Connexity
Connexity, Inc. is a technology-driven marketing solutions company that specializes in price comparison shopping and customer acquisition for retailers. The company connects retailers with shoppers globally and manages various customer acquisition channels, including publisher and social influencer networks. Connexity provides a suite of services designed to help online retailers acquire new customers and drive sales, including search marketing, syndicated product listings, targeted display advertising, and audience targeting. Additionally, it offers a managed service that simplifies access to incremental sales and enhances customer insights through programs like Bizrate Insights. Founded in 1996 and originally known as Shopzilla, Connexity has its headquarters in Santa Monica, California, with additional offices in London and Karlsruhe.
Skimlinks
Acquisition in 2020
Skimlinks is a prominent commerce content monetization platform that enables publishers to generate new revenue streams, reducing their reliance on traditional advertising. The platform automatically generates income for publishers by monetizing product links within commerce-related content, earning them a share of sales when readers make purchases through these links. Skimlinks provides access to over 60 affiliate networks, allowing publishers to earn commissions from approximately 27,000 merchants globally. The technology is designed to enhance click-through rates and earnings per click, thereby maximizing revenue potential. In 2017, the annual e-commerce transactions facilitated through Skimlinks' network reached $1 billion. The company serves a diverse clientele, including many of the top publishers in the US and UK, such as Conde Nast, Hearst, Buzzfeed, and the Huffington Post.
Hitwise
Acquisition in 2015
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail. Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com. For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.
PriceGrabber
Acquisition in 2015
PriceGrabber.com, Inc. is an online commerce platform that facilitates connections between millions of shoppers and thousands of merchants. Founded in 1999 and based in Los Angeles, California, PriceGrabber enables consumers to compare prices across various product categories, including electronics, clothing, home goods, and more. The platform serves as a comparison shopping site, allowing users to find the best deals while helping retailers boost sales by distributing their product catalogs to a wide audience. Additionally, PriceGrabber partners with over 400 digital publishers, providing them tools to engage users and monetize traffic through product links and images. As a subsidiary of Connexity, Inc., PriceGrabber operates across North America and the United Kingdom, supporting both shoppers and merchants in the evolving landscape of ecommerce.
Become
Acquisition in 2014
Become, Inc. operates an online shopping search engine and marketing services platform that connects consumers with a wide range of products from various retailers. Founded in 2004 and headquartered in Sunnyvale, California, the company offers an extensive selection of items including automotive products, electronics, computers, cameras, clothing, jewelry, health and beauty supplies, baby products, and home and garden equipment. Become also provides cloud-based performance marketing solutions that assist online retailers, web and mobile publishers, and consumers, enhancing sales for merchants and improving shopping experiences for users. With a global presence, the company generates a significant portion of its revenue from international markets and maintains partnerships with over 500 publishers, making it a key player in product advertisement syndication. As of February 2015, Become operates as a subsidiary of Connexity, Inc.
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