Mediaocean
Mediaocean is a provider of software platforms designed to streamline the advertising workflow for agencies, brands, broadcasters, and publishers globally. The company offers a suite of tools including Spectra, which helps manage business data and control expenditures, and Prisma, which delivers operational infrastructure and data intelligence across various media channels such as display, video, and social. Additionally, Optica serves as a cloud-based advertising delivery network, while Aura focuses on project time and cost management. The Connect platform integrates media suppliers and advertising technologies, allowing for optimized business solutions. Founded in 1967 and headquartered in New York, Mediaocean has expanded its presence with offices in multiple locations, including Atlanta, Chicago, and international offices in Canada, the UK, Germany, France, and India. The company was formerly known as Donovan Data Systems until its rebranding in 2012.
Symsys is the media management software provider handling campaign execution, including buying, invoicing, and reporting.
ColSpace Corporation is a producer of cloud-based media management software that facilitates real-time access to advertising data. Its primary offering, the Media Management Platform (MMP), allows agencies and advertisers to manage and approve media plans from budgeting to execution, all accessible through various devices such as desktops, tablets, and mobile phones. The platform supports collaboration among brand managers, planners, buyers, and finance and creative professionals, enabling them to view and edit plans seamlessly within a shared online community. Founded in 2000 and based in New York City, ColSpace serves clients both in the United States and internationally. The company operates as a subsidiary of Mediaocean LLC.
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