Right Side Capital Management

Right Side Capital Management is a venture capital firm based in San Francisco, California, established in 2010. The firm specializes in early-stage investments, focusing exclusively on the pre-seed round of technology startups. Right Side Capital Management aims to support companies with capital-efficient business models that are typically located outside major hubs like the San Francisco Bay Area and New York City. The firm invests in a range of technology sectors, including internet and cloud technologies, and operates primarily within the United States and Canada, with occasional investments in Western Europe, Israel, Australia, and New Zealand. Right Side Capital Management conducts 75 to 100 investments annually, with portfolio companies spanning 19 states. The firm seeks to provide a clear response to entrepreneurs within two weeks, with investments generally ranging from $50,000 to $500,000 and pre-money valuations between $1 million and $3 million.

Kevin Dick

Managing Partner

Dave Lambert

Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Growth Partner

Past deals in Outdoor Advertising

Merchkit

Pre Seed Round in 2022
Merchkit develops amazing product visuals and maximizes visual merchandising.

Broca

Convertible Note in 2021
Operator of an online marketing platform intended to generate quality content for marketing campaigns. The company's platform leverages artificial intelligence technology to automate advertisements and deliver consistent, quality content at scale, enabling businesses to analyze the performance of their marketing campaigns and generate all the content they need for their website and marketing channels.

(un)stuck

Seed Round in 2020
(Un)stuck offers a free brand audit and course recommendation for companies from the leading continuing digital marketing educator.

Adder

Convertible Note in 2019
Adder Mobile Technologies, Inc. is an outdoor advertising and analytics company based in Louisville, Kentucky. Established in 2017, it specializes in providing a platform that tracks the performance of out-of-home advertising campaigns. Adder offers a mobile application that assists drivers with real-time navigation while simultaneously monitoring their routes. The Adder OOH Portal serves as an analytics engine, delivering GPS and signal-verified data on outdoor advertisements. The company's tools effectively connect digital and physical advertising spaces, allowing brands to invest in their communities while measuring audience engagement. By linking businesses with everyday drivers through car wrap advertisements, Adder facilitates a mutually beneficial relationship that enhances brand visibility and trust within local areas.

Bottlespark

Pre Seed Round in 2019
Bottlespark, Inc. is a company that specializes in creating a software platform designed to connect online influencers with advertisers and sponsors. Founded in 2017 and headquartered in Burlington, Vermont, Bottlespark operates an advertising network that facilitates access to a wide range of influencers and content creators. The platform enables advertisers to achieve branding visibility and performance-based advertising, providing the necessary tools for influencers to monetize their content effectively. Through this digital advertising marketplace, Bottlespark aims to streamline the collaboration between advertisers and content creators, enhancing the overall effectiveness of marketing campaigns.

LotMonkey

Convertible Note in 2018
The auto industry's first web-to-print app for car dealerships syncing online and on-lot marketing. Think VistaPrint for Car Lot Merchandising. The power of LotMonkey's web-to-print technology gives auto dealers the ability to create affordable and timely professional in-store visual assets such as vehicle stickers, hang tags, plate inserts, addendum labels, showroom window signs, and more that was previously difficult if not impossible to do. The app upgrades utilize proprietary technology and two patents to complete the syncing of online and on-lot marketing.

Ad Badger

Pre Seed Round in 2018
Ad Badger uses intelligent automation to help Amazon sellers dramatically improve their Amazon PPC campaigns. Its quick customization abilities save sellers tons of time managing paid traffic campaigns and produces superior results compared to manually managing campaigns.

AdinMo

Pre Seed Round in 2018
AdInMo is a New York-based company that specializes in in-game advertising, offering a platform for brands and mobile application developers to connect with gaming audiences. Founded in 2017, AdInMo focuses on providing immersive advertising experiences in eSports, augmented reality, virtual reality, and mobile games. The platform allows brands to integrate their messages seamlessly into games, ensuring that advertisements do not disrupt the gaming experience. This approach enables free-to-play mobile game developers to monetize their products through innovative advertising methods beyond traditional ads, fostering a more engaging connection between brands and consumers within the gaming environment.

SmartTones Media

Seed Round in 2018
SmartTones Media is increasing ad effectiveness through audience engagement and consumer responses. Combining the reach of broadcast with the metrics of digital, entertaining experiences are delivered from content (TV, film, radio and live events) directly to mobile devices. SmartTones Media helps companies engage with their audience through interactive experiences, enhanced storytelling and branded entertainment. Using silent sound codes embedded in content, SmartTones track audiences’ user responses and consumer demographics with SmartData in real time across all media.

Adistry

Convertible Note in 2018
Adistry Inc. is a digital advertising agency focused on the cannabis industry, providing both online and offline advertising solutions. Founded in 2014 and based in Longmont, Colorado, the company offers a platform that allows small businesses to search, compare, purchase, and track their advertising campaigns across various channels, including TV, events, magazines, podcasts, and direct mail. Adistry aims to automate and streamline the buying and selling of media and event sponsorships, helping clients improve their sales processes and revenue potential. The platform enhances the efficiency of sales teams by reducing manual tasks and fostering ongoing relationships through subscription planning tools. By facilitating connections between ad buyers and sellers, Adistry seeks to enhance the overall advertising experience within and beyond the cannabis sector.

Lightning AI

Convertible Note in 2017
Lightning AI is performance-driven advertising software. We grow the bottom line for businesses and advertisers by finding target audiences and automating advertising tasks on Facebook, Google, and Instagram. The app uses machine learning technology alongside conversion and sales data to test thousands of audiences and develop new marketing insights. We work with B2B, B2C, and mobile gaming companies to drive online conversion events with paid advertising. Whether you're brand new to online advertising or looking to take audience expansion to the next level, our team of technical growth marketers can help you optimize your advertising faster and better than an agency at a fraction of the price.

Specless

Seed Round in 2017
Specless, LLC is a digital advertising platform based in Chicago, Illinois, that facilitates the creation of innovative advertising campaigns for designers, agencies, media companies, and clients. By utilizing a proprietary API and creative toolkit, Specless allows users to separate the technical specifications of ad functionality from the creative content. This approach enables publishers to develop unique ad formats while giving advertisers the ability to scale complex creative campaigns across various media and platforms. The platform automatically optimizes ads to ensure contextual relevance across different devices, eliminating the need for multiple versions of the same message. Through its services, Specless enhances the advertising experience by offering a more flexible and efficient solution for both publishers and advertisers.

Xclaim Mobile

Convertible Note in 2017
XClaim Mobile, Inc. develops an enterprise-grade mobile offer platform. The company offers Xclaim, a mobile offer platform to streamline users’ move to mobile by enhancing existing digital campaigns. Its software gives users with location-based clean and fast marketing; detects device, location, and wallet type; and customizes their offer to be accepted by Apple Pay, Android Pay, and MS Wallet. The company was incorporated in 2016 and is based in Dallas, Texas.

SyncSpot

Convertible Note in 2017
SyncSpot is an award-winning agency that specializes in helping Fortune 500 companies establish and manage partnerships. The company operates a cross-promotion platform designed to enhance the effectiveness of brand promotions. Utilizing artificial intelligence, SyncSpot's platform generates strategic matches between brands and facilitates the delivery of rewards for in-store promotions at an accelerated pace. This innovative approach allows brands to boost sales without relying on traditional discounting methods, thereby improving the overall value of their promotional efforts. SyncSpot has successfully collaborated with over 70 Fortune 500 clients, solidifying its position as a leader in the partnership and promotional landscape.

Roam

Debt Financing in 2016
Roam Solutions Inc. is an interactive digital signage company based in Dallas, Texas, specializing in real estate technology solutions. Founded in 2013, Roam develops touchscreen information centers that enhance the user experience in commercial real estate environments. Its key products include The Atlas, an interactive touchscreen designed for directories and wayfinding, which serves both visitors and marketing teams, and The Glance, a non-touch solution that functions as a directory or information board. The company’s platform also facilitates the management of interactive signage projects, including application development and remote monitoring support, making it a valuable resource for clients seeking to improve their digital signage capabilities.

Gazella Wifi-Marketing

Seed Round in 2016
Founded in 2015, Gazella Wifi operates as a wifi-marketing space. Gazella turns guest wifi into an automated marketing tool.

Pollen

Seed Round in 2016
Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Xclaim Mobile

Convertible Note in 2016
XClaim Mobile, Inc. develops an enterprise-grade mobile offer platform. The company offers Xclaim, a mobile offer platform to streamline users’ move to mobile by enhancing existing digital campaigns. Its software gives users with location-based clean and fast marketing; detects device, location, and wallet type; and customizes their offer to be accepted by Apple Pay, Android Pay, and MS Wallet. The company was incorporated in 2016 and is based in Dallas, Texas.

AdWill

Convertible Note in 2016
AdWill is a demand-side platform specializing in mobile advertising, enabling businesses to purchase mobile display traffic through real-time bidding. Utilizing a sophisticated machine learning algorithm, AdWill analyzes a wide range of demographic and behavioral attributes to optimize bidding strategies and enhance conversion rates. The platform operates on a large scale, bidding on over 2 billion impressions daily across more than 120 countries, providing clients with extensive reach in mobile advertising.

ResponsiveAds

Pre Seed Round in 2016
ResponsiveAds, Inc. is a New York-based company that specializes in programmatic, direct, and native advertising solutions. Founded in 2012, it offers innovative products such as STRETCH, a banner advertising platform that allows a single advertising creative to function seamlessly across various digital environments, and NarratorStudio, a self-service cloud application for creating precise HTML5 responsive ads. The company's technology enables advertisers and publishers to enhance the performance of their existing ads on mobile, tablet, and desktop platforms. ResponsiveAds also features its Fully-Fluid™ creative management platform, which allows marketers to produce dynamic HTML5 creatives that can adapt to any screen size. This capability not only simplifies the ad creation process but also optimizes revenue generation by delivering premium creatives that can fit any ad slot. With a focus on high-quality standards and performance, ResponsiveAds has successfully served billions of impressions for notable brands and agencies, positioning itself as a leader in advanced advertising solutions.

PopUp Play

Convertible Note in 2016
PopUp Play, Inc., based in Austin, Texas, specializes in manufacturing customizable play structures designed by children through its online application, PopUp Play Build Lab. This innovative platform allows kids to use a touch-based design interface to create their own playhouses, complete with personalized features like custom doors and windows. The company operates on an on-demand manufacturing model, enabling quick delivery of these unique creations directly to consumers' homes. By offering this digital-to-physical design experience, PopUp Play empowers brands to engage with their audiences more effectively while allowing families to enjoy personalized play products.

Lightboard

Seed Round in 2015
Lightboard is your designer-in-the-cloud for marketing and sales material. Their account managers, designers, and software are tuned to efficiently deliver small projects with spectacular results. Stop wrangling freelancers. Let us do the work.

Flytedesk

Convertible Note in 2015
Flytedesk is a full-service ad buying platform that connects brands and college students. It is is an automated ad-buying platform that aggregates all the advertising on college campuses and makes it easy to buy in a single platform. The company was founded in 2015 and is headquartered in Boulder, Colorado.

AdHawk

Convertible Note in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

AdHawk

Seed Round in 2015
AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

TheGreatOut

Convertible Note in 2015
TheGreatOut is a digital performance platform designed specifically for businesses in the outdoor sector, including fishing, hunting, and adventure guiding. Based in Austin, Texas, the company provides a range of tools that enhance marketing and operational efficiency for outfitters, lodges, and guides. Its offerings include outfitter websites, a Contact Manager Application for direct communication with clients, and a Social Referral Tool for sharing trip photos. Additionally, the platform features a Booking Calendar for managing client bookings and payments, an Email Engage Engine for marketing communications, and a Payment Engine for transaction processing. The Guide Manager Tool enables user collaboration with guides by sharing essential customer information, while the Tradeshow Application assists in lead capture. The Image Manager helps businesses organize and share photos with clients. Overall, TheGreatOut focuses on improving lead generation, customer engagement, and operational efficiency for outdoor service providers.

Limelight

Convertible Note in 2015
Limelight Platform, Inc. is a Toronto-based company that specializes in providing tools for automated, data-driven live marketing campaigns. Its software-as-a-service (SaaS) platform offers a range of features, including live strategy development, activation tools, consumer communication, social amplification, and real-time data analysis. These capabilities enable businesses to effectively manage and measure live marketing initiatives, enhancing customer engagement while reducing costs and improving sales outcomes. Limelight’s solutions cater to various marketing activities, including mall tours, contests, events, experiential marketing, in-store experiences, kiosks, samplings, sponsorships, and test drives. Founded in 2014 by Jonah Midanik and Russ Armstrong, Limelight Platform aims to revolutionize how brands connect with their audiences through interactive and engaging experiences.

AdHusky

Convertible Note in 2015
AdHusky provides advertising opportunities on Facebook. It allows advertisers to create Facebook advertisements and run campaigns to reach target audiences. AdHusky was formerly known as Humanvest. AdHusky was founded in 2012 and is based in San Francisco, California.

OUTRO

Seed Round in 2014
OUTRO is a referral automation platform that enhances the process of making and receiving referrals for sales, recruiting, and networking. By utilizing an algorithm, OUTRO streamlines the referral process, connecting organizations with potential clients, employees, partners, and investors from both their immediate networks and the broader OUTRO community. The platform enables users to create specific requests for introductions, which are facilitated through a Triple Opt-in process that ensures all parties involved pre-approve the introduction. This approach fosters high-quality, personalized referrals from trusted connections. OUTRO's Pro version offers features such as unlimited user licenses, extensive referral capabilities, contact data enhancement, and integration with CRM systems. The platform is designed to help businesses generate leads, recruit talent, and engage with their networks efficiently.

Good Audience

Convertible Note in 2014
Good Audience is a U.S.-based company that offers online services aimed at helping brands connect with active social media users. The company specializes in intelligent targeting, social strategy, campaign creation, active content posting, and cross-promotion to enhance brand engagement. By utilizing advanced automation technologies, Good Audience supports startups in discovering their target market and converting social media users into loyal followers. Their approach emphasizes organic growth without relying on aggressive advertising tactics, allowing users to engage with brands voluntarily. This combination of services enables businesses to effectively reach their audience and build meaningful connections.

AdYapper

Pre Seed Round in 2013
AdYapper, Inc. operates a comprehensive platform designed to enhance advertising effectiveness by providing real-time feedback on commercials. Founded in 2011 and headquartered in Chicago, Illinois, with an additional office in New York, the company specializes in tracking display and mobile ads, offering detailed verification data, consumer sentiment analysis, and viewability monitoring for a vast majority of ad impressions. AdYapper centralizes this data within its platform, enabling advertisers to identify wasted ad spend and make informed decisions on reallocating resources throughout their campaigns. The tools provided by AdYapper facilitate direct audience engagement, allow for the submission of new advertisements, and transform television marketing into an inbound marketing opportunity, ultimately making advertising performance data actionable and optimizing ad efficacy.

Heroic.ly

Seed Round in 2013
Heroic.ly operates an online marketing platform. Its platform offers the knowledge of publishers, platforms, and content that target customers; details on value of real-time marketing funnel; and report on customer centric insights such as predicted revenue, CPA targets, and lead time. Heroic.ly is headquartered in Seattle, Washington, United States.

Inboundgeo

Convertible Note in 2012
Inboundgeo is a service that assists brands and businesses in reaching potential customers who have previously shown interest in their products or services online. By capturing the home addresses of anonymous website visitors who have shared their location, Inboundgeo sends personalized postcards to these individuals, serving as a reminder to encourage them to make a purchase. This automated process involves printing, addressing, stamping, and mailing the postcards on the same day, providing a seamless experience for clients. The service requires minimal effort from users, who simply need to install code, upload a postcard design, and set a budget. Inboundgeo's approach combines traditional direct mail with modern digital marketing strategies, ensuring targeted delivery of marketing messages directly to potential buyers' doors. This innovative method leverages real-time data analytics to enhance customer engagement and improve conversion rates, making it a valuable tool for businesses aiming to optimize their direct marketing efforts.
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