FirstMark Capital

FirstMark Capital, established in 2008 and headquartered in New York City, is an early-stage venture capital firm. It invests in exceptional founders building transformative technology, consumer, and enterprise companies. With a track record spanning over a decade, FirstMark has backed successful startups such as Pinterest, Shopify, and Riot Games. The firm's investment focus includes software, internet of things, e-commerce, and other emerging tech sectors, typically investing between $0.25 million to $10 million. FirstMark also manages multiple funds, targeting both early and later-stage technology companies across the United States, Canada, and Europe.

Will Bitsky

Investor

Beth Ferreira

Managing Director

Amish Jani

Founder and Partner

David Rogg

Vice President

Matthias Turck

Partner

Matt Turck

Partner and Managing Director

Kathryn Weinmann

Principal

Lisa Xu

Principal

David Waltcher

Principal

Past deals in Data Visualization

Pigment

Series C in 2023
Pigment is a business forecasting platform that enables organizations to enhance their business strategy through real-time data visualization and analysis. The platform integrates data from multiple sources, providing a comprehensive view of the company's performance. Users can engage with various future scenarios using charts, simulations, and continuous modeling, facilitating improved business planning and forecasting. Additionally, Pigment leverages artificial intelligence to support financial planning and other related services, making it a valuable tool for decision-makers seeking to optimize their strategic initiatives.

Pigment

Series C in 2023
Pigment is a business forecasting platform that enables organizations to enhance their business strategy through real-time data visualization and analysis. The platform integrates data from multiple sources, providing a comprehensive view of the company's performance. Users can engage with various future scenarios using charts, simulations, and continuous modeling, facilitating improved business planning and forecasting. Additionally, Pigment leverages artificial intelligence to support financial planning and other related services, making it a valuable tool for decision-makers seeking to optimize their strategic initiatives.

HelloTrace

Seed Round in 2022
Trace is marking the frontier of business intelligence by operationalizing the concept of "metric trees".

Pigment

Series B in 2021
Pigment is a business forecasting platform that enables organizations to enhance their business strategy through real-time data visualization and analysis. The platform integrates data from multiple sources, providing a comprehensive view of the company's performance. Users can engage with various future scenarios using charts, simulations, and continuous modeling, facilitating improved business planning and forecasting. Additionally, Pigment leverages artificial intelligence to support financial planning and other related services, making it a valuable tool for decision-makers seeking to optimize their strategic initiatives.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Dataiku

Series E in 2021
Dataiku Inc. is a company that develops a centralized data platform designed to support businesses in their data journey from analytics to enterprise AI. Founded in 2013, and headquartered in New York with additional offices in Paris and London, Dataiku offers a collaborative data science software platform known as Dataiku DSS. This platform enables teams of data scientists, analysts, and engineers to prepare, analyze, and visualize data effectively. It includes tools for data profiling, interactive exploration, and machine learning capabilities, allowing organizations to build and deploy data products efficiently. By providing a repository of best practices and a controlled environment, Dataiku aims to foster collaboration among data professionals and streamline the development of impactful models and innovative solutions. Prominent clients like Unilever and GE utilize Dataiku to enhance their data-driven decision-making processes and adapt to the growing volume of data they manage.

Coiled

Series A in 2021
Coiled offers a platform designed to enhance data science, machine learning, and AI workflows in Python. By providing a robust computing infrastructure, Coiled enables teams and organizations to collaborate effectively while ensuring reproducibility across various data sizes. The platform simplifies cloud integration, allowing developers to streamline their operations and improve data infrastructure efficiently and cost-effectively.

CognitOps

Series A in 2021
CognitOps is a software company that focuses on enhancing warehouse management through advanced analytics and machine learning. The company's platform replaces traditional methods such as Excel spreadsheets with automated analytics dashboards, enabling operations managers, floor supervisors, and supply chain executives to monitor key performance indicators in real time. By providing insights into labor allocation and identifying operational challenges, CognitOps facilitates faster order fulfillment and improves overall warehouse efficiency. The software offers a low-IT-lift cloud implementation that allows companies to significantly reduce labor costs and enhance warehouse performance within a short timeframe. Additionally, the platform utilizes prescriptive analytics to analyze warehouse data, helping operators anticipate changes and optimize facility design based on various operational inputs.

ActionIQ

Series C in 2021
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Timber

Venture Round in 2020
Timber specializes in enhancing the logging process by providing a high-performance platform that simplifies the management and analysis of logs, metrics, and events. The company's tools enable users to efficiently set up logging systems with powerful search and filtering capabilities, making it easier to derive actionable insights from data. By improving the usability of logging, Timber aims to optimize performance and streamline operations for various applications.

Pigment

Series A in 2020
Pigment is a business forecasting platform that enables organizations to enhance their business strategy through real-time data visualization and analysis. The platform integrates data from multiple sources, providing a comprehensive view of the company's performance. Users can engage with various future scenarios using charts, simulations, and continuous modeling, facilitating improved business planning and forecasting. Additionally, Pigment leverages artificial intelligence to support financial planning and other related services, making it a valuable tool for decision-makers seeking to optimize their strategic initiatives.

Dataiku

Series D in 2020
Dataiku Inc. is a company that develops a centralized data platform designed to support businesses in their data journey from analytics to enterprise AI. Founded in 2013, and headquartered in New York with additional offices in Paris and London, Dataiku offers a collaborative data science software platform known as Dataiku DSS. This platform enables teams of data scientists, analysts, and engineers to prepare, analyze, and visualize data effectively. It includes tools for data profiling, interactive exploration, and machine learning capabilities, allowing organizations to build and deploy data products efficiently. By providing a repository of best practices and a controlled environment, Dataiku aims to foster collaboration among data professionals and streamline the development of impactful models and innovative solutions. Prominent clients like Unilever and GE utilize Dataiku to enhance their data-driven decision-making processes and adapt to the growing volume of data they manage.

Crossbeam

Series B in 2020
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

ActionIQ

Series C in 2020
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Grafiti

Pre Seed Round in 2019
Grafiti is a search engine for graphs, charts, facts, info-graphics, data, and insights. Their mission is to put every chart, graph, and data in any platform to make them searchable and shareable on the web through their Slack integration. They save and organize the user's favorite insights into collections for inspiration or storytelling. Grafiti was founded in 2017 and is based in New York City.

Pigment

Seed Round in 2019
Pigment is a business forecasting platform that enables organizations to enhance their business strategy through real-time data visualization and analysis. The platform integrates data from multiple sources, providing a comprehensive view of the company's performance. Users can engage with various future scenarios using charts, simulations, and continuous modeling, facilitating improved business planning and forecasting. Additionally, Pigment leverages artificial intelligence to support financial planning and other related services, making it a valuable tool for decision-makers seeking to optimize their strategic initiatives.

Crossbeam

Series A in 2019
Crossbeam, Inc. is a Philadelphia-based company that offers a software-as-a-service (SaaS) platform designed to facilitate collaborative data sharing among businesses. Founded in 2018, Crossbeam enables companies to identify overlapping customers and prospects with their partners, thereby enhancing partnership opportunities. The platform provides businesses with tools to connect data, create targeted populations, and analyze shared customer insights effectively. With its focus on ecosystem-led growth, Crossbeam serves over 19,000 companies, helping them attract, convert, and nurture customer relationships through their partner networks. The platform also ensures that data remains current and secure, allowing companies to close deals, improve product offerings, and assess their performance comprehensively.

Dataiku

Series C in 2018
Dataiku Inc. is a company that develops a centralized data platform designed to support businesses in their data journey from analytics to enterprise AI. Founded in 2013, and headquartered in New York with additional offices in Paris and London, Dataiku offers a collaborative data science software platform known as Dataiku DSS. This platform enables teams of data scientists, analysts, and engineers to prepare, analyze, and visualize data effectively. It includes tools for data profiling, interactive exploration, and machine learning capabilities, allowing organizations to build and deploy data products efficiently. By providing a repository of best practices and a controlled environment, Dataiku aims to foster collaboration among data professionals and streamline the development of impactful models and innovative solutions. Prominent clients like Unilever and GE utilize Dataiku to enhance their data-driven decision-making processes and adapt to the growing volume of data they manage.

ActionIQ

Series B in 2017
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Dataiku

Series B in 2017
Dataiku Inc. is a company that develops a centralized data platform designed to support businesses in their data journey from analytics to enterprise AI. Founded in 2013, and headquartered in New York with additional offices in Paris and London, Dataiku offers a collaborative data science software platform known as Dataiku DSS. This platform enables teams of data scientists, analysts, and engineers to prepare, analyze, and visualize data effectively. It includes tools for data profiling, interactive exploration, and machine learning capabilities, allowing organizations to build and deploy data products efficiently. By providing a repository of best practices and a controlled environment, Dataiku aims to foster collaboration among data professionals and streamline the development of impactful models and innovative solutions. Prominent clients like Unilever and GE utilize Dataiku to enhance their data-driven decision-making processes and adapt to the growing volume of data they manage.

ActionIQ

Series A in 2017
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Dataiku

Series A in 2016
Dataiku Inc. is a company that develops a centralized data platform designed to support businesses in their data journey from analytics to enterprise AI. Founded in 2013, and headquartered in New York with additional offices in Paris and London, Dataiku offers a collaborative data science software platform known as Dataiku DSS. This platform enables teams of data scientists, analysts, and engineers to prepare, analyze, and visualize data effectively. It includes tools for data profiling, interactive exploration, and machine learning capabilities, allowing organizations to build and deploy data products efficiently. By providing a repository of best practices and a controlled environment, Dataiku aims to foster collaboration among data professionals and streamline the development of impactful models and innovative solutions. Prominent clients like Unilever and GE utilize Dataiku to enhance their data-driven decision-making processes and adapt to the growing volume of data they manage.

Tapad

Series B in 2015
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

ActionIQ

Seed Round in 2014
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Tapad

Series B in 2014
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

Tapad

Series B in 2013
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

Lumosity

Series D in 2012
Lumos Labs, Inc. develops and provides Lumosity, a brain training application aimed at enhancing cognitive abilities. Founded in 2005 and launched in 2007, Lumosity features over 40 web and mobile games that challenge core cognitive skills such as memory, attention, and problem-solving. The games are rooted in research from the field of neuroplasticity and are supported by ongoing independent studies conducted by academic researchers worldwide. In addition to cognitive training, Lumosity also offers math games focused on practicing basic arithmetic operations. The company's products are accessible to brain trainers globally, promoting mental fitness through engaging and scientifically-informed gameplay.

Clickable

Series C in 2011
Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Lumosity

Series C in 2011
Lumos Labs, Inc. develops and provides Lumosity, a brain training application aimed at enhancing cognitive abilities. Founded in 2005 and launched in 2007, Lumosity features over 40 web and mobile games that challenge core cognitive skills such as memory, attention, and problem-solving. The games are rooted in research from the field of neuroplasticity and are supported by ongoing independent studies conducted by academic researchers worldwide. In addition to cognitive training, Lumosity also offers math games focused on practicing basic arithmetic operations. The company's products are accessible to brain trainers globally, promoting mental fitness through engaging and scientifically-informed gameplay.

Clickable

Series B in 2008
Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Lumosity

Series A in 2008
Lumos Labs, Inc. develops and provides Lumosity, a brain training application aimed at enhancing cognitive abilities. Founded in 2005 and launched in 2007, Lumosity features over 40 web and mobile games that challenge core cognitive skills such as memory, attention, and problem-solving. The games are rooted in research from the field of neuroplasticity and are supported by ongoing independent studies conducted by academic researchers worldwide. In addition to cognitive training, Lumosity also offers math games focused on practicing basic arithmetic operations. The company's products are accessible to brain trainers globally, promoting mental fitness through engaging and scientifically-informed gameplay.

Clickable

Series A in 2007
Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Clickable

Series A in 2007
Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.
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