Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Ride Sharing

Bobsled

Series A in 2023
Bobsled is a developer of a no-code data-sharing platform that simplifies and streamlines the process of sharing data across various cloud environments. The platform offers a comprehensive solution for managing essential aspects of data sharing, including distribution, security, updates, versioning, entitlements, and telemetry. By removing the complexities associated with traditional data sharing methods, Bobsled allows data teams to concentrate on more valuable tasks. Its intuitive interface enables clients to select the appropriate data, update it efficiently, and deliver it to their desired locations, making it a versatile tool for organizations seeking to optimize their data management processes.

Landing

Series C in 2022
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

Nowaday

Series A in 2022
Nowaday is a operator of a vintage city tour service designed to make visitors experience the vintage era of the city. The company's tour takes travelers on an exploration of New York's most iconic landmarks from the back of a refurbished vintage car with a private chauffeur-storyteller, thereby helping guests learn the history of the city.

SmartHop

Series B in 2022
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Zumper

Series D in 2022
Zumper, Inc. is an online and mobile rental search platform that facilitates the listing and searching for apartments across the United States. Founded in 2012 and headquartered in San Francisco, the company aims to simplify the rental process for users, equating it to the ease of booking a hotel. Zumper serves renters by providing a comprehensive marketplace where they can find houses, rooms, condos, or apartments based on customizable criteria such as location, price, and amenities. Additionally, the platform offers tools for landlords and property managers to manage listings and optimize rental success. Zumper also features Instarent, a digital leasing solution that allows users to apply for rentals directly. The company maintains offices in several major U.S. cities, including New York, Chicago, Scottsdale, and Providence.

Elevate

Series A in 2021
Elevate is a company focused on transforming employee benefits through a cloud-based platform that streamlines the reimbursement process for employees. Its innovative system allows for instant claims processing, enabling users to receive reimbursements directly into their bank accounts, cards, or digital wallets. By consolidating multiple cash cards into a single platform, Elevate facilitates cashless mobile payments, thereby simplifying account administration for businesses. The company's mission is to enhance the experience for both employers and employees by making consumer-directed benefits more innovative, straightforward, and secure.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

JOKR

Series A in 2021
JOKR is a grocery and delivery platform that provides hyper-local product delivery services. The company offers customers delivery of an assortment of grocery and retail items to their doorstep in less than 15 minutes. It aims to democratize retail by bringing together global suppliers' all-time favorite products and local brands to support the small businesses in every neighborhood while minimizing waste. JOKR currently operates hubs in cities including New York, São Paolo, Mexico City, Bogota, Lima, Warsaw, and Vienna. It was headquartered in New York, New York in 2021.

MyCarrier

Series A in 2021
MyCarrier is a transportation management platform that allows their clients to control their shipping needs directly with their carriers. The company helps small and medium-sized businesses compare rates, book a carrier, and track deliveries. MyCarrier was co-founded by Michael Bookout and Chris Scheid in 2017 and is based in Scottsdale, Arizona, United States.

SmartHop

Series A in 2021
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Landing

Series B in 2021
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

Seated

Venture Round in 2020
Seated Technologies, Inc. operates a mobile restaurant discovery application that incentivizes users for dining out. The Seated app features a curated selection of over 1,200 restaurants across 14 cities in the United States, allowing users to filter options by location, cuisine, and price. It provides functionalities for users to make reservations in advance or utilize a walk-in feature for spontaneous dining. Additionally, users earn rewards ranging from $10 to $50 for each reservation made at a restaurant for the first time, which can be redeemed with various brands including Amazon, Lyft, and Starbucks. Founded in 2015 and headquartered in New York, the application is accessible on both the App Store and Google Play.

SmartHop

Seed Round in 2020
Smarthop is an autonomous agent for truckers to plan, search, and book loads. SmartHop helps small trucking companies make smarter decisions, enabling them to make more money and have control over their business. It operates as an autonomous agent for truckers to plan, search, and book loads.

Archer

Series A in 2020
Archer Aviation Inc. is an aerospace company focused on designing, manufacturing, and operating an all-electric vertical takeoff and landing aircraft. Established in 2018 and headquartered in Los Altos Hills, California, Archer aims to enhance urban mobility through sustainable air transportation. The company is developing a fully electric aircraft capable of carrying four passengers for distances of up to 60 miles at speeds reaching 150 mph, while maintaining low noise levels. Archer's mission centers on advancing the benefits of sustainable air mobility, providing a quick, safe, and cost-effective solution for urban air transportation networks. The company's team operates from the San Francisco Bay Area, contributing to its innovative approach in the aerospace sector.

Zumper

Series D in 2020
Zumper, Inc. is an online and mobile rental search platform that facilitates the listing and searching for apartments across the United States. Founded in 2012 and headquartered in San Francisco, the company aims to simplify the rental process for users, equating it to the ease of booking a hotel. Zumper serves renters by providing a comprehensive marketplace where they can find houses, rooms, condos, or apartments based on customizable criteria such as location, price, and amenities. Additionally, the platform offers tools for landlords and property managers to manage listings and optimize rental success. Zumper also features Instarent, a digital leasing solution that allows users to apply for rentals directly. The company maintains offices in several major U.S. cities, including New York, Chicago, Scottsdale, and Providence.

Landing

Series A in 2020
Landing is a company that operates a network of fully furnished apartments across the United States, providing members with a unique living experience that feels like home no matter the location. Founded in 2019, it offers a marketplace where customers can access well-appointed apartments with flexible lease terms and a range of inclusive amenities. This model allows for easy relocation without the complexities of traditional leases and approvals. Currently, Landing serves ten cities nationwide, leveraging modern entrepreneurial strategies to redefine the concept of home and enhance the standard of living for its members.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

HopSkipDrive

Venture Round in 2020
HopSkipDrive, Inc. offers ridesharing services specifically designed for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company aims to provide safe and reliable transportation solutions for schools, districts, government agencies, and families. By focusing on the unique needs of children, HopSkipDrive facilitates transportation for various activities, helping to accommodate busy schedules and enhance accessibility for families in the Los Angeles area.

Nowaday

Seed Round in 2019
Nowaday is a operator of a vintage city tour service designed to make visitors experience the vintage era of the city. The company's tour takes travelers on an exploration of New York's most iconic landmarks from the back of a refurbished vintage car with a private chauffeur-storyteller, thereby helping guests learn the history of the city.

Optimus Ride

Series B in 2019
Optimus Ride is a self-driving vehicle company based in Boston, Massachusetts, that focuses on developing technologies for efficient, sustainable, and equitable mobility systems. As a spinoff from the Massachusetts Institute of Technology, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its technology integrates advancements in sensor fusion, mapping, computer vision, and machine learning, tailored for geofenced environments. The team comprises individuals with extensive industrial and entrepreneurial experience in areas such as manufacturing robotics, urban design, and shared vehicle fleet management, enabling diverse applications ranging from commercial vessel operations to transit solutions.

Bird

Series C in 2019
Bird operates a micro-mobility platform that offers electric vehicle-sharing services, aiming to provide affordable and sustainable transportation solutions to communities worldwide. The platform enables users to create profiles, facilitating the sharing of personal electric vehicles, including electric bicycles. By coordinating with cities, Bird enhances access to environmentally friendly local transport, thereby contributing to the reduction of traffic congestion and promoting responsible alternatives to traditional motor vehicles.

Chowbus

Seed Round in 2019
Chowbus, Inc. is a food delivery platform specializing in authentic Asian cuisine, founded in 2015 and headquartered in Chicago, Illinois. The company operates an online and mobile application that allows users to order food from a curated selection of local independent restaurants offering Chinese, Korean, Thai, and Japanese dishes. Chowbus empowers these restaurants by providing them with technology, marketing tools, and a unique bundling feature that enables customers to order from multiple restaurants in a single delivery without additional fees. The platform focuses on enhancing the user experience with real food pictures and reliable delivery services. By prioritizing local ethnic restaurants, Chowbus aims to make authentic Asian food more accessible, distinguishing itself from traditional third-party delivery services.

Emerge

Seed Round in 2018
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Chowbus

Pre Seed Round in 2018
Chowbus, Inc. is a food delivery platform specializing in authentic Asian cuisine, founded in 2015 and headquartered in Chicago, Illinois. The company operates an online and mobile application that allows users to order food from a curated selection of local independent restaurants offering Chinese, Korean, Thai, and Japanese dishes. Chowbus empowers these restaurants by providing them with technology, marketing tools, and a unique bundling feature that enables customers to order from multiple restaurants in a single delivery without additional fees. The platform focuses on enhancing the user experience with real food pictures and reliable delivery services. By prioritizing local ethnic restaurants, Chowbus aims to make authentic Asian food more accessible, distinguishing itself from traditional third-party delivery services.

Optimus Ride

Series A in 2017
Optimus Ride is a self-driving vehicle company based in Boston, Massachusetts, that focuses on developing technologies for efficient, sustainable, and equitable mobility systems. As a spinoff from the Massachusetts Institute of Technology, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its technology integrates advancements in sensor fusion, mapping, computer vision, and machine learning, tailored for geofenced environments. The team comprises individuals with extensive industrial and entrepreneurial experience in areas such as manufacturing robotics, urban design, and shared vehicle fleet management, enabling diverse applications ranging from commercial vessel operations to transit solutions.

Emerge

Seed Round in 2017
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Shipt

Series B in 2017
Shipt, LLC is a grocery delivery service that connects members with their local stores, allowing them to order groceries, household essentials, and alcohol for delivery. Founded in 2014 and headquartered in Birmingham, Alabama, Shipt operates as a subsidiary of Target Corporation. Through its mobile app, users can browse a wide selection of over 40,000 grocery items, create shopping lists, and schedule same-day or future deliveries. Orders are fulfilled by reliable shoppers who pick and pack the items, ensuring a convenient shopping experience. The service enables deliveries to various locations, including homes and offices, and allows members to make special requests for specific products. Shipt aims to save customers time by streamlining the grocery shopping process.

Dropoff

Series B in 2017
Dropoff, Inc. is a courier service provider based in Austin, Texas, specializing in same-day delivery for businesses across various sectors in the United States. Founded in 2013, the company caters to industries such as retail, healthcare, food and grocery, and commercial services. Dropoff offers delivery solutions for a wide range of packages, including perishable items and prescription medications, with services available in major cities like Dallas, Los Angeles, and Miami. The company differentiates itself through a proprietary technology platform that facilitates easy web and mobile ordering, real-time tracking, transparent pricing, and flexible delivery options. By focusing on convenience, reliability, and exceptional customer service, Dropoff aims to establish itself as a leading national brand in the courier industry, responding to the growing demand for efficient last-mile logistics.

Pepo

Convertible Note in 2017
Pepo, Inc. operates a mobile application designed to connect individuals who share similar passions and interests. Founded in 2016 and based in Palo Alto, California, Pepo allows users to follow engaging stories, share their own experiences, and exchange advice and recommendations. The platform facilitates the creation and participation in live messaging community channels on a diverse range of topics, including travel, food, fashion, fitness, technology, and more. Users can engage in public, private, or secret chats, enabling them to connect with experts and fellow enthusiasts. By allowing users to tag their profiles with specific interests, Pepo effectively matches them with others who have related passions, fostering a vibrant community for sharing knowledge and experiences.

Skurt

Series A in 2017
Skurt is a technology and logistics platform that offers the easiest way to get access to a car, and drive. With just a few taps users can have a car delivered right to their home, hotel or office and drive, anywhere. Customers request a rental on their phone and can have a car delivered to them within 60 minutes of booking. When they’re done, they set up a pick-up time and someone comes to get the car from wherever they are. Skurt is currently operating in Los Angeles, San Diego and Miami on both iOS and Android, and has delivered “tens of thousands of cars.”

Pepo

Seed Round in 2016
Pepo, Inc. operates a mobile application designed to connect individuals who share similar passions and interests. Founded in 2016 and based in Palo Alto, California, Pepo allows users to follow engaging stories, share their own experiences, and exchange advice and recommendations. The platform facilitates the creation and participation in live messaging community channels on a diverse range of topics, including travel, food, fashion, fitness, technology, and more. Users can engage in public, private, or secret chats, enabling them to connect with experts and fellow enthusiasts. By allowing users to tag their profiles with specific interests, Pepo effectively matches them with others who have related passions, fostering a vibrant community for sharing knowledge and experiences.

Optimus Ride

Seed Round in 2016
Optimus Ride is a self-driving vehicle company based in Boston, Massachusetts, that focuses on developing technologies for efficient, sustainable, and equitable mobility systems. As a spinoff from the Massachusetts Institute of Technology, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its technology integrates advancements in sensor fusion, mapping, computer vision, and machine learning, tailored for geofenced environments. The team comprises individuals with extensive industrial and entrepreneurial experience in areas such as manufacturing robotics, urban design, and shared vehicle fleet management, enabling diverse applications ranging from commercial vessel operations to transit solutions.

Shipt

Series A in 2016
Shipt, LLC is a grocery delivery service that connects members with their local stores, allowing them to order groceries, household essentials, and alcohol for delivery. Founded in 2014 and headquartered in Birmingham, Alabama, Shipt operates as a subsidiary of Target Corporation. Through its mobile app, users can browse a wide selection of over 40,000 grocery items, create shopping lists, and schedule same-day or future deliveries. Orders are fulfilled by reliable shoppers who pick and pack the items, ensuring a convenient shopping experience. The service enables deliveries to various locations, including homes and offices, and allows members to make special requests for specific products. Shipt aims to save customers time by streamlining the grocery shopping process.

HopSkipDrive

Series A in 2016
HopSkipDrive, Inc. offers ridesharing services specifically designed for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company aims to provide safe and reliable transportation solutions for schools, districts, government agencies, and families. By focusing on the unique needs of children, HopSkipDrive facilitates transportation for various activities, helping to accommodate busy schedules and enhance accessibility for families in the Los Angeles area.

Dropoff

Series A in 2015
Dropoff, Inc. is a courier service provider based in Austin, Texas, specializing in same-day delivery for businesses across various sectors in the United States. Founded in 2013, the company caters to industries such as retail, healthcare, food and grocery, and commercial services. Dropoff offers delivery solutions for a wide range of packages, including perishable items and prescription medications, with services available in major cities like Dallas, Los Angeles, and Miami. The company differentiates itself through a proprietary technology platform that facilitates easy web and mobile ordering, real-time tracking, transparent pricing, and flexible delivery options. By focusing on convenience, reliability, and exceptional customer service, Dropoff aims to establish itself as a leading national brand in the courier industry, responding to the growing demand for efficient last-mile logistics.

Dasher

Seed Round in 2015
Dasher is a United States-based company founded in 2013 that develops a messaging platform designed to enhance communication among users. The application includes a variety of features such as live location sharing, map sharing, and the ability to send GIFs, photos, and videos. Users can engage in group chats and utilize polling features for quick yes-or-no questions. Additionally, Dasher allows for message deletion after sending, providing users with greater control over their conversations. The platform also integrates peer-to-peer payment capabilities, enabling users to make transactions easily. Overall, Dasher aims to create a next-generation messaging experience that facilitates rich, interactive communication and keeps users connected with friends and family across different devices.

Highlight

Series A in 2013
Highlight is a mobile ambient awareness app. When you come within a few blocks of another Highlight user who is your Facebook friend or that you have friends or interests in common with, Highlight sends you a push notification and lets you message them. The app's homescreen displays a reverse chronological list of all the people you've crossed paths with.

rumr

Seed Round in 2013
Rumr is a messaging app that enables users to chat privately and anonymously with their friends. The company was founded in 2015 and is headquartered in Los Angeles, California.

HipSwap

Venture Round in 2012
HipSwap, Inc. is a mobile and web marketplace that connects users to a diverse array of products available in their neighborhoods across the United States. The platform features a wide selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, pets, and sports equipment. It allows individuals, merchants, stylists, and artists to sell items directly to their community, facilitating a local shopping experience. Buyers can conveniently purchase products using PayPal or credit cards. Founded by Rob Kramer, HipSwap operates out of Santa Monica, California, and offers users the ability to explore over 4 million fashion items from more than 50 marketplaces through a single search.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. operates an online platform that enables shoppers to share their product preferences and receive rewards for referrals. Founded in 2009 and based in Santa Monica, California, Friendbuy provides a software-as-a-service (SaaS) solution focused on referral programs for a diverse range of clients, including well-known e-commerce brands and Fortune 100 companies. The platform offers features such as real-time analytics and customizable templates, allowing businesses to optimize their marketing campaigns and enhance customer acquisition and loyalty. By empowering growth marketers with innovative tools, Friendbuy aims to help brands increase their market presence and strengthen customer relationships.
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