FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, established in 2008 as a spin-out from Pequot Capital Management. The firm focuses on partnering with exceptional entrepreneurs who are addressing significant challenges across various sectors, particularly in technology, consumer, and enterprise industries. FirstMark Capital has cultivated a strong community among the teams within its network, facilitating the exchange of ideas and opportunities. The firm has had the privilege of collaborating with founders from notable companies such as Pinterest, Shopify, Airbnb, and Riot Games, among others. Its investment strategy encompasses a range of markets, including the United States, Canada, and Europe.

Will Bitsky

Investor

Beth Ferreira

Managing Director

Rick Heitzmann

Co-Founder and Partner

Amish Jani

Co-Founder and Partner

Adam Nelson

Partner

Matthias Turck

Partner

Catherine Ulrich

Venture Partner

Stephanie Weiner

Investor

John Wu

Investor

Past deals in Business Intelligence

EvolutionIQ

Series A in 2022
EvolutionIQ, operating under DeepFraud Technologies Inc., specializes in predictive analytics for the insurance sector, focusing on general liability, workers' compensation, and group disability insurance. Founded in 2018 and based in New York, the company offers a platform that leverages artificial intelligence and data collection to enhance claims analytics. Its technology supports time series analytics, individualized medical processing, and natural language processing, facilitating intelligent fraud and malingering detection as well as predictive claim processing. By training large-scale models to identify bad actors, EvolutionIQ provides insurance companies with advanced tools to improve workflow and streamline claims management.

ClickHouse

Series B in 2021
ClickHouse is an open-source, column-oriented online analytical processing (OLAP) database management system that enables users to generate real-time analytical reports using SQL queries. The system is designed for high-performance query processing, allowing enterprises to handle large volumes of data efficiently. By reducing storage requirements and processing significant amounts of data within short timeframes, ClickHouse offers a secure, reliable, and scalable solution for data management. This capability is particularly beneficial for organizations seeking to optimize their data analytics and streamline data processing workflows.

Crossbeam

Series C in 2021
Crossbeam, Inc. is a software-as-a-service company that has developed a collaborative data platform aimed at facilitating valuable partnerships among businesses. Founded in 2018 and headquartered in Philadelphia, Pennsylvania, Crossbeam enables companies to discover overlapping customers and prospects with their partners while ensuring the security and privacy of their data. The platform acts as an escrow service, allowing for secure data sharing that enhances alliances, supports go-to-market strategies, and improves customer service. With features that automatically update customer and prospect information, Crossbeam provides an intuitive interface for defining key populations and establishing secure data-sharing relationships, ultimately helping businesses close more deals, enhance product development, and measure their success effectively.

Dataiku

Series E in 2021
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Dataiku

Series E in 2021
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Bluecore

Series E in 2021
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Pendo

Series F in 2021
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

CognitOps

Series A in 2021
CognitOps Inc. is a software company based in Austin, Texas, founded in 2018, that specializes in warehouse management and predictive analytics. The company's cloud-native platform automates various aspects of warehouse operations, providing unified analytics, actionable recommendations, and real-time guidance for optimization. By analyzing data from existing warehouse systems, CognitOps delivers insights that help leaders manage operations more effectively and proactively address changes. The platform's prescriptive analytics capabilities enable users to simulate optimal facility designs based on operational data and business needs, ultimately enhancing productivity in warehouse environments. CognitOps serves a range of clients, including Fortune 500 companies, and is committed to improving decision-making through advanced machine learning technologies.

ActionIQ

Series C in 2021
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Dataiku

Series D in 2020
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Crossbeam

Series B in 2020
Crossbeam, Inc. is a software-as-a-service company that has developed a collaborative data platform aimed at facilitating valuable partnerships among businesses. Founded in 2018 and headquartered in Philadelphia, Pennsylvania, Crossbeam enables companies to discover overlapping customers and prospects with their partners while ensuring the security and privacy of their data. The platform acts as an escrow service, allowing for secure data sharing that enhances alliances, supports go-to-market strategies, and improves customer service. With features that automatically update customer and prospect information, Crossbeam provides an intuitive interface for defining key populations and establishing secure data-sharing relationships, ultimately helping businesses close more deals, enhance product development, and measure their success effectively.

Crisp

Series A in 2020
Crisp, Inc. is a company that specializes in demand forecasting software tailored for the food industry. Founded in 2018 and based in Brooklyn, New York, Crisp offers a platform that facilitates information flow within the food value chain. This platform integrates various data points, including sales, inventory, retail portals, marketing data, promotions, weather, and holidays. By consolidating these data sources, Crisp enables industry players to enhance their existing systems and improve operational efficiency. The company's solutions are designed to help clients make informed decisions and optimize their operations, ultimately driving value across the food supply chain.

Bluecore

Series D in 2020
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Kintaba

Seed Round in 2020
Kintaba specializes in modern incident management solutions designed to facilitate effective response and collaboration among teams during significant incidents and outages. The company's platform enables organizations to track incidents and implement self-repair processes, enhancing operational efficiency and minimizing downtime. Founded in 2017 and headquartered in New York City, Kintaba leverages advanced technology to support businesses in managing critical situations effectively.

ActionIQ

Series C in 2020
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Pendo

Series E in 2019
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

Crisp

Series A in 2019
Crisp, Inc. is a company that specializes in demand forecasting software tailored for the food industry. Founded in 2018 and based in Brooklyn, New York, Crisp offers a platform that facilitates information flow within the food value chain. This platform integrates various data points, including sales, inventory, retail portals, marketing data, promotions, weather, and holidays. By consolidating these data sources, Crisp enables industry players to enhance their existing systems and improve operational efficiency. The company's solutions are designed to help clients make informed decisions and optimize their operations, ultimately driving value across the food supply chain.

Crossbeam

Series A in 2019
Crossbeam, Inc. is a software-as-a-service company that has developed a collaborative data platform aimed at facilitating valuable partnerships among businesses. Founded in 2018 and headquartered in Philadelphia, Pennsylvania, Crossbeam enables companies to discover overlapping customers and prospects with their partners while ensuring the security and privacy of their data. The platform acts as an escrow service, allowing for secure data sharing that enhances alliances, supports go-to-market strategies, and improves customer service. With features that automatically update customer and prospect information, Crossbeam provides an intuitive interface for defining key populations and establishing secure data-sharing relationships, ultimately helping businesses close more deals, enhance product development, and measure their success effectively.

EvolutionIQ

Seed Round in 2019
EvolutionIQ, operating under DeepFraud Technologies Inc., specializes in predictive analytics for the insurance sector, focusing on general liability, workers' compensation, and group disability insurance. Founded in 2018 and based in New York, the company offers a platform that leverages artificial intelligence and data collection to enhance claims analytics. Its technology supports time series analytics, individualized medical processing, and natural language processing, facilitating intelligent fraud and malingering detection as well as predictive claim processing. By training large-scale models to identify bad actors, EvolutionIQ provides insurance companies with advanced tools to improve workflow and streamline claims management.

Text IQ

Series A in 2019
Text IQ, Inc. develops an artificial intelligence (AI) based solution for privacy, legal, and compliance issues. Its artificial intelligence (AI) platform prevents from legal and compliance disasters. The company through its software helps users discover documents that could cause irreparable reputational damage to enterprise; supports risk, audit, and compliance teams in detecting anomalous or nefarious activity, people, and documents; allows users to develop case strategies faster by reviewing your entire dataset in a fraction of the time and cost; and helps users to identify privileged, sensitive, and relevant documents that are easily missed using search terms. Text IQ, Inc. was founded in 2014 and is based in New York, New York with additional offices in San Francisco, California; New York, New York; Cork, Ireland; and Vancouver, Canada.

Dataiku

Series C in 2018
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Pendo

Series D in 2018
Pendo is the only platform to combine in-product engagement with robust product data and user feedback. With the ability to quickly take action on these qualitative and quantitative insights, product teams can make more informed decisions on how to support users throughout their journey.

ActionIQ

Series B in 2017
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Bluecore

Series C in 2017
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Dataiku

Series B in 2017
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

ActionIQ

Series A in 2017
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Dataiku

Series A in 2016
Dataiku is a software company that provides a centralized data platform designed to assist businesses in navigating their data journey, from analytics to enterprise artificial intelligence. Founded in 2013 and headquartered in New York, with offices in Paris and London, Dataiku offers its main product, Data Science Studio (DSS), which enables teams of data scientists, analysts, and engineers to collaboratively explore, prepare, and analyze data. The platform features tools for data profiling, interactive visualization, and machine learning deployment, allowing organizations to build and manage custom data products efficiently. Dataiku serves a diverse clientele, including major companies like Unilever and GE, by facilitating data-driven decision-making and fostering innovation through a controlled and collaborative environment. The platform aims to streamline the process of extracting value from data, empowering teams to work more effectively and creatively.

Bluecore

Series B in 2015
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Bluecore

Series A in 2015
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

ActionIQ

Seed Round in 2014
ActionIQ, Inc. is a cloud-based marketing platform that addresses the data, analytics, and campaign challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company offers an enterprise customer data platform that integrates various data sources such as email, CRM, and clickstream into a centralized analytics dashboard. This enables users to capture, analyze, and utilize data effectively to create and launch personalized marketing campaigns across multiple channels without needing IT support. ActionIQ serves clients in sectors including retail, media and entertainment, subscription services, and telecommunications, providing tools and insights that allow for rapid and scalable marketing solutions.

Bluecore

Seed Round in 2013
Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Jirafe

Series A in 2012
Jirafe specializes in providing analytics and data-driven marketing solutions tailored for eCommerce retailers. By offering real-time actionable insights, Jirafe enables merchants to understand customer behavior, identify successful products, and make informed decisions that enhance revenue growth. The company's platform helps automate essential tasks that eCommerce businesses face, allowing retailers to focus on driving their operations forward. Jirafe serves tens of thousands of merchants, empowering them to leverage big data and analytics effectively. Based in New York City, the company is backed by prominent venture capital firms and maintains a commitment to continuous learning and innovation in the realm of data analytics and machine learning.

Jirafe

Seed Round in 2010
Jirafe specializes in providing analytics and data-driven marketing solutions tailored for eCommerce retailers. By offering real-time actionable insights, Jirafe enables merchants to understand customer behavior, identify successful products, and make informed decisions that enhance revenue growth. The company's platform helps automate essential tasks that eCommerce businesses face, allowing retailers to focus on driving their operations forward. Jirafe serves tens of thousands of merchants, empowering them to leverage big data and analytics effectively. Based in New York City, the company is backed by prominent venture capital firms and maintains a commitment to continuous learning and innovation in the realm of data analytics and machine learning.

SPADAC

Series B in 2009
SPADAC is leading the fusion of spatial intelligence and predictive analytics. Our technology and services provide government and commercial enterprises with actionable intelligence to minimize risk, maximize opportunity, and ensure enterprise resiliency.

SPADAC

Series A in 2007
SPADAC is leading the fusion of spatial intelligence and predictive analytics. Our technology and services provide government and commercial enterprises with actionable intelligence to minimize risk, maximize opportunity, and ensure enterprise resiliency.
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