Go4it Capital Partners

Go4it is a sports representation and investment firm based in Sao Paulo, Brazil, founded in 2016. The company represents high-profile athletes, including Gabriel Medina, Leticia Bufoni, Neymar, and Thiago Silva, while also establishing commercial partnerships with various leagues and teams. In addition to athlete representation, Go4it organizes proprietary events and creates content focused on gaming and esports. Through its venture capital arm, Go4it Capital, the firm invests in innovative companies within the sports, digital media, and well-being sectors, leveraging its knowledge and connections in the Brazilian market to support growth and development in these industries.

Mark Lemann

Co-Founder

Past deals in Sports

Rei do Pitaco

Venture Round in 2021
Rei do Pitaco is a pioneering Brazilian mobile application focused on Daily Fantasy Sports, specifically designed to enhance the enjoyment of sports for fans in Brazil. The platform allows users to participate in single-round fantasy sports contests across major football leagues, enabling them to build teams by selecting their preferred players. Users can compete with friends, create leagues, and earn cash prizes, fostering active engagement in the gaming experience. By combining competitive elements with the thrill of football, Rei do Pitaco aims to create a trustworthy and enjoyable environment for sports enthusiasts.

Strava

Series F in 2020
Strava, Inc. is a mobile application and online platform that connects runners and cyclists globally, allowing them to record their fitness activities, analyze performance, and engage with a vibrant community. Established in 2009 and headquartered in San Francisco, California, Strava provides features such as leaderboards, progress tracking, training plans, and real-time segments to enhance the user experience. The platform encourages social interaction among athletes, fostering competition and camaraderie while enabling users to set and achieve their fitness goals. Additionally, Strava offers apparel, devices, and accessories through its online store. The company operates across multiple platforms, including iPhone, Android, and GPS devices, and has expanded its presence with locations in Hanover, Denver, and London.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry, leveraging artificial intelligence and machine learning technologies. The company's platform analyzes live sports broadcasts in real time, identifying key events to generate personalized video clips automatically. This enables sports organizations, media rights holders, and teams to engage audiences through tailored content across various digital platforms. WSC Sports offers various tools, including the WSC Video Playmaker for interactive viewing experiences, video scouting software for basketball, and systems for analyzing game performance in both football and basketball. Their services also include online video exchange solutions and performance analysis for referees. Founded in 2011 and based in Givatayim, Israel, with additional offices in Netanya and New York, WSC Sports has established partnerships with prominent organizations such as the NBA and MLS, enhancing their capability to deliver professionally edited content efficiently.

WSC Sports

Series C in 2019
WSC Sports Technologies Ltd specializes in creating customized short-form video content for the sports industry, leveraging artificial intelligence and machine learning technologies. The company's platform analyzes live sports broadcasts in real time, identifying key events to generate personalized video clips automatically. This enables sports organizations, media rights holders, and teams to engage audiences through tailored content across various digital platforms. WSC Sports offers various tools, including the WSC Video Playmaker for interactive viewing experiences, video scouting software for basketball, and systems for analyzing game performance in both football and basketball. Their services also include online video exchange solutions and performance analysis for referees. Founded in 2011 and based in Givatayim, Israel, with additional offices in Netanya and New York, WSC Sports has established partnerships with prominent organizations such as the NBA and MLS, enhancing their capability to deliver professionally edited content efficiently.

Keemotion

Series A in 2017
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions for sports, particularly basketball. Founded in 2014 and based in Brooklyn, New York, the company offers tools designed to enhance the coaching and viewing experience. Its primary product, the Keemotion app, allows users to capture, recognize, classify, and tag significant game actions, making it accessible on mobile devices and web browsers. Additionally, Keemotion provides Keecoach, which helps coaches analyze game footage with their teams, and Keecast, a streaming tool that enables live broadcasts of games without the need for a production crew. This innovative technology allows for affordable game production, easy categorization of video content, and personalized highlights, enhancing fan engagement and social sharing of key moments in sports.

Strava

Series E in 2017
Strava, Inc. is a mobile application and online platform that connects runners and cyclists globally, allowing them to record their fitness activities, analyze performance, and engage with a vibrant community. Established in 2009 and headquartered in San Francisco, California, Strava provides features such as leaderboards, progress tracking, training plans, and real-time segments to enhance the user experience. The platform encourages social interaction among athletes, fostering competition and camaraderie while enabling users to set and achieve their fitness goals. Additionally, Strava offers apparel, devices, and accessories through its online store. The company operates across multiple platforms, including iPhone, Android, and GPS devices, and has expanded its presence with locations in Hanover, Denver, and London.

Keemotion

Venture Round in 2016
Keemotion LLC specializes in the development and marketing of automated audiovisual production solutions for sports, particularly basketball. Founded in 2014 and based in Brooklyn, New York, the company offers tools designed to enhance the coaching and viewing experience. Its primary product, the Keemotion app, allows users to capture, recognize, classify, and tag significant game actions, making it accessible on mobile devices and web browsers. Additionally, Keemotion provides Keecoach, which helps coaches analyze game footage with their teams, and Keecast, a streaming tool that enables live broadcasts of games without the need for a production crew. This innovative technology allows for affordable game production, easy categorization of video content, and personalized highlights, enhancing fan engagement and social sharing of key moments in sports.
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