Right Side Capital Management

Right Side Capital Management (RSCM) is a venture capital firm established in 2010 and headquartered in San Francisco, California. The firm specializes in investing in the pre-seed stage of technology startups, primarily focusing on capital-efficient businesses that are not yet at full product-market fit. RSCM typically makes 75 to 100 investments annually, targeting companies with pre-money valuations between $1 million and $3 million. While the firm primarily invests in the United States and Canada, it occasionally extends its focus to startups in Western Europe, Israel, Australia, and New Zealand. RSCM aims to support what it perceives as the most underserved segments of the startup ecosystem, often investing in companies located outside major tech hubs like the San Francisco Bay Area and New York City. The firm is a Registered Investment Adviser and strives to provide potential entrepreneurs with a clear decision regarding their funding applications within two weeks. Since its inception, RSCM has made approximately 200 investments across 19 states.

Kevin Dick

Managing Partner

Dave Lambert

Founder and Managing Director

David Lambert

Founder and Managing Director

Jeff Pomeranz

Managing Director

Paul Swiencicki

Growth Partner

Past deals in Mobile Advertising

Feedmob

Convertible Note in 2016
Feedmob Inc. is a mobile advertising and analytics company headquartered in San Francisco, California. Founded in 2015, it specializes in providing mobile growth solutions and real-time campaign evaluation for brands. The company's platform is designed to enhance transparency and control for direct advertisers, focusing on data-driven insights and post-install key performance indicators (KPIs). Feedmob's mobile analytics and anti-fraud technology allows clients to visualize large data sets and automatically map attribution, ensuring effective campaign performance. By aggregating and vetting high-quality mobile advertising inventory, Feedmob empowers its clients with informed analysis and recommendations, enabling them to achieve their marketing objectives efficiently.

Appfuel

Convertible Note in 2013
Appfuel, founded in 2012 by Andrew Boos, Alfred Kam, and Rex Kim, is a cross-promotion platform designed to facilitate mobile app distribution. Based in San Francisco, California, Appfuel enables application developers to manage their marketing efforts through a single unified account. The platform assists developers in targeting specific audiences, exchanging programmatic ad recommendations, and hosting sponsored recommendations, thereby enhancing the visibility and reach of their applications. As of June 30, 2015, Appfuel functions as a subsidiary of Tune, Inc.

AdYapper

Pre Seed Round in 2013
AdYapper, Inc. is a Chicago-based company that provides a platform for advertisers to gain insights into the performance of their commercials. Established in 2011, AdYapper specializes in tracking display and mobile ads, offering real-time analytics that encompass verification data, consumer sentiment, and viewability monitoring for a significant portion of ad impressions. The platform centralizes data from the ad buying ecosystem, helping advertisers identify wasted spending and make informed decisions to optimize their campaigns. By facilitating direct engagement between advertisers and audiences, AdYapper enables companies to transform their television marketing into effective inbound marketing opportunities, ultimately enhancing campaign efficacy and driving revenue growth. Additionally, the company has an office in New York City.

Nveloped

Seed Round in 2012
nveloped
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