Epsilon
Epsilon is a global marketing company specializing in data-driven marketing communications services that connect brands with customers. With over 7,000 associates across 70 offices worldwide, Epsilon focuses on customer acquisition and retention, utilizing advanced data analytics, predictive modeling, and innovative technology. The company offers a range of services, including customer care, loyalty programs, and database marketing, all aimed at personalizing customer experiences. Epsilon has been recognized as a leader in the marketing sector, being named the largest CRM/direct marketing network and an industry leader by various research firms. Its strong emphasis on services and management quality has earned it accolades for its operational and strategic capabilities in the marketing landscape.
Past deals in Email
Yieldify
Acquisition in 2023
Yieldify Ltd. is a London-based company that specializes in a multi-channel abandonment analytics platform aimed at converting website visitors into customers. Founded in 2013, Yieldify offers an eCommerce solution that enhances the online shopping experience by enabling brands to personalize user interactions across various devices and touch points. The platform provides tools for on-site targeting, including conversion overlays, product recommendations, and email retargeting, alongside comprehensive analytics to understand user behavior based on key abandonment indicators. With a client base of over 500 brands across multiple sectors, including finance, retail, and travel, Yieldify has established itself as a significant player in the marketing technology space, recognized for driving incremental revenue for its clients. The company operates globally with offices in Berlin and New York, employing over 170 people and managing more than 1,000 websites.
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