SV Angel

SV Angel is a San Francisco-based seed fund founded by Ron Conway, specializing in early-stage investments primarily in the Internet software sector. Established in 1992, the firm distinguishes itself from traditional venture capital by adopting a portfolio approach, investing in a larger number of companies while refraining from taking board seats. This allows SV Angel to focus on providing extensive business development, financing, mergers and acquisitions, and strategic advice to its portfolio companies. Over the years, SV Angel has supported numerous high-profile startups, including Facebook, Google, and Airbnb. The firm continues to leverage its extensive network to facilitate growth and innovation within the companies it invests in, aiming to foster a thriving startup ecosystem across the United States.

Ron Conway

Founder and Managing Partner

Ronald Conway

Founder and Managing Partner

Topher Conway

Managing Partner

Sourav Gupta

Principal

Steven Lee

Partner

Robert Pollak

Partner

Beth Turner

Managing Partner - Seed

Past deals in Marketing

Treat

Seed Round in 2023
Treat is a customer acquisition channel that delivers leads to e-commerce brands.

Supermall

Convertible Note in 2021
Supermall is a stealth commerce app that provides a digital shopping mall and interactive e-commerce experience.

Aesthetic

Seed Round in 2020
Aesthetic is a full-service creative agency founded in 2018 and headquartered in San Francisco, California. The agency specializes in tactical design services that support business growth across various industries, including consumer goods, biotechnology, and healthcare. Aesthetic offers a comprehensive range of services, including illustration, brand design, brand strategy, web design, copywriting, logo design, motion graphics, graphic design, animation, web development, and UI design. Notably, the agency has introduced a service called Branding Essentials, aimed at startups requiring rapid branding solutions within a four-day timeframe. By providing high-quality and thoughtful design services, Aesthetic makes effective branding accessible to companies of all sizes.

Aesthetic

Seed Round in 2018
Aesthetic is a full-service creative agency founded in 2018 and headquartered in San Francisco, California. The agency specializes in tactical design services that support business growth across various industries, including consumer goods, biotechnology, and healthcare. Aesthetic offers a comprehensive range of services, including illustration, brand design, brand strategy, web design, copywriting, logo design, motion graphics, graphic design, animation, web development, and UI design. Notably, the agency has introduced a service called Branding Essentials, aimed at startups requiring rapid branding solutions within a four-day timeframe. By providing high-quality and thoughtful design services, Aesthetic makes effective branding accessible to companies of all sizes.

SelfMade

Series A in 2017
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Upbeat

Venture Round in 2017
Upbeat is a cloud-based public relations agency that leverages software and big data analysis to connect companies with journalists and media publications. Founded in 2016 and headquartered in San Francisco, Upbeat offers a range of services including media outreach campaigns, customer dashboards, email campaign management, a journalist database, and media monitoring. The company aims to modernize the traditional PR industry by combining the expertise of software engineers and PR professionals. Upbeat helps organizations in various sectors, such as education, real estate, trucking, pharmaceuticals, and human resources, to effectively manage their media marketing efforts. By transforming story ideas into compelling narratives, Upbeat facilitates connections between storytellers and their audiences, all while providing real-time analytics and updates on media outreach progress.

Maker

Seed Round in 2017
Maker Inc. is a creative platform headquartered in San Francisco, California, that assists online retailers and brands in enhancing their websites with engaging content. Established in 2011, the company offers a comprehensive suite of design, web-publishing, and analytics tools within a single interface. This enables users to create, source, publish, and optimize interactive content for various applications, including product pages, landing pages, and blog posts, without the need for coding or significant development costs. By enriching existing websites with more dynamic and engaging content, Maker aims to significantly boost user engagement, conversion rates, and revenue growth for its clients.

RankScience

Convertible Note in 2017
RankScience is a continuous-optimization platform that improves website SEO through automatic A/B testing and data science.

Zenreach

Series C in 2017
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Amplify.ai

Seed Round in 2017
Amplify.ai gives marketing and support teams conversational superpowers. Our unique enterprise-class Conversational AI platform enables truly conversational natural language engagement across the entire customer journey. On behalf of our major brand clients, our platform has already handled over 2.5 billion engagements with over 175 million consumers around the world.

Zenreach

Series B in 2016
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

SelfMade

Seed Round in 2016
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Sendbloom

Seed Round in 2015
Sendbloom is a sales automation platform that helps inside sales representatives and SDRs prospect, segment, and nurture target accounts. We're getting our clients more qualified opportunities per rep at a fraction of the time and cost.

Boostable

Seed Round in 2014
Boostable, Inc., founded in 2013 and based in San Francisco, operates an online marketplace that enables sellers to preview and launch their digital advertisements. The company offers a cooperative digital advertising solution tailored for e-commerce marketplaces, retailers, and platforms, allowing them to provide digital advertising as a service. Boostable’s innovative model focuses on sharing costs, data, and resources among companies, facilitating the creation of high-performing ad campaigns. The leadership team comprises experienced professionals from renowned digital advertising firms, bringing extensive expertise to the company. Boostable is backed by prominent investors, including Y Combinator, SV Angel, 500 Startups, Omidyar Network, and Morado Ventures.

LotusFlare

Seed Round in 2014
We build awesome digital experiences to drive Growth. Our mission is to bridge established companies with the software stack and Growth mindset of the most successful Internet players. We partner with companies in telecom, finance, media and technology to build intuitive, engaging digital products and to systematically drive user engagement, retention and monetization on these apps and websites. We also create digital B-brands, often focused towards Millenials who expect a 100% digital experience when interacting with companies.

LotusFlare

Seed Round in 2014
We build awesome digital experiences to drive Growth. Our mission is to bridge established companies with the software stack and Growth mindset of the most successful Internet players. We partner with companies in telecom, finance, media and technology to build intuitive, engaging digital products and to systematically drive user engagement, retention and monetization on these apps and websites. We also create digital B-brands, often focused towards Millenials who expect a 100% digital experience when interacting with companies.

URX

Series A in 2014
URX empowers publishers to monetize mobile content and enables advertisers to drive mobile commerce. The world's most forward-thinking companies use URX to connect users directly to relevant commerce experiences.

Boostable

Seed Round in 2014
Boostable, Inc., founded in 2013 and based in San Francisco, operates an online marketplace that enables sellers to preview and launch their digital advertisements. The company offers a cooperative digital advertising solution tailored for e-commerce marketplaces, retailers, and platforms, allowing them to provide digital advertising as a service. Boostable’s innovative model focuses on sharing costs, data, and resources among companies, facilitating the creation of high-performing ad campaigns. The leadership team comprises experienced professionals from renowned digital advertising firms, bringing extensive expertise to the company. Boostable is backed by prominent investors, including Y Combinator, SV Angel, 500 Startups, Omidyar Network, and Morado Ventures.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Radico

Seed Round in 2013
Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere.The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure. At Simon, our goal is to improve and optimize customer experiences by making the entire process, experimentation through analysis, a data-driven one.

URX

Seed Round in 2013
URX empowers publishers to monetize mobile content and enables advertisers to drive mobile commerce. The world's most forward-thinking companies use URX to connect users directly to relevant commerce experiences.

Vungle

Series A in 2013
Vungle, Inc. operates a performance marketing platform that specializes in in-app video advertising for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, the company provides a range of services including in-app video ads, creative and lifetime value optimization technologies, software development kits, and comprehensive ad serving solutions. Vungle also offers a Programmatic Buying solution tailored for agencies and trading desks, along with a Mobile Attribution solution that allows clients to assess the source and user value of their installs and track ad campaign performance. With additional offices in major cities around the world, Vungle aims to connect advertisers with high-value users through engaging video content.

Toro

Seed Round in 2013
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.

Nomi

Seed Round in 2013
Nomi's Marketing Platform helps businesses optimize their brick and mortar stores just like their website.

InstallMonetizer

Seed Round in 2013
InstallMonetizer.com helps software developers generate additional revenue from their installations. Most software developers lose revenue from 95% of their free/trial installs. We help them monetize these lost installs. Our publishers experience 60-85% conversion and earn between $0.25 to $1.00 per install. Our backend provides detailed stats to keep developers informed on their earnings. We work with quality advertisers. Our software publishers are assured we NEVER have spyware/adware products in our co-bundle. Watch our “How it Works” video: http://installmonetizer.com/HowitWorks.php To sign up, visit: http://installmonetizer.com/pub_signup_step1.php Professional Help: Order to help you to code our co-bundle code in to your software, please contact: Skype: nguyenquocviet254 Email: vietnq254@live.com

M.dot

Seed Round in 2012
M.dot enables all businesses and individuals to be accessible & discoverable on mobile devices. With M.dot, small businesses can create and promote their mobile presence in minutes using a smartphone app. No technical skills required. 160 million websites are still not mobile ready – websites will eventually be replaced and mobile presence will become primary. M.dot makes the transition from www. to m. simple yet rich in features.

Perfect Audience

Seed Round in 2012
Perfect Audience is a retargeting platform that helps businesses reconnect with lost customers and enhance sales. The platform provides an online application that focuses on retargeting advertising, measuring the effectiveness of ad views and clicks on conversions and revenue. It integrates seamlessly with various applications, including Facebook and Shopify, allowing clients to optimize their advertising strategies and ultimately increase their revenue. By leveraging data-driven insights, Perfect Audience enables businesses to engage potential customers who have previously shown interest, thereby improving overall marketing efficacy.

Booshaka

Seed Round in 2012
Booshaka Inc. operates a word-of-mouth marketing platform designed for the social web, providing tools that help businesses understand and engage their audiences effectively. The company's primary product, Booshaka, assists marketers in analyzing fan activity on social media, particularly Facebook, by offering insights into audience demographics, engaged fans, trending keywords, and popular content. Founded in 2010 and based in Redwood City, California, Booshaka integrates various data sources, including social media pages and email databases, to support marketing campaigns. The platform aims to enhance consumer engagement, improve customer experiences, and ultimately boost revenue for its users. In 2015, Booshaka became a subsidiary of Sprinklr Inc.

MNTN

Venture Round in 2012
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Creative Market

Venture Round in 2012
Creative Market Labs, Inc. operates an online marketplace that facilitates the buying and selling of handcrafted and digital design assets. Founded in 2005 and based in Austin, Texas, the platform connects independent creators globally, allowing them to share their work with a community of like-minded individuals. Users can access a diverse range of ready-to-use design content, including fonts, graphics, templates, add-ons, photos, and themes. As of April 30, 2020, Creative Market Labs, Inc. functions as a subsidiary of Dribbble Holdings Ltd.

Zenreach

Venture Round in 2012
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Vungle

Seed Round in 2012
Vungle, Inc. operates a performance marketing platform that specializes in in-app video advertising for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, the company provides a range of services including in-app video ads, creative and lifetime value optimization technologies, software development kits, and comprehensive ad serving solutions. Vungle also offers a Programmatic Buying solution tailored for agencies and trading desks, along with a Mobile Attribution solution that allows clients to assess the source and user value of their installs and track ad campaign performance. With additional offices in major cities around the world, Vungle aims to connect advertisers with high-value users through engaging video content.

Locu

Series A in 2012
Locu helps local businesses be found. When businesses add their street address, phone number, hours of operation, and menus / service lists to Locu, Locu gets them on the map in front of over 200 million potential customers online. Instead of having to use multiple sites to manage their business listings and showcase their products and services, businesses can update just once with Locu, and Locu will publish changes in real-time to their web and mobile sites as well as to partner sites including Yelp, Foursquare, OpenTable, YP, TripAdvisor and Facebook.

Moat

Series B in 2012
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

Dojo

Seed Round in 2012
Dojo lets Facebook fan page admins easily create sweepstakes, bonus coupons, welcome tab and more.

Endorse

Series A in 2012
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.

Percolate

Seed Round in 2011
Percolate Industries, Inc. operates a comprehensive content marketing platform aimed at enhancing enterprise marketing efforts. Founded in 2010 and headquartered in New York, with additional offices in San Francisco, Denver, and London, Percolate's platform facilitates collaboration across departments, enabling users to plan, execute, and manage marketing campaigns effectively. It allows for the centralization and sharing of files, integration with various marketing channels, and monitoring of audience engagement. The platform is designed to increase productivity, improve brand visibility, and drive sales by organizing marketing programs and providing tools for audience acquisition, customer management, and analytics. As of November 2019, Percolate functions as a subsidiary of Seismic Software, Inc.

MNTN

Series B in 2011
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Swrve

Seed Round in 2011
Swrve Inc. is a prominent developer of mobile marketing automation and customer relationship management solutions, aimed at enhancing engagement and monetization for enterprises. Founded in 2009 and headquartered in San Francisco, California, Swrve offers an integrated platform that encompasses mobile engagement, retention, and monetization strategies. The platform automates the collection and analysis of engagement metrics, enabling businesses to perform conversion and funnel analysis, retention studies, and monetization assessments. Key features include push and SMS messaging, in-app messaging, email notifications, and advanced analytics, which allow businesses to optimize user interactions through A/B testing and segmentation. Swrve serves a diverse range of industries, including airlines, hospitality, media, finance, gaming, telecom, e-commerce, and retail. With additional offices in Dublin, London, Irvine, and Sydney, Swrve continues to establish itself as a leader in the fast-growing mobile engagement marketing sector.

Moat

Series A in 2011
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

140 Proof

Series B in 2011
140 Proof is a mobile-based software platform specializing in social advertising by leveraging individuals' social activities to identify interests and deliver targeted advertisements. Founded in 2010, the company utilizes its proprietary Blended Interest Graph to reach over 66 million unique social users. By analyzing data from various social networks, 140 Proof's technology allows for a deeper understanding of user preferences, enabling the delivery of highly relevant ads. Their offerings include brand advertisements in the form of 140-character messages and 140-second videos, which are tailored to specific interest-based personas. Unlike traditional advertising on platforms like Facebook or Twitter, 140 Proof's approach provides a more comprehensive view of user engagement across multiple social channels, enhancing the effectiveness of in-app advertising. The company's Relevance API serves as a primary revenue stream for premium applications.

Crowdbooster

Seed Round in 2011
Crowdbooster is an internet company that specializes in social analytics software aimed at enhancing social media marketing efforts. The platform enables advertisers and content creators to effectively transact in sponsored content while providing tools to measure and optimize their social media strategies. By offering insights into the best times to share content and the most effective audiences to engage, Crowdbooster helps marketers make informed decisions to improve their outreach and overall effectiveness in the digital landscape.

Bitly

Series B in 2010
Bitly, Inc. is a link management platform that provides businesses with tools to shorten, brand, and optimize links for their marketing efforts across various channels. The platform enables companies to track link analytics, gather audience insights, and measure campaign performance effectively in one location. By offering branded short links and mobile deep linking, Bitly enhances brand visibility while allowing businesses to utilize their own custom domains for link generation. This comprehensive marketing solution helps brands improve customer experiences and optimize their marketing strategies. Founded in 2008 and headquartered in New York, Bitly also has offices in San Francisco and Denver, serving a global customer base through a network of representatives and software applications.

Magnetic

Series A in 2010
Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company headquartered in New York City, with additional offices in major U.S. cities and locations in Europe and Canada. Founded in 2008, the company specializes in providing a marketing platform that utilizes advanced data analytics to help enterprises, brands, and agencies enhance their advertising strategies. Magnetic's solutions include a media buying platform, audience targeting through its Magnetic Live Audiences, and various forms of advertising such as video, connected television, and cross-device advertising. The company's offerings leverage unique data resources, including purchase intent data from over 450,000 partner sites and behavioral insights from a billion active devices, to effectively assist marketers in attracting, retaining, and re-engaging customers.

UberMedia

Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.

MNTN

Seed Round in 2010
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Inadco

Series A in 2009
Inadco, Inc. operates Inadco, a platform for cost-per-lead (CPL) and display advertising for advertisers and publishers. Its platform creates, serves, and hosts lead forms inside advertisements; enables advertisers to build CPL campaigns and buy media on a CPL basis; and allows publishers to sell advertisements inventory on a CPL basis. The company was incorporated in 2009 and is based in Palo Alto, California.

CoTweet

Series A in 2009
CoTweet is a business front-end for Twitter, enabling companies to engage in proactive marketing and response-oriented customer service activities. On March 2, 2010 CoTweet was acquired by ExactTarget.

Bitly

Series A in 2009
Bitly, Inc. is a link management platform that provides businesses with tools to shorten, brand, and optimize links for their marketing efforts across various channels. The platform enables companies to track link analytics, gather audience insights, and measure campaign performance effectively in one location. By offering branded short links and mobile deep linking, Bitly enhances brand visibility while allowing businesses to utilize their own custom domains for link generation. This comprehensive marketing solution helps brands improve customer experiences and optimize their marketing strategies. Founded in 2008 and headquartered in New York, Bitly also has offices in San Francisco and Denver, serving a global customer base through a network of representatives and software applications.

AdReady

Series A in 2007
AdReady, a division of CPXi, offers a self-serve programmatic display platform designed for mid-size to large advertisers and agencies. The platform integrates advanced programmatic display capabilities with creative execution, allowing clients to maximize their marketing budgets and return on investment. AdReady facilitates campaign creation and management for advertisers while also assisting publishers with advertisement operations, trafficking, and billing processes. By partnering with leading demand sources, major display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers, agencies, and publishers, enhancing the effectiveness and efficiency of their advertising efforts.

SnapTell

Series A in 2007
SnapTell specializes in mobile marketing solutions, offering a highly customizable platform that enables marketers to execute campaigns efficiently. The company is known for its Snap.Send.Get solution, which allows consumers to access marketing content and information conveniently via mobile devices. In addition to marketing services, SnapTell provides visual product search technology through a mobile application that enables users to capture images of in-store products and compare prices across different retailers. This innovative approach enhances brand awareness and drives consumer engagement, ultimately contributing to increased conversion rates and revenue for businesses. SnapTell serves a diverse clientele, including brands, agencies, content owners, publishers, retailers, and operators, by delivering hosted image recognition-based mobile marketing services.

MerchantCircle

Series A in 2006
MerchantCircle is an online marketing platform founded in 2005, designed to support local business owners by creating a vast network for them to connect with potential customers. The platform enables users to find qualified local businesses that offer quality services, expert advice, and competitive quotes. MerchantCircle provides small businesses with essential tools such as web listing pages, blogging capabilities, and deal-building features to enhance their visibility and attract new clients. Consumers can create profiles to track coupons and engage with local merchants by asking business-specific questions. The company promotes a collaborative environment through a viral marketing strategy that encourages interactions between businesses and consumers. MerchantCircle was acquired by Reply! Inc. in 2011 and has expanded its offerings by incorporating services from previous acquisitions like Bloglines and TimeBridge.

Vitrue

Seed Round in 2006
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com.

Meta

Series B in 2006
Meta is a leading online social networking service that connects users with friends, family, and new acquaintances. Founded by Mark Zuckerberg in 2004, it allows individuals to create profiles, share updates, and engage with a variety of multimedia content. Users can join or create groups and pages centered around numerous interests, including entertainment, sports, and business. With over 1.32 billion monthly active users, Meta has established itself as the world's largest social network, facilitating significant daily interactions and content sharing. The platform's mobile user base constitutes a substantial portion of its audience, reflecting the growing trend of mobile engagement. Meta also operates various applications and services, enhancing user experiences and driving advertiser value through its Facebook Audience Network, which supports publishers and developers in maximizing their reach. Through strategic partnerships and continuous innovation, Meta aims to maintain its position at the forefront of social connectivity and digital marketing.

ExactTarget

Series A in 2004
ExactTarget, Inc. is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/microsoft) Dynamics CRM.

ExactTarget

Venture Round in 2004
ExactTarget, Inc. is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/microsoft) Dynamics CRM.

Topica

Venture Round in 2000
Topica has been helping thousands of satisfied customers use email marketing to grow and improve their businesses - with no software required. Their pay-as-you-go online application allows you to: Grow your list of subscribers with signup forms for your website. Create a professional eye-catching HTML newsletter and send it out to a targeted audience. Deliver your emails. Our service is backed by whitelisting, feedback loops and reputation monitoring.
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