Upfront V
Upfront Ventures, established in 1996, is a Santa Monica-based venture capital firm focusing on early-stage technology investments. It primarily invests in companies across North America, with a significant portion of its capital allocated to the Southern California ecosystem, including Los Angeles, San Francisco, and San Diego. The firm also considers opportunities in Europe and occasionally in other continents. Upfront Ventures invests in a broad range of technology sectors, including digital content, Ad-Tech, retail innovation, financial services, mobile, big data, software, and consumer goods, among others. It typically invests between $0.5 million and $15 million in seed rounds and between $2 million and $5 million in Series A rounds, reserving follow-on capital for future financing needs. The firm takes a board seat in its portfolio companies and has backed notable startups such as Ring, TrueCar, and Maker Studios.
Mahmee is an integrated care delivery platform focused on improving maternal and infant health. The company aims to address the critical gaps in the U.S. healthcare system, which faces high maternity costs and mortality rates, particularly among Black mothers and infants. By building a digital infrastructure that connects patients, independent health professionals, and healthcare organizations, Mahmee enhances access to comprehensive prenatal and postpartum care. Its platform includes a care management system that links health records for mothers and babies, flags clinical risks, and facilitates collaboration among maternity and infant care practitioners. Additionally, Mahmee’s marketplace allows new and expecting parents to discover care providers and access services both in-person and virtually, thereby supporting better health outcomes for families.
All Day
Seed Round in 2016
All Day is a digital media company focused on creating an editorial brand and publishing technology tailored for mobile-first Millennial audiences. The company utilizes a combination of owned and partner social media properties to distribute content and engage audiences, facilitating content sharing and enhancing virality. All Day's network, which includes writers and editors, employs a content management system and social distribution dashboard to manage posts, track analytics, and boost engagement. With a growing presence on social media, All Day's brands have amassed over 28 million followers, contributing to a distribution network that reaches over 200 million across platforms such as Twitter, Facebook, and Instagram. Notable accounts like HistoryinPics and EarthPix exemplify the company's strategy of delivering highly visual and shareable editorial content, which is also showcased on its primary website, AllDay.com.
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