Custom Ink
Custom Ink is a leading retailer specializing in custom apparel and accessories tailored for groups, events, and special occasions. Based in Fairfax, Virginia, with additional locations in Charlottesville, Reno, Dallas, and Los Angeles, the company offers a wide range of products, including t-shirts, sweatshirts, activewear, and drinkware. Custom Ink provides an engaging online platform with user-friendly design tools and attentive customer service, enabling customers to create personalized designs that foster a sense of belonging within their communities, such as schools, teams, and charities. The company also supports fundraising efforts through its Custom Ink Fundraising initiative and features Represent by Custom Ink, which allows influencers to design and sell limited-edition merchandise to their fans.
6 past transactions
Printfection
Acquisition in 2022
Printfection is a company that specializes in managing promotional products and swag marketing for businesses. It provides a centralized platform that allows organizations to create, store, manage, track, and distribute a diverse range of customized merchandise. This service is designed to enhance brand visibility, improve customer engagement, and facilitate lead generation. Headquartered in Denver, Colorado, Printfection operates fulfillment and production facilities across the United States, enabling efficient handling of printing, inventory, and fulfillment processes. By streamlining the management of promotional items, Printfection helps companies effectively utilize merchandise for marketing, customer rewards, and event promotions.
Swag.com
Acquisition in 2021
Swag.com Inc, based in New York, operates an online platform specializing in promotional products for businesses and organizations. Founded in 2016, the company provides a diverse range of customizable items including apparel, office stationery, drinkware, bags, and technology accessories. Swag.com focuses on helping companies create distinctive promotional products that enhance brand visibility. Its offerings include bulk merchandise, personalized corporate gifts, and a variety of other items that can be tailored to feature company logos. By providing quality products designed to appeal to employees and clients, Swag.com aims to support businesses in making impactful impressions through their promotional efforts.
Sidestep
Acquisition in 2019
Sidestep is a mobile commerce application designed to facilitate the purchase of merchandise for live events. By allowing fans to order items before, during, or after an event, Sidestep enhances the buying experience and captures sales at peak moments of interest. Users can choose to pick up their merchandise at a designated Sidestep table, bypassing long lines, or opt for home delivery. The platform not only streamlines the purchasing process but also generates valuable sales data and insights for vendors. Sidestep collaborates with various artists and bands to create an interactive marketplace that integrates seamlessly with live performances, ultimately driving sales and improving fan engagement.
Represent
Acquisition in 2016
Represent is a crowd-selling platform that enables actors, athletes, creators, and musicians to offer official merchandise, including clothing and accessories. The company provides an easy-to-use design tool that allows celebrities to customize their products and set up campaigns at no cost. Once a campaign is launched, users can share it with their communities and start selling merchandise immediately. Represent fulfills all orders and ensures that profits are directed to the creators or designated charities. By facilitating direct sales between celebrities and their fans, Represent enhances fan engagement while generating funds and awareness for various causes.
Booster
Private Equity Round in 2013
Booster is a fundraising platform that enables individuals, groups, and non-profits to raise money and awareness for various causes through the sale of custom t-shirts and online donations. The company emphasizes the unifying power of custom t-shirts, believing they can transform a group into a cohesive team and enhance events or special moments. By leveraging the appeal of personalized apparel, Booster provides a unique way for supporters to engage in fundraising efforts while promoting their causes effectively.
Pear (formerly Apparel Media Group)
Private Equity Round in 2012
Pear is a leader in brand engagement advertising. Our platform delivers authentic, meaningful relationships with target consumers that brands can leverage to drive digital engagement metrics vital to fan acquisition, video distribution, content creation, CRM, and consumer insights initiatives. National reach, performance pricing and industry leading results.
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