Ulu Ventures

Ulu Ventures is a venture capital firm based in Palo Alto, California, specializing in seed-stage and early-stage investments in technology companies. Founded in 2008, the firm primarily targets opportunities in sectors such as enterprise IT, educational technology, legal informatics, and internet-enabled services. Ulu Ventures focuses on investments in the Bay Area, leveraging the market opportunities created by the Stanford and Silicon Valley communities. The firm typically co-invests with other investors, aiming for cumulative investments between $500,000 and $1 million. Ulu Ventures utilizes a disciplined decision-making process that emphasizes risk-reward trade-offs and logical principles of portfolio construction, distinguishing itself from other venture capital firms. Its investment strategy includes a preference for companies with viable exit strategies in subsequent stages of growth.

Andrea Bogarin

Senior Associate

Kathy Chen

Partner

Kevin Hoffberg

Venture Partner

Clint Korver

Co-Founder and Managing Director

Stephen Malinak Ph.D

Venture Partner

Nancy Torres

Partner

Past deals in SaaS

Assemble

Seed Round in 2022
Next-generation compensation management. Assembled with building blocks driven by your policies and beliefs.

Leadsales

Seed Round in 2022
LeadSales is a developer of customer relationship management software tailored to the needs of small and medium-sized businesses in Latin America. As the region undergoes a transformation in commerce, businesses are increasingly turning to online conversational platforms, such as WhatsApp, for client interactions. LeadSales aims to be the leading operating system for this emerging industry by offering a comprehensive solution that manages various aspects of customer engagement. Its platform streamlines the management of sales leads, enhances customer service, and facilitates order fulfillment and payments. By centralizing contacts and generating convertible leads from social media, LeadSales empowers businesses to improve their sales processes and optimize customer relationships effectively.

GoSchoolBox

Seed Round in 2022
GoSchoolBox is an educational management software platform that offers tools to streamline and automate tutoring operations for K-12 schools. By connecting students with academic experts and assisting teachers in providing essential after-school support, the platform enhances educational outcomes. It centralizes and manages support programs, synthesizes program data, and provides comprehensive engagement, tracking, reporting, and analytics. This enables school districts and tutoring providers to identify effective programs and make informed decisions for continuous improvement. GoSchoolBox aims to facilitate better learning experiences and achievement tracking for students, teachers, and administrators alike.

Nowsta

Seed Round in 2021
Nowsta, Inc. is a technology company founded in 2014 and headquartered in Brooklyn, New York. The company offers an all-in-one software platform designed for hourly and event-based workforces, which includes features for scheduling, time tracking, and financial technology solutions. By leveraging advancements in machine learning and payment technologies, Nowsta aims to enhance the management capabilities of employers, enabling them to efficiently oversee their hourly workforce. The platform focuses on improving communication and payment processes for hourly wage employees, thereby transforming the way companies manage labor.

Sail Internet

Series A in 2020
Sail Internet, Inc. is a telecommunications company that offers fiber and fixed wireless internet services to businesses, single-family homes, and multi-unit complexes primarily in the San Francisco Bay Area and Chula Vista. Established in 2015, the company aims to enhance the internet access experience for its customers, both at home and in the workplace. Headquartered in Palo Alto, California, Sail Internet is committed to providing reliable and efficient internet solutions to meet the demands of its diverse clientele.

FastForward.ai

Seed Round in 2020
FastForward.ai is a social media engagement and commerce platform that empowers enterprises to connect with customers and facilitate transactions within social media and messaging applications. Founded in Mountain View, California, the company offers a software-as-a-service platform that modernizes digital marketing, commerce, and payment processes. Its patented technology enables businesses to engage users effectively with one-click digital commerce options, allowing customers to access personalized offers, make purchases, and review their transaction history seamlessly. By integrating with popular messaging apps, FastForward.ai aims to enhance user experiences and drive brand awareness, catering to the increasing time consumers spend online. The company was established in 2016 and continues to innovate in the realm of social retail marketing.

Nowsta

Series A in 2019
Nowsta, Inc. is a technology company founded in 2014 and headquartered in Brooklyn, New York. The company offers an all-in-one software platform designed for hourly and event-based workforces, which includes features for scheduling, time tracking, and financial technology solutions. By leveraging advancements in machine learning and payment technologies, Nowsta aims to enhance the management capabilities of employers, enabling them to efficiently oversee their hourly workforce. The platform focuses on improving communication and payment processes for hourly wage employees, thereby transforming the way companies manage labor.

Sail Internet

Seed Round in 2019
Sail Internet, Inc. is a telecommunications company that offers fiber and fixed wireless internet services to businesses, single-family homes, and multi-unit complexes primarily in the San Francisco Bay Area and Chula Vista. Established in 2015, the company aims to enhance the internet access experience for its customers, both at home and in the workplace. Headquartered in Palo Alto, California, Sail Internet is committed to providing reliable and efficient internet solutions to meet the demands of its diverse clientele.

SoapAI

Seed Round in 2019
SoapAI is a provider of information services that aims to address information overload and enhance trust in various sectors, including consumer marketing, media, entertainment, and advocacy. Utilizing machine learning technology, SoapAI listens to a wide range of verified sources to curate and deliver essential business news and insights. By organizing and contextualizing content from trusted outlets, the platform generates personalized highlights tailored to individual needs. This approach not only helps elite professionals manage cognitive demands but also promotes transparency and reliability in communication for companies, institutions, and organizations, fostering a better understanding among consumers, employees, and stakeholders.

Sail Internet

Seed Round in 2018
Sail Internet, Inc. is a telecommunications company that offers fiber and fixed wireless internet services to businesses, single-family homes, and multi-unit complexes primarily in the San Francisco Bay Area and Chula Vista. Established in 2015, the company aims to enhance the internet access experience for its customers, both at home and in the workplace. Headquartered in Palo Alto, California, Sail Internet is committed to providing reliable and efficient internet solutions to meet the demands of its diverse clientele.

SORU

Seed Round in 2017
SORU provides data analytics as a service by utilizing natural language processing and human assisted AI to tap into common data sources.

Fauna

Series A in 2017
Fauna, Inc. offers a cloud-based data application programming interface (API) designed for serverless applications, primarily through its product, FaunaDB. This NoSQL database combines a distributed transactional query engine with robust scalability and policy-based security features. FaunaDB provides a web-native GraphQL API that can be accessed from browsers, mobile clients, or serverless functions, while its serverless query language (FQL) enhances development by allowing complex queries that integrate various data types. The platform supports a wide array of programming languages and frameworks, including JavaScript, Python, and Ruby, facilitating seamless connections for developers. Fauna's database solutions emphasize unified capabilities across relational, temporal, and graph data, ensuring consistent performance and strong security measures. Founded in 2011 and headquartered in San Francisco, Fauna has garnered trust from notable clients like Nextdoor and NVIDIA and is supported by prominent venture capital investors.

Sail Internet

Seed Round in 2017
Sail Internet, Inc. is a telecommunications company that offers fiber and fixed wireless internet services to businesses, single-family homes, and multi-unit complexes primarily in the San Francisco Bay Area and Chula Vista. Established in 2015, the company aims to enhance the internet access experience for its customers, both at home and in the workplace. Headquartered in Palo Alto, California, Sail Internet is committed to providing reliable and efficient internet solutions to meet the demands of its diverse clientele.

Fauna

Seed Round in 2016
Fauna, Inc. offers a cloud-based data application programming interface (API) designed for serverless applications, primarily through its product, FaunaDB. This NoSQL database combines a distributed transactional query engine with robust scalability and policy-based security features. FaunaDB provides a web-native GraphQL API that can be accessed from browsers, mobile clients, or serverless functions, while its serverless query language (FQL) enhances development by allowing complex queries that integrate various data types. The platform supports a wide array of programming languages and frameworks, including JavaScript, Python, and Ruby, facilitating seamless connections for developers. Fauna's database solutions emphasize unified capabilities across relational, temporal, and graph data, ensuring consistent performance and strong security measures. Founded in 2011 and headquartered in San Francisco, Fauna has garnered trust from notable clients like Nextdoor and NVIDIA and is supported by prominent venture capital investors.

PastureMap

Seed Round in 2016
PastureMap, Inc., founded in 2014 and based in San Francisco, develops innovative software aimed at enhancing grazing and ranching practices. As a subsidiary of Soilworks Natural Capital, the company focuses on helping ranchers and farmers improve profitability while promoting healthy grasslands. Its software leverages intelligent mobile records, aerial imaging, soil maps, and rainfall data to optimize land use and grazing practices. This technology enables users to effectively map and subdivide pastures, monitor herd details, and plan essential resources like water and infrastructure. By supporting regenerative agriculture, PastureMap contributes to restoring soil health, sequestering carbon, and providing clean water, ultimately benefiting local communities and advancing sustainable farming practices.

Slicer

Seed Round in 2015
SLICeR Pte Ltd. is a Singapore-based company that specializes in developing a cloud-based analytics platform tailored for the fashion and apparel industry. Founded in 2013, SLICeR's platform integrates image and spreadsheet data analysis, facilitating enhanced merchandising performance. This technology empowers businesses in the sector to make informed decisions by delivering quicker and more accurate insights. Additionally, SLICeR's solutions aim to boost productivity by streamlining design, ordering, and marketing processes, ultimately helping companies optimize their operations within a competitive landscape.

Socotra

Seed Round in 2014
Socotra, Inc. is a technology company that offers a cloud-based platform designed specifically for the insurance industry. Founded in 2014 and headquartered in San Francisco, California, Socotra provides a comprehensive software solution that includes policy administration, underwriting, claims management, billing, and reporting functionalities. The platform supports various insurance sectors, including property and casualty as well as life insurance. Built using modern technologies, Socotra’s platform is designed to be transparent, reliable, flexible, and secure, enabling insurance carriers and managing general agents to quickly develop and distribute products that meet customer needs. Its open APIs and product-agnostic data model facilitate the management of the entire policy lifecycle, promoting innovation within the insurance sector by enhancing speed, agility, and efficiency while reducing maintenance costs.

SIPX

Series B in 2013
SIPX, Inc. is a web-based service aimed at the higher education marketplace, facilitating the management of copyrights and the delivery of digital documents. Founded in 2012 and based in Palo Alto, California, SIPX allows copyright owners to register their content, set access restrictions, and establish pricing rules. University libraries can integrate their institutional holdings, enabling professors to search for articles through a keyword system and providing students access to digital content for reading and printing. The platform also empowers content owners to monetize article requests from institutions with limited budgets and offers publishers insights into how their material is utilized in academic settings. SIPX enhances the educational experience by enabling professors to create digital reading lists while simplifying the process of legally accessing digital content. As of 2015, SIPX operates as a subsidiary of ProQuest LLC.

SIPX

Series A in 2012
SIPX, Inc. is a web-based service aimed at the higher education marketplace, facilitating the management of copyrights and the delivery of digital documents. Founded in 2012 and based in Palo Alto, California, SIPX allows copyright owners to register their content, set access restrictions, and establish pricing rules. University libraries can integrate their institutional holdings, enabling professors to search for articles through a keyword system and providing students access to digital content for reading and printing. The platform also empowers content owners to monetize article requests from institutions with limited budgets and offers publishers insights into how their material is utilized in academic settings. SIPX enhances the educational experience by enabling professors to create digital reading lists while simplifying the process of legally accessing digital content. As of 2015, SIPX operates as a subsidiary of ProQuest LLC.

Taulia

Series A in 2010
Taulia Inc. is a technology company specializing in supply chain management and financing software solutions, founded in 2009 and headquartered in San Francisco, California. The company offers a range of services for businesses, including dynamic discounting, supply chain finance, cash forecasting, invoice automation, and supplier management. Its platform enables organizations to convert invoices into revenue opportunities by facilitating early payments and providing access to electronic invoicing without imposing fees on suppliers. Additionally, Taulia empowers suppliers through self-service tools, enhancing their operational efficiency. With a presence in various global locations, including offices in the United Kingdom, Germany, and Australia, Taulia has formed a strategic alliance with KPMG to strengthen its offerings in the financial technology sector.

Panoptic Security

Series A in 2010
Panoptic Security provides help to small merchants in their quest to comply with the PCI-DSS regulations. Panoptic uses an intelligent SAQ algorithm and predictive logic based on point of sale system configurations to eliminate nearly half of the difficult questions on the SAQ for small merchant. This results in less time spent becoming and maintaining compliance and 5 times higher compliance rates than the industry average. Panoptic's intelligent saas software has won the Information Security Products Guide award for global excellence two years in a row as the best compliance solution.

GCommerce

Series E in 2008
GCommerce, Inc. specializes in providing cloud-based automation solutions tailored for the durable goods distribution sector. Founded in 2000 and headquartered in Des Moines, Iowa, the company offers a range of software-as-a-service products designed to streamline supply chain operations. Key offerings include AutoSoEZ, an e-commerce platform; PBEPRO, which connects manufacturers with a targeted audience of jobbers and distributors; and Internet Data Exchange, a service facilitating real-time electronic document exchange among suppliers, distributors, and retailers. Additionally, GCommerce provides Virtual Inventory Cloud to address challenges in wholesale distribution, Match3 for automating reconciliation processes, Web Gateway for electronic document exchange, and Super Spec for standardizing data definitions across trading partners. Overall, GCommerce aims to enhance efficiency and reduce costs in the distribution supply chain through its innovative technological solutions.
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