Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Recapitalization

Acorns

Series F in 2022
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

AmplifAI

Series A in 2021
Reinventing Performance Management. Unlocking Employee Potential

Capitalize

Series A in 2021
Capitalize Money, Inc. is a fintech company focused on improving retirement savings for individuals. Established in 2019 and headquartered in New York, the company offers a platform that enables users to locate and transfer old retirement accounts while facilitating the opening of new ones. Capitalize aims to streamline the retirement savings process, addressing common barriers that hinder individuals from effectively managing their retirement funds. The company is backed by prominent venture capital investors from various regions, including New York, the Bay Area, and Los Angeles, underlining its strong financial support and commitment to enhancing the retirement experience for all Americans.

Hum Capital

Seed Round in 2020
Hum Capital is the funding platform that connects great companies with the right capital. Hum offers companies raising up to $50 million the most efficient, transparent path to growth. Hum’s Intelligent Capital Market uses AI to translate volumes of a company’s financial data into the clearest picture of their value, so they can fundraise with confidence, on the best terms for their business. Investors on Hum’s platform gain investment insights and a personalized deal flow built on company data they can trust. For more information, visit HumCapital.com.

Capitalize

Seed Round in 2020
Capitalize Money, Inc. is a fintech company focused on improving retirement savings for individuals. Established in 2019 and headquartered in New York, the company offers a platform that enables users to locate and transfer old retirement accounts while facilitating the opening of new ones. Capitalize aims to streamline the retirement savings process, addressing common barriers that hinder individuals from effectively managing their retirement funds. The company is backed by prominent venture capital investors from various regions, including New York, the Bay Area, and Los Angeles, underlining its strong financial support and commitment to enhancing the retirement experience for all Americans.

Hum Capital

Seed Round in 2019
Hum Capital is the funding platform that connects great companies with the right capital. Hum offers companies raising up to $50 million the most efficient, transparent path to growth. Hum’s Intelligent Capital Market uses AI to translate volumes of a company’s financial data into the clearest picture of their value, so they can fundraise with confidence, on the best terms for their business. Investors on Hum’s platform gain investment insights and a personalized deal flow built on company data they can trust. For more information, visit HumCapital.com.

Recurly

Series C in 2019
Recurly, Inc. specializes in providing subscription management and billing solutions designed to optimize revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, and consumer goods. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder and New Orleans, the company offers a comprehensive platform that automates recurring billing processes, enhances payment acceptance, and reduces subscriber churn through effective card recycling strategies. Recurly's services allow businesses to quickly implement subscription billing systems, manage customer-related billing issues effortlessly, and gain actionable insights into their operations. As a level 1 PCI compliant service provider, Recurly also helps clients minimize costs and obligations associated with payment security. By streamlining these functions, Recurly enables businesses to focus on growth and improve their overall subscriber economics.

Acorns

Series D in 2017
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Acorns

Series D in 2017
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Acorns

Series D in 2016
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Acorns

Series C in 2015
Acorns is a finance company that allows individuals to round up purchases and automatically invest the change. It allows customers to automatically invest in a low-cost, diversified portfolio of exchange-traded funds offered by some asset managers including Vanguard and BlackRock. Acorns was founded in 2012 and is headquartered in Irvine, California.

Recurly

Series B in 2014
Recurly, Inc. specializes in providing subscription management and billing solutions designed to optimize revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, and consumer goods. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder and New Orleans, the company offers a comprehensive platform that automates recurring billing processes, enhances payment acceptance, and reduces subscriber churn through effective card recycling strategies. Recurly's services allow businesses to quickly implement subscription billing systems, manage customer-related billing issues effortlessly, and gain actionable insights into their operations. As a level 1 PCI compliant service provider, Recurly also helps clients minimize costs and obligations associated with payment security. By streamlining these functions, Recurly enables businesses to focus on growth and improve their overall subscriber economics.
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