GE Capital

GE Equity is a division of General Electric that focuses on maximizing returns on investment capital through equity investing. It specializes in acquiring minority ownership stakes in established companies with significant growth potential. The division pursues various investment strategies, including growth capital, buy-out co-investments, secondary direct purchases, recapitalizations, and limited partner investments. Leveraging GE's extensive industry knowledge and global reach, GE Equity seeks to identify and capitalize on high-potential opportunities across multiple sectors. By combining financial acumen with operational expertise, GE Equity plays a crucial role in enhancing the overall value of General Electric's investment portfolio.

Todd Cortell

Senior Vice President of Franchise Finance

Keith Miller

Senior Vice President

Joseph Moss

Managing Director

Ned Reynolds

Director, Media Relations - Americas

Past deals in Advertising

Brightcove

Series B in 2006
Brightcove is a provider of cloud-based platforms designed for publishing and distributing digital media. The company's flagship product, Brightcove Video Cloud, allows customers to deliver video content across various internet-connected devices. This platform includes features such as content management, live video streaming, social media integration, advertising and monetization tools, and analytics. Brightcove also offers Zencoder, a cloud-based video encoding service, and Brightcove Once, which enables advanced ad insertion and video stitching. Additional services include Brightcove Gallery for creating video portals, Brightcove Perform for managing video player experiences, and the Brightcove Video Marketing Suite, which supports marketers in enhancing engagement and conversion through video. Founded in 2004 and headquartered in Boston, Massachusetts, Brightcove caters to a diverse clientele, including media companies, broadcasters, digital publishers, and educational institutions, among others.

Premier Retail Networks

Venture Round in 2001
PRN, founded in 1993, is the nation's largest retail media network. PRN works with major retailers to create in-store television and interactive networks that broadcast news and product information, entertainment and advertising to viewers while they shop.

Encirq Corporation

Venture Round in 2000
Encirq solves marketing's #1 challenge: Delivering Personalization with Privacy™. Encirq is an online marketing services company that has developed a unique data engine to deliver individualized, consumer-centered marketing over the Internet. We use online and offline, real-time individual transactional data in a private and secure environment. Marketers and Encirq cannot see the data. Rather, the data reside on each consumer's personal computer, and filter out marketing messages that are not relevant. The service and technology are extendible to broadband, to other network devices, and eventually can be used to deliver personalized television commercials to individual households. Encirq's data engine does two things: It provides cost-effective access to consumer information not previously available; and it enables personalized real-time marketing programs. We have filed multiple patent applications on Encirq's illumination processes and technology.

RespondTV

Venture Round in 2000
RespondTV has a potent blend of proven vision and real-world success. They offer operators, programmers and advertisers the most comprehensive enhanced TV infrastructure and services available: from hosting, serving and reporting to off the shelf applications. Let RespondTV guide you through the exciting possibilities that enhanced TV brings, and discover how to make the riches of this untapped marketing potential a reality - Today. Their capabilities and experience offer their clients and partners compelling reasons for investing in enhanced TV.

FreeSamples.com

Series B in 2000
FreeSamples.com, Inc. is an e-marketing company based in San Francisco, California, founded in 1999. The company specializes in providing consumer information to product marketers by distributing free samples to customers who complete product surveys. This approach allows brands to engage with potential customers and gather valuable insights, transforming traditional brand promotion methods for the digital landscape.

Phase2Media

Series C in 2000
Phase2Media's unparalleled expertise delivers strategic, innovative marketing through interactive advertising. Phase2Media is the industry-transforming interactive advertising network which merges the talents of an elite team of experienced professionals with the technological capabilities of leading edge partners such as NetGravity. Through proven marketing expertise and advanced ad serving, targeting and tracking, Phase2Media helps sites identify revenue and advertisers increase effectiveness of campaigns.

Marketing Services Group

Series E in 2000
MSGI, is a direct marketing, information and media services company specializing in telemarketing and telefundraising for non-profit and commercial entities.

AsiaContent

Series A in 1999
AsiaContent is a Pan-Asian consumer Internet company headquartered in Hong Kong, founded in 2001. The company specializes in providing Internet advertising solutions for online advertisers and web publishers, leveraging its extensive advertising network across Asia. In addition to advertising, AsiaContent offers a range of internet consulting services, which include online business strategy, content management, e-marketing, wireless services, and design or usability services. Through these offerings, AsiaContent aims to enhance the online presence and effectiveness of its clients in the dynamic digital landscape.

AutoWeb

Series A in 1996
AutoWeb Inc. operates as a digital marketing company focused on the automotive industry in the United States. Established in 1995 and based in Tampa, Florida, the company provides a suite of services that assist automotive dealers and manufacturers in marketing and selling new and used vehicles to consumers. Its offerings include lead generation programs for both new and used vehicles, allowing consumers to request pricing and availability or search based on specific criteria such as price and location. Additionally, AutoWeb provides tools like WebLeads+, which displays marketing messages on dealer websites, and Payment Pro, which informs consumers about real-time monthly payment options. The company also runs a pay-per-click advertising platform that directs in-market car shoppers to dealer and manufacturer websites, enhancing reach across various markets. Formerly known as Autobytel Inc., AutoWeb rebranded in 2017 and continues to support automotive advertisers with targeted marketing solutions.
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