DFJ

DFJ, established in 1985 and based in Silicon Valley, is a venture capital firm that specializes in providing growth capital to technology companies. With a focus on partnering with visionary entrepreneurs, DFJ aims to invest in businesses that are rapidly scaling and poised for market leadership. The firm emphasizes a high-conviction investment strategy, targeting innovative companies across consumer, enterprise, and healthcare technology sectors. DFJ Growth, a later-stage investing practice within the firm, seeks to support extraordinary entrepreneurs as they create iconic technology-driven businesses. Through its investment approach, DFJ facilitates access to valuable networks and resources that can help transform entrepreneurial visions into reality.

Brian Akin

Associate

Chirag Chotalia

Partner

Rob Ciechowski

Associate

John Fisher

Co-Founder and Partner

Sam Fort

Partner

Randy Glein

Partner and Managing Director

Justin Kao

Partner

Megan Kelly

Principal

Jocelyn Kinsey

Partner

Vineet Mehta

Principal

Bubba Murarka

Partner

Sandesh Patnam

Venture Partner

Chris Shanahan

Principal

Sam Shapiro

Principal

Li Songbo

Partner

Josh Stein

Co-Founder and Managing Partner

Kevin Tu

Principal

Past deals in Mobile Advertising

Foursquare

Series E in 2016
Foursquare Labs, Inc. is a location technology platform that offers a variety of business solutions and consumer products centered around location intelligence. The company provides tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK, which enables real-time location awareness in mobile applications. Additionally, Foursquare offers the Places API for accessing detailed data on commercial locations and analytics services that deliver insights into consumer behavior. Its consumer applications, Foursquare and Swarm, allow users to track and share their visited locations. Founded in 2009 and headquartered in New York City, Foursquare also operates offices in San Francisco, London, and Chicago, focusing on helping brands connect with targeted audiences and measure the effectiveness of advertising campaigns.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions aimed at enhancing user acquisition, engagement, retention, and conversion for marketers. The company provides a platform that utilizes predictive advertising software to deliver personalized product ads tailored to individual user behaviors within mobile applications. Key offerings include a Dynamic Product Ads engine that creates tailored banner and native ads based on users' browsing activities, and an Optimization Engine that automatically adjusts marketing strategies to meet specific performance goals using predictive analytics. Additionally, RevX features a Self-Serve Interface for marketers to manage campaigns independently, along with rich analytics and real-time product recommendations. The platform supports programmatic media buying and leverages extensive data to optimize marketing spend, allowing mobile marketers to effectively reach and engage a diverse audience across various channels.

Twin Prime

Series A in 2015
Twin Prime makes mobile apps fast. Performance in mobile depends on a variety of factors such as the wireless network technology, device models, operating system software and even the nature of the app itself. This makes the problem incredibly hard and complex. Twin Prime uses machine learning to make sense of these factors and delivers content to apps in the most optimal and quickest way.

Kiwi

Series B in 2014
Kiwi, Inc. is a mobile entertainment company based in Palo Alto, California, that specializes in developing mobile games, particularly for the Android platform. Founded in 2007, the company has established itself as a notable player in the industry, boasting multiple applications that have ranked within the Top 100 Grossing on Google Play. With a team of over 160 employees, Kiwi is dedicated to creating engaging gaming experiences and contributes to the Android developer ecosystem through its innovative tools. The company has successfully raised $9 million in funding, attracting investment from prominent backers, including Sequoia Capital and notable figures in the gaming industry. In 2015, Kiwi, Inc. became a subsidiary of SGN Games, Inc., further expanding its reach in the mobile gaming sector.

Piqora

Series A in 2014
Piqora, formerly known as Pinfluencer, provides a comprehensive marketing and analytics platform tailored for visual, interest-based networks such as Pinterest, Instagram, and Tumblr. The company's suite of tools includes visual analytics, customer relationship management (CRM), and content management system (CMS) products that enable marketers to evaluate the performance of images, measure return on investment (ROI) from visual networks, and engage with customers and influencers. Piqora's advanced analytics technology utilizes image recognition and URL parsing to deliver insights into website performance, competitive positioning, and content effectiveness. The platform also integrates with other enterprise systems like Google Analytics to track image conversion and offer social e-commerce analytics. Piqora collaborates with notable brands, including Crate and Barrel, Etsy, and Fossil, and operates with a skilled team drawn from leading tech companies.

Tango

Series D in 2014
TangoMe, Inc., operating as Tango, is a mobile messaging service provider founded in 2009 and headquartered in Mountain View, California. The company offers a free application that facilitates communication through video and voice calls, texting, and content sharing, with over 350 million registered users across various platforms, including iOS, Android, Blackberry, and PC. Tango is recognized as a popular application, consistently ranking among the top free apps on Android and iTunes. The service supports cross-platform functionality over 3G, 4G, and Wi-Fi, and is available in 15 languages in more than 224 countries. In addition to its messaging capabilities, Tango collaborates with third-party game developers, brands, and content publishers to create integration and advertising opportunities. TangoMe has secured $367 million in venture capital financing and maintains additional offices in Austin, Texas; St. Petersburg, Russia; and Beijing.

Campanja

Series A in 2014
Campanja AB provides search engine marketing solutions to online advertisers. It offers Campanja, a software solution that combines real-time decision making and business dynamics to optimize search engine marketing effectiveness. The company was founded in 2009 and is based in Stockholm, Sweden. As of August 24, 2015, Campanja AB operates as a subsidiary of 24/7 Customer (Financial Services) Limited.

PubMatic

Venture Round in 2014
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Foursquare

Series D in 2013
Foursquare Labs, Inc. is a location technology platform that offers a variety of business solutions and consumer products centered around location intelligence. The company provides tools such as Pinpoint for data-driven media planning, Placed for offline attribution, and the Pilgrim SDK, which enables real-time location awareness in mobile applications. Additionally, Foursquare offers the Places API for accessing detailed data on commercial locations and analytics services that deliver insights into consumer behavior. Its consumer applications, Foursquare and Swarm, allow users to track and share their visited locations. Founded in 2009 and headquartered in New York City, Foursquare also operates offices in San Francisco, London, and Chicago, focusing on helping brands connect with targeted audiences and measure the effectiveness of advertising campaigns.

Highlight

Series A in 2013
Highlight is a mobile ambient awareness app. When you come within a few blocks of another Highlight user who is your Facebook friend or that you have friends or interests in common with, Highlight sends you a push notification and lets you message them. The app's homescreen displays a reverse chronological list of all the people you've crossed paths with.

Flurry

Series D in 2013
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

NinthDecimal

Venture Round in 2013
NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to enhance understanding of consumer behavior in the physical world. Founded in 2003 and headquartered in San Francisco, the company offers a range of solutions that include audience targeting, measurement, insights, and data licensing. Its offerings enable brands to optimize customer growth strategies by accessing customized audiences based on both online and offline signals. NinthDecimal's tools support closed-loop TV planning and measurement, allowing clients to assess the impact of TV advertising on in-store visits and engage consumers across various media channels. The platform is utilized by Fortune 500 companies and major brands, particularly in retail, quick-service restaurant, and automotive sectors, to create impactful marketing engagements that bridge the gap between online and offline consumer interactions.

Yub

Venture Round in 2013
Yub is an innovative offline affiliate network based in Mountain View, California, that connects online consumer interactions with in-store purchases. By leveraging the online affiliate model, Yub allows retailers and restaurants to track consumer behavior from the moment of online engagement to the final purchase, facilitating a seamless transition from digital to physical shopping. The platform requires no complex integration or upgrades, making it accessible for merchants. Yub aims to transform the way brick-and-mortar stores engage with customers, enhancing their ability to attract and retain shoppers through straightforward and appealing offers.

Komli Media

Private Equity Round in 2013
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that employs advanced technology for audience targeting, lead acquisition, rich media, and online audience measurement. Komli Media focuses on enhancing programmatic buying to simplify and increase transparency in advertising across display, mobile, social, and video channels. By developing next-generation platforms, it aims to facilitate more effective audience engagement and brand impact measurement for its clients.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company based in San Jose, California, with additional offices in New York. Founded in 2004, it specializes in mobile technology that addresses the attribution challenges faced by national brand advertisers, particularly in measuring sales lift at the cash register. The company’s flagship product, Bullseye ID, creates a match key that links consumer data to connected devices within households, covering nearly 100% of U.S. smartphone users. 4INFO’s AdHaven Platform facilitates precise audience targeting across various screens and enables measurement at scale. The company partners with leading data providers such as Acxiom, Nielsen, and Datalogix to enhance its targeting capabilities, allowing advertisers to access rich consumer segments. 4INFO places a strong emphasis on data privacy, implementing rigorous security measures to protect user information. The company has seen significant growth, with its brand ad revenue tripling since 2012 and serving top clients across multiple industries, including consumer packaged goods, retail, and automotive. 4INFO operates as a subsidiary of Cadent, LLC, and continues to innovate in mobile advertising solutions.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company based in San Jose, California, with additional offices in New York. Founded in 2004, it specializes in mobile technology that addresses the attribution challenges faced by national brand advertisers, particularly in measuring sales lift at the cash register. The company’s flagship product, Bullseye ID, creates a match key that links consumer data to connected devices within households, covering nearly 100% of U.S. smartphone users. 4INFO’s AdHaven Platform facilitates precise audience targeting across various screens and enables measurement at scale. The company partners with leading data providers such as Acxiom, Nielsen, and Datalogix to enhance its targeting capabilities, allowing advertisers to access rich consumer segments. 4INFO places a strong emphasis on data privacy, implementing rigorous security measures to protect user information. The company has seen significant growth, with its brand ad revenue tripling since 2012 and serving top clients across multiple industries, including consumer packaged goods, retail, and automotive. 4INFO operates as a subsidiary of Cadent, LLC, and continues to innovate in mobile advertising solutions.

Retailigence

Series B in 2013
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

Yodle

Series E in 2013
Yodle, Inc. is a provider of online marketing services tailored for local business owners, founded in 2005 and headquartered in New York, New York. The company offers a range of services, including web presence management, local search placement, social media management, customer reviews, email marketing, and distribution of special offers. Yodle serves over 45,000 local business customers across more than 250 industries, with significant representation in legal, dental, medical, and home services sectors. The company also specializes in customized solutions for franchises and multi-location businesses, helping them unify and optimize their marketing strategies. Yodle's platform features mobile website creation, automated search engine optimization, and management of online reviews and offers, enabling businesses to enhance their online presence and attract customers effectively. As of 2016, Yodle operates as a subsidiary of Web.com Group, Inc.

Virool

Seed Round in 2013
Virool, Inc. is a company that specializes in a native video advertising platform aimed at brand marketers. Founded in 2011 and based in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool enables brands to host videos, design targeted campaigns, and analyze performance results online. Its platform serves both advertisers and publishers, offering a supply-side solution for publishers to maximize revenue and a programmatic distribution system for advertisers to enhance brand impact through real-time analytics and emotional insights. Over its operational years, Virool attracted more than 30,000 global advertisers and partnered with over 100,000 online and mobile publisher properties. The platform has been utilized by major brands such as Coca-Cola, Disney, and Sony to effectively engage audiences and elevate brand presence. Virool was acquired by Turgo in October 2017 and has raised significant funding from notable investors, including Y-Combinator and Menlo Ventures.

Emu Messenger

Seed Round in 2013
Emu is texting with a built-in assistant. Schedule lunches, share your location, and set reminders — as easily as sending a photo. It’s texting, for grown-ups. Created by veterans of Siri, Apple, Google, TechCrunch, and Yahoo! Messenger, Emu is a messaging product for iPhone that uses artificial intelligence — machine learning and natural language processing — to understand messages, then magically adds relevant information to help you schedule a lunch, reserve a table, buy movie tickets, or share your location in real time. Emu (http://emu.is) was founded in 2012 by Gummi Hafsteinsson (formerly VP Product Siri, previously at Apple and Google), Dave Feldman (previously with AOL/TechCrunch and Yahoo!), and an experienced team of mobile and machine-learning engineers. The company has received seed funding of $1.5M to date from Kleiner Perkins, TriplePoint Capital, Menlo Ventures, DFJ, and additional angel investors. See our Founder Bios for more information on the founding team.

PulsePoint

Venture Round in 2013
PulsePoint is a data and technology company that specializes in programmatic solutions for healthcare organizations, focusing on personalizing information to enhance health outcomes. By leveraging advanced advertising technology, PulsePoint enables healthcare providers to effectively reach consumers and physicians with contextually relevant content. The company's platform utilizes programmatic automation to analyze customer journey signals, facilitating a better understanding of engagement and relevance. This allows organizations to seamlessly activate health options and improve the delivery of care, education, and support when it is most needed. Through actionable insights, PulsePoint aims to foster meaningful connections in the healthcare landscape.

EverythingMe

Series C in 2012
EverythingMe is a launcher for Android devices that adds contextual capabilities to mobile phones. It delivers the right apps, contacts and information to the homescreen, exactly at the right place and time. Whatever a person is into, wherever they are, they’ll get personalized suggestions that match their interests and lifestyle. Delivering truly contextual results is a formidable engineering challenge. Their algorithms combine machine learning, statistical modeling, and domain knowledge expertise to identify specific life scenarios. Within these contexts they match users’ needs with specific content on their phones, as well as native and web apps.

Flurry

Series D in 2012
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

isocket

Series A in 2012
iSocket is a technology platform designed to streamline the buying and selling of fixed-price, premium, reserved advertising inventory. It offers two main services: iSocket For Publishers, which provides sales automation and programmatic direct tools to enhance the efficiency of publisher sales teams, and iSocket For Advertisers, which simplifies the process for agencies and brands to purchase guaranteed inventory directly from top publishers. By leveraging automation, iSocket minimizes errors and reduces the overhead costs associated with traditional media sales, thereby facilitating direct online advertising and enhancing the overall effectiveness of ad transactions.

Karma

Seed Round in 2012
Karma Mobility, Inc. offers a mobile application that enables users to access Wi-Fi signals for various devices, including tablets, laptops, and smartphones. The application captures 4G signals and creates a personal Wi-Fi network, providing seamless internet connectivity. Karma Mobility, founded in 2012 and headquartered in New York, is committed to transforming the way individuals interact with internet services, ensuring that users have control over their data and connectivity without the limitations typically associated with traditional carriers. The company serves a diverse customer base across the United States, facilitating a more integrated online experience wherever users may be. Additionally, Karma Technologies BV, established in 2012 and based in Amsterdam, specializes in designing and developing software for mobile carriers, further expanding Karma's influence in the connectivity sector.

Komli Media

Series D in 2012
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that employs advanced technology for audience targeting, lead acquisition, rich media, and online audience measurement. Komli Media focuses on enhancing programmatic buying to simplify and increase transparency in advertising across display, mobile, social, and video channels. By developing next-generation platforms, it aims to facilitate more effective audience engagement and brand impact measurement for its clients.

PubMatic

Series D in 2012
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Strike New Media Limited

Venture Round in 2012
Strike New Media Limited engages in providing online advertising services. The company was incorporated in 2010 and is based in London, United Kingdom.

4INFO

Venture Round in 2011
4INFO, Inc. is an identity and activation solutions company based in San Jose, California, with additional offices in New York. Founded in 2004, it specializes in mobile technology that addresses the attribution challenges faced by national brand advertisers, particularly in measuring sales lift at the cash register. The company’s flagship product, Bullseye ID, creates a match key that links consumer data to connected devices within households, covering nearly 100% of U.S. smartphone users. 4INFO’s AdHaven Platform facilitates precise audience targeting across various screens and enables measurement at scale. The company partners with leading data providers such as Acxiom, Nielsen, and Datalogix to enhance its targeting capabilities, allowing advertisers to access rich consumer segments. 4INFO places a strong emphasis on data privacy, implementing rigorous security measures to protect user information. The company has seen significant growth, with its brand ad revenue tripling since 2012 and serving top clients across multiple industries, including consumer packaged goods, retail, and automotive. 4INFO operates as a subsidiary of Cadent, LLC, and continues to innovate in mobile advertising solutions.

Tremor Video

Venture Round in 2011
Tremor Video operates as a programmatic video platform that specializes in cross-screen video brand advertising. The company offers auto-optimization services designed to enhance the effectiveness of video ad buying. By leveraging data partnerships, Tremor Video enables advertisers to precisely target consumers across various screens. Additionally, the platform provides independent metrics regarding views, brand safety, and audience targeting. Advertisers can access these services either as a managed service or on a self-service basis, allowing for flexibility in their advertising strategies.

Tremor Video

Venture Round in 2011
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria

Venture Round in 2011
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising effectively across various regions, including the United States, Europe, Canada, Latin America, and Asia Pacific. Founded in 2005 and headquartered in New York, the company specializes in providing real-time analytics, data, and decisioning tools, allowing publishers to optimize their digital video inventory's yield. Telaria's technology supports a fully programmatic approach tailored for digital video, including connected TV, mobile, and over-the-top content. Revenue is primarily generated on a transactional basis, with publishers paying for each advertising impression monetized on the platform according to a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and operates as a subsidiary of The Rubicon Project, Inc.

Retailigence

Series A in 2011
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

Thumb

Series A in 2011
Thumb is the easiest way for people to express themselves and to discover people like them. The simple act of ‘thumbing’ brings people together in a purpose-driven community that allows people to express what matters most to them, generates instant feedback, and helps people make meaningful connections. Thumb is available on iOS, Android, and via Website at www.thumb.it.

Jildy

Seed Round in 2011
Jildy, Inc. is a technology company based in Palo Alto, California, established in 2011. The company focuses on developing a web-based mobile application designed to streamline social media interactions by filtering and summarizing social data. The Jildy application automatically compiles and summarizes discussions among users' friends, providing a concise overview of relevant content in social newsfeeds. This enables users to stay informed without the need to spend excessive time navigating through their social media platforms.

Tango

Series B in 2011
TangoMe, Inc., operating as Tango, is a mobile messaging service provider founded in 2009 and headquartered in Mountain View, California. The company offers a free application that facilitates communication through video and voice calls, texting, and content sharing, with over 350 million registered users across various platforms, including iOS, Android, Blackberry, and PC. Tango is recognized as a popular application, consistently ranking among the top free apps on Android and iTunes. The service supports cross-platform functionality over 3G, 4G, and Wi-Fi, and is available in 15 languages in more than 224 countries. In addition to its messaging capabilities, Tango collaborates with third-party game developers, brands, and content publishers to create integration and advertising opportunities. TangoMe has secured $367 million in venture capital financing and maintains additional offices in Austin, Texas; St. Petersburg, Russia; and Beijing.

EverythingMe

Series A in 2011
EverythingMe is a launcher for Android devices that adds contextual capabilities to mobile phones. It delivers the right apps, contacts and information to the homescreen, exactly at the right place and time. Whatever a person is into, wherever they are, they’ll get personalized suggestions that match their interests and lifestyle. Delivering truly contextual results is a formidable engineering challenge. Their algorithms combine machine learning, statistical modeling, and domain knowledge expertise to identify specific life scenarios. Within these contexts they match users’ needs with specific content on their phones, as well as native and web apps.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to enhance understanding of consumer behavior in the physical world. Founded in 2003 and headquartered in San Francisco, the company offers a range of solutions that include audience targeting, measurement, insights, and data licensing. Its offerings enable brands to optimize customer growth strategies by accessing customized audiences based on both online and offline signals. NinthDecimal's tools support closed-loop TV planning and measurement, allowing clients to assess the impact of TV advertising on in-store visits and engage consumers across various media channels. The platform is utilized by Fortune 500 companies and major brands, particularly in retail, quick-service restaurant, and automotive sectors, to create impactful marketing engagements that bridge the gap between online and offline consumer interactions.

Signature

Angel Round in 2011
Signature is the app premier retail brands choose to help their customers receive VIP treatment. Using the latest mobile technology, Signature has created a next-generation retail service with the goal of increasing in-store engagement and conversion, while delighting shoppers. The Signature mobile app is the ultimate personal shopping assistant, delivering to customers' mobile devices a curated shopping experience, with up-to-date product information, and enhanced customer service experience. For retailers, Signature enables sales associates to build deeper relationships with customers by giving them a simple, intuitive app to access customer information and product catalogs at their fingertips. The Signature experience includes: notifications via mobile phone around shopping events and information such as updates on preferred items and brands, or when new arrivals hit the floor; an in-store greeting with a summary of what's new, the latest fashions on the floor, and any relevant sales or events; real-time visibility into when preferred sales associates are in-store, along with the ability to make appointments and leave messages for associates; and personal, one-on-one service...sales associates will tailor the shopping experience to shoppers' preferences, favorites, and sizes. Based in San Francisco, Signature was founded in 2010 and is backed by a prominent group of venture capital and angel investors.

AdXpose

Series C in 2011
AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Z2

Series B in 2011
Z2 is a mobile-first game developer and publisher that specializes in creating free-to-play games designed for real-time competition and collaboration on iPhones and iPads. Headquartered in Seattle, Washington, Z2 focuses on developing highly social games, including popular titles such as Trade Nations and MetalStorm. Trade Nations, a city-building game, has garnered one of the largest mobile gaming communities, recording over 500 million game sessions since its launch and achieving top-grossing status on major app platforms. MetalStorm quickly became a top-ranked game within days of its release. Z2 incorporates advanced community features into its games, such as in-game messaging, voice chat, and integration with social media platforms. Founded in 2009 by Damon Danieli, David Bluhm, and Lou Fasulo, Z2 was backed by Madrona Venture Group and developed multiple top-grossing mobile titles before being sold to King in 2015, which subsequently became part of Activision Blizzard.

Thumb

Angel Round in 2011
Thumb is the easiest way for people to express themselves and to discover people like them. The simple act of ‘thumbing’ brings people together in a purpose-driven community that allows people to express what matters most to them, generates instant feedback, and helps people make meaningful connections. Thumb is available on iOS, Android, and via Website at www.thumb.it.

Meebo

Series D in 2010
Meebo is a consumer internet company headquartered in Mountain View, California, that focuses on enhancing user engagement across the web through its advertising-supported social media platform. The company's primary product, the Meebo Bar, is an embedded solution for websites that allows publishers and advertisers to integrate content engagement and brand experiences into users' online interactions. In addition to this, Meebo offers a web sharing tool that enables users to share multimedia content and articles across various social networks, such as Twitter and Facebook, while also providing metrics on the engagement of their shared links. Originally launched in September 2005 as an instant messenger aggregator by founders Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo has since expanded its operations to include multiple offices in major U.S. cities. The company is supported by several notable venture capital firms, including True Ventures and Sequoia Capital.

Flurry

Series C in 2010
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

Retailigence

Seed Round in 2010
Retailigence Corporation is a hyperlocal marketing platform that focuses on converting online consumers into offline buyers by utilizing real-time inventory data from retailers. Founded in 2009 and based in Redwood City, California, the company provides a mobile advertising solution that enhances the shopping experience by delivering location-based user interactions through various digital advertising mediums. Its products include the adPOP Engine, which integrates data into programmatic advertising, and a mobile application that displays local store-level product availability. Retailigence serves a diverse clientele, including advertising solutions providers, application developers, marketing agencies, and brick-and-mortar retailers across the United States. The company operates as a subsidiary of ShopAdvisor, Inc. and has established a strategic partnership with Gimbal, Inc.

LiveMedia

Venture Round in 2010
LiveMedia Pvt Ltd. operates a Captive Audience Network in India, featuring a substantial installation of LCD screens in various environments where people with identifiable demographics gather. Since its incorporation in 2006 and based in New Delhi, the company has strategically positioned its screens in locations such as restaurants, coffee shops, pubs, lounges, corporate cafeterias, BPOs, gyms, salons, educational institutions, and hospitals. The content displayed on these screens focuses on entertainment and information, effectively engaging the audience while offering advertisers a targeted platform to reach potential customers. With a network encompassing over 2,900 locations and 6,000 screens across 80 cities and towns, LiveMedia addresses more than 60 million footfalls each month, making it one of the largest networks of its kind in India.

NinthDecimal

Debt Financing in 2010
NinthDecimal, Inc. is a marketing platform that specializes in mobile audience intelligence, utilizing location data to enhance understanding of consumer behavior in the physical world. Founded in 2003 and headquartered in San Francisco, the company offers a range of solutions that include audience targeting, measurement, insights, and data licensing. Its offerings enable brands to optimize customer growth strategies by accessing customized audiences based on both online and offline signals. NinthDecimal's tools support closed-loop TV planning and measurement, allowing clients to assess the impact of TV advertising on in-store visits and engage consumers across various media channels. The platform is utilized by Fortune 500 companies and major brands, particularly in retail, quick-service restaurant, and automotive sectors, to create impactful marketing engagements that bridge the gap between online and offline consumer interactions.

Komli Media

Series B in 2010
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that employs advanced technology for audience targeting, lead acquisition, rich media, and online audience measurement. Komli Media focuses on enhancing programmatic buying to simplify and increase transparency in advertising across display, mobile, social, and video channels. By developing next-generation platforms, it aims to facilitate more effective audience engagement and brand impact measurement for its clients.

Tremor Video

Series D in 2010
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria

Series D in 2010
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising effectively across various regions, including the United States, Europe, Canada, Latin America, and Asia Pacific. Founded in 2005 and headquartered in New York, the company specializes in providing real-time analytics, data, and decisioning tools, allowing publishers to optimize their digital video inventory's yield. Telaria's technology supports a fully programmatic approach tailored for digital video, including connected TV, mobile, and over-the-top content. Revenue is primarily generated on a transactional basis, with publishers paying for each advertising impression monetized on the platform according to a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and operates as a subsidiary of The Rubicon Project, Inc.

PubMatic

Series C in 2010
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Yodle

Series D in 2010
Yodle, Inc. is a provider of online marketing services tailored for local business owners, founded in 2005 and headquartered in New York, New York. The company offers a range of services, including web presence management, local search placement, social media management, customer reviews, email marketing, and distribution of special offers. Yodle serves over 45,000 local business customers across more than 250 industries, with significant representation in legal, dental, medical, and home services sectors. The company also specializes in customized solutions for franchises and multi-location businesses, helping them unify and optimize their marketing strategies. Yodle's platform features mobile website creation, automated search engine optimization, and management of online reviews and offers, enabling businesses to enhance their online presence and attract customers effectively. As of 2016, Yodle operates as a subsidiary of Web.com Group, Inc.

Flurry

Series B in 2010
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

Mobim

Series A in 2009
Mobim Technologies Co. specializes in mobile multimedia technology, providing production and application services for mobile producers and users. The company has developed the imichat mobile, a pioneering product that enables video chat functionality over 2.5G wireless networks, allowing users to connect visually without incurring roaming fees. Mobim enhances user experience with improved transmission stability and anti-jamming technologies, facilitating seamless multimedia interactions. In addition to imichat mobile, the company is expanding its product line to include long-distance video surveillance and digital home theater systems. Based in Shanghai, China, Mobim operates a technology research center in Silicon Valley and has research and development facilities in Beijing and Shanghai, supporting its international sales networks.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

TargetCast Networks

Series B in 2009
TargetCast Networks is a digital advertising company that specializes in reaching away-from-home television viewers who engage with sports, entertainment, and news programming in public settings. Utilizing its patented TargetCaster device, the company establishes an IPTV public space network that merges traditional television advertising with the targeting and flexibility of internet marketing. This technology enables venue operators, such as restaurants, to create and display custom promotional messages directly on their television screens, allowing them to effectively market featured products and introduce new offerings tailored to their specific audience. Through this innovative approach, TargetCast Networks enhances the advertising capabilities of its affiliates while maximizing viewer engagement.

isocket

Seed Round in 2009
iSocket is a technology platform designed to streamline the buying and selling of fixed-price, premium, reserved advertising inventory. It offers two main services: iSocket For Publishers, which provides sales automation and programmatic direct tools to enhance the efficiency of publisher sales teams, and iSocket For Advertisers, which simplifies the process for agencies and brands to purchase guaranteed inventory directly from top publishers. By leveraging automation, iSocket minimizes errors and reduces the overhead costs associated with traditional media sales, thereby facilitating direct online advertising and enhancing the overall effectiveness of ad transactions.

NearbyNow

Venture Round in 2009
[NearbyNow](http://www.nearbynow.com) creates mobile shopping applications that help consumers find products in their size near them at any time. Clients include magazines Cosmopolitan, Seventeen, GQ, and Brides, as well as brands and retailers such as Nike, Levi's, Estee Lauder, and Bon-Ton Stores. NearbyNow claims the highest click-through (28%) and conversion-to-purchase (5.8%) rates in the mobile shopping space. Brands and retailers can purchase multi-media ads directly from their ad network, reaching 2+ million mobile shoppers.

Ripple TV

Series D in 2009
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

PubMatic

Series B in 2009
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Clixtr

Series A in 2009
Clixtr is a provider of a mobile photo-sharing platform that transforms smartphones into smartcameras by utilizing location-based technologies. The platform allows users to create public events and upload photos, enabling the generation of real-time event photo streams. Users can engage with ongoing events, contributing photos and following streams based on location or popularity. This functionality facilitates an interactive experience, allowing individuals to browse and participate in events happening nearby or globally. Clixtr aims to enhance social connectivity and real-time sharing through its innovative mobile platform.

AdMob

Series C in 2009
AdMob is a mobile advertising network that helps app developers monetize and promote their mobile and tablet apps with ads. It provides solutions for discovery, branding, and monetization on the mobile Web. Its mobile advertising and monetization solutions include mobile sites; Mobile Analytics solution, which helps mobile site owners to gain insight into their traffic and site usage to make data-driven decisions about their mobile business; and Mobile Metrics Report, which offers insights into trends in the mobile ecosystem.

4INFO

Venture Round in 2009
4INFO, Inc. is an identity and activation solutions company based in San Jose, California, with additional offices in New York. Founded in 2004, it specializes in mobile technology that addresses the attribution challenges faced by national brand advertisers, particularly in measuring sales lift at the cash register. The company’s flagship product, Bullseye ID, creates a match key that links consumer data to connected devices within households, covering nearly 100% of U.S. smartphone users. 4INFO’s AdHaven Platform facilitates precise audience targeting across various screens and enables measurement at scale. The company partners with leading data providers such as Acxiom, Nielsen, and Datalogix to enhance its targeting capabilities, allowing advertisers to access rich consumer segments. 4INFO places a strong emphasis on data privacy, implementing rigorous security measures to protect user information. The company has seen significant growth, with its brand ad revenue tripling since 2012 and serving top clients across multiple industries, including consumer packaged goods, retail, and automotive. 4INFO operates as a subsidiary of Cadent, LLC, and continues to innovate in mobile advertising solutions.

Yodle

Series C in 2009
Yodle, Inc. is a provider of online marketing services tailored for local business owners, founded in 2005 and headquartered in New York, New York. The company offers a range of services, including web presence management, local search placement, social media management, customer reviews, email marketing, and distribution of special offers. Yodle serves over 45,000 local business customers across more than 250 industries, with significant representation in legal, dental, medical, and home services sectors. The company also specializes in customized solutions for franchises and multi-location businesses, helping them unify and optimize their marketing strategies. Yodle's platform features mobile website creation, automated search engine optimization, and management of online reviews and offers, enabling businesses to enhance their online presence and attract customers effectively. As of 2016, Yodle operates as a subsidiary of Web.com Group, Inc.

HDmessaging

Series C in 2009
We are the backbone for text 2.0. Our free, fully featured API and open source clients provide everything developers need to build killer group messaging apps. We're powering a revolution in text messaging - Group conversations - Photo + media sharing - Location sharing - Facebook, Twitter integration - SMS integration & connectivity We provide a free API to anyone who wants to add group messaging to their service or application. Mobile device OEMs, network operators and app developers are all using the API today to build white label messaging services.

Pressmart

Series A in 2008
Pressmart is a provider of a global content distribution platform that enables the electronic publishing of journals, newspapers, magazines, and other publications across various channels including web, mobile, and social media. The platform enhances the online reading experience by transforming static publications into interactive formats, incorporating features such as podcasts, blogs, opinion polls, and online shopping. Pressmart's customizable solutions facilitate community interaction and engagement with content while also integrating revenue and cost-saving capabilities for publishers. By leveraging advanced distribution methods, Pressmart enables readers to access knowledge and information conveniently, anytime and anywhere.

Siano Mobile Silicon

Series C in 2008
Siano Mobile Silicon Ltd. specializes in mobile broadcast digital television (MDTV) solutions, offering a range of integrated silicon receiver chips designed for various markets, including China, Latin America, Japan, and North America. Their product lineup features multi-standard MDTV receiver chips, as well as accessories such as Meron, which enables live TV streaming via WiFi on smartphones and tablets, and Carmel, which connects directly to iPads and iPhones for high-quality live broadcasts. The company also develops a software suite that includes DTV players and other components necessary for various DTV standards. Siano's technology is utilized in a variety of devices, including smartphones, tablets, automotive infotainment systems, and set-top boxes. Founded in 2004 and headquartered in Kfar Netter, Israel, Siano Mobile Silicon serves a diverse clientele that includes manufacturers of consumer electronics and public transportation devices across Europe and internationally.

Ripple TV

Series C in 2008
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

ContextWeb

Series D in 2008
Contextweb offers real-time solutions to deliver advertisements using categories and keywords. As of September 22, 2011, Contextweb was acquired by PulsePoint. Contextweb operates as an advertising company. The company was founded in 2000 and is based in New York, New York.

AdXpose

Series B in 2008
AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Yield Software

Series B in 2008
Yield Software offers a comprehensive web marketing suite designed to enhance online visibility and increase revenue for businesses. The platform integrates natural search engine optimization, paid search advertising, and landing page optimization into a single web-based system. Users benefit from streamlined processes that save time and reduce costs while effectively driving traffic to their websites. By focusing on improving conversion rates, Yield Software enables businesses to achieve better results from their marketing efforts.

Meebo

Series C in 2008
Meebo is a consumer internet company headquartered in Mountain View, California, that focuses on enhancing user engagement across the web through its advertising-supported social media platform. The company's primary product, the Meebo Bar, is an embedded solution for websites that allows publishers and advertisers to integrate content engagement and brand experiences into users' online interactions. In addition to this, Meebo offers a web sharing tool that enables users to share multimedia content and articles across various social networks, such as Twitter and Facebook, while also providing metrics on the engagement of their shared links. Originally launched in September 2005 as an instant messenger aggregator by founders Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo has since expanded its operations to include multiple offices in major U.S. cities. The company is supported by several notable venture capital firms, including True Ventures and Sequoia Capital.

Silverpop

Series D in 2008
Silverpop is a digital marketing software company that specializes in email marketing and marketing automation solutions. The company focuses on enhancing customer experiences by leveraging customer data and individual behaviors to inform real-time interactions. Silverpop enables marketers to automate personalized communications at scale, catering to both B2C and B2B sectors across various industries. With a strong reputation, Silverpop serves over 5,000 brands worldwide, providing tools that enhance engagement and drive revenue through effective customer communication strategies.

mBeat Media

Angel Round in 2008
mBeat Media, Inc. (“mBeat”) is a leading service provider in the emerging digital media industry. The founding team's deep domain knowledge, is providing premium SMS mobile content aggregation and distribution (ringtones and wallpaper) services and content, primarily focused on the urban market. Through the leadership of its experienced management team has it's many subscribers, using direct-to-consumer advertising via prominent African-American targeted publications and television stations. mBeat was among the first companies to enter the mobile market and developed some of the earliest commercially availible SMS and WAP applications in the US market. The company currently offers downloadable ringtones, wallpaper images, games, and chat services. mBeat markets its services through direct response advertising through it’s flagship brand, UrbMob, www.urbmob.com, and numerous affiliate networks and partners in web, wap, TV, print, radio, and on carrier decks.

CafeMedia

Series B in 2008
CafeMedia is a rapidly growing digital media company focused on creating content that resonates with women from diverse backgrounds and experiences. The company engages a monthly audience of 90 million users through its owned and operated properties, a blogger network, and various social media platforms. By producing shareable content, CafeMedia aims to connect with its audience and reflect their unique journeys and perspectives.

Akimbo

Series D in 2008
Akimbo is a white label video solution. It includes an advertising system and "supports multiple business models including ad-supported, transactional, subscription, download-to-own, download-to-burn, pay-per-minute, gift cards and account credits."

ViVOtech

Series C in 2008
ViVOtech, founded in 2001, specializes in providing software solutions for contactless and near field communications (NFC) payments. The company offers a range of products, including NFC payment systems, smart posters, and over-the-air card provisioning software, which facilitate mobile payments and promotional activities. Its ViVOnfc software supports mobile payment transactions, while the ViVOplatform enables retailers to manage promotional and loyalty applications effectively. ViVOtech's solutions cater to various sectors, including movie theaters, fast food restaurants, convenience stores, and public transportation, enhancing customer experience and operational efficiency. In October 2012, its Software Division was acquired by Sequent Software, expanding its reach in the secure mobile payments market.

Mode Media

Series D in 2008
Mode Media, a top 10 U.S. media property with 136 million unique users a month, was founded in Silicon Valley in 2004 with a simple, yet powerful idea—to help people discover relevant content by combining the power of human curation of premium content with technology that distributes the right content to the right people at the right time. Today, Mode Media is building the largest independent premium video and content platform for creators powered by distribution and streaming technology that delivers targeted native videos, content and branded entertainment at scale in real-time. Mode.com is an owned & operated social networking platform where creators can upload videos and build content stories. Content on Mode is curated by professional editors and distributed in user feeds—personalized by the Mode content algorithm technology. Since launch six months ago, Mode has grown from zero to 31 million unique monthly users, and crossed over 1 billion streamed video views.

Tiny Pictures

Series B in 2008
Tiny Pictures operates an online platform that allows users to upload, store, and share photos and videos with friends through its mobile media-sharing site, Radar. The company focuses on enhancing communication by leveraging the immediacy and intimacy of mobile technology, transforming the camera on mobile phones into a means of shared experiences rather than merely a photography tool. Tiny Pictures develops applications that facilitate the sharing of images and videos across mobile networks and social media, fostering connections among users. Their mission centers on capturing the evolving nature of communication in the digital age, emphasizing the role of imagery in conversation and connection.
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

PubMatic

Series A in 2008
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Komli Media

Series A in 2008
Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that employs advanced technology for audience targeting, lead acquisition, rich media, and online audience measurement. Komli Media focuses on enhancing programmatic buying to simplify and increase transparency in advertising across display, mobile, social, and video channels. By developing next-generation platforms, it aims to facilitate more effective audience engagement and brand impact measurement for its clients.

Kyte

Series B in 2007
Kyte is an online and mobile video platform designed for the media and entertainment industry. The platform integrates interactive and community-building features typical of social media with the analytics and monetization tools found in professional video services. This allows businesses to effectively engage with online and mobile audiences, foster community connections, and generate revenue through their content. By providing a seamless experience for both creators and viewers, Kyte enables companies to enhance their digital presence and capitalize on the growing demand for video content.

Gingersoft Media

Venture Round in 2007
mGinger is the first of its kind opt-in permission-based mobile marketing platform in India. mGinger is a service providing targeted advertisements on mobile phones. The advertisements are targeted on a consumer base who have opted-in to this service. The consumer base is built through a registration process in which the consumers specify their commercial interests, maximum number of ads they would like to receive in a day, convenient time-slots and their demographic information. Apart from getting information related to their particular interests, the consumers also receive monetary incentives for every ad they themselves receive and for each ad received in their network upto two levels of referrals.

Yodle

Series B in 2007
Yodle, Inc. is a provider of online marketing services tailored for local business owners, founded in 2005 and headquartered in New York, New York. The company offers a range of services, including web presence management, local search placement, social media management, customer reviews, email marketing, and distribution of special offers. Yodle serves over 45,000 local business customers across more than 250 industries, with significant representation in legal, dental, medical, and home services sectors. The company also specializes in customized solutions for franchises and multi-location businesses, helping them unify and optimize their marketing strategies. Yodle's platform features mobile website creation, automated search engine optimization, and management of online reviews and offers, enabling businesses to enhance their online presence and attract customers effectively. As of 2016, Yodle operates as a subsidiary of Web.com Group, Inc.

CafeMedia

Series A in 2007
CafeMedia is a rapidly growing digital media company focused on creating content that resonates with women from diverse backgrounds and experiences. The company engages a monthly audience of 90 million users through its owned and operated properties, a blogger network, and various social media platforms. By producing shareable content, CafeMedia aims to connect with its audience and reflect their unique journeys and perspectives.

ViVOtech

Series C in 2007
ViVOtech, founded in 2001, specializes in providing software solutions for contactless and near field communications (NFC) payments. The company offers a range of products, including NFC payment systems, smart posters, and over-the-air card provisioning software, which facilitate mobile payments and promotional activities. Its ViVOnfc software supports mobile payment transactions, while the ViVOplatform enables retailers to manage promotional and loyalty applications effectively. ViVOtech's solutions cater to various sectors, including movie theaters, fast food restaurants, convenience stores, and public transportation, enhancing customer experience and operational efficiency. In October 2012, its Software Division was acquired by Sequent Software, expanding its reach in the secure mobile payments market.

Ripple TV

Series B in 2007
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Kyte

Series A in 2007
Kyte is an online and mobile video platform designed for the media and entertainment industry. The platform integrates interactive and community-building features typical of social media with the analytics and monetization tools found in professional video services. This allows businesses to effectively engage with online and mobile audiences, foster community connections, and generate revenue through their content. By providing a seamless experience for both creators and viewers, Kyte enables companies to enhance their digital presence and capitalize on the growing demand for video content.

Izea

Series B in 2007
IZEA Worldwide, Inc. operates online marketplaces that link marketers with content creators, facilitating influencer marketing campaigns. Founded in 2006 and based in Winter Park, Florida, the company offers technology solutions for managing content workflow, creator search, bidding, analytics, and payment processing. Its platform includes a diverse range of creators, from bloggers and social media influencers to celebrities and professional journalists, who are compensated for producing and distributing unique content for brands. This content can include text, videos, photos, and social media updates designed to enhance brand awareness and engagement. IZEA's service offerings include The Creator Marketplace, IZEA Flex, and Full-Service Influencer Marketing, serving clients primarily in North America and the Asia-Pacific region.

4INFO

Series D in 2007
4INFO, Inc. is an identity and activation solutions company based in San Jose, California, with additional offices in New York. Founded in 2004, it specializes in mobile technology that addresses the attribution challenges faced by national brand advertisers, particularly in measuring sales lift at the cash register. The company’s flagship product, Bullseye ID, creates a match key that links consumer data to connected devices within households, covering nearly 100% of U.S. smartphone users. 4INFO’s AdHaven Platform facilitates precise audience targeting across various screens and enables measurement at scale. The company partners with leading data providers such as Acxiom, Nielsen, and Datalogix to enhance its targeting capabilities, allowing advertisers to access rich consumer segments. 4INFO places a strong emphasis on data privacy, implementing rigorous security measures to protect user information. The company has seen significant growth, with its brand ad revenue tripling since 2012 and serving top clients across multiple industries, including consumer packaged goods, retail, and automotive. 4INFO operates as a subsidiary of Cadent, LLC, and continues to innovate in mobile advertising solutions.

CTS Media

Series B in 2007
CTS Media (Click To See Media) is a Sequoia-backed instream online video advertising network. It serves ads at the beginning, middle or end of any video programming. As of January 2008 the company has over 100 partner video publishers and remains the largest ad provider in China.

HDmessaging

Series B in 2007
We are the backbone for text 2.0. Our free, fully featured API and open source clients provide everything developers need to build killer group messaging apps. We're powering a revolution in text messaging - Group conversations - Photo + media sharing - Location sharing - Facebook, Twitter integration - SMS integration & connectivity We provide a free API to anyone who wants to add group messaging to their service or application. Mobile device OEMs, network operators and app developers are all using the API today to build white label messaging services.

NearbyNow

Venture Round in 2007
[NearbyNow](http://www.nearbynow.com) creates mobile shopping applications that help consumers find products in their size near them at any time. Clients include magazines Cosmopolitan, Seventeen, GQ, and Brides, as well as brands and retailers such as Nike, Levi's, Estee Lauder, and Bon-Ton Stores. NearbyNow claims the highest click-through (28%) and conversion-to-purchase (5.8%) rates in the mobile shopping space. Brands and retailers can purchase multi-media ads directly from their ad network, reaching 2+ million mobile shoppers.

Flurry

Series A in 2007
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Meebo

Series B in 2007
Meebo is a consumer internet company headquartered in Mountain View, California, that focuses on enhancing user engagement across the web through its advertising-supported social media platform. The company's primary product, the Meebo Bar, is an embedded solution for websites that allows publishers and advertisers to integrate content engagement and brand experiences into users' online interactions. In addition to this, Meebo offers a web sharing tool that enables users to share multimedia content and articles across various social networks, such as Twitter and Facebook, while also providing metrics on the engagement of their shared links. Originally launched in September 2005 as an instant messenger aggregator by founders Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo has since expanded its operations to include multiple offices in major U.S. cities. The company is supported by several notable venture capital firms, including True Ventures and Sequoia Capital.

Ripple TV

Series A in 2007
Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Mode Media

Series C in 2006
Mode Media, a top 10 U.S. media property with 136 million unique users a month, was founded in Silicon Valley in 2004 with a simple, yet powerful idea—to help people discover relevant content by combining the power of human curation of premium content with technology that distributes the right content to the right people at the right time. Today, Mode Media is building the largest independent premium video and content platform for creators powered by distribution and streaming technology that delivers targeted native videos, content and branded entertainment at scale in real-time. Mode.com is an owned & operated social networking platform where creators can upload videos and build content stories. Content on Mode is curated by professional editors and distributed in user feeds—personalized by the Mode content algorithm technology. Since launch six months ago, Mode has grown from zero to 31 million unique monthly users, and crossed over 1 billion streamed video views.

Yodle

Series A in 2006
Yodle, Inc. is a provider of online marketing services tailored for local business owners, founded in 2005 and headquartered in New York, New York. The company offers a range of services, including web presence management, local search placement, social media management, customer reviews, email marketing, and distribution of special offers. Yodle serves over 45,000 local business customers across more than 250 industries, with significant representation in legal, dental, medical, and home services sectors. The company also specializes in customized solutions for franchises and multi-location businesses, helping them unify and optimize their marketing strategies. Yodle's platform features mobile website creation, automated search engine optimization, and management of online reviews and offers, enabling businesses to enhance their online presence and attract customers effectively. As of 2016, Yodle operates as a subsidiary of Web.com Group, Inc.
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