FirstMark Capital

FirstMark Capital is an early-stage venture capital firm based in New York City. Founded in 2008 in a spin-out from Pequot Capital Management's venture business, the firm partners with exceptional founders to build iconic technology companies across enterprise and consumer sectors. It has backed notable companies such as Pinterest, Shopify, DraftKings, Discord, Airbnb, StubHub, Riot Games, and InVision, among others, reflecting a strong presence in the New York venture ecosystem.

Tasso Argyros

Venture Partner

William Bitsky

Investor

Beth Ferreira

General Partner

Rick Heitzmann

Managing Director

Amish Jani

Managing Director

Adam Nelson

Managing Director

Martin Nisenholtz

Venture Partner

Matt Turck

Partner and Managing Director

Matthias Turck

Managing Director

Catherine Ulrich

Venture Partner

David Waltcher

Principal

Stephanie Weiner

Investor

John Wu

Investor

Lisa Xu

Investor

Past deals in Market Research

Sense360

Series A in 2017
Sense360 Inc. is a market research and analytics company based in Culver City, California, that specializes in consumer behavioral intelligence. Founded in 2014, Sense360 operates a platform that offers enterprises real-time insights into consumer behavior, helping brands understand spending patterns and preferences. The platform combines large datasets of digital behavioral data with attitudinal survey data, enabling businesses to continuously measure and optimize their strategies. Sense360 tracks consumer foot traffic and spends data from debit and credit cards while also conducting surveys on behalf of its clients. The company's services cater to a diverse range of industries, including restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. As of September 2020, Sense360 operates as a subsidiary of Medallia, Inc.

Sense360

Seed Round in 2015
Sense360 Inc. is a market research and analytics company based in Culver City, California, that specializes in consumer behavioral intelligence. Founded in 2014, Sense360 operates a platform that offers enterprises real-time insights into consumer behavior, helping brands understand spending patterns and preferences. The platform combines large datasets of digital behavioral data with attitudinal survey data, enabling businesses to continuously measure and optimize their strategies. Sense360 tracks consumer foot traffic and spends data from debit and credit cards while also conducting surveys on behalf of its clients. The company's services cater to a diverse range of industries, including restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. As of September 2020, Sense360 operates as a subsidiary of Medallia, Inc.

OpenGamma

Series C in 2012
OpenGamma Limited, established in 2009, is a London-based technology company that specializes in real-time market risk management solutions for financial institutions. It offers a comprehensive platform that delivers cross-asset risk and trading analytics, enabling front-office and risk users to make informed decisions. The platform caters to a wide range of clients, including buy-side and sell-side firms, clearing institutions, exchanges, and other segments of the over-the-counter (OTC) market. OpenGamma's solutions also extend to optimizing performance in OTC markets, with tools for multi-central counterparty (CCP) margin calculations. The company provides support, consulting, and training services to ensure clients maximize the benefits of its platform.

OpenGamma

Series B in 2011
OpenGamma Limited, established in 2009, is a London-based technology company that specializes in real-time market risk management solutions for financial institutions. It offers a comprehensive platform that delivers cross-asset risk and trading analytics, enabling front-office and risk users to make informed decisions. The platform caters to a wide range of clients, including buy-side and sell-side firms, clearing institutions, exchanges, and other segments of the over-the-counter (OTC) market. OpenGamma's solutions also extend to optimizing performance in OTC markets, with tools for multi-central counterparty (CCP) margin calculations. The company provides support, consulting, and training services to ensure clients maximize the benefits of its platform.

Recordant

Series B in 2007
Recordant, Inc. develops and markets audio-capture technology that empowers organizations to improve sales and customer service by recording, analyzing, and transforming face-to-face conversations between associates and the public into actionable intelligence. It offers archival, analytics, consulting, training, assessments, capture, playback, and forensics solutions in the areas of market research, sales force optimization, compliance, training retention and reinforcement, and risk management. The company also provides personal recording devices, aggregators, desktop aggregators, handset interface devices, microphone interface devices, and USB interface devices, as well as SoundMirror, a Web-based application that ensures access to business recordings and data. Recordant, Inc. serves automotive, retail, government, hospitality, law enforcement, financial services, and higher education markets. The company was founded in 2005 and is headquartered in Alpharetta, Georgia. On February 10, 2009, Recordant, Inc. filed a voluntary petition for liquidation under Chapter 7 in the U.S. Bankruptcy Court for the Northern District of Georgia, Atlanta.
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