Cultivation Capital

Cultivation Capital is a venture capital firm based in St. Louis, Missouri, founded in 2012. The firm specializes in early-stage investments, primarily targeting Seed to Series B funding rounds. Its investment strategy focuses on technology companies across various sectors, including life sciences, healthcare, agriculture, software, and information technology. Cultivation Capital typically makes initial investments ranging from $100,000 to $3.5 million, with an emphasis on supporting startups in their growth phases. The firm manages multiple funds, including those dedicated to life sciences and technology, aiming to foster innovation and development in these critical industries. As a Registered Investment Adviser, Cultivation Capital is committed to guiding emerging companies toward successful trajectories in the competitive market landscape.

Scott Addonizio

General Partner

Joel Crater

General Partner

Andy Dearing

General Partner

Peter Esparrago

General Partner and Co-Founder

Marc Hirshman

General Partner

Taha Jangda

General Partner

Joe Maxwell

Managing Partner

Jim McKelvey

Co-Founder and General Partner

Paul Meier

Partner

Matt Phimphavong

Principal

Rick Ryan

General Partner

Bobby Sandage

General Partner

Kristina Schmelter

Principal

William Schmidt

General Partner

John True

General Partner

Dean VandeKamp

General Partner

Paul Weber

General Partner

Kyle Welborn

Co-Founder and General Partner

Heather Wood

General Partner

Past deals in Digital Marketing

Cinch

Seed Round in 2022
Cinch is an innovative online platform based in Salt Lake City, Utah, designed to assist local businesses in implementing effective loyalty programs for their customers. By utilizing user-friendly marketing automation software, Cinch integrates data sources to enhance customer relationships through predictive models that automate, monitor, and analyze customer engagement based on behavior. The platform enables customers to easily sign up for loyalty programs using their mobile numbers, allowing them to provide feedback and manage their rewards and points seamlessly. Cinch aims to bridge the data gap for businesses of all sizes, offering actionable insights that enhance marketing efficiency and help businesses maximize their marketing investments.

Atlas Digital Group

Seed Round in 2021
Atlas Digital Group brings real-world expertise in the design, development and management of industry leading eCommerce solutions, enabling fiber and cable businesses to accelerate growth in the near term and sustain growth over the long-term.

Popwallet

Seed Round in 2019
Popwallet is a mobile wallet customer experience management platform, working with some of the most innovative brands in the world to reach and engage people in a safe and contactless way through mobile wallets like Apple Wallet and Google Pay. These experiences include dynamic coupons and offers, rebates, loyalty and gift cards, tickets, and other lightweight branded content.

DemandJump

Series A in 2019
DemandJump Inc. operates a marketing intelligence software platform that provides valuable insights for marketers by leveraging both online and offline data. The platform encompasses tools such as Traffic Cloud, which analyzes traffic networks and user flows to determine effective sources, influencers, and content that drive qualified traffic and revenue for brands. Additionally, the company offers Account-Based Attribution, allowing marketing and sales teams to assess the revenue impact of various touchpoints. Founded in 2015 and based in Indianapolis, Indiana, DemandJump aims to uncover new growth opportunities and enhance customer acquisition by utilizing artificial intelligence to provide a comprehensive view of competitive digital data and market behavior. This approach enables marketers to make informed decisions, optimize their marketing spend, and ultimately increase revenue.

iSite Media

Seed Round in 2018
iSite Media, LLC specializes in advertising and marketing through digital display technology, primarily focusing on a unique digital display network located in restrooms of high-traffic venues. Founded in 2015 and based in St. Louis, Missouri, iSite Media aims to connect brands with a captive audience by delivering impactful video messages in strategic environments. The company's approach enhances brand visibility while providing aesthetic upgrades to venues, such as stadiums and arenas, which also allows these locations to generate additional revenue. By targeting specific audiences in confined spaces, iSite Media ensures high relevance and recall, making it an effective choice for advertisers seeking to maximize the effectiveness of their media campaigns. Formerly known as Sitting Duck Advertising, the company rebranded to iSite Media in 2017.

Popwallet

Seed Round in 2018
Popwallet is a mobile wallet customer experience management platform, working with some of the most innovative brands in the world to reach and engage people in a safe and contactless way through mobile wallets like Apple Wallet and Google Pay. These experiences include dynamic coupons and offers, rebates, loyalty and gift cards, tickets, and other lightweight branded content.

DemandJump

Series A in 2018
DemandJump Inc. operates a marketing intelligence software platform that provides valuable insights for marketers by leveraging both online and offline data. The platform encompasses tools such as Traffic Cloud, which analyzes traffic networks and user flows to determine effective sources, influencers, and content that drive qualified traffic and revenue for brands. Additionally, the company offers Account-Based Attribution, allowing marketing and sales teams to assess the revenue impact of various touchpoints. Founded in 2015 and based in Indianapolis, Indiana, DemandJump aims to uncover new growth opportunities and enhance customer acquisition by utilizing artificial intelligence to provide a comprehensive view of competitive digital data and market behavior. This approach enables marketers to make informed decisions, optimize their marketing spend, and ultimately increase revenue.

Decide

Seed Round in 2017
Decide operates an interest-based social platform that caters to various topics, including gaming, music, and politics. The company provides native advertising solutions that allow brands to effectively engage with their target audiences. It offers tools for audience development, such as polls, contests, quizzes, and feedback mechanisms, enabling publishers to activate user engagement through customizable actions like newsletter subscriptions and social media follows. Additionally, Decide assists in campaign planning, content creation, and performance optimization, while allowing real-time measurement of results. The platform leverages an in-house artificial intelligence, known as Neo, which utilizes machine learning to analyze vast amounts of data and make informed advertising decisions. Founded in 2008 and headquartered in Saint Louis, Missouri, with an additional office in New York, Decide aims to enhance the advertising experience by connecting advertisers with relevant publishers and users.

BenchmarkONE

Series A in 2017
BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.

Gremlin Social

Series A in 2016
Gremlin Social provides an integrated platform designed for financial institutions to enhance their social media marketing efforts. It offers organizational tools that consolidate management of Twitter, Facebook, and LinkedIn into a single, user-friendly dashboard. Users can engage with customers, monitor brand mentions, and efficiently schedule posts, optimizing time spent on social media to as little as 15 minutes a day. The platform is particularly tailored for banks and financial services, featuring capabilities such as team management, keyword filtration, and analytics, along with enterprise and white-label options. Gremlin Social is recognized by the American Bankers Association and the New York Bankers Association as a recommended solution for social media management and compliance. Additionally, the company provides expertise in strategy, training, and research to further support its clients in navigating social media best practices.

BenchmarkONE

Seed Round in 2015
BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.

BenchmarkONE

Venture Round in 2015
BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.

Decide

Series B in 2014
Decide operates an interest-based social platform that caters to various topics, including gaming, music, and politics. The company provides native advertising solutions that allow brands to effectively engage with their target audiences. It offers tools for audience development, such as polls, contests, quizzes, and feedback mechanisms, enabling publishers to activate user engagement through customizable actions like newsletter subscriptions and social media follows. Additionally, Decide assists in campaign planning, content creation, and performance optimization, while allowing real-time measurement of results. The platform leverages an in-house artificial intelligence, known as Neo, which utilizes machine learning to analyze vast amounts of data and make informed advertising decisions. Founded in 2008 and headquartered in Saint Louis, Missouri, with an additional office in New York, Decide aims to enhance the advertising experience by connecting advertisers with relevant publishers and users.

Gremlin Social

Seed Round in 2014
Gremlin Social provides an integrated platform designed for financial institutions to enhance their social media marketing efforts. It offers organizational tools that consolidate management of Twitter, Facebook, and LinkedIn into a single, user-friendly dashboard. Users can engage with customers, monitor brand mentions, and efficiently schedule posts, optimizing time spent on social media to as little as 15 minutes a day. The platform is particularly tailored for banks and financial services, featuring capabilities such as team management, keyword filtration, and analytics, along with enterprise and white-label options. Gremlin Social is recognized by the American Bankers Association and the New York Bankers Association as a recommended solution for social media management and compliance. Additionally, the company provides expertise in strategy, training, and research to further support its clients in navigating social media best practices.

BenchmarkONE

Seed Round in 2014
BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.

Decide

Series A in 2013
Decide operates an interest-based social platform that caters to various topics, including gaming, music, and politics. The company provides native advertising solutions that allow brands to effectively engage with their target audiences. It offers tools for audience development, such as polls, contests, quizzes, and feedback mechanisms, enabling publishers to activate user engagement through customizable actions like newsletter subscriptions and social media follows. Additionally, Decide assists in campaign planning, content creation, and performance optimization, while allowing real-time measurement of results. The platform leverages an in-house artificial intelligence, known as Neo, which utilizes machine learning to analyze vast amounts of data and make informed advertising decisions. Founded in 2008 and headquartered in Saint Louis, Missouri, with an additional office in New York, Decide aims to enhance the advertising experience by connecting advertisers with relevant publishers and users.

BenchmarkONE

Seed Round in 2012
BenchmarkONE is sales and marketing software for small businesses and marketing agencies. We help agencies and small business owners propel relationships into sales with all-in-one CRM and marketing automation. Cut through the clutter and complexity of bulky tools with a simple, affordable platform made for you.

Decide

Seed Round in 2012
Decide operates an interest-based social platform that caters to various topics, including gaming, music, and politics. The company provides native advertising solutions that allow brands to effectively engage with their target audiences. It offers tools for audience development, such as polls, contests, quizzes, and feedback mechanisms, enabling publishers to activate user engagement through customizable actions like newsletter subscriptions and social media follows. Additionally, Decide assists in campaign planning, content creation, and performance optimization, while allowing real-time measurement of results. The platform leverages an in-house artificial intelligence, known as Neo, which utilizes machine learning to analyze vast amounts of data and make informed advertising decisions. Founded in 2008 and headquartered in Saint Louis, Missouri, with an additional office in New York, Decide aims to enhance the advertising experience by connecting advertisers with relevant publishers and users.

Decide

Pre Seed Round in 2012
Decide operates an interest-based social platform that caters to various topics, including gaming, music, and politics. The company provides native advertising solutions that allow brands to effectively engage with their target audiences. It offers tools for audience development, such as polls, contests, quizzes, and feedback mechanisms, enabling publishers to activate user engagement through customizable actions like newsletter subscriptions and social media follows. Additionally, Decide assists in campaign planning, content creation, and performance optimization, while allowing real-time measurement of results. The platform leverages an in-house artificial intelligence, known as Neo, which utilizes machine learning to analyze vast amounts of data and make informed advertising decisions. Founded in 2008 and headquartered in Saint Louis, Missouri, with an additional office in New York, Decide aims to enhance the advertising experience by connecting advertisers with relevant publishers and users.
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