FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, established in 2008 as a spin-out from Pequot Capital Management. The firm focuses on partnering with exceptional entrepreneurs who are addressing significant challenges across various sectors, particularly in technology, consumer, and enterprise industries. FirstMark Capital has cultivated a strong community among the teams within its network, facilitating the exchange of ideas and opportunities. The firm has had the privilege of collaborating with founders from notable companies such as Pinterest, Shopify, Airbnb, and Riot Games, among others. Its investment strategy encompasses a range of markets, including the United States, Canada, and Europe.

Will Bitsky

Investor

Beth Ferreira

Managing Director

Rick Heitzmann

Co-Founder and Partner

Amish Jani

Co-Founder and Partner

Adam Nelson

Partner

Matthias Turck

Partner

Catherine Ulrich

Venture Partner

Stephanie Weiner

Investor

John Wu

Investor

Past deals in Predictive Analytics

EvolutionIQ

Series A in 2022
EvolutionIQ, operating under DeepFraud Technologies Inc., specializes in predictive analytics for the insurance sector, focusing on general liability, workers' compensation, and group disability insurance. Founded in 2018 and based in New York, the company offers a platform that leverages artificial intelligence and data collection to enhance claims analytics. Its technology supports time series analytics, individualized medical processing, and natural language processing, facilitating intelligent fraud and malingering detection as well as predictive claim processing. By training large-scale models to identify bad actors, EvolutionIQ provides insurance companies with advanced tools to improve workflow and streamline claims management.

Pigment

Series B in 2021
Pigment SAS, founded in 2019 and based in Massy, France, operates a business forecasting platform designed to enhance the planning and forecasting processes for organizations. The platform aims to replace traditional, error-prone spreadsheets and inflexible software with a more dynamic and intuitive tool. It provides users with a comprehensive view of their business data, enabling them to model various future scenarios, track data edits, and make strategic decisions in real-time. By facilitating continuous modeling and simulations, Pigment empowers businesses to gain better control over their dynamics and respond effectively to changing conditions.

Statespace

Series C in 2021
StateSpace provides performance analytics and a suite of tools for casual gamers and eSport athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train. It was founded in 2017 and is headquartered in New York, New York.

Dataiku

Series E in 2021
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Dataiku

Series E in 2021
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Bluecore

Series E in 2021
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Pendo

Series F in 2021
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

CognitOps

Series A in 2021
CognitOps Inc. is a software company based in Austin, Texas, founded in 2018, that specializes in warehouse management and predictive analytics. The company's cloud-native platform automates various aspects of warehouse operations, providing unified analytics, actionable recommendations, and real-time guidance for optimization. By analyzing data from existing warehouse systems, CognitOps delivers insights that help leaders manage operations more effectively and proactively address changes. The platform's prescriptive analytics capabilities enable users to simulate optimal facility designs based on operational data and business needs, ultimately enhancing productivity in warehouse environments. CognitOps serves a range of clients, including Fortune 500 companies, and is committed to improving decision-making through advanced machine learning technologies.

ActionIQ

Series C in 2021
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Nextmv

Series A in 2021
Nextmv is a technology company based in Philadelphia, Pennsylvania, that specializes in real-time decision automation. Founded in 2019, it offers a platform designed for developers to encode, test, and manage logistics algorithms efficiently. The platform includes a simulation engine for various customer use cases, a staging environment for testing multiple algorithms, and decision models for automated decision-making. Additionally, it provides tools for algorithm selection and real-time sampling. Nextmv's solutions enable businesses to create scalable and customizable decision services, facilitating integration with popular solvers and modeling solutions. These features support organizations in optimizing their operations while maintaining predictable performance and reducing costs.

Pigment

Series A in 2020
Pigment SAS, founded in 2019 and based in Massy, France, operates a business forecasting platform designed to enhance the planning and forecasting processes for organizations. The platform aims to replace traditional, error-prone spreadsheets and inflexible software with a more dynamic and intuitive tool. It provides users with a comprehensive view of their business data, enabling them to model various future scenarios, track data edits, and make strategic decisions in real-time. By facilitating continuous modeling and simulations, Pigment empowers businesses to gain better control over their dynamics and respond effectively to changing conditions.

Statespace

Series B in 2020
StateSpace provides performance analytics and a suite of tools for casual gamers and eSport athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train. It was founded in 2017 and is headquartered in New York, New York.

Nivelo

Seed Round in 2020
Developer of adaptive threat detection technology designed to manage credit and debit payment risk in real-time. The company's technology leverages machine learning techniques to identify the likelihood of cybercriminal threats and processing errors, enabling organizations to avoid account takeover, synthetic identity fraud, admin errors, and business email compromise risks.

Dataiku

Series D in 2020
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Crisp

Series A in 2020
Crisp, Inc. is a company that specializes in demand forecasting software tailored for the food industry. Founded in 2018 and based in Brooklyn, New York, Crisp offers a platform that facilitates information flow within the food value chain. This platform integrates various data points, including sales, inventory, retail portals, marketing data, promotions, weather, and holidays. By consolidating these data sources, Crisp enables industry players to enhance their existing systems and improve operational efficiency. The company's solutions are designed to help clients make informed decisions and optimize their operations, ultimately driving value across the food supply chain.

Bluecore

Series D in 2020
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Statespace

Series A in 2020
StateSpace provides performance analytics and a suite of tools for casual gamers and eSport athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train. It was founded in 2017 and is headquartered in New York, New York.

Nextmv

Seed Round in 2020
Nextmv is a technology company based in Philadelphia, Pennsylvania, that specializes in real-time decision automation. Founded in 2019, it offers a platform designed for developers to encode, test, and manage logistics algorithms efficiently. The platform includes a simulation engine for various customer use cases, a staging environment for testing multiple algorithms, and decision models for automated decision-making. Additionally, it provides tools for algorithm selection and real-time sampling. Nextmv's solutions enable businesses to create scalable and customizable decision services, facilitating integration with popular solvers and modeling solutions. These features support organizations in optimizing their operations while maintaining predictable performance and reducing costs.

ActionIQ

Series C in 2020
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Pigment

Seed Round in 2019
Pigment SAS, founded in 2019 and based in Massy, France, operates a business forecasting platform designed to enhance the planning and forecasting processes for organizations. The platform aims to replace traditional, error-prone spreadsheets and inflexible software with a more dynamic and intuitive tool. It provides users with a comprehensive view of their business data, enabling them to model various future scenarios, track data edits, and make strategic decisions in real-time. By facilitating continuous modeling and simulations, Pigment empowers businesses to gain better control over their dynamics and respond effectively to changing conditions.

Pendo

Series E in 2019
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

Crisp

Series A in 2019
Crisp, Inc. is a company that specializes in demand forecasting software tailored for the food industry. Founded in 2018 and based in Brooklyn, New York, Crisp offers a platform that facilitates information flow within the food value chain. This platform integrates various data points, including sales, inventory, retail portals, marketing data, promotions, weather, and holidays. By consolidating these data sources, Crisp enables industry players to enhance their existing systems and improve operational efficiency. The company's solutions are designed to help clients make informed decisions and optimize their operations, ultimately driving value across the food supply chain.

Statespace

Seed Round in 2019
StateSpace provides performance analytics and a suite of tools for casual gamers and eSport athletes to maximize their potential. It uses cognitive science and artificial intelligence to revolutionize the way humans improve. Leveraging expertise as neuroscientists, data scientists, video game developers, and computer visionaries, the products bring much needed standardized performance analytics to train. It was founded in 2017 and is headquartered in New York, New York.

EvolutionIQ

Seed Round in 2019
EvolutionIQ, operating under DeepFraud Technologies Inc., specializes in predictive analytics for the insurance sector, focusing on general liability, workers' compensation, and group disability insurance. Founded in 2018 and based in New York, the company offers a platform that leverages artificial intelligence and data collection to enhance claims analytics. Its technology supports time series analytics, individualized medical processing, and natural language processing, facilitating intelligent fraud and malingering detection as well as predictive claim processing. By training large-scale models to identify bad actors, EvolutionIQ provides insurance companies with advanced tools to improve workflow and streamline claims management.

Dataiku

Series C in 2018
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Pendo

Series D in 2018
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

ActionIQ

Series B in 2017
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Bluecore

Series C in 2017
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Dataiku

Series B in 2017
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

ActionIQ

Series A in 2017
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Dataiku

Series A in 2016
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Bluecore

Series B in 2015
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Bluecore

Series A in 2015
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

ActionIQ

Seed Round in 2014
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Tubular

Series B in 2014
Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. We provide the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Tubular’s software tracks over 4 Billion videos, 1 Trillion Views, 10 Million influencers, 90K brands, 40K media, and 48 Billion sponsored video views. In total, that’s over 350 Million more videos analyzed per month than our closest competitor. We know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software.

Bluecore

Seed Round in 2013
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Artisan Mobile

Series A in 2013
Artisan Mobile is a mobile software provider that enables marketers to understand user behavior, create segments, and communicate directly with app users through personalized push notifications and in-app messages. Its software makes it easy for marketers to drive mobile engagement, and dramatically improve their return on mobile. It was founded in 2010 and headquartered in Philadelphia, Pennsylvania.

Playnomics

Series B in 2013
Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.

Tubular

Series A in 2012
Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. We provide the most complete picture of what video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Tubular’s software tracks over 4 Billion videos, 1 Trillion Views, 10 Million influencers, 90K brands, 40K media, and 48 Billion sponsored video views. In total, that’s over 350 Million more videos analyzed per month than our closest competitor. We know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software.

AppFirst

Series B in 2012
AppFirst’s is a patented technology that provides a solution for collecting every event across web-scale applications, regardless of the infrastructure type or programming language. With microsecond visibility into all the applications and supporting resources across their shared infrastructure, IT Operations can now deterministically get to the root cause, effectively footprint applications to determine exactly what resources that application requires, and proactively identify when their applications become wobbly. Those responsible for the infrastructure finally have a way to continuously understand the performance of every application running on the shared-resources they own.

Jirafe

Series A in 2012
Jirafe specializes in providing analytics and data-driven marketing solutions tailored for eCommerce retailers. By offering real-time actionable insights, Jirafe enables merchants to understand customer behavior, identify successful products, and make informed decisions that enhance revenue growth. The company's platform helps automate essential tasks that eCommerce businesses face, allowing retailers to focus on driving their operations forward. Jirafe serves tens of thousands of merchants, empowering them to leverage big data and analytics effectively. Based in New York City, the company is backed by prominent venture capital firms and maintains a commitment to continuous learning and innovation in the realm of data analytics and machine learning.

Artisan Mobile

Seed Round in 2012
Artisan Mobile is a mobile software provider that enables marketers to understand user behavior, create segments, and communicate directly with app users through personalized push notifications and in-app messages. Its software makes it easy for marketers to drive mobile engagement, and dramatically improve their return on mobile. It was founded in 2010 and headquartered in Philadelphia, Pennsylvania.

AppFirst

Series A in 2011
AppFirst’s is a patented technology that provides a solution for collecting every event across web-scale applications, regardless of the infrastructure type or programming language. With microsecond visibility into all the applications and supporting resources across their shared infrastructure, IT Operations can now deterministically get to the root cause, effectively footprint applications to determine exactly what resources that application requires, and proactively identify when their applications become wobbly. Those responsible for the infrastructure finally have a way to continuously understand the performance of every application running on the shared-resources they own.

Playnomics

Series A in 2011
Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.

Jirafe

Seed Round in 2010
Jirafe specializes in providing analytics and data-driven marketing solutions tailored for eCommerce retailers. By offering real-time actionable insights, Jirafe enables merchants to understand customer behavior, identify successful products, and make informed decisions that enhance revenue growth. The company's platform helps automate essential tasks that eCommerce businesses face, allowing retailers to focus on driving their operations forward. Jirafe serves tens of thousands of merchants, empowering them to leverage big data and analytics effectively. Based in New York City, the company is backed by prominent venture capital firms and maintains a commitment to continuous learning and innovation in the realm of data analytics and machine learning.

AppFirst

Seed Round in 2010
AppFirst’s is a patented technology that provides a solution for collecting every event across web-scale applications, regardless of the infrastructure type or programming language. With microsecond visibility into all the applications and supporting resources across their shared infrastructure, IT Operations can now deterministically get to the root cause, effectively footprint applications to determine exactly what resources that application requires, and proactively identify when their applications become wobbly. Those responsible for the infrastructure finally have a way to continuously understand the performance of every application running on the shared-resources they own.

Playnomics

Seed Round in 2009
Playnomics is a predictive data and marketing platform designed for free-to-play games and applications. It provides marketers and developers with tools to forecast player value and behavior, enabling them to implement customized messaging based on these insights. The platform features a dynamic player segmentation engine and user-friendly campaign marketing tools, allowing developers to create targeted monetization and retention strategies. By utilizing advanced predictive analytics, Playnomics helps game creators enhance their decision-making processes and optimize revenue from various player segments, including VIPs, new spenders, and non-spenders. The company's focus on behavioral modeling and machine learning further aids in understanding player dynamics, predicting lifetime value, and recommending virtual items, thus enhancing the overall gaming experience.

SPADAC

Series B in 2009
SPADAC is leading the fusion of spatial intelligence and predictive analytics. Our technology and services provide government and commercial enterprises with actionable intelligence to minimize risk, maximize opportunity, and ensure enterprise resiliency.

SPADAC

Series A in 2007
SPADAC is leading the fusion of spatial intelligence and predictive analytics. Our technology and services provide government and commercial enterprises with actionable intelligence to minimize risk, maximize opportunity, and ensure enterprise resiliency.
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