Groupe SEB

Groupe SEB is a prominent manufacturer of small household appliances, offering a diverse range of products that enhance culinary and domestic experiences. Founded in 1857 and headquartered in Écully, France, the company produces kitchen electrics such as deep fryers, rice cookers, coffee makers, and food processors, as well as home care items like vacuum cleaners and steam irons. Its extensive product portfolio also includes cookware, personal care appliances, and home comfort solutions like fans and heaters. Groupe SEB markets its products under several renowned brands, including Tefal, Moulinex, and Rowenta. Additionally, the company engages in venture capital investments through SEB Alliance, focusing on innovative startups in sectors such as consumer technologies, wellness, and sustainable development. With a rich history and a commitment to quality, Groupe SEB sells six products every second globally, reflecting its significant presence in the consumer goods market.

Stanislas de Gramont

CEO

Cathy Pianon

Executive Vice President Public Affairs and Communication and Chief of Staff of the CEO Office

Isabelle Posth

Finance Projects Director

Past deals in Durables and Apparel

StoreBound LLC

Acquisition in 2020
StoreBound LLC is a product innovation company based in New York that focuses on creating, manufacturing, and distributing innovative household appliances and useful products. Established in 2010, the company collaborates with inventors and licensing partners to develop products tailored to consumer needs, actively incorporating feedback to enhance their offerings. StoreBound also engages in the manufacturing and distribution of irons through licensing agreements with manufacturers. With a strong emphasis on brand building, the company leverages its retail relationships and in-house creative team to effectively distribute products to leading retailers across the globe. StoreBound is dedicated to supporting its retail partners and ensuring customer satisfaction through superior service and marketing support. As of July 2020, it operates as a subsidiary of SEB SA.

OBH Nordica

Acquisition in 2015
OBH Nordica A/S is a domestic appliances manufacturer based in Taastrup, Denmark, specializing in kitchen, home, beauty, and wellness products across the Nordic region, including Sweden, Norway, and Finland. Founded in 2001 through the merger of Ole Bødtcher-Hansen A/S and Joffe Marketing AB, the company emphasizes attractive design and functionality in its product offerings. Its extensive kitchen range includes blenders, coffee machines, food processors, and various cooking appliances. Home products feature air purifiers and ironing tools, while the beauty segment includes hair styling tools and personal grooming devices. Additionally, OBH Nordica provides wellness items such as massage products and heating pads. The company values innovation and often collaborates with leading Nordic designers to create unique solutions, reflecting its commitment to quality and design excellence. OBH Nordica also maintains a representative office in China to support its operations.
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