Operator of a media marketplace created for PR professionals to buy media insights from publishers. The company collects useful data using impressions and proxy metrics, in subjects like campaign summary, competitive analysis, content strategy, and crisis management and presents it in the report format, enabling digital publishers to draw useful insights for their business growth.
Scroll is a subscription-based service that provides users with an ad-free online journalism experience. Headquartered in the United States, the company aims to present high-quality content to engaged readers while minimizing distractions from advertisements. By allowing users to access articles on participating news sites without ads, Scroll creates a sustainable revenue model that benefits both users and publishers. This approach not only enhances the reading experience but also supports journalism by sharing revenue with the publishers, thereby fostering a more informed and engaged audience. Through its innovative platform, Scroll seeks to address the challenges posed by the distraction economy and filter bubbles, encouraging readers to focus on meaningful content.
PROPS is a new cryptocurrency that grants access to features, content and status across media apps that share a currency and identity layer, and whose users benefit from the PROPS rewards pool.
Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, Alyce offers a unique service that allows businesses to send curated gifts through its online platform, SWAG SELECT. This platform provides users with a diverse catalogue of gift options and employs artificial intelligence to analyze personal social data, ensuring that the selected gifts resonate with recipients. Alyce simplifies the process of direct mail and account-based marketing by managing orders, shipping, and tracking for a wide range of gift quantities. The company's approach not only fosters genuine relationships but also significantly enhances engagement metrics, delivering improved account penetration and pipeline growth compared to traditional methods.
Conversion Logic is a software company based in Santa Monica, California, specializing in cross-channel attribution and marketing analytics. The company provides a Software-as-a-Service platform that offers digital and video media performance insights for brands, agencies, and advertising technology partners. Utilizing a machine learning framework, Conversion Logic's platform collects user-level data through API integration and employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis aids in generating actionable insights related to frequency, placement, and creative optimizations. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc., enhancing its capabilities in delivering real-time predictive insights for marketing efficiency and optimization.
Scroll is a subscription-based service that provides users with an ad-free online journalism experience. Headquartered in the United States, the company aims to present high-quality content to engaged readers while minimizing distractions from advertisements. By allowing users to access articles on participating news sites without ads, Scroll creates a sustainable revenue model that benefits both users and publishers. This approach not only enhances the reading experience but also supports journalism by sharing revenue with the publishers, thereby fostering a more informed and engaged audience. Through its innovative platform, Scroll seeks to address the challenges posed by the distraction economy and filter bubbles, encouraging readers to focus on meaningful content.
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.
Conversion Logic is a software company based in Santa Monica, California, specializing in cross-channel attribution and marketing analytics. The company provides a Software-as-a-Service platform that offers digital and video media performance insights for brands, agencies, and advertising technology partners. Utilizing a machine learning framework, Conversion Logic's platform collects user-level data through API integration and employs a scientific approach to analyze which media dimensions yield the best return on investment. This analysis aids in generating actionable insights related to frequency, placement, and creative optimizations. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc., enhancing its capabilities in delivering real-time predictive insights for marketing efficiency and optimization.
MediaRadar, Inc. provides sales and marketing intelligence solutions. It offers detailed analysis on brands, culling advertising, and editorial insights from magazines, Websites, newspapers, and social media outlets. The company helps Websites, magazines, and newspapers improve advertisement sales and client management. It provides its solutions for online and print media companies. MediaRadar, Inc. was formerly known as MagazineRadar, Inc. and changed its name to MediaRadar, Inc. in January 2013. The company was founded in 2006 and is based in New York, New York.
Periscope, Inc. is a full-service impact agency based in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Founded in 1964, the agency provides a comprehensive array of advertising and marketing services, including strategy and analytics, branding, digital and social media, design, experiential events, and e-commerce. It specializes in media planning and buying, as well as graphic and packaging services, catering to clients in various sectors such as sports, retail, healthcare, and corporate communications. With a workforce of 240 employees and an impressive annual billing, Periscope serves a diverse portfolio of local, national, and international clients. The company operates as a subsidiary of Quad/Graphics, Inc.
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.
DeckDAQ Ltd. operates an online platform that facilitates the collection and trading of virtual goods tied to popular brands. Established in 2011 and based in Herzliya, Israel, the platform connects fans not only to third-party games and brand e-commerce shops but also integrates real-world interactions through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, swap, sell, and compare their collections through social media channels and mobile devices. The platform also aids brands in monetizing their digital assets by transforming existing content into valuable, tradable virtual goods.
ThriveHive specializes in digital marketing and web analytics, offering tailored solutions to help small businesses achieve their goals and maximize return on investment. The company provides a comprehensive Guided Marketing Platform that enables clients to plan, build, and measure their marketing efforts effectively, eliminating guesswork and allowing them to focus on running their businesses. ThriveHive's services include tracking both online and offline marketing activities, such as direct mail, advertisements, social media, and email campaigns. Additionally, the company offers custom toll-free and local numbers for lead capture and sales monitoring, facilitating a streamlined approach to marketing and analytics for its clients.
Gradient X is the most advanced programmatic marketing platform for mobile. The future of advertising is the mobile device. Gradient X has developed proven technologies that allow advertisers to capitalize on the potential of mobile media. The company brings feature parity to mobile with what has come to be expected of platforms in more mature channels, alleviating the friction marketers have experienced to date. Gradient X is built for mobile from the ground up by ad tech industry veterans who understand what marketers need and what is required to achieve scale advertising performance. Gradient X founding team members have been founders or executives at companies that collectively have: seven exits, two IPOs, raised over $345m in funding. They are experts in ad tech from social, display, video and mobile, with more than five years of experience in programmatic. Gradient X raised $3.75 million in spring 2012 in a seed financing round including seven institutional firms and six angel investors. Investors include GRP Partners, Rincon Venture Partners, Founder Collective, Crosscut Ventures, Double M Capital, Baroda Ventures, Siemer Ventures, and angel investors Walter Kortschak (Summit Partners), Mark Suster (GRP Partners), Jim Willenborg and Clark Landry.
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative.
Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat.
Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.
Domino Media Group, Inc. is a company based in New York that operates an online portal and publishes a home and style magazine in both print and digital formats. Established in 2012, Domino focuses on providing content related to home decoration, shopping, entertainment, and travel. The brand serves as a resource for readers seeking inspiration to enhance their living spaces, featuring exclusive home tours, new product discoveries, and entertaining tips. By offering a blend of practical ideas and stylish trends, Domino aims to assist individuals in creating inviting and personalized homes at accessible prices.
DeckDAQ Ltd. operates an online platform that facilitates the collection and trading of virtual goods tied to popular brands. Established in 2011 and based in Herzliya, Israel, the platform connects fans not only to third-party games and brand e-commerce shops but also integrates real-world interactions through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, swap, sell, and compare their collections through social media channels and mobile devices. The platform also aids brands in monetizing their digital assets by transforming existing content into valuable, tradable virtual goods.
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative.
Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat.
Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.
Jeeng is a product developed by PowerInbox, Inc., a company that specializes in multichannel digital monetization solutions for publishers and marketers. Jeeng focuses on enhancing user engagement through automated push notifications and email alerts, leveraging real-time capabilities to revitalize static mail programs. The platform integrates seamlessly with existing email programs, allowing marketers, agencies, and email service providers to implement personalized and targeted campaigns effectively. By combining dynamic animation and geographic targeting, Jeeng aims to improve click-through rates and overall user interaction. Founded in 2010 and based in New York, PowerInbox continues to provide innovative solutions backed by leading venture capital firms.
Contently is a technology company that specializes in content marketing for enterprise-level clients. The company offers a platform that enables businesses to create, distribute, and optimize engaging content efficiently. By providing access to vetted creative talent and leveraging proven expertise, Contently helps brands manage their corporate content from a single location. This streamlined approach simplifies the approval process and enhances the overall effectiveness of content marketing efforts. The company's mission focuses on fostering a better media environment for creatives and businesses alike, facilitating meaningful connections between brands and consumers through compelling storytelling.
Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, specializing in ad optimization for enterprise advertisers. The company offers a platform that enhances digital advertising across search, social, display, and mobile channels. By enabling businesses to create emotionally engaging and personalized advertisements, Boost Media significantly improves conversions per impression for its clients. The platform leverages a marketplace of expert writers and designers to provide diverse and scalable creative solutions. Trusted by businesses managing over $300 million in advertising spend, Boost Media collaborates with major networks and publishers, including Google, Microsoft, Yahoo Bing Ads, and Facebook. The company is currently expanding its team in anticipation of an initial public offering.
The Trade Desk is a technology company that operates a self-service cloud-based platform designed for buyers of digital advertising. Established in 2009 and headquartered in Ventura, California, it enables advertising agencies and other service providers to create, manage, and optimize data-driven campaigns across various formats, including display, video, audio, native, and social media. The platform supports multiple devices, such as computers, mobile devices, and connected TVs. By leveraging data, The Trade Desk helps advertisers programmatically find and purchase digital ad inventory while optimizing the performance of their campaigns. The company's revenue model is primarily based on fees, which are calculated as a percentage of the advertising spend by its clients. With a global presence, The Trade Desk serves clients in the United States, Europe, and Asia, providing essential tools for digital media buyers.
FanBridge, Inc. offers a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and content creators grow, engage, and monetize their fan bases. The company provides tools for managing fan acquisition, retention, and engagement, serving a diverse clientele that includes musicians, comedians, YouTubers, and major brands. FanBridge's services enable clients to establish direct connections with their audiences through various channels, including email and social media, while also offering integrated advertising solutions that allow brands to effectively reach their target demographics. Founded in 2006 and headquartered in New York, FanBridge has established itself as a prominent player in the fan audience CRM space, managing over 600 million fan relationships.
Project X Media, Inc. is an out-of-home advertising agency that specializes in launching and managing advertising campaigns. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes a digital advertising platform to streamline the planning and buying process for its clients. It offers strategic services that leverage data to identify optimal markets, formats, and budgets tailored to client objectives. In addition, Project X Media provides execution services, including printing, shipping, and posting of campaigns, as well as comprehensive campaign management to ensure success and deliver performance reports. As a subsidiary of ADstruc, Project X Media aims to enhance the efficiency of advertising agencies and clients by automating out-of-home media planning and enabling multi-market requests for proposals across various advertising formats.
Project X Media, Inc. is an out-of-home advertising agency that specializes in launching and managing advertising campaigns. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes a digital advertising platform to streamline the planning and buying process for its clients. It offers strategic services that leverage data to identify optimal markets, formats, and budgets tailored to client objectives. In addition, Project X Media provides execution services, including printing, shipping, and posting of campaigns, as well as comprehensive campaign management to ensure success and deliver performance reports. As a subsidiary of ADstruc, Project X Media aims to enhance the efficiency of advertising agencies and clients by automating out-of-home media planning and enabling multi-market requests for proposals across various advertising formats.
Integral Ad Science operates as a global technology and data company focused on digital advertising verification and optimization. Its media valuation platform enables buyers and sellers in the advertising ecosystem to assess the value of advertising opportunities across various channels and devices. The company offers a range of solutions for marketers, traders, and sellers, including customizable verification tools that help advertisers eliminate wasted spend, dynamic data solutions for informed programmatic buying, and real-time inventory scoring metrics. By leveraging data science and engineering, Integral Ad Science provides insights that enhance the effectiveness of advertising strategies and optimize consumer engagement. Headquartered in New York, the company has a significant presence in multiple countries, serving brands, agencies, publishers, and technology firms. Established in 2008, Integral Ad Science has gained recognition for its innovation and growth within the advertising industry.
Heyzap is a premier mobile ad network that helps millions of users discover apps they love. Heyzap’s SDK for Android and iOS apps allows both well-established app producers and innovative indie developers to monetize and bring their apps to a wide audience. It currently provides advertising, publishing, mediation, and cross-promotion services to mobile developers worldwide.
Heyzap is based in San Francisco and was founded in 2009 by Jude Gomila and Immad Akhund.
BuzzFeed, Inc. operates as a technology-driven media company that delivers breaking news, original reporting, entertainment, and videos to a global audience. Founded in 2006 and based in New York City, BuzzFeed encompasses several divisions including BuzzFeed Originals, which creates a variety of engaging content such as articles, quizzes, and videos. Its lifestyle brand, Tasty, focuses on social food content, while BuzzFeed News is dedicated to investigative journalism. Additionally, BuzzFeed Studios produces original content for various platforms, including broadcast and digital media. The company also engages in social commerce through BuzzFeed Commerce, which involves product development, licensing, and strategic partnerships. With a reach of over 200 million users, BuzzFeed continues to redefine online content sharing and advertising.
Stack Overflow Ltd operates an online community tailored for developers and technologists, facilitating knowledge sharing and problem-solving in programming. The company provides several key services, including Stack Overflow for Teams, which supports mission-critical knowledge management, and Stack Overflow for Talent and Jobs, a platform designed for hiring and employer branding solutions within technology sectors. Additionally, Stack Overflow Advertising enables businesses to promote products and enhance brand visibility. For larger organizations, Stack Overflow Enterprise offers a secure environment for sharing and accessing essential company information. Founded in 2008 and based in London, United Kingdom, Stack Overflow Ltd was previously known as Stack Exchange Ltd.
Datalot Inc. provides mobile and web marketing technology solutions for the insurance industry. It develops a pay-per-call advertising marketplace that converts mobile and web traffic into live phone interactions by allowing insurance carriers and agents to access transaction-ready consumers via live calls. The company was incorporated in 2008 and is based in Brooklyn, New York.
The Trade Desk is a technology company that operates a self-service cloud-based platform designed for buyers of digital advertising. Established in 2009 and headquartered in Ventura, California, it enables advertising agencies and other service providers to create, manage, and optimize data-driven campaigns across various formats, including display, video, audio, native, and social media. The platform supports multiple devices, such as computers, mobile devices, and connected TVs. By leveraging data, The Trade Desk helps advertisers programmatically find and purchase digital ad inventory while optimizing the performance of their campaigns. The company's revenue model is primarily based on fees, which are calculated as a percentage of the advertising spend by its clients. With a global presence, The Trade Desk serves clients in the United States, Europe, and Asia, providing essential tools for digital media buyers.
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative.
Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat.
Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.
Convertro is a marketing analytics company that specializes in providing clients with data-driven insights to optimize their advertising spend. Through its advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to deliver actionable recommendations. This regression-based system integrates detailed customer marketing exposures, allowing clients to effectively reallocate their marketing budgets from less profitable channels to more successful ones. Convertro's proprietary technologies support optimizations across various online and offline marketing channels, including pay-per-click, search engine optimization, display advertising, social media, television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel, enabling it to serve a diverse range of clients effectively.
Heyzap is a premier mobile ad network that helps millions of users discover apps they love. Heyzap’s SDK for Android and iOS apps allows both well-established app producers and innovative indie developers to monetize and bring their apps to a wide audience. It currently provides advertising, publishing, mediation, and cross-promotion services to mobile developers worldwide.
Heyzap is based in San Francisco and was founded in 2009 by Jude Gomila and Immad Akhund.
Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company headquartered in New York City, with additional offices in major U.S. cities and locations in Europe and Canada. Founded in 2008, the company specializes in providing a marketing platform that utilizes advanced data analytics to help enterprises, brands, and agencies enhance their advertising strategies. Magnetic's solutions include a media buying platform, audience targeting through its Magnetic Live Audiences, and various forms of advertising such as video, connected television, and cross-device advertising. The company's offerings leverage unique data resources, including purchase intent data from over 450,000 partner sites and behavioral insights from a billion active devices, to effectively assist marketers in attracting, retaining, and re-engaging customers.
FanBridge, Inc. offers a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and content creators grow, engage, and monetize their fan bases. The company provides tools for managing fan acquisition, retention, and engagement, serving a diverse clientele that includes musicians, comedians, YouTubers, and major brands. FanBridge's services enable clients to establish direct connections with their audiences through various channels, including email and social media, while also offering integrated advertising solutions that allow brands to effectively reach their target demographics. Founded in 2006 and headquartered in New York, FanBridge has established itself as a prominent player in the fan audience CRM space, managing over 600 million fan relationships.
Convertro is a marketing analytics company that specializes in providing clients with data-driven insights to optimize their advertising spend. Through its advanced algorithmic attribution models, Convertro analyzes marketing costs and conversion data, including in-store metrics, to deliver actionable recommendations. This regression-based system integrates detailed customer marketing exposures, allowing clients to effectively reallocate their marketing budgets from less profitable channels to more successful ones. Convertro's proprietary technologies support optimizations across various online and offline marketing channels, including pay-per-click, search engine optimization, display advertising, social media, television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel, enabling it to serve a diverse range of clients effectively.