Upper90 Capital Management

Upper90 is a technology-focused private equity fund based in New York, specializing in providing founder-friendly credit and equity solutions to emerging asset classes, particularly in e-commerce, enterprise, and fintech. With a strong emphasis on leveraging new data sources, Upper90 invests between $5 million and $25 million in startups that demonstrate predictable revenue models. Since its inception in 2018, the fund has garnered over 300 business builders as investors, managing approximately $485 million in assets under management and facilitating over $1.5 billion in total originations. The founders bring extensive operational experience from notable companies, and they aim to support companies in accelerating their growth by connecting them with strategic limited partners. Upper90 also manages a dedicated eCommerce Opportunities Fund, targeting investments specifically in the information technology and e-commerce sectors.

William Geist

Managing Partner

William Libby

CEO

Past deals in Leveraged Buyout

Opontia

Series A in 2021
Opontia provides a fast and fair way for small e-commerce business owners to sell their companies. They buy businesses with a long-term competitive advantage and strong home-grown brands. They know that selling a business can be stressful and difficult, which is why they have streamlined the process so that you can receive money in your account within just 6 weeks of starting the process.

Elevate Brands

Venture Round in 2021
Elevate Brands specializes in acquiring and enhancing Amazon FBA brands, aiming to maximize their potential in the marketplace. The company provides Amazon third-party sellers with attractive exit opportunities through a referral program that incentivizes introductions leading to successful acquisitions. This approach enables newly acquired brands to scale rapidly and achieve long-term, sustainable growth. Elevate Brands consistently seeks motivated individuals to join its team, emphasizing a collaborative work environment that values excellence and initiative.

Octane

Series D in 2021
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.

Valoreo

Seed Round in 2021
Valoreo is an e-commerce holding company that specializes in acquiring, operating, and scaling successful e-commerce brands primarily in Latin America. The company focuses on brands with excellent customer reviews and proven success as top sellers in niche categories with high-growth potential. By consolidating outstanding startups that offer category-leading products, Valoreo enhances their operations and develops its own brands in-house. This strategy allows Valoreo to help its clients significantly scale their businesses and advance to the next stage of development.
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