Ulu Ventures

Ulu Ventures is a venture capital firm based in Palo Alto, California, specializing in seed-stage and early-stage investments in technology companies. Founded in 2008, the firm primarily targets opportunities in sectors such as enterprise IT, educational technology, legal informatics, and internet-enabled services. Ulu Ventures focuses on investments in the Bay Area, leveraging the market opportunities created by the Stanford and Silicon Valley communities. The firm typically co-invests with other investors, aiming for cumulative investments between $500,000 and $1 million. Ulu Ventures utilizes a disciplined decision-making process that emphasizes risk-reward trade-offs and logical principles of portfolio construction, distinguishing itself from other venture capital firms. Its investment strategy includes a preference for companies with viable exit strategies in subsequent stages of growth.

Andrea Bogarin

Senior Associate

Kathy Chen

Partner

Kevin Hoffberg

Venture Partner

Clint Korver

Co-Founder and Managing Director

Stephen Malinak Ph.D

Venture Partner

Nancy Torres

Partner

Past deals in Wealth Management

FreeWill

Series B in 2022
FreeWill is an online estate planning platform based in New York, founded in 2016 by graduate students from Stanford University. The company provides free access to legal forms and information, making estate planning more accessible and straightforward for individuals. Its services are designed to help users create wills and make charitable donations in a tax-advantaged manner, facilitating bequests and contributions to causes they care about. By offering these tools at no cost, FreeWill aims to simplify the estate planning process and support users in caring for their loved ones and philanthropic interests.

NewRetirement

Seed Round in 2021
NewRetirement is a retirement planning technology company that provides a comprehensive tool designed to assist individuals in managing their financial future. The platform functions as a virtual financial advisor, offering automated services that encompass various aspects of retirement planning, including income generation, healthcare management, tax reduction, and fee optimization. Users can leverage the tool to navigate complex decisions related to Social Security, Medicare, home equity, and estate planning. Additionally, NewRetirement allows users to access fee-only advice on-demand, facilitating collaborative planning that empowers individuals to make informed decisions about their retirement.

FreeWill

Series A in 2020
FreeWill is an online estate planning platform based in New York, founded in 2016 by graduate students from Stanford University. The company provides free access to legal forms and information, making estate planning more accessible and straightforward for individuals. Its services are designed to help users create wills and make charitable donations in a tax-advantaged manner, facilitating bequests and contributions to causes they care about. By offering these tools at no cost, FreeWill aims to simplify the estate planning process and support users in caring for their loved ones and philanthropic interests.

Snowball Wealth

Seed Round in 2019
Snowball Wealth, Inc. is a financial management company based in San Mateo, California, that specializes in providing personalized guidance for student loans and consumer debt. Founded in 2018, the company offers users a platform that connects with their student debt accounts, allowing for the creation of tailored plans to pay off loans while monitoring progress. Snowball Wealth assists individuals in comparing refinancing options, optimizing payments, and accessing federal programs to ensure they make informed financial decisions. In addition to student loan management, the company also provides advice on retirement, investments, and savings, aiming to help users effectively build wealth and achieve their financial objectives.

Ellevest

Series A in 2019
Ellevest, Inc. is an investment management firm based in New York City, established in 2014, that focuses on providing tailored financial services specifically for women clients. The firm employs fundamental analysis and a top-down approach to manage diverse, client-focused portfolios across various global asset classes. Ellevest has developed a digital investment platform that incorporates a proprietary algorithm, taking into account factors such as women's salary peaks and financial goals to create customized investment plans. This approach aims to empower female investors by offering an engaging user experience and a thoughtful selection of investments, ensuring that their financial aspirations are prioritized and met effectively.

Align17

Seed Round in 2018
Align17 Ltd offers investment advice and operates a marketplace that brings investors in private impact deals together with private wealth clients. It provides its clients access and advice to investment in social and environmental opportunities. The company was founded in 2017 and is based in London, United Kingdom.

FreeWill

Seed Round in 2018
FreeWill is an online estate planning platform based in New York, founded in 2016 by graduate students from Stanford University. The company provides free access to legal forms and information, making estate planning more accessible and straightforward for individuals. Its services are designed to help users create wills and make charitable donations in a tax-advantaged manner, facilitating bequests and contributions to causes they care about. By offering these tools at no cost, FreeWill aims to simplify the estate planning process and support users in caring for their loved ones and philanthropic interests.

Ellevest

Series A in 2017
Ellevest, Inc. is an investment management firm based in New York City, established in 2014, that focuses on providing tailored financial services specifically for women clients. The firm employs fundamental analysis and a top-down approach to manage diverse, client-focused portfolios across various global asset classes. Ellevest has developed a digital investment platform that incorporates a proprietary algorithm, taking into account factors such as women's salary peaks and financial goals to create customized investment plans. This approach aims to empower female investors by offering an engaging user experience and a thoughtful selection of investments, ensuring that their financial aspirations are prioritized and met effectively.

Ellevest

Series B in 2016
Ellevest, Inc. is an investment management firm based in New York City, established in 2014, that focuses on providing tailored financial services specifically for women clients. The firm employs fundamental analysis and a top-down approach to manage diverse, client-focused portfolios across various global asset classes. Ellevest has developed a digital investment platform that incorporates a proprietary algorithm, taking into account factors such as women's salary peaks and financial goals to create customized investment plans. This approach aims to empower female investors by offering an engaging user experience and a thoughtful selection of investments, ensuring that their financial aspirations are prioritized and met effectively.
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