Vertex Holdings

Vertex Holdings is a venture capital firm founded in 1988 and based in Singapore, with a focus on investing in the technology and healthcare sectors. It operates a global network of operator-investors, managing portfolios across the U.S., China, Israel, India, and Southeast Asia. Vertex Holdings aims to support innovative entrepreneurs by providing them with essential operating experience and access to capital, talent, partners, and customers necessary for building successful global businesses. The firm emphasizes early-stage investments, particularly in enterprise and deep tech companies, and seeks to be a dedicated partner to startups from their inception.

Jeff Chang

Managing Director

Jeff Chang

Managing Director

Wang Jin Chee

Venture Partner

KL Chua

Managing Partner

Jonathan Heiliger

General Partner

David Heller

Managing Partner

Jiang Hong Hui

Managing Director, Investments

Gary Khoeng

Partner, Investment

Kheng Nam Lee

Deputy Chairman

Kee Lock Chua

Managing Partner

Ben Mathias

Managing Partner

Kanika Mayar

Partner, Investment

Seow Lan Pang

Managing Director

Domenic Perri

Partner

Megan Reynolds

Principal

Sik Rhee

General Partner

Insik Rhee

General Partner

Chase Roberts

Principal

Gideon Shichman

General Partner

Choon Chong TAY

Managing Partner

Sin Tham

Managing Director, Fund Operations

Brian Toh

Managing Director, Partnership Group

Zhijin Xia

Partner

Ying XU

General Partner

Past deals in E-commerce

Experify

Seed Round in 2022
Experify is an experiential e-commerce platform that connects potential buyers with local brand owners, allowing them to obtain honest reviews and experience products firsthand. By facilitating interactions between customers and nearby product owners, Experify combines the convenience of online shopping with authentic, local product experiences. This approach enables customers to test products in real life while gaining genuine insights from actual users, thereby helping brands effectively showcase their offerings in a trustworthy manner.

Pace

Series A in 2022
Pace is an online payment platform that allows users to shop for more with no interest or hidden fees. The platform lets shoppers take charge of their spending without giving up on the things they need or deserve. It turns purchases into 3 interest-free installments that give shoppers the breathing space to buy now.

EasySend

Series B in 2021
EasySend, founded in 2016 and based in Tel Aviv-Yafo, Israel, specializes in developing software that transforms paper forms and PDFs into digital eForms for banks and insurance companies. The company's no-code application builder addresses the specific needs of global financial institutions and insurance carriers, enabling them to create streamlined digital experiences for various processes, including mortgages, lending, policy renewals, claims, and customer onboarding. EasySend’s platform features advanced analytics and an optimization engine that provide users with insights into their digital workflows, helping to identify issues and enhance operational efficiency. The eForms are designed for easy integration with legacy banking systems and third-party services, such as leading CRMs like Salesforce and Microsoft Dynamics. Since its inception, EasySend has gained significant traction in the Israeli market, with over 90% adoption among financial and insurance firms, and is now expanding its reach to serve over forty enterprise customers globally, including prominent institutions in the US, Germany, and Japan.

Cymbio

Series B in 2021
Cymbio operates an online software platform that connects brands with their retail partners in real-time, facilitating improved collaboration and sales opportunities. By automating time-consuming processes, Cymbio acts as a bridge between brands, retailers, and drop ship programs, allowing brands to enhance sales across their retail channels while maintaining control over merchandising, pricing, and visibility. Retailers benefit from Cymbio's services by being able to offer a broader selection of products to consumers without incurring additional inventory risks. This unified approach helps strengthen partnerships and supports clients in generating new business opportunities.

Cymbio

Series A in 2021
Cymbio operates an online software platform that connects brands with their retail partners in real-time, facilitating improved collaboration and sales opportunities. By automating time-consuming processes, Cymbio acts as a bridge between brands, retailers, and drop ship programs, allowing brands to enhance sales across their retail channels while maintaining control over merchandising, pricing, and visibility. Retailers benefit from Cymbio's services by being able to offer a broader selection of products to consumers without incurring additional inventory risks. This unified approach helps strengthen partnerships and supports clients in generating new business opportunities.

Yotpo

Series F in 2021
Yotpo Ltd. is an eCommerce marketing platform that provides companies with tools to leverage user-generated content for marketing purposes. Founded in 2011 and headquartered in Tel Aviv, with additional offices in New York, Boston, and London, Yotpo helps brands like Patagonia and Gymshark gather customer reviews, photos, and videos, which can enhance marketing, referral, and loyalty programs. The platform integrates various solutions, including customer reviews, loyalty programs, and SMS marketing, to foster direct-to-consumer growth. By acquiring companies like Swell Rewards and SMSBump, Yotpo has expanded its offerings to include loyalty and referral capabilities. The platform is compatible with major eCommerce systems such as Shopify and Magento, allowing businesses to utilize data-driven insights to improve customer experiences and relationships.

Pace

Seed Round in 2021
Pace is an online payment platform that allows users to shop for more with no interest or hidden fees. The platform lets shoppers take charge of their spending without giving up on the things they need or deserve. It turns purchases into 3 interest-free installments that give shoppers the breathing space to buy now.

GlowRoad

Venture Round in 2020
GlowRoad is a social selling platform that focuses on providing earning opportunities for Indian women and small businesses. The mobile application facilitates online retailers and small to medium enterprises (SMEs) to earn income by promoting selected products and services within their social networks, both online and offline. The platform primarily attracts users such as housewives and graduate students, allowing them to sell goods within their communities and among friends and family. This model enables individuals to generate income from home without requiring any initial investment, thus creating a secure and accessible environment for entrepreneurship.

EasySend

Seed Round in 2020
EasySend, founded in 2016 and based in Tel Aviv-Yafo, Israel, specializes in developing software that transforms paper forms and PDFs into digital eForms for banks and insurance companies. The company's no-code application builder addresses the specific needs of global financial institutions and insurance carriers, enabling them to create streamlined digital experiences for various processes, including mortgages, lending, policy renewals, claims, and customer onboarding. EasySend’s platform features advanced analytics and an optimization engine that provide users with insights into their digital workflows, helping to identify issues and enhance operational efficiency. The eForms are designed for easy integration with legacy banking systems and third-party services, such as leading CRMs like Salesforce and Microsoft Dynamics. Since its inception, EasySend has gained significant traction in the Israeli market, with over 90% adoption among financial and insurance firms, and is now expanding its reach to serve over forty enterprise customers globally, including prominent institutions in the US, Germany, and Japan.

EasySend

Series A in 2020
EasySend, founded in 2016 and based in Tel Aviv-Yafo, Israel, specializes in developing software that transforms paper forms and PDFs into digital eForms for banks and insurance companies. The company's no-code application builder addresses the specific needs of global financial institutions and insurance carriers, enabling them to create streamlined digital experiences for various processes, including mortgages, lending, policy renewals, claims, and customer onboarding. EasySend’s platform features advanced analytics and an optimization engine that provide users with insights into their digital workflows, helping to identify issues and enhance operational efficiency. The eForms are designed for easy integration with legacy banking systems and third-party services, such as leading CRMs like Salesforce and Microsoft Dynamics. Since its inception, EasySend has gained significant traction in the Israeli market, with over 90% adoption among financial and insurance firms, and is now expanding its reach to serve over forty enterprise customers globally, including prominent institutions in the US, Germany, and Japan.

Yotpo

Series E in 2020
Yotpo Ltd. is an eCommerce marketing platform that provides companies with tools to leverage user-generated content for marketing purposes. Founded in 2011 and headquartered in Tel Aviv, with additional offices in New York, Boston, and London, Yotpo helps brands like Patagonia and Gymshark gather customer reviews, photos, and videos, which can enhance marketing, referral, and loyalty programs. The platform integrates various solutions, including customer reviews, loyalty programs, and SMS marketing, to foster direct-to-consumer growth. By acquiring companies like Swell Rewards and SMSBump, Yotpo has expanded its offerings to include loyalty and referral capabilities. The platform is compatible with major eCommerce systems such as Shopify and Magento, allowing businesses to utilize data-driven insights to improve customer experiences and relationships.

Wangbaobao

Series B in 2020
Wangbaoba is a oatmeal brand, and consumers can buy it through some shopping platforms

Wasoko

Series A in 2020
Sokowatch revolutionizes access to essential goods and services by connecting small shops to the digital economy. Through individual agents equipped with proprietary mobile data-collection tools, Sokowatch increases sales and market coverage for companies in emerging markets. It enables informal retailers to order products at any time via SMS or mobile app, and receive free same-day delivery to their store. This makes it easier for shopkeepers to source goods and helps manufacturers ensure that their products are consistently available to consumers. Sokowatch evaluates retailers to provide them with access to credit and other financial services typically not available to informal businesses. Sokowatch's systems track real-time sales and orders across thousands of stores. Access to market trends and purchasing habits enables manufacturers to tailor their marketing strategies and allows Sokowatch to offer personalized promotions and business insights to individual retailers.

Pace

Seed Round in 2020
Pace is an online payment platform that allows users to shop for more with no interest or hidden fees. The platform lets shoppers take charge of their spending without giving up on the things they need or deserve. It turns purchases into 3 interest-free installments that give shoppers the breathing space to buy now.

Eigencomm

Venture Round in 2019
Eigencomm is dedicated to the development and sales of cellular IoT chips.

Ace Turtle

Venture Round in 2019
Ace Turtle Services Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce and multichannel solutions for brands and retailers. Established in 2013, the company offers a comprehensive platform that integrates online and offline retail channels, facilitating automated omnichannel fulfillment. Its services include technology, logistics, customer support, and marketing, aimed at improving the post-click commerce experience. Ace Turtle's enterprise solutions enable businesses to optimize inventory management, enhance margins, and increase in-store traffic through a robust order management system. The company also provides marketing solutions focused on proximity, augmented, and performance marketing, allowing brands to extend their reach into new markets and business models. With an additional office in Singapore, Ace Turtle is committed to helping brands and retailers navigate the complexities of omnichannel transformation.

GlowRoad

Series B in 2019
GlowRoad is a social selling platform that focuses on providing earning opportunities for Indian women and small businesses. The mobile application facilitates online retailers and small to medium enterprises (SMEs) to earn income by promoting selected products and services within their social networks, both online and offline. The platform primarily attracts users such as housewives and graduate students, allowing them to sell goods within their communities and among friends and family. This model enables individuals to generate income from home without requiring any initial investment, thus creating a secure and accessible environment for entrepreneurship.

Xiaoqule

Series A in 2018
Xiaoqule is a community-focused e-commerce platform based in Hangzhou, China, and operates as a subsidiary of Zhejiang Gejia Network Technology Co., Ltd. The platform connects local businesses with consumers, facilitating the purchase of cost-effective products and services, including seasonal fruits and vegetables, imported snacks, and group ordering options. By shortening transportation times and ensuring the quality of goods, Xiaoqule enhances the shopping experience for local communities. Additionally, Xiaoqule provides logistical support, encompassing transportation, technology, marketing, and customer service, thereby enabling users to interact with their communities while conveniently fulfilling their purchasing needs.

StoreHub

Series A in 2018
StoreHub Sdn Bhd is a Malaysian company that specializes in developing cloud-based point-of-sale (POS) systems tailored for retailers and food and beverage businesses. Founded in 2013 and headquartered in Petaling Jaya, the company provides tools that facilitate real-time reporting, inventory management, and customer data collection. Its POS systems are designed to support various functionalities, including managing goods and services tax, tracking buyer activity, customizing receipts, and applying discounts and promotions. StoreHub serves a diverse clientele, including boutiques, food trucks, cafes, and franchises, helping them digitize operations and enhance revenue growth. Over the years, the company has expanded its reach to over 12,000 businesses across Southeast Asia, with offices in Kuala Lumpur, Shanghai, Manila, and Bangkok.

EasyRetailPro

Series B in 2017
EasyRetailPro, operated by Shanghai Yikun, specializes in developing a cloud-based social customer relationship management platform tailored for the retail sector. The company focuses on enhancing brand and consumer interactions by utilizing big data analysis to provide insights and facilitate effective marketing strategies. Its platform allows for flexible membership grouping and aims to simplify the management of retail operations by integrating sales, service, and marketing functions. With a deep understanding of the retail landscape, EasyRetailPro is committed to helping brands and retailers leverage consumer relationships as core assets, ensuring they meet evolving market demands and improve overall customer engagement. The company’s expertise spans e-commerce, traditional retail, and mobile internet services, positioning it to drive innovation in the retail ecosystem.

Yotpo

Series D in 2017
Yotpo Ltd. is an eCommerce marketing platform that provides companies with tools to leverage user-generated content for marketing purposes. Founded in 2011 and headquartered in Tel Aviv, with additional offices in New York, Boston, and London, Yotpo helps brands like Patagonia and Gymshark gather customer reviews, photos, and videos, which can enhance marketing, referral, and loyalty programs. The platform integrates various solutions, including customer reviews, loyalty programs, and SMS marketing, to foster direct-to-consumer growth. By acquiring companies like Swell Rewards and SMSBump, Yotpo has expanded its offerings to include loyalty and referral capabilities. The platform is compatible with major eCommerce systems such as Shopify and Magento, allowing businesses to utilize data-driven insights to improve customer experiences and relationships.

Huajuan

Series B in 2017
Huajuan Mall is an online video and m-commerce platform. The application uses videos from influencers to advertise their products.

Ace Turtle

Series A in 2017
Ace Turtle Services Pvt Ltd is a technology and services company based in Bengaluru, India, specializing in e-commerce and multichannel solutions for brands and retailers. Established in 2013, the company offers a comprehensive platform that integrates online and offline retail channels, facilitating automated omnichannel fulfillment. Its services include technology, logistics, customer support, and marketing, aimed at improving the post-click commerce experience. Ace Turtle's enterprise solutions enable businesses to optimize inventory management, enhance margins, and increase in-store traffic through a robust order management system. The company also provides marketing solutions focused on proximity, augmented, and performance marketing, allowing brands to extend their reach into new markets and business models. With an additional office in Singapore, Ace Turtle is committed to helping brands and retailers navigate the complexities of omnichannel transformation.

Huajuan

Series A in 2016
Huajuan Mall is an online video and m-commerce platform. The application uses videos from influencers to advertise their products.

E8 Storage

Series B in 2016
E8 Storage specializes in advanced flash storage solutions designed for enterprise and software-defined cloud environments. Founded in 2014 by industry veterans from IBM, the company offers a rack-scale architecture that delivers ten times the performance at half the cost of traditional storage products. Its flagship appliance, E8-D24, integrates the high speed of NVMe drives with the reliability of centralized storage and the scalability of scale-out systems. E8 Storage also develops a storage management application that simplifies management while ensuring reliability and availability, enabling clients to handle large and complex databases efficiently. With research and development based in Tel Aviv and sales operations in Santa Clara, E8 Storage is backed by venture capital from notable firms, enhancing its capability to innovate in the storage sector.

Xpressbees

Series A in 2016
Xpressbees is an e-commerce logistics company founded in 2015 and headquartered in Pune, India. It specializes in providing a range of logistics solutions designed to meet the needs of its partners. The company offers last-mile delivery, reverse logistics, payment collection, drop shipping, vendor management, and cross-border services. In addition, Xpressbees provides fulfillment services and tailored software solutions to enhance operational efficiency. Its platform enables same-day and next-day delivery, along with an online shipment tracking system, which helps clients ensure timely deliveries and improve customer satisfaction.

E8 Storage

Series A in 2015
E8 Storage specializes in advanced flash storage solutions designed for enterprise and software-defined cloud environments. Founded in 2014 by industry veterans from IBM, the company offers a rack-scale architecture that delivers ten times the performance at half the cost of traditional storage products. Its flagship appliance, E8-D24, integrates the high speed of NVMe drives with the reliability of centralized storage and the scalability of scale-out systems. E8 Storage also develops a storage management application that simplifies management while ensuring reliability and availability, enabling clients to handle large and complex databases efficiently. With research and development based in Tel Aviv and sales operations in Santa Clara, E8 Storage is backed by venture capital from notable firms, enhancing its capability to innovate in the storage sector.

Zhai.me

Series B in 2015
Zhai.me is a China-based online-to-offline platform designed to serve students by providing on-demand delivery of a wide range of products. The platform allows users to make purchases online, ensuring that they receive their chosen items promptly. By bridging the gap between online shopping and physical delivery, Zhai.me caters specifically to the needs of the student demographic, making it easier for them to access various products conveniently.

Loho Eyewear

Series B in 2015
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

Xpressbees

Seed Round in 2015
Xpressbees is an e-commerce logistics company founded in 2015 and headquartered in Pune, India. It specializes in providing a range of logistics solutions designed to meet the needs of its partners. The company offers last-mile delivery, reverse logistics, payment collection, drop shipping, vendor management, and cross-border services. In addition, Xpressbees provides fulfillment services and tailored software solutions to enhance operational efficiency. Its platform enables same-day and next-day delivery, along with an online shipment tracking system, which helps clients ensure timely deliveries and improve customer satisfaction.

Ichuanyi

Series B in 2015
Ichuanyi operates an e-commerce platform focused on women's fashion, providing a mobile application that facilitates a fashion community for its users. The app assists women in selecting and coordinating clothing and accessories suitable for various occasions. Through this platform, users can record, manage, and share their fashion choices, fostering communication and collaboration within the community. By offering these tools, Ichuanyi aims to enhance the fashion experience for women, helping them to make informed style decisions.

WebyClip

Series A in 2015
WebyClip Ltd, founded in 2013 and based in Ramat Gan, Israel, specializes in developing e-commerce solutions that leverage artificial intelligence to enhance product discovery experiences through visual media. The company offers a platform that enables merchants to automatically source and embed relevant user-generated videos, thereby improving engagement and conversion rates. By providing services such as smart imagery search and UGC video curation, WebyClip aims to help e-commerce and content publishers increase their revenues. Its technology is utilized by some of the largest e-commerce websites globally, positioning WebyClip as a significant player in the visual commerce landscape.

Metao.com

Series B in 2014
Metao.com, operated by Beijing Science and Technology Co., Ltd., is a cross-border e-commerce platform designed to enhance the overseas shopping experience for Chinese consumers. The platform connects users directly with a wide range of international brands, offering products across various categories such as clothing, electronics, cosmetics, and more. With a focus on quality, Metao.com collaborates with numerous suppliers and offers thousands of products, ensuring a diverse selection for its customers. The platform facilitates real-time price adjustments in line with foreign exchange rates and supports payments in RMB and via PayPal. Additionally, Metao.com prioritizes efficient and secure logistics services, aiming to simplify the overseas shopping process and make it more accessible for consumers.

YGChe

Series A in 2014
YGChe is a leading online platform in China targeting the pre-owned automobile market, utilizing an O2O model.

Loho Eyewear

Series B in 2014
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

GreenDust

Series C in 2013
Reverse Logistics Company Private Limited provides technology enabled reverse logistics solutions. The company technology platform that provides end-to-end data visibility of the returned products from point of origin to its final disposition. Reverse Logistics Company Private Limited was incorporated in 2008 and is based in New Delhi, India.

Loho Eyewear

Series A in 2013
Loho Eyewear Lifestyle offers an all-in-one service including eyewear design, production, sales, and customer support. LOHO Eyewear operates an online to offline eyewear retail platform.

Reebonz

Series C in 2013
Reebonz Holding Limited is an online marketplace specializing in the buying and selling of new and pre-owned luxury goods across Southeast Asia and the Asia Pacific region. Founded in 2009 and headquartered in Singapore, Reebonz offers a diverse selection of products, including handbags, small leather goods, accessories, shoes, watches, and jewelry, featuring over 100 luxury brands. The platform operates on a membership basis, providing time-limited sales and an average of nearly 220 new activities each month. Committed to authenticity, Reebonz ensures that all products are genuine and offers interest-free installment payments for eligible purchases. The company has expanded its presence to multiple countries, including Malaysia, Thailand, and Australia, supported by investments from various international venture capital firms.

GreenDust

Series B in 2012
Reverse Logistics Company Private Limited provides technology enabled reverse logistics solutions. The company technology platform that provides end-to-end data visibility of the returned products from point of origin to its final disposition. Reverse Logistics Company Private Limited was incorporated in 2008 and is based in New Delhi, India.

Meilele

Series B in 2012
Meilele Inc. is a Chinese e-commerce company specializing in the retail of furniture through its online platform and physical showrooms. Founded in 2008 and headquartered in Chengdu, the company offers a diverse range of furniture styles, including Modern European, American, French, Korean, and Neoclassical designs. In addition to furniture, Meilele provides building materials, accessories, and other household items, catering to the needs of professional households. The company's website, launched in 2012, emphasizes transparent decoration services and hassle-free home planning. Meilele has served over 80 million families, establishing itself as a significant player in the furniture electronic commerce sector in China.

Commex Technology

Series A in 2009
Commex Technology Limited is a software solutions provider focused on the capital and commodities markets globally. The company offers a range of products, including Xmatch for managing exchange operations, Xtrade for real-time trading, and X Act, a browser-based clearing and settlement system that integrates various market segments. Additionally, Commex provides Xview, an online surveillance system for risk management, and XBoss, a solution for mid and back office operations across multiple exchanges. The company also delivers a flash-based charting solution for various financial instruments and a web-based invoicing solution for automating bill discounting. Beyond software products, Commex engages in custom application development, IT consulting, and offshore outsourcing services. Founded in 2000 and based in Mumbai, India, the company was previously known as IT People (India) Limited before rebranding in 2011.

Commex Technology

Venture Round in 2009
Commex Technology Limited is a software solutions provider focused on the capital and commodities markets globally. The company offers a range of products, including Xmatch for managing exchange operations, Xtrade for real-time trading, and X Act, a browser-based clearing and settlement system that integrates various market segments. Additionally, Commex provides Xview, an online surveillance system for risk management, and XBoss, a solution for mid and back office operations across multiple exchanges. The company also delivers a flash-based charting solution for various financial instruments and a web-based invoicing solution for automating bill discounting. Beyond software products, Commex engages in custom application development, IT consulting, and offshore outsourcing services. Founded in 2000 and based in Mumbai, India, the company was previously known as IT People (India) Limited before rebranding in 2011.

Tradeum

Series A in 1999
The Tradeum team of business and technology strategists, mathematicians, product developers, negotiation experts, economists and industry specialists are working together to bring advanced, innovative solutions to customers. Their Transaction Discovery™ model, the industry-leading approach to create successful digital marketplaces for clients, embraces cross-industry standards to rapidly build speed to market and time to liquidity. Tradeum helps clients to leverage and profit from the Internet exchange phenomenon that analysts predict will be the conduit for much of business-to-business e-commerce within the next five years. With the goal of successfully moving clients into this accelerating net business environment, Tradeum delivers the technology and solutions to build and host the most successful digital marketplaces.
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