FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, established in 2008 as a spin-out from Pequot Capital Management. The firm focuses on partnering with exceptional entrepreneurs who are addressing significant challenges across various sectors, particularly in technology, consumer, and enterprise industries. FirstMark Capital has cultivated a strong community among the teams within its network, facilitating the exchange of ideas and opportunities. The firm has had the privilege of collaborating with founders from notable companies such as Pinterest, Shopify, Airbnb, and Riot Games, among others. Its investment strategy encompasses a range of markets, including the United States, Canada, and Europe.

Will Bitsky

Investor

Beth Ferreira

Managing Director

Rick Heitzmann

Co-Founder and Partner

Amish Jani

Co-Founder and Partner

Adam Nelson

Partner

Matthias Turck

Partner

Catherine Ulrich

Venture Partner

Stephanie Weiner

Investor

John Wu

Investor

Past deals in Recapitalization

Carta

Series F in 2020
Carta is a transfer agent for private companies that enables seed-stage to pre-IPO companies to manage equity electronically with the participation of their shareholders, employees, auditors, and legal counsel. It digitizes paper stock certificates along with stock options, warrants, and derivatives to create a real-time image of who owns what at a startup. Carta receives funding from a group of investors, including Draper VC, Expansion VC, k9 Ventures, Elefund, Subtraction Capital, Scott Banister, XG Ventures, Kima Ventures, Andy Palmer, and Structure Capital. It was founded by Manu Kumar and Henry Ward in 2012 as eShares, Carta is based in Mountain View, California.

Upgrade

Series C in 2018
Upgrade, Inc. is an online lending platform based in San Francisco, California, with additional offices in Phoenix, Montreal, and Chicago. Founded in 2016, the company operates as a neobank, providing access to personal loans and innovative credit products, such as the Upgrade Card, which combines the benefits of installment lending with traditional credit card usage. Upgrade focuses on offering affordable and responsible credit solutions to mainstream consumers while also providing free credit monitoring and educational resources aimed at helping individuals manage their finances effectively. Through its services, Upgrade enables consumers to gain a better understanding of their credit health and make informed financial decisions.

Upgrade

Series A in 2017
Upgrade, Inc. is an online lending platform based in San Francisco, California, with additional offices in Phoenix, Montreal, and Chicago. Founded in 2016, the company operates as a neobank, providing access to personal loans and innovative credit products, such as the Upgrade Card, which combines the benefits of installment lending with traditional credit card usage. Upgrade focuses on offering affordable and responsible credit solutions to mainstream consumers while also providing free credit monitoring and educational resources aimed at helping individuals manage their finances effectively. Through its services, Upgrade enables consumers to gain a better understanding of their credit health and make informed financial decisions.

Recordant

Series B in 2007
Recordant, Inc. develops and markets audio-capture technology that empowers organizations to improve sales and customer service by recording, analyzing, and transforming face-to-face conversations between associates and the public into actionable intelligence. It offers archival, analytics, consulting, training, assessments, capture, playback, and forensics solutions in the areas of market research, sales force optimization, compliance, training retention and reinforcement, and risk management. The company also provides personal recording devices, aggregators, desktop aggregators, handset interface devices, microphone interface devices, and USB interface devices, as well as SoundMirror, a Web-based application that ensures access to business recordings and data. Recordant, Inc. serves automotive, retail, government, hospitality, law enforcement, financial services, and higher education markets. The company was founded in 2005 and is headquartered in Alpharetta, Georgia. On February 10, 2009, Recordant, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the Northern District of Georgia, Atlanta.
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