FirstMark Capital

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Engagio Inc. offers an account-based platform designed to enhance account-centric analytics for B2B companies. The company provides a range of solutions including PlayMaker, which facilitates orchestrating communications across various channels to maximize revenue opportunities; Scout, an extension that supports account-based marketing for customer-facing teams; and Engagio Orchestrate, which allows revenue teams to automate impactful strategies across multiple channels such as sales engagement and marketing automation. Founded in 2015 and headquartered in San Mateo, California, Engagio aims to help businesses engage target accounts and strengthen customer relationships through its comprehensive Account Based Marketing Automation Platform. The platform enables marketers to track account engagement, allocate resources effectively, and measure the impact of their initiatives, thereby supporting the evolution of account-based strategies. Engagio operates as a subsidiary of Demandbase, Inc. since June 2020.

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Digital Currency Group (DCG) is a corporate venture capital investment firm based in New York City, focused on building and supporting companies in the bitcoin and blockchain sectors. Established in 2015, DCG has made over 150 investments across more than 30 countries, targeting firms in financial technology, decentralized finance, and web3 infrastructure, among other areas. The company also owns and operates several key entities within the industry, including CoinDesk, a leading media and events platform, Genesis Trading, a prominent bitcoin brokerage firm, and Grayscale Investments, the largest digital currency asset management firm. Through its investments and operations, DCG aims to foster innovation and growth within the digital currency ecosystem.

Engagio Inc. offers an account-based platform designed to enhance account-centric analytics for B2B companies. The company provides a range of solutions including PlayMaker, which facilitates orchestrating communications across various channels to maximize revenue opportunities; Scout, an extension that supports account-based marketing for customer-facing teams; and Engagio Orchestrate, which allows revenue teams to automate impactful strategies across multiple channels such as sales engagement and marketing automation. Founded in 2015 and headquartered in San Mateo, California, Engagio aims to help businesses engage target accounts and strengthen customer relationships through its comprehensive Account Based Marketing Automation Platform. The platform enables marketers to track account engagement, allocate resources effectively, and measure the impact of their initiatives, thereby supporting the evolution of account-based strategies. Engagio operates as a subsidiary of Demandbase, Inc. since June 2020.

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.

Welcome Commerce, Inc. develops a conversation platform that connects brands and retailers with consumers, enhancing the shopping experience through real-time product expertise. Its platform includes various modules such as Welcome Bar, which offers a chat interface for personalized assistance, and Welcome Expert, linking consumers to expert resources. Additionally, Welcome Collaborate aids in customer acquisition by enabling experts to influence purchasing decisions, while Welcome SMS allows for communication via text. The platform integrates across multiple consumer touchpoints, including websites, mobile, and in-store interactions, optimizing the buying experience through Welcome Consumer Intelligence. Founded in 2011 and based in New York, with additional offices in Austin, San Francisco, Chicago, and London, Welcome serves prominent clients like AT&T, Dyson, Google, and Samsung. The company was recognized with multiple awards for its contributions to marketing and brand support solutions. As of November 2018, Welcome operates as a subsidiary of Salsify, Inc.

Bluecore is a retail marketing platform that leverages predictive intelligence to enhance marketing efforts for retailers. By integrating and analyzing consumer behavior and product data, Bluecore provides a detailed understanding of each shopper, including their past interactions and anticipated future engagement with brands. The platform personalizes customer interactions across multiple channels, including email, websites, display ads, and social media, which helps businesses acquire, retain, and expand their customer base. With nearly 500 million shopper IDs and a product catalog extensive enough to rival Amazon, Bluecore has successfully doubled marketing revenue and improved customer retention and lifetime value for over 400 brands, such as Express, Nike, and Sephora. Recognized as one of New York City's rapidly growing SaaS startups, Bluecore is supported by prominent venture capital firms and continues to serve a diverse range of retailers.