Vertex Holdings

Vertex Holdings is a venture capital firm founded in 1988 and based in Singapore, with a focus on investing in the technology and healthcare sectors. It operates a global network of operator-investors, managing portfolios across the U.S., China, Israel, India, and Southeast Asia. Vertex Holdings aims to support innovative entrepreneurs by providing them with essential operating experience and access to capital, talent, partners, and customers necessary for building successful global businesses. The firm emphasizes early-stage investments, particularly in enterprise and deep tech companies, and seeks to be a dedicated partner to startups from their inception.

Jeff Chang

Managing Director

Jeff Chang

Managing Director

Wang Jin Chee

Venture Partner

KL Chua

Managing Partner

Jonathan Heiliger

General Partner

David Heller

Managing Partner

Jiang Hong Hui

Managing Director, Investments

Gary Khoeng

Partner, Investment

Kheng Nam Lee

Deputy Chairman

Kee Lock Chua

Managing Partner

Ben Mathias

Managing Partner

Kanika Mayar

Partner, Investment

Seow Lan Pang

Managing Director

Domenic Perri

Partner

Megan Reynolds

Principal

Sik Rhee

General Partner

Insik Rhee

General Partner

Chase Roberts

Principal

Gideon Shichman

General Partner

Choon Chong TAY

Managing Partner

Sin Tham

Managing Director, Fund Operations

Brian Toh

Managing Director, Partnership Group

Zhijin Xia

Partner

Ying XU

General Partner

Past deals in Retail

Experify

Seed Round in 2022
Experify is an experiential e-commerce platform that connects potential buyers with local brand owners, allowing them to obtain honest reviews and experience products firsthand. By facilitating interactions between customers and nearby product owners, Experify combines the convenience of online shopping with authentic, local product experiences. This approach enables customers to test products in real life while gaining genuine insights from actual users, thereby helping brands effectively showcase their offerings in a trustworthy manner.

Cymbio

Series B in 2021
Cymbio operates an online software platform that connects brands with their retail partners in real-time, facilitating improved collaboration and sales opportunities. By automating time-consuming processes, Cymbio acts as a bridge between brands, retailers, and drop ship programs, allowing brands to enhance sales across their retail channels while maintaining control over merchandising, pricing, and visibility. Retailers benefit from Cymbio's services by being able to offer a broader selection of products to consumers without incurring additional inventory risks. This unified approach helps strengthen partnerships and supports clients in generating new business opportunities.

Cymbio

Series A in 2021
Cymbio operates an online software platform that connects brands with their retail partners in real-time, facilitating improved collaboration and sales opportunities. By automating time-consuming processes, Cymbio acts as a bridge between brands, retailers, and drop ship programs, allowing brands to enhance sales across their retail channels while maintaining control over merchandising, pricing, and visibility. Retailers benefit from Cymbio's services by being able to offer a broader selection of products to consumers without incurring additional inventory risks. This unified approach helps strengthen partnerships and supports clients in generating new business opportunities.

Dor

Series A in 2018
Dor Technologies, Inc., founded in 2015 and headquartered in San Francisco, California, specializes in retail traffic counting solutions. The company develops a wireless, thermal-sensing foot traffic sensor that provides real-time analysis and insights through a web and mobile-based application. This technology enables retailers, store operators, and nonprofits to measure store performance effectively. By utilizing big data, Dor's system aids clients in making informed staffing and marketing decisions, ultimately increasing revenue while saving time. The company's focus on providing an affordable and accurate foot traffic counting solution democratizes access to valuable data for retailers of all sizes.

Trigo

Seed Round in 2018
Trigo is a developer of AI-based automated retail checkout systems, founded in 2018 and headquartered in Herzliya, Tel Aviv, Israel. The company offers an automation platform that enhances retail operations by accurately identifying customers' shopping items using artificial intelligence, algorithms, and ceiling-mounted cameras. This technology not only prevents shoplifting but also delivers valuable retail insights and fosters new levels of customer engagement. By facilitating a no-checkout shopping experience, Trigo enables retail stores to leverage advanced AI technology, applying deep learning to create a seamless and efficient checkout process for customers.

StoreHub

Series A in 2018
StoreHub Sdn Bhd is a Malaysian company that specializes in developing cloud-based point-of-sale (POS) systems tailored for retailers and food and beverage businesses. Founded in 2013 and headquartered in Petaling Jaya, the company provides tools that facilitate real-time reporting, inventory management, and customer data collection. Its POS systems are designed to support various functionalities, including managing goods and services tax, tracking buyer activity, customizing receipts, and applying discounts and promotions. StoreHub serves a diverse clientele, including boutiques, food trucks, cafes, and franchises, helping them digitize operations and enhance revenue growth. Over the years, the company has expanded its reach to over 12,000 businesses across Southeast Asia, with offices in Kuala Lumpur, Shanghai, Manila, and Bangkok.

EasyRetailPro

Series B in 2017
EasyRetailPro, operated by Shanghai Yikun, specializes in developing a cloud-based social customer relationship management platform tailored for the retail sector. The company focuses on enhancing brand and consumer interactions by utilizing big data analysis to provide insights and facilitate effective marketing strategies. Its platform allows for flexible membership grouping and aims to simplify the management of retail operations by integrating sales, service, and marketing functions. With a deep understanding of the retail landscape, EasyRetailPro is committed to helping brands and retailers leverage consumer relationships as core assets, ensuring they meet evolving market demands and improve overall customer engagement. The company’s expertise spans e-commerce, traditional retail, and mobile internet services, positioning it to drive innovation in the retail ecosystem.

Guoxiaomei

Series C in 2017
Guoxiaomei is a self-service smart shelf business operator that places snack bars in corporate offices, including Alibaba, China Telecom, Focus Media, and Tencent.

Huajuan

Series B in 2017
Huajuan Mall is an online video and m-commerce platform. The application uses videos from influencers to advertise their products.

Dor

Seed Round in 2017
Dor Technologies, Inc., founded in 2015 and headquartered in San Francisco, California, specializes in retail traffic counting solutions. The company develops a wireless, thermal-sensing foot traffic sensor that provides real-time analysis and insights through a web and mobile-based application. This technology enables retailers, store operators, and nonprofits to measure store performance effectively. By utilizing big data, Dor's system aids clients in making informed staffing and marketing decisions, ultimately increasing revenue while saving time. The company's focus on providing an affordable and accurate foot traffic counting solution democratizes access to valuable data for retailers of all sizes.

Huajuan

Series A in 2016
Huajuan Mall is an online video and m-commerce platform. The application uses videos from influencers to advertise their products.

Loho Eyewear

Series B in 2015
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

Loho Eyewear

Series B in 2014
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

Loho Eyewear

Series A in 2013
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

Reebonz

Series C in 2013
Reebonz Holding Limited is an online marketplace specializing in the buying and selling of new and pre-owned luxury goods across Southeast Asia and the Asia Pacific region. Founded in 2009 and headquartered in Singapore, Reebonz offers a diverse selection of products, including handbags, small leather goods, accessories, shoes, watches, and jewelry, featuring over 100 luxury brands. The platform operates on a membership basis, providing time-limited sales and an average of nearly 220 new activities each month. Committed to authenticity, Reebonz ensures that all products are genuine and offers interest-free installment payments for eligible purchases. The company has expanded its presence to multiple countries, including Malaysia, Thailand, and Australia, supported by investments from various international venture capital firms.

Universal Ad

Series B in 2008
Universal Ad specializes in providing an On Demand Promotions (ODP) Suite, a comprehensive retail promotions software system designed to streamline the planning, management, and creation of promotional campaigns. The software allows clients to develop promotional advertisements more efficiently, significantly reducing both the time and cost typically associated with such endeavors. By automating and integrating various aspects of retail advertising, Universal Ad enables businesses to generate high-quality, targeted advertisements in real-time, enhancing the effectiveness of their promotional strategies.
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