2C applications, including hardware, and prefers to target opportunities within the San Francisco Bay Area, New York, and Toronto, while remaining open to other regions. The firm typically invests between $0.1 million and $0.25 million per company. Precursor Ventures prioritizes investing in people over products, reflecting its commitment to supporting entrepreneurs at the earliest stages of their journeys.

Marina Girgis

Senior Associate

Ashtan Jordan

Principal

Ayanna Kerrison

Senior Associate

Past deals in Durables and Apparel

Halfdays

Seed Round in 2021
Fashion meets function outdoor apparel for women

Dopple

Funding Round in 2021
Dopple, Inc. is an online platform that specializes in selling children’s clothing, shoes, and accessories. Founded in 2017 and based in San Francisco, California, Dopple offers a unique shopping experience for parents. By completing a brief questionnaire, parents receive personalized product selections, referred to as "drops," which they can choose to purchase while returning any unwanted items using a prepaid mailer. The platform focuses on providing stylish and durable outfits from various brands at affordable prices, thereby saving parents time and money while also enabling brands to effectively reach a wider audience of millennial parents.

Pair Eyewear

Series A in 2021
Pair Eyewear makes wearing prescription and nonprescription glasses and sunglasses exciting, empowering and playful for children. Pair believes glasses for children can be more than a static medical device. Glasses can be a canvas on which children express their evolving interests and growing personalities. Through an e-commerce platform, Pair is redesigning the glasses experience, making it engaging for children and painless for parents. Pair Eyewear is redefining the eyewear experience for children by bringing continual customizability, freedom of choice, and affordability to kids' glasses.

Attn: Grace

Pre Seed Round in 2020
Attn: Grace, Inc. is a Boston-based company that specializes in manufacturing and selling wellness products focused on women's hygiene, particularly for those experiencing urinary incontinence. Established in 2017, the company offers a range of products including pads, briefs, liners, and wipes, all designed with sustainability in mind. Attn: Grace aims to provide discreet and elegantly packaged solutions that utilize natural fibers derived from sugarcane waste, catering to the needs of women as they age. The company sells its products online, addressing life’s inconvenient challenges with thoughtful and environmentally conscious offerings.

Halfdays

Pre Seed Round in 2020
Fashion meets function outdoor apparel for women

Attn: Grace

Pre Seed Round in 2020
Attn: Grace, Inc. is a Boston-based company that specializes in manufacturing and selling wellness products focused on women's hygiene, particularly for those experiencing urinary incontinence. Established in 2017, the company offers a range of products including pads, briefs, liners, and wipes, all designed with sustainability in mind. Attn: Grace aims to provide discreet and elegantly packaged solutions that utilize natural fibers derived from sugarcane waste, catering to the needs of women as they age. The company sells its products online, addressing life’s inconvenient challenges with thoughtful and environmentally conscious offerings.

Pepper

Seed Round in 2020
Pepper is the direct-to-consumer bra brand that focuses on creating bras that are designed specifically for women that are size AA, A, and B.

Blackstock & Weber

Pre Seed Round in 2019
Blackstock & Weber, Inc. is a New York-based footwear brand that specializes in designing and manufacturing premium English-style shoes for men. Founded in 2016, the company operates primarily online, allowing it to reach a broad customer base. Blackstock & Weber emphasizes quality craftsmanship through artisanal manufacturing methods, ensuring that each pair of shoes is handmade using high-quality materials such as suedes and leathers. The brand aims to offer stylish and well-crafted footwear at honest prices, while also prioritizing sustainability and accessibility in its product offerings.

Pair Eyewear

Seed Round in 2018
Pair Eyewear makes wearing prescription and nonprescription glasses and sunglasses exciting, empowering and playful for children. Pair believes glasses for children can be more than a static medical device. Glasses can be a canvas on which children express their evolving interests and growing personalities. Through an e-commerce platform, Pair is redesigning the glasses experience, making it engaging for children and painless for parents. Pair Eyewear is redefining the eyewear experience for children by bringing continual customizability, freedom of choice, and affordability to kids' glasses.
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