Founder Collective

Founded in 2009, Founder Collective is a venture capital firm with headquarters in Cambridge, Massachusetts, and an additional office in New York City. The firm specializes in seed-stage investments, primarily targeting technology-related companies across the United States. It is a Registered Investment Adviser and manages approximately $50 million in assets. Founder Collective operates several funds, including early-stage venture capital funds co-managed with Koa Labs. While the firm is open to various industries, it shows a preference for investments with an information technology component. The firm's approach is driven by a team of successful entrepreneurs who leverage their expertise to identify promising opportunities in the technology sector.

Elliot Cohen

Founder Partner

Joe DeFilippi

CFO

David Frankel

General Partner

Jack Groetzinger

Founder Partner

Amanda Herson

Seed Investor

Zach Klein

Founder Partner

Eric Paley

General Partner

Dan Sommer

Founder Partner

Brent Willess

Principal

Past deals in Marketing

SelfMade

Series A in 2019
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

SelfMade

Series A in 2017
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

AdHawk

Seed Round in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

ToutApp

Series B in 2015
ToutApp, Inc. is a software company that specializes in sales communications, providing a platform designed to enhance the productivity of sales teams. Founded in 2010 and based in New York, ToutApp offers tools that enable users to streamline communication, utilize email tracking, and leverage templates and analytics for improved performance. The platform assists various organizations, including both enterprises and non-profits, in generating leads, closing deals more efficiently, and making accurate sales forecasts. Notable clients include Citrix and ProCore, who utilize ToutApp to boost their sales processes. In 2017, ToutApp became a subsidiary of Marketo, expanding its capabilities within the sales technology landscape.

Drift

Series A in 2015
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Experiment Engine

Seed Round in 2014
Experiment Engine, Inc. is a conversion optimization platform headquartered in Austin, Texas, that specializes in managing testing programs and scaling experimentation for brands and agencies. Founded in 2014, the company provides tools that enable teams to plan, execute, and analyze testing projects effectively. Its platform facilitates collaboration on testing programs, offering access to design, development, copywriting, and quality assurance resources. By allowing users to conduct tests on various web page versions, Experiment Engine helps clients understand performance metrics and prioritize experiments based on data insights. The company serves diverse sectors, including e-commerce, publishing, lead generation, and agencies, and operates as a subsidiary of Optimizely, Inc. since 2017.

MediaRadar

Venture Round in 2014
MediaRadar, Inc. provides sales and marketing intelligence solutions. It offers detailed analysis on brands, culling advertising, and editorial insights from magazines, Websites, newspapers, and social media outlets. The company helps Websites, magazines, and newspapers improve advertisement sales and client management. It provides its solutions for online and print media companies. MediaRadar, Inc. was formerly known as MagazineRadar, Inc. and changed its name to MediaRadar, Inc. in January 2013. The company was founded in 2006 and is based in New York, New York.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service impact agency based in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Founded in 1964, the agency provides a comprehensive array of advertising and marketing services, including strategy and analytics, branding, digital and social media, design, experiential events, and e-commerce. It specializes in media planning and buying, as well as graphic and packaging services, catering to clients in various sectors such as sports, retail, healthcare, and corporate communications. With a workforce of 240 employees and an impressive annual billing, Periscope serves a diverse portfolio of local, national, and international clients. The company operates as a subsidiary of Quad/Graphics, Inc.

makr

Seed Round in 2013
Makr is a design app for next-generation makers: the creative entrepreneur, the DIYer, the next-level home entertainer. Headquartered in Williamsburg, Brooklyn, we’re inspired every day by our local maker community. We developed Makr specifically for iPad to bring DIY to the 21st century, using digital tech to enrich the handmade movement and our shared love of old-fashioned craft. Makr provides sophisticated design tools – exclusive to professional studio use until now – to the local maker’s workshop and DIYer’s home.

ToutApp

Series A in 2013
ToutApp, Inc. is a software company that specializes in sales communications, providing a platform designed to enhance the productivity of sales teams. Founded in 2010 and based in New York, ToutApp offers tools that enable users to streamline communication, utilize email tracking, and leverage templates and analytics for improved performance. The platform assists various organizations, including both enterprises and non-profits, in generating leads, closing deals more efficiently, and making accurate sales forecasts. Notable clients include Citrix and ProCore, who utilize ToutApp to boost their sales processes. In 2017, ToutApp became a subsidiary of Marketo, expanding its capabilities within the sales technology landscape.

ThriveHive

Seed Round in 2013
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.

Zenreach

Seed Round in 2013
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in combining omnichannel marketing, merchandising, and sales data to provide insights for brand, retail, and agency clients. Owned by Vista Equity Partners, the company leverages its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and e-commerce channels. This extensive data allows Numerator to link consumer purchasing behavior with the underlying reasons and influences, such as advertising and pricing strategies, that shape the path to purchase. The firm serves a diverse range of industry leaders, including major brands in retail and packaged goods, by delivering real-time insights that help clients understand consumer behavior and identify growth opportunities.

Optimizely

Series A in 2013
Optimizely, Inc. operates a website optimization platform that specializes in A/B testing, multivariate testing, and website personalization, catering to both technical and non-technical users. This platform allows organizations to conduct experiments that inform data-driven decisions, enhancing customer experience and driving value for digital products, commerce, and campaigns. Available in multiple languages, Optimizely serves a diverse clientele, including agencies, developers, e-commerce businesses, enterprises, publishers, and small businesses across various countries, including the United States, Germany, and the United Kingdom. Founded in 2009 and headquartered in San Francisco, California, Optimizely has gained the trust of numerous prominent companies, including eBay, FOX, and IBM, and operates as a subsidiary of EPiServer AB.

ToutApp

Seed Round in 2013
ToutApp, Inc. is a software company that specializes in sales communications, providing a platform designed to enhance the productivity of sales teams. Founded in 2010 and based in New York, ToutApp offers tools that enable users to streamline communication, utilize email tracking, and leverage templates and analytics for improved performance. The platform assists various organizations, including both enterprises and non-profits, in generating leads, closing deals more efficiently, and making accurate sales forecasts. Notable clients include Citrix and ProCore, who utilize ToutApp to boost their sales processes. In 2017, ToutApp became a subsidiary of Marketo, expanding its capabilities within the sales technology landscape.

ThriveHive

Venture Round in 2012
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.

Zenreach

Venture Round in 2012
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Moat

Series B in 2012
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

Moat

Series A in 2011
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

Jeeng

Seed Round in 2011
Jeeng is a product developed by PowerInbox, Inc., a company that specializes in multichannel digital monetization solutions for publishers and marketers. Jeeng focuses on enhancing user engagement through automated push notifications and email alerts, leveraging real-time capabilities to revitalize static mail programs. The platform integrates seamlessly with existing email programs, allowing marketers, agencies, and email service providers to implement personalized and targeted campaigns effectively. By combining dynamic animation and geographic targeting, Jeeng aims to improve click-through rates and overall user interaction. Founded in 2010 and based in New York, PowerInbox continues to provide innovative solutions backed by leading venture capital firms.

ToutApp

Seed Round in 2011
ToutApp, Inc. is a software company that specializes in sales communications, providing a platform designed to enhance the productivity of sales teams. Founded in 2010 and based in New York, ToutApp offers tools that enable users to streamline communication, utilize email tracking, and leverage templates and analytics for improved performance. The platform assists various organizations, including both enterprises and non-profits, in generating leads, closing deals more efficiently, and making accurate sales forecasts. Notable clients include Citrix and ProCore, who utilize ToutApp to boost their sales processes. In 2017, ToutApp became a subsidiary of Marketo, expanding its capabilities within the sales technology landscape.

Boost Media

Seed Round in 2011
Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, specializing in ad optimization for enterprise advertisers. The company offers a platform that enhances digital advertising across search, social, display, and mobile channels. By enabling businesses to create emotionally engaging and personalized advertisements, Boost Media significantly improves conversions per impression for its clients. The platform leverages a marketplace of expert writers and designers to provide diverse and scalable creative solutions. Trusted by businesses managing over $300 million in advertising spend, Boost Media collaborates with major networks and publishers, including Google, Microsoft, Yahoo Bing Ads, and Facebook. The company is currently expanding its team in anticipation of an initial public offering.

Creative Market

Seed Round in 2011
Creative Market Labs, Inc. operates an online marketplace that facilitates the buying and selling of handcrafted and digital design assets. Founded in 2005 and based in Austin, Texas, the platform connects independent creators globally, allowing them to share their work with a community of like-minded individuals. Users can access a diverse range of ready-to-use design content, including fonts, graphics, templates, add-ons, photos, and themes. As of April 30, 2020, Creative Market Labs, Inc. functions as a subsidiary of Dribbble Holdings Ltd.

FanBridge

Series A in 2010
FanBridge, Inc. offers a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and content creators grow, engage, and monetize their fan bases. The company provides tools for managing fan acquisition, retention, and engagement, serving a diverse clientele that includes musicians, comedians, YouTubers, and major brands. FanBridge's services enable clients to establish direct connections with their audiences through various channels, including email and social media, while also offering integrated advertising solutions that allow brands to effectively reach their target demographics. Founded in 2006 and headquartered in New York, FanBridge has established itself as a prominent player in the fan audience CRM space, managing over 600 million fan relationships.

ADstruc

Seed Round in 2010
Project X Media, Inc. is an out-of-home advertising agency that specializes in launching and managing advertising campaigns. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes a digital advertising platform to streamline the planning and buying process for its clients. It offers strategic services that leverage data to identify optimal markets, formats, and budgets tailored to client objectives. In addition, Project X Media provides execution services, including printing, shipping, and posting of campaigns, as well as comprehensive campaign management to ensure success and deliver performance reports. As a subsidiary of ADstruc, Project X Media aims to enhance the efficiency of advertising agencies and clients by automating out-of-home media planning and enabling multi-market requests for proposals across various advertising formats.

ADstruc

Series A in 2010
Project X Media, Inc. is an out-of-home advertising agency that specializes in launching and managing advertising campaigns. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes a digital advertising platform to streamline the planning and buying process for its clients. It offers strategic services that leverage data to identify optimal markets, formats, and budgets tailored to client objectives. In addition, Project X Media provides execution services, including printing, shipping, and posting of campaigns, as well as comprehensive campaign management to ensure success and deliver performance reports. As a subsidiary of ADstruc, Project X Media aims to enhance the efficiency of advertising agencies and clients by automating out-of-home media planning and enabling multi-market requests for proposals across various advertising formats.

Metamarkets

Seed Round in 2010
Metamarkets operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with real-time analysis of media marketplaces, enabling them to enhance their business performance through intuitive access to critical information. Its platform is utilized by notable clients such as Twitter and AOL, allowing marketers to navigate and visualize data effectively. Metamarkets emphasizes the importance of high-speed processing power to provide a competitive edge in the digital advertising space, while also offering features like SSL-encrypted transfers and self-service data permissions.

Moat

Seed Round in 2010
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

Convertro

Venture Round in 2009
Convertro is a marketing analytics company that specializes in providing clients with data-driven insights to optimize their advertising spend. Through its advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to deliver actionable recommendations. This regression-based system integrates detailed customer marketing exposures, allowing clients to effectively reallocate their marketing budgets from less profitable channels to more successful ones. Convertro's proprietary technologies support optimizations across various online and offline marketing channels, including pay-per-click, search engine optimization, display advertising, social media, television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel, enabling it to serve a diverse range of clients effectively.

Magnetic

Seed Round in 2009
Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company headquartered in New York City, with additional offices in major U.S. cities and locations in Europe and Canada. Founded in 2008, the company specializes in providing a marketing platform that utilizes advanced data analytics to help enterprises, brands, and agencies enhance their advertising strategies. Magnetic's solutions include a media buying platform, audience targeting through its Magnetic Live Audiences, and various forms of advertising such as video, connected television, and cross-device advertising. The company's offerings leverage unique data resources, including purchase intent data from over 450,000 partner sites and behavioral insights from a billion active devices, to effectively assist marketers in attracting, retaining, and re-engaging customers.

FanBridge

Seed Round in 2009
FanBridge, Inc. offers a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and content creators grow, engage, and monetize their fan bases. The company provides tools for managing fan acquisition, retention, and engagement, serving a diverse clientele that includes musicians, comedians, YouTubers, and major brands. FanBridge's services enable clients to establish direct connections with their audiences through various channels, including email and social media, while also offering integrated advertising solutions that allow brands to effectively reach their target demographics. Founded in 2006 and headquartered in New York, FanBridge has established itself as a prominent player in the fan audience CRM space, managing over 600 million fan relationships.

Convertro

Series A in 2009
Convertro is a marketing analytics company that specializes in providing clients with data-driven insights to optimize their advertising spend. Through its advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to deliver actionable recommendations. This regression-based system integrates detailed customer marketing exposures, allowing clients to effectively reallocate their marketing budgets from less profitable channels to more successful ones. Convertro's proprietary technologies support optimizations across various online and offline marketing channels, including pay-per-click, search engine optimization, display advertising, social media, television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel, enabling it to serve a diverse range of clients effectively.
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