Serent Capital

Serent Capital is a private equity firm established in 2008 and headquartered in San Francisco, California, with an additional office in Austin, Texas. The firm specializes in the lower-middle market, focusing on buyouts, recapitalizations, and growth capital investments in high-growth service and technology businesses. Serent Capital targets companies with revenues between $5 million and $100 million and Enterprise Values ranging from $20 million to $150 million. The firm typically invests between $10 million and $50 million per transaction, although it may consider larger investments. It prioritizes tech-enabled service businesses, particularly in sectors such as financial services, B2B software, SaaS, education, healthcare, logistics, and consumer services. Serent Capital seeks businesses with strong growth potential, aiming for annual growth rates exceeding 10%, and it prefers to take minority or majority stakes while actively engaging with management. The firm is known for its selective investment strategy, ensuring that each portfolio company receives dedicated attention and expertise.