Right Side Capital Management

Right Side Capital Management is a venture capital firm based in San Francisco, California, established in 2010. The firm specializes in early-stage investments, focusing exclusively on the pre-seed round of technology startups. Right Side Capital Management aims to support companies with capital-efficient business models that are typically located outside major hubs like the San Francisco Bay Area and New York City. The firm invests in a range of technology sectors, including internet and cloud technologies, and operates primarily within the United States and Canada, with occasional investments in Western Europe, Israel, Australia, and New Zealand. Right Side Capital Management conducts 75 to 100 investments annually, with portfolio companies spanning 19 states. The firm seeks to provide a clear response to entrepreneurs within two weeks, with investments generally ranging from $50,000 to $500,000 and pre-money valuations between $1 million and $3 million.

Kevin Dick

Managing Partner

Dave Lambert

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Growth Partner

Past deals in Social Media

Vengreso

Pre Seed Round in 2022
The modern seller and the modern buyer are at a crossroads. Social selling has been adopted by individuals and sales teams to connect and engage with buyers in digital channels to build trust, start sales conversations, maximize selling time and create lifetime customer value. Despite the increasing investment in social selling by companies of all sizes as well as small business owners and entrepreneurs, there is a lack of alignment between marketing and sales. Business professionals need the proper mindset of engaging with prospects and customers online to add value, the skillset to use the digital channels effectively to connect with and build trust with prospects and customers throughout the sales journey, and an understanding of how to use the proper tools to maximize efficiency.

Maro

Pre Seed Round in 2022
Developer of an education tech platform designed to spread awareness about reproductive and mental health. The company's technology leverages digital media and data for good to prevent avoidable, public health crises, and to support early intervention & risk detection starting with school-based mental health screening and triaged interventions, enabling users to revolutionize the way kids and adults who shape them engage with mental health, wellness, and sex education.

Finiite

Pre Seed Round in 2022
Machine Learning; AI; Facial Recognition

Cohley

Seed Round in 2021
Cohley is a content generation platform that connects brands with vetted creators and photographers to facilitate the production of diverse and actionable content. Through its software, clients can post campaigns that outline their content goals, allowing creators to apply with a clear understanding of timelines, deliverables, guidelines, and compensation. This process helps brands efficiently select creators and gather thousands of rights-approved videos, photos, and text reviews, which are stored in centralized Content Libraries for easy activation across digital channels. Founded in 2016 and headquartered in New York, Cohley aims to support brands in generating high volumes of quality content while driving data-informed strategies at a reduced cost.

Share My Change

Pre Seed Round in 2021
Share My Change is a web-based application that focuses on enhancing fundraising for retailers through location-based commerce tools. The platform transforms the traditional donation box into a digital fundraiser, allowing supporters to contribute spare change easily via a mobile application. This innovation not only simplifies the donation process but also enables retailers to generate funds more effectively, supporting both their charitable initiatives and customer engagement.

Social HorsePower

Convertible Note in 2021
SocialHP is a shared social media marketing calendar for teams. We make it dead simple for your team to get social with pre-approved, bite-sized posts that are ready to share. Our built-in tools measure your success. Take the work out of social and watch your team thrive.

Broca

Convertible Note in 2021
Operator of an online marketing platform intended to generate quality content for marketing campaigns. The company's platform leverages artificial intelligence technology to automate advertisements and deliver consistent, quality content at scale, enabling businesses to analyze the performance of their marketing campaigns and generate all the content they need for their website and marketing channels.

Blooming Health

Pre Seed Round in 2021
Blooming Health uses technology to help seniors with social connectedness. The company provides a solution for addressing social isolation and loneliness in older adults by delivering cell-phone-based, automated text messaging and voice calling services to enable broad access to older adults.

(un)stuck

Seed Round in 2020
(Un)stuck offers a free brand audit and course recommendation for companies from the leading continuing digital marketing educator.

Endorsify

Venture Round in 2020
Endorsify, Inc. is a software as a service (SaaS) company that specializes in influencer marketing, helping brands connect with influencers effectively. Founded in 2016 and based in Los Angeles, Endorsify provides a platform where influencers can create profiles, allowing brands to explore potential partnerships and execute marketing campaigns. The platform features a variety of tools, including a network for content creators, a pricing model for influencers, and communication options to discuss campaign details. Additionally, it offers a campaign strategy calculator and the option for brands to utilize fully managed campaigns. Beyond influencer marketing, Endorsify also facilitates community engagement, allowing users to join various groups, chat through video and audio, and participate in interactive sessions like Q&As.

Cohley

Seed Round in 2020
Cohley is a content generation platform that connects brands with vetted creators and photographers to facilitate the production of diverse and actionable content. Through its software, clients can post campaigns that outline their content goals, allowing creators to apply with a clear understanding of timelines, deliverables, guidelines, and compensation. This process helps brands efficiently select creators and gather thousands of rights-approved videos, photos, and text reviews, which are stored in centralized Content Libraries for easy activation across digital channels. Founded in 2016 and headquartered in New York, Cohley aims to support brands in generating high volumes of quality content while driving data-informed strategies at a reduced cost.

StarMetrics

Seed Round in 2020
StarMetrics is an entertainment analytics platform that makes the casting and financing process easier for content creators. StarMetrics makes the power of big data available to content creators for film, TV, and new media. It gives instant data-driven insights about trending talent and content. The company was founded in 2018 and based in Los Angeles, California.

Lena Health

Seed Round in 2020
Lena develops a social event information application software designed for senior citizens. The company specializes in developing an app that introduces seniors to events they love in their own communities. It enables users to connect to social circles, and encourage them to participate in activities through gamified rewards.

Student Opportunity Center

Seed Round in 2019
Student Opportunity Center, Inc. operates a web-based platform that facilitates connections between universities and their students regarding relevant events, publications, and scholarship opportunities. The company offers several key products, including S.O.C. Connect, which links honors and undergraduate research offices with students; S.O.C. Enterprise, which connects students to experiential learning opportunities within their institution's network; and ScholarBridge, a resource that helps students engage with faculty involved in undergraduate research. Founded in 2013 and headquartered in Alexandria, Virginia, the organization aims to centralize and assess students' experiential learning, thereby preparing them for career success after graduation. By providing these services, Student Opportunity Center enables universities to make informed, data-driven decisions to enhance their experiential education offerings.

SportsID

Seed Round in 2019
SportsID is a data driven sports-technology company that focuses on providing modern mobile and web based products.

SportsID

Convertible Note in 2019
SportsID is a data driven sports-technology company that focuses on providing modern mobile and web based products.

Hellofriend

Venture Round in 2019
Hellofriend, Inc. is a social networking platform based in Cambridge, Massachusetts, that focuses on enhancing daily social activities through its innovative social ordering system. Founded in 2017, the platform enables users to order and pay ahead at their favorite local businesses while encouraging social interaction by allowing friends to join in on orders. Users can unlock exclusive rewards, collect points, and share them with friends, all while staying connected through in-app messaging and a friends feed. Hellofriend also offers businesses essential tools such as contactless in-store ordering and payment, mobile ordering, and guest loyalty features, helping them thrive in a competitive market. The company has received support from various investors, including the Harvard Innovation Lab and Accathon Capital.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects companies with brand ambassadors, focusing on the creator economy. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers several solutions to facilitate collaboration between brands and creators. Its SocialCert solution enables influencers to share content and usage rights with marketers, while Content Manager allows for easy ingestion of influencer content. SmartBoost generates advertisements using influencer-created content, enhancing marketing effectiveness. Lumanu streamlines business transactions and payments for creators, ensuring they earn more and receive payments promptly. For businesses, the platform reduces friction in accessing exclusive creator intellectual property and first-party data, ultimately improving return on investment.

Cloud Campaign

Convertible Note in 2019
Cloud Campaign, Inc. provides a software solution tailored for marketing agencies to effectively manage multiple brands on social media. Founded in 2017 and headquartered in Portland, Oregon, with an additional office in San Francisco, the company offers a platform that enables users to schedule content, track analytics, and collaborate with teams and clients. Key features include simplified scheduling, in-depth analytics, and automated client reporting, which streamline marketing processes such as content approvals and performance tracking. This allows agencies to enhance their operational efficiency, manage a larger client base, and potentially increase revenue with fewer resources.

Culturebase

Seed Round in 2018
Culturebase is the intercultural app for communities to create, curate, experience and shop unique local events and products. CULTURE gives us authentic ways to express ourselves & connect with others. CULTURE is high in supply & demand, and it lives in many forms from art, fashion and events to music, jewelry, food and more. They recognize CULTURE as CURRENCY & their network exists to help those who produce it.

Bitesize

Convertible Note in 2018
Bitesize, Inc. operates a two-way messaging platform designed to facilitate personal dialogue between brands and consumers. Founded in 2017 and headquartered in the United States, the company utilizes an artificial intelligence platform that enables the batch sending and receiving of messages while organizing responses by context, keyword, and sentiment. Bitesize serves various industries, including automotive, home services, healthcare, and entertainment. The platform aims to create engaging and interactive conversations, allowing brands to build meaningful relationships with consumers and enhance sales. By addressing the growing demand for personalized interactions, Bitesize offers marketers the ability to provide genuine one-on-one conversation experiences to a large audience.

PopBase

Pre Seed Round in 2018
21st century communication must be interactive, immersive and react directly to the consumer to be future proof, we are the first to build this infrastructure for scale. Good communication is good storytelling and our system superpowers any story. We ware using this power for good by targeting a market with a lot of white space and huge positive impact: Digital Wellness ($575B). We are launching our technology through our first product: Woodland Mysteries: Making wellness information easy to learn, retain, and reference through an immersive, story driven, educational experience for kids ages 4-6. Content is updated through a patented content management system allowing quick and easy distribution of information vetted by experts. Our tech is a railway system. Woodland Mysteries is just the first train to ride it.

Cohley

Pre Seed Round in 2018
Cohley is a content generation platform that connects brands with vetted creators and photographers to facilitate the production of diverse and actionable content. Through its software, clients can post campaigns that outline their content goals, allowing creators to apply with a clear understanding of timelines, deliverables, guidelines, and compensation. This process helps brands efficiently select creators and gather thousands of rights-approved videos, photos, and text reviews, which are stored in centralized Content Libraries for easy activation across digital channels. Founded in 2016 and headquartered in New York, Cohley aims to support brands in generating high volumes of quality content while driving data-informed strategies at a reduced cost.

StoryTap

Pre Seed Round in 2018
Storytap is a video automation platform that helps ecommerce marketers enhance traffic and conversions through authentic customer video reviews. The platform allows businesses to create and circulate user-generated video content effectively. With a user-friendly web interface, Storytap facilitates the production of branding videos by enabling users to share and upload content from various social media sites, blogs, and client feedback. This approach assists businesses in generating video testimonials and fostering audience engagement, ultimately driving online growth and increasing inbound leads.

SmartTones Media

Seed Round in 2018
SmartTones Media is increasing ad effectiveness through audience engagement and consumer responses. Combining the reach of broadcast with the metrics of digital, entertaining experiences are delivered from content (TV, film, radio and live events) directly to mobile devices. SmartTones Media helps companies engage with their audience through interactive experiences, enhanced storytelling and branded entertainment. Using silent sound codes embedded in content, SmartTones track audiences’ user responses and consumer demographics with SmartData in real time across all media.

Visible Network Labs

Seed Round in 2018
Visible Network Labs, Inc. is a technology company based in Denver, Colorado, focused on enhancing the wellness and healthcare ecosystem through its network intervention platform, Aspen. This platform enables users to harness the power of social support networks to promote behavior change, facilitate systems improvements, and achieve better health outcomes while reducing costs. The company also provides a suite of tools, including the PARTNER tool for social network analysis, a person-centered network application for gathering and interpreting data on personal support systems, and analytics dashboards for data management. Additionally, Visible Network Labs offers a support team that delivers technology and data solutions, including data catalogs and network visualizations. The company serves a diverse clientele, including businesses, government entities, and nonprofit organizations, and was founded in 2018.

Fangage

Pre Seed Round in 2018
Fangage bridges the gap between fans and their favorite celebrities.

Chatcast

Convertible Note in 2018
Chatcast turns Messaging Apps into your most powerful marketing tool

HypeHash

Convertible Note in 2017
HypeHash Inc. is a Wilmington, Delaware-based company established in 2017 that operates a marketplace platform focused on monetizing hashtags and social trends. The platform leverages the network effects of hashtags to enable on-demand merchandise creation, empowering designers and social influencers to capitalize on trending topics. HypeHash offers both virtual NFTs and physical products related to these trends, along with real-time analytics and creative tools. This approach facilitates collaboration between product sellers and fans who share interests in specific topics, fostering a community centered around social data and stories.

Blue Fever

Convertible Note in 2017
Blue Fever is a developer of a social well-being platform that provides a judgment-free space for young women in the United States to express themselves and seek support for their mental health. The platform features an empathetic artificial intelligence named "Blue," which engages users in conversation and recommends videos tailored to their emotional needs. By fostering a community-driven environment, Blue Fever encourages users to cultivate their authentic selves and rewards their progress with tokens that promote healthy identity development. The company's innovative approach combines AI technology with community support, creating a unique resource for post-millennial individuals to navigate their emotional challenges.

Gatsby

Convertible Note in 2017
Gatsby is a developer of an online community management platform that provides promotional services for brands through micro-influencer collaborations. The platform offers custom-branded tools and facilitates the review of social profiles, enabling brands to effectively engage with their target customers. By leveraging various marketing tools, Gatsby aims to enhance online campaigning and help clients influence consumer behavior at scale, positioning itself as a leader in the evolving landscape of digital marketing.

Wave Sports + Entertainment

Convertible Note in 2017
WAVE.tv is a sports media company for the next generation of fans. Through a portfolio of media brands, covering a wide array of fandoms and genres, WAVE.tv entertains modern-day sports fans with the programming they love, produced for the digital platforms where they spend the most time. Their programming can be discovered across Snapchat, Instagram, TikTok, Facebook, YouTube. Each month, Wave's entire portfolio reaches over 60 million followers (largely Gen-Z and Millennials) generating over 3 billion views with a unique reach of over 200 million.

Heartbeat

Seed Round in 2017
Heartbeat is a platform for millennial women to join, provide feedback to, and promote brands via their personal networks. Heartbeat has matched the millennial generation’s natural passion for self-promotion with a turn-key solution for brands to engage Ambassadors at scale.Coordinating large-scale Ambassador campaigns used to take 6 months.

Mediarails

Convertible Note in 2017
Mediarails is a CRM and Growth platform that lets you find new digital media partners, engage existing ones, and track it all automatically. Whether you’re running an affiliate program or influencer campaigns, Mediarails automates all of your tedious tasks so you can focus on what matters most – building new partner relationships, deepening existing ones, and growing your revenue.

Community

Convertible Note in 2017
Shimmur is a new social engagement platform that makes two-way communication between influencers and their followers simple, effective, and scalable.

Robin

Pre Seed Round in 2017
Robin Media Inc. operates an online booking platform for concerts and live events, allowing users to create a personalized bucket list of their favorite artists and purchase tickets directly through the platform. This service not only enhances the user experience by simplifying the ticket-buying process but also provides valuable data to artists, assisting them in making informed decisions regarding touring locations, venues, and ticket pricing. Founded in 2016 and headquartered in Toronto, Canada, Robin Media Inc. focuses on optimizing entertainment expenditure for businesses and professionals, ensuring they can efficiently manage corporate entertainment needs. As of late 2020, the company functions as a subsidiary of Thuzio, Inc.

Flye

Convertible Note in 2017
FLYE, Inc. is a technology company based in San Francisco, California, that specializes in designing a real-time, location-based social engagement and analytics platform. This platform enables brands and businesses to execute geo-targeted social media campaigns and provides tools for monitoring social media trends. Flye analyzes social data to generate insights into audience demographics, location, and interests, creating a unique Audience Fingerprint for each brand. By identifying social profiles that align with this Fingerprint, the platform facilitates personalized engagement without relying on specific hashtags or keywords. Additionally, Flye employs machine learning to enhance the relevance of interactions, enabling clients to connect more effectively with their target audiences and optimize the impact of their marketing strategies.

Octi

Convertible Note in 2016
Octi: The first people-powered social AR platform.

The Black Sheep

Venture Round in 2016
We're a college newspaper that's actually about college! We post drinking games, college recipes and more!

Gazella Wifi-Marketing

Seed Round in 2016
Founded in 2015, Gazella Wifi operates as a wifi-marketing space. Gazella turns guest wifi into an automated marketing tool.

UCiC

Seed Round in 2016
UCiC operates a social content platform that enables users to request and share photos or videos of current events and weather from around the globe. The platform incorporates location recognition technology, allowing users to earn reward points by uploading discoveries of places they encounter. This interactive approach fosters a real-time exchange of visual information, connecting users through shared experiences and observations.

Purple

Seed Round in 2016
Purple is a conversational media platform that connects individuals who are passionate about a topic, to curious people who want to learn about it. Their platform allows users to create channels about a topic where they send out interactive stories, and cover exciting events live through messaging. Here is a demo video of our politics channel so you can see how the service works on SMS.

PartySlate

Convertible Note in 2016
PartySlate, Inc. operates a website for event professionals worldwide. Its platform enables users to browse, search, and save event ideas for weddings, fundraisers, mitzvahs, birthdays, milestones, holidays, corporate events, etc. posted by event professionals; and provides images from decor companies, event planners, caterers, photographers, venues, entertainers, and more. The company also connects users with event professionals. PartySlate, Inc. was incorporated in 2015 and is based in Chicago, Illinois.

Arena

Convertible Note in 2016
Arena.im is a cloud-based marketing platform for live experiences. Their mission is to empower media companies to take back ownership of their audience from social networks and grow their community. With Arena.im, publishers, brands and broadcasting companies are capable to significantly increase traffic, engagement and earn revenue. Through an AI technology, Arena.im is capable to aggregate, curate and distribute content in scale to any device, anytime, anywhere. They enable a seamless live experience for sports, news, finance, tech and any other real-time events. Founded in 2016 by Paulo Martins and Rodrigo Reis, Arena.im is a disruptive marketing experience platform that empowers thousands of media companies to provide the best live experience for their audiences directly from their digital properties.

Donut Media

Seed Round in 2016
Donut Media Inc. is a digital media company based in Los Angeles, California, founded in 2015. It specializes in creating cross-platform video content tailored for automotive and motorsports enthusiasts. The company employs proprietary technology and a curated network of influencers to develop and disseminate engaging automotive content across various social channels. Donut Media has established a data-driven approach that enhances the shareability of its videos, ensuring they resonate with its target audience. In addition to video content, the company also offers a range of merchandise, including clothing and accessories, allowing customers to engage further with the automotive culture.

Tapglue

Convertible Note in 2016
Tapglue UG is a Berlin-based company that provides a software solution designed to integrate social networking features into mobile applications and websites. Its platform allows customers to implement essential components such as news feeds, notifications, activity feeds, and user profiles, enhancing user engagement and retention. The solution includes a developer dashboard for account management, app configuration, and usage analytics. Tapglue aims to simplify the integration process, enabling developers to add a social layer to their applications quickly. This functionality helps users create personal profiles and connect with friends, fostering a more engaging community experience. As of March 2017, Tapglue operates as a subsidiary of Char Software, Inc.

SocialCapital

Convertible Note in 2016
SocialCapital is a San Francisco-based company that leverages artificial intelligence to create personality profiles by analyzing social and online behavior. Founded in 2015 by Temitope Alabi and Obed Eugene, the company helps employers identify suitable candidates by curating accurate personality profiles derived from publicly available digital media, such as tweets and blogs. By tokenizing text and utilizing the LIWC psycholinguistics dictionary, SocialCapital computes scores across various personality traits and interests, providing brands with valuable insights into their users. This approach enables organizations to better understand their audience and make informed decisions based on personality insights.

FeedMob

Convertible Note in 2016
Feedmob Inc. develops mobile analytics and anti-fraud platform. The company provides mobile growth solutions for brands and evaluates campaigns in real time. It empowers its clients to achieve their goals with real time analysis and provide access to media sources with informed analysis and recommendations. Its mobile analytics and anti-fraud platform allows visualizes big data and maps attribution automatically. The company was incorporated in 2015 and is headquartered in San Francisco, California.

Candidly

Convertible Note in 2016
We source photographers for local events and deliver edited photos back within 24 hours.

Heartbeat

Convertible Note in 2016
Heartbeat is a platform for millennial women to join, provide feedback to, and promote brands via their personal networks. Heartbeat has matched the millennial generation’s natural passion for self-promotion with a turn-key solution for brands to engage Ambassadors at scale.Coordinating large-scale Ambassador campaigns used to take 6 months.

Affinity.is

Seed Round in 2015
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Alloy

Seed Round in 2015
Alloy Online is a prominent digital media and marketing company based in New York, catering primarily to the 12-34 demographic. It operates as an e-commerce destination site and apparel cataloger for teens, combining a robust online shopping experience with a highly trafficked community platform that features interactive elements such as email, chat, and social networking. Additionally, Alloy's services include nontraditional media programs that effectively reach targeted consumer segments through various channels, including interactive and display advertising, direct mail, content production, and educational programming. By focusing on entertainment and lifestyle trends, Alloy Online provides its audience with inspiration and recommendations across a range of interests, including shows, movies, health, and fitness.

Switchboard Live

Pre Seed Round in 2015
Switchboard Live Inc. operates a live audience network that connects advertisers and brands with targeted viewers across various online channels. The company specializes in live video and social media management, enabling content creators to manage their live streams and extend their reach to online audiences. Its offerings include a solution called Producer, which allows brands to access audiences tailored to their budget and demographics, and Joicaster, a stream-sharing tool that consolidates live chats into a unified cross-platform experience. The company serves a diverse range of content creators in fields such as entertainment, government, gaming, worship, sports, podcasts, and keynote events. Founded in 2014 and based in Philadelphia, Pennsylvania, Switchboard Live was previously known as Joicaster Inc. before rebranding in February 2016.

Yonder

Convertible Note in 2015
Yonder is defining the authentic internet category. We believe in the internet and are still sold on its promise to democratize the flow of information. Our mission is to add cultural context to every piece of information as it moves across the internet. Without that context, information is dehumanized. This leads to fake accounts, fake news, and disinformation. We do not want to live in a world of information gatekeeping, mistrust, and close mindedness.

Pomika

Convertible Note in 2015
Pomika turns images into inspirational online shopping experiences. They use proprietary image recognition DeepDNA to find the exact products inside images that you love and they even recommend you other products with a similar look. Starting by integrating with Instagram they allow anyone to transform pictures into micro e-commerce sites with details of the products displayed in them. They make Instagram Shoppable.

Social Status

Angel Round in 2015
Social Status Inc. is a social media intelligence platform that provides analytics services for businesses and brands with a presence on Facebook. Founded in 2015 and headquartered in Mountain View, California, the company serves a diverse range of sectors, including automotive, education, finance, food and beverage, government, health and fitness, real estate, retail, sports and recreation, telecommunications, and travel and tourism, as well as media, art, and entertainment. It allows marketers to measure and understand the effectiveness of their social media marketing efforts, helping them to make informed decisions based on data insights. Social Status operates as a subsidiary of Alphabet Inc.

HYP3R

Convertible Note in 2015
HYP3R develops a marketing platform that allows businesses and brands to identify influential customers at their locations and engage them in real-time. Carlos Garcia, Jorge Luis Suarez Rodriguez, Juan Carlos Hernandez, and Omar Ramos founded it on March 1, 2015, with its headquarters in San Francisco in California.

Decisive

Pre Seed Round in 2015
Decisive is a social content analytics platform designed to assist brands in measuring, understanding, and benchmarking the effectiveness of their social media content. The platform enables brands to evaluate their content performance across major social media channels by providing a unified content score. Additionally, Decisive allows organizations to gauge audience sentiment regarding their content and compare their performance against competitors. By offering insights into user engagement, Decisive supports brands in developing impactful mobile advertising strategies, ultimately enhancing their ability to reach and connect with customers.

Remesh

Seed Round in 2015
Remesh Inc. operates an AI-powered platform that facilitates live conversations with customers or employees, allowing users to engage with up to 1,000 participants simultaneously. Founded in 2013 and based in the United States, the company focuses on gathering and analyzing audience responses in real-time. This technology enables organizations to quickly collect valuable insights and opinions, empowering them to make more informed business decisions. By integrating artificial intelligence with market research, Remesh provides a unique solution for advertisers and brands to understand the collective thinking of their target audiences, thus enhancing their ability to communicate effectively and respond to consumer needs.

Motoroso

Seed Round in 2015
Motoroso Inc. operates an online platform designed for automotive and power sports enthusiasts, facilitating connections to content, community, and products. The platform allows users to discover and browse a variety of multimedia, including images, videos, articles, and how-tos. Users can showcase their own projects, highlight related content with interactive markers, follow their favorite brands and profiles, and engage with the community through questions and answers. Founded in 2013 and based in Palo Alto, California, Motoroso aims to enhance the enthusiast lifestyle by providing a comprehensive experience that spans from inspiration to purchasing products.

Red Fox Clan

Convertible Note in 2015
Red Fox Clan is community where gamers share what the love and hate about games. They use this data set to inform product and marketing decision for major gaming brands.

StyleSage

Seed Round in 2015
StyleSage, Inc. operates an advanced online platform that provides competitive intelligence to fashion retailers and brands by monitoring and analyzing pricing and social signals. Founded in 2013 and based in New York, the platform enables users to assess their brand positioning relative to competitors, track customer sentiment, and identify key fashion trends, including popular styles and colors. Utilizing artificial intelligence and machine learning, StyleSage captures essential product design details and collects vast amounts of social media and e-commerce data daily. This allows clients to optimize pricing strategies, create effective promotional campaigns, and build appealing product assortments. By delivering insights on market trends and competitor activities, StyleSage empowers retailers to react swiftly and accurately in a dynamic retail environment.

Spoon Media Inc.

Convertible Note in 2015
Spoon Media Inc. operates a digital media network focused on food content tailored for millennials. Founded in 2013 and based in New York, the company, also known as Spoon University, offers a variety of resources including simple recipes, restaurant reviews, and food-related news. The platform aims to make food more accessible and relatable for its audience, highlighting dining options that may be overlooked. Spoon Media Inc. functions as a subsidiary of Her Campus Media LLC.

Stefan's Head

Convertible Note in 2015
Stefan is a dealer of Things - exclusively through text-message.

Limelight

Convertible Note in 2015
Limelight Platform, Inc. is a Toronto-based company that specializes in providing tools for automated, data-driven live marketing campaigns. Its software-as-a-service (SaaS) platform offers a range of features, including live strategy development, activation tools, consumer communication, social amplification, and real-time data analysis. These capabilities enable businesses to effectively manage and measure live marketing initiatives, enhancing customer engagement while reducing costs and improving sales outcomes. Limelight’s solutions cater to various marketing activities, including mall tours, contests, events, experiential marketing, in-store experiences, kiosks, samplings, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, Limelight Platform aims to revolutionize how brands connect with their audiences through interactive and engaging experiences.

Stream

Seed Round in 2015
Stream.io, Inc. specializes in developing an open-source platform that enables the creation of customizable newsfeeds and messaging applications. The company provides a range of application programming interfaces (APIs) that allow product teams to implement chat features and activity feeds tailored to their specific needs. Its offerings include flat feeds for displaying followed content, aggregated feeds for grouping similar content, notification feeds for site alerts, and profile pages for user activity storage. Stream's solutions cater to various sectors, including finance, healthcare, dating, education, and social networking, facilitating community engagement. Established in 2014, the company is headquartered in Boulder, Colorado, with an additional office located in Amsterdam, the Netherlands. Stream’s products are recognized for their scalability and security, serving over a billion end-users globally.

AdHusky

Convertible Note in 2015
AdHusky provides advertising opportunities on Facebook. It allows advertisers to create Facebook advertisements and run campaigns to reach target audiences. AdHusky was formerly known as Humanvest. AdHusky was founded in 2012 and is based in San Francisco, California.

Sidelines

Convertible Note in 2014
Sidelines, Inc. is an online platform that connects informed content creators with their audiences, focusing on enhancing engagement through premium digital publications. Founded in 2010 and based in San Francisco, the company allows writers to showcase their work while providing content publishers with expert discussions that are integrated into their sites. This approach not only amplifies the voices of content creators but also enables brands to effectively target their desired demographics through sponsored content that fosters authentic discussions. Sidelines operates a social network for sports fans, where users can engage with fellow enthusiasts by sharing opinions, photos, videos, and articles about their favorite teams, further enriching the community experience.

Fancred

Seed Round in 2014
Fancred Inc. is a social platform designed for sports enthusiasts to enhance their sports credibility and connect with other fans. Founded in August 2012 and based in Brookline, Massachusetts, the platform allows users to share opinions, photos, videos, and articles related to their favorite sports. It facilitates the consumption of sports information and community interaction, enabling fans to capture and discuss their favorite sports moments. Through its mobile application, Fancred provides features that allow users to follow their preferred teams, access relevant content, and build their reputation within the fan community based on their passion and knowledge of sports.

Later

Convertible Note in 2014
Apifia develops an influencer activation platform for Facebook. It offers Mavrck, an influencer activation platform that measures how well friends engage with users’ posts on Facebook; taps into the power of influential women and moms on Facebook who control the everyday spending in the household; and provides data to enhance user’s market research, email marketing, and advertising efforts. Chris Worfel, Lyle Stevens, and Sean Naegeli founded it on February 1, 2012. Its headquarters is in Boston in Massachusetts.

FORWARD Platform

Seed Round in 2014
LiveStories drives outreach and better decisions using civic data—how communities live, learn, work, and play. Its all-in-one data platform makes it easy to analyze local data, get benchmarks, and create interactive stories. Its customers span government, public health, and business, including the AARP, Gates Foundation, Americans for Non-Smokers' Rights, California Health and Human Services Agency, Maricopa County, and many local health departments.

Bawte

Convertible Note in 2014
Bawte is a customer engagement platform that enables brands to connect with actual customers. They do this by enabling manufacturers to drive value back to their customers through proactive alerts, messaging and hard to find content.

Naritiv

Convertible Note in 2014
Naritiv Inc. is a marketing and analytics platform based in Los Angeles, California, that connects brands with influencers on Snapchat. Founded in 2012, the company specializes in creating ongoing programming and large audiences on Snapchat, generating over 20 billion views monthly through its network of creators. Naritiv offers a mobile application that enables brands to develop and execute Snapchat campaigns, equipped with customized social content and comprehensive analytics and reporting tools. In addition to Snapchat, Naritiv's content extends to other platforms like Twitter and Instagram, providing partners with unique technology to enhance their marketing efforts and grow their audience effectively.

Shareable Social

Convertible Note in 2014
Shareable Social is a content marketing platform that helps businesses build their brand through social media. We create a consistent online presence for our clients by posting daily content on their Facebook, Twitter, and LinkedIn pages. It's basically like putting your social media content on auto-pilot. This active social media presence provides our clients with increased visibility, web traffic, client engagement and brand awareness.

Jogg

Convertible Note in 2014
Jogg is a technology company that embraces humanity to manipulate technology (not the other way around). We exist to capture the personality of the world's communication in order to restore humanity to our digital lives. Our mission is truth and what we build is designed to create and share understanding.

Pubble

Convertible Note in 2014
Pubble is a web platform that specializes in creating live question-and-answer communities, offering a range of solutions tailored to various needs. Its services include an “Ask Me Anything” plugin, community-supported FAQ pages, and live event Q&A features. Pubble's platform is designed to integrate seamlessly with existing websites, blogs, Facebook pages, and mobile applications. By utilizing Pubble, clients can effectively build, manage, and analyze their audience engagement, gaining valuable insights into visitor interactions. This capability allows organizations to enhance customer engagement and foster a more interactive community experience.

Magnific

Convertible Note in 2014
Magnific operates an online platform specializing in content creation and viral marketing. Drawing from a diverse pool of over 750 writers, the company produces unique original content tailored for various audiences. Magnific not only generates this content but also employs strategies to enhance its visibility and engagement, achieving substantial traffic with millions of page views on its managed sites. In addition to its content writing services, Magnific offers social media marketing solutions to corporate clients, helping them effectively connect with their target audiences. The company continuously explores innovative monetization strategies for its content, positioning itself as a key player in the digital marketing landscape.

Good Audience

Convertible Note in 2014
Good Audience is a U.S.-based company that offers online services aimed at helping brands connect with active social media users. The company specializes in intelligent targeting, social strategy, campaign creation, active content posting, and cross-promotion to enhance brand engagement. By utilizing advanced automation technologies, Good Audience supports startups in discovering their target market and converting social media users into loyal followers. Their approach emphasizes organic growth without relying on aggressive advertising tactics, allowing users to engage with brands voluntarily. This combination of services enables businesses to effectively reach their audience and build meaningful connections.

SocialSign.in

Convertible Note in 2014
SocialSign.in, Inc. offers wireless internet access at various venues such as grocery stores and theaters, facilitating connections between businesses and their customers. Founded in 2011 and based in Greenwich, Connecticut, the company provides a platform that allows users to log in with their online accounts to access personalized offers and promotions. Through its services, customers can connect via different internet-enabled devices and engage with businesses, enhancing customer relationships. SocialSign.in helps venues grow their marketing reach by building customer mailing lists, improving social media engagement, and driving app downloads. Additionally, the company offers valuable metrics on customer behavior, such as visitation frequency, which are typically challenging and costly for physical venues to obtain. Their proprietary software also supports network authentication for partners and organizations, optimizing guest Wi-Fi networks for commercial use.

SocialSign.in

Seed Round in 2014
SocialSign.in, Inc. offers wireless internet access at various venues such as grocery stores and theaters, facilitating connections between businesses and their customers. Founded in 2011 and based in Greenwich, Connecticut, the company provides a platform that allows users to log in with their online accounts to access personalized offers and promotions. Through its services, customers can connect via different internet-enabled devices and engage with businesses, enhancing customer relationships. SocialSign.in helps venues grow their marketing reach by building customer mailing lists, improving social media engagement, and driving app downloads. Additionally, the company offers valuable metrics on customer behavior, such as visitation frequency, which are typically challenging and costly for physical venues to obtain. Their proprietary software also supports network authentication for partners and organizations, optimizing guest Wi-Fi networks for commercial use.

LIA

Convertible Note in 2014
LIA, San Diego, Calif.-based mobile platform for distribution of rich, real-time content between marketing and sales teams at Global 2000 companies.

Inside Social

Seed Round in 2013
Inside Social is an early-stage technology company based in Seattle, Washington, founded in 2012 by Brewster Stanislaw and Joey Kotkins. The company operates a social media analytics platform designed for brands and advertisers, enabling them to effectively measure and enhance the impact of social sharing on key business metrics. Inside Social focuses on providing actionable insights that help brands and e-commerce companies improve their social marketing efforts by tracking important metrics that contribute to downstream conversions, such as revenue, customer loyalty, and lifetime value. Through its innovative platform, Inside Social aims to unlock the full potential of social media marketing for large brands.

Sparktrend

Seed Round in 2013
Sparktrend enables social media marketers to understand what type of content drives consumers in social media. Marketers use Sparktrend to help define their social media strategies for creating better content. -- How Are We Different -- Instead of focusing only on what happened on social media, we focus on the why. Using our image & text analysis technology, we explain why certain types of content have higher engagement with customers. We are the only product that’s tackling this incredibly technically challenging problem. -- Team -- 3 co-founders that ran the Bing.com Image Search team with backgrounds in product management, front-end and backend development. Computer science & Management science grads from University of Waterloo / Carnegie Mellon University Techstars Seattle Startup Accelerator - class of 2013

SocialCrunch

Seed Round in 2013
SocialCrunch LLC, founded in 2012 and based in Chicago, Illinois, specializes in building a behavior graph of individuals online. The company focuses on gathering information that aids businesses in creating relevant marketing content by utilizing insights derived from audience data. SocialCrunch offers services in deep profiling, data capture, and trend research, enabling brands and agencies to unlock significant human insights. As of January 2015, SocialCrunch operates as a subsidiary of Tastebud Technologies, Inc.

Klooff

Pre Seed Round in 2013
Klooff is a digital platform designed for pet enthusiasts, enabling users to capture and share memorable moments of their pets through photos and videos. Users can submit content featuring their pets, such as amusing antics or unique talents, and add captions to enhance their submissions. The platform features a community-driven voting system that highlights the most popular entries in a Daily Top 10 List, fostering engagement and interaction among pet lovers. By serving as a global social network for pets and their owners, Klooff connects individuals through their shared love for animals and promotes a vibrant community focused on celebrating pet ownership.

Affinity.is

Convertible Note in 2012
Welcome to Affinity Influencing Systems: Sleek new technology that helps retailers attract more customers, by having celebrities reward those same customers for shopping there. It's like a game.

Cont3nt

Seed Round in 2012
Cont3nt.com operates as a real-time marketplace for entrepreneurial media and visual journalism. The company’s Web-based tool allows freelancers and citizen journalists to connect with publishers to sell and distribute their content, such as photos and videos in real-time globally. Its platform also enables media distributors to upload multimedia content, determine licensing and pricing, and sell to publishers. The company was founded in 2010 and is based in Dulles, Virginia.

Linksy

Seed Round in 2012
Linksy helps busy marketers tap their employees, customers, and fans to spread their message on social sites.

Birdbox

Seed Round in 2012
Group Photo Albums: From holidays and parties to vacations and topics of interest, Birdbox is the easiest way to share and collect photos with groups of people. Choose which photos to share and invite friends to contribute theirs, all in one place. Features: • Upload photos right from your phone. • Collect photos with groups of friends. • Share comments and add likes to photos. • Download photos your friends share. • Keep photos private between you and your friends.

Shopsy

Convertible Note in 2012
Shopsy is the place to shop for products discovered on Instagram. From big brands to small boutiques, there are tens of thousands of retailers on Instagram. There are also thousands of fashion bloggers on Instagram who promote products from these retailers, but are unable to monetize from doing so. When Instagram users want to purchase a product posted by a retailer or fashion blogger on Instagram, they are forced to the retailer’s web-based application only to encounter a tedious and usually-abandoned search for that product. There is currently no efficient process that lets Instagram users purchase products that they come across on Instagram, resulting in retailers losing out on revenue opportunities. Shopsy is the only platform that lets Instagram users purchase products that they see on Instagram. By building into Instagram’s API, Shopsy will provide the 150+ million Instagram users with a simple product discovery and purchase process. Shopsy lets anyone create content by posting an Instagram photo of a product with a website URL of where the product can be purchased. Shopsy pulls the user’s Instagram social content, including followers, following, likes, and comments. Put simply, Shopsy allows anyone to convert a retailer’s Instagram followers into sales. Shopsy will also offer its users the ability to search for products or shops. Content creators will also be able to share their products to Facebook and Twitter, as well as promote their shops to Instagram.

FaithStreet

Convertible Note in 2012
FaithStreet is a social network for faith communities to post prayer requests and church programs, offer support, and make online donations.

Marquee

Seed Round in 2012
Marquee is an easy to use, flexible platform that's perfect for telling stories. At the heart of Marquee is an easy to use authoring tool that makes adding content as simple as dragging and dropping files onto a page. The content is fully responsive, and optimized to look great on any device. The platform is designed to be flexible to scale to meet the needs of content producers of any size - from individuals up to large organizations. Content is stored as structured data, rather than templates, to ensure that content will always work on any device. In essence, content published on Marquee is future-proof. Marquee is a 2012 TechStars NYC company.

Rewind Me

Seed Round in 2012
Rewind Me Inc. is a New York City-based company that offers a service designed to aggregate personal data from various digital tracking and sharing platforms. The company provides The Rewind.Me App, an iOS application that transforms user check-ins into a personal management tool and social experience, leveraging data from platforms such as Foursquare, Facebook, TripIt, Fitbit, RunKeeper, and Netflix. Founded in 2005, Rewind Me aims to empower individuals by allowing them to manage their digital history and turn it into a valuable personal asset. The company focuses on enabling users to control their personal data and benefit from its value, thereby changing the dynamics between consumers and marketers in the digital landscape.
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