Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Publishing

Speechki

Pre Seed Round in 2021
Developer of an audiobook recording system designed to make turnkey audiobook production with neural voices. The company's cloud-based platform uses artificial voices in various languages and offers natural-sounding synthetic narration which allows to upload the text, select the type of voice and language and customize the sound, enabling publishers, content creator, business owner, marketer, or educator to create an audiobook from text and upscale audiobook inventories and make their content more accessible and engaging.

Public

Series D in 2021
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Public

Series D in 2021
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Public

Series C in 2020
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Public

Series B in 2020
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Heretto

Seed Round in 2019
Heretto, formerly known as Jorsek, Inc., specializes in developing easyDITA, a software platform aimed at helping organizations publish and manage technical information effectively. Founded in 2005 and headquartered in Rochester, New York, with an additional office in Cracow, Poland, the company provides solutions that include structured content authoring, collaborative reviews, single source content management, and multi-channel publishing. easyDITA is a DITA standards-based Component Content Management System (CCMS) that transforms content into flexible and manageable data, allowing organizations to leverage it across various functions such as documentation, customer support, marketing, and regulatory compliance. By streamlining the content creation and management process, Heretto enhances the way businesses utilize their information, making it more accessible and actionable for users.

Glow

Seed Round in 2019
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Public

Series A in 2019
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Public

Seed Round in 2018
Public is a social investing network that enables individuals to buy public stocks with any investment amount while fostering community engagement. Founded in 2018 and based in New York, the platform incorporates social features that allow users to connect with friends, follow trading professionals, and share their trading experiences on a social feed. This approach aims to make the stock market more accessible and interactive, promoting a collaborative investing environment. Public's innovative application offers free trading on stocks and funds, enhancing user experience and encouraging participation in financial markets.

Wonderbly

Series B in 2017
Wonderbly is a London-based full stack publishing company that specializes in creating personalized children's books. By leveraging technology, Wonderbly crafts unique storytelling experiences that cater to individual interests, aiming to foster curiosity, intelligence, and kindness in young readers. Their flagship product, lostmy.name, has achieved significant success, selling over 600,000 copies and reaching customers in more than 135 countries. Through its custom storytelling platform, Wonderbly allows users to create tailored storybooks, enhancing the connection between children and their loved ones while promoting reading engagement.

Wonderbly

Series B in 2017
Wonderbly is a London-based full stack publishing company that specializes in creating personalized children's books. By leveraging technology, Wonderbly crafts unique storytelling experiences that cater to individual interests, aiming to foster curiosity, intelligence, and kindness in young readers. Their flagship product, lostmy.name, has achieved significant success, selling over 600,000 copies and reaching customers in more than 135 countries. Through its custom storytelling platform, Wonderbly allows users to create tailored storybooks, enhancing the connection between children and their loved ones while promoting reading engagement.

SourcePoint

Series B in 2017
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

Fig

Series A in 2017
Fig Publishing, Inc. is a New York-based company that specializes in designing and developing gaming software. Founded in 2015, Fig operates an online crowdfunding and publishing platform that enables non-accredited investors to financially support video game development. The platform combines rewards-based community funding with investment opportunities, fostering a collaborative environment for both developers and players. By facilitating direct engagement between creators and their audience, Fig aims to create a more balanced and sustainable approach to game development. The company functions as a subsidiary of OpenDeal Portal LLC.

theSkimm

Series B in 2016
theSkimm, Inc. is a New York-based company that publishes a daily online newsletter aimed at educated professionals, particularly female millennials. Founded in 2012, theSkimm simplifies current events and headlines, providing concise summaries that help readers engage in informed conversations. The newsletter integrates cultural, political, and technological topics into users' daily routines, ensuring they receive relevant information in a straightforward manner. By breaking down complex issues and presenting them in an accessible format, theSkimm serves as a valuable resource for individuals seeking to stay informed about the world around them.

Wonderbly

Series A in 2015
Wonderbly is a London-based full stack publishing company that specializes in creating personalized children's books. By leveraging technology, Wonderbly crafts unique storytelling experiences that cater to individual interests, aiming to foster curiosity, intelligence, and kindness in young readers. Their flagship product, lostmy.name, has achieved significant success, selling over 600,000 copies and reaching customers in more than 135 countries. Through its custom storytelling platform, Wonderbly allows users to create tailored storybooks, enhancing the connection between children and their loved ones while promoting reading engagement.

SourcePoint

Series A in 2015
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

Skimlinks

Series C in 2015
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.

theSkimm

Series A in 2014
theSkimm, Inc. is a New York-based company that publishes a daily online newsletter aimed at educated professionals, particularly female millennials. Founded in 2012, theSkimm simplifies current events and headlines, providing concise summaries that help readers engage in informed conversations. The newsletter integrates cultural, political, and technological topics into users' daily routines, ensuring they receive relevant information in a straightforward manner. By breaking down complex issues and presenting them in an accessible format, theSkimm serves as a valuable resource for individuals seeking to stay informed about the world around them.

Savoteur

Series B in 2014
Savoteur is a digital publication established in 2010 and headquartered in New York, focusing on the unique characteristics of cities worldwide. The platform aims to serve young and affluent professionals by highlighting notable people, places, and activities across more than 30 major cities in Europe, Asia, the Middle East, the Americas, and Australia. Through daily email alerts, Savoteur informs its audience about restaurants, pop-up shops, and distinctive services across eight lifestyle categories. In addition to providing valuable insights for readers, the publication also serves as a marketing channel for advertisers and venues, enabling users to discover trends and events on a global scale.

Skimlinks

Venture Round in 2013
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.

Savoteur

Series A in 2012
Savoteur is a digital publication established in 2010 and headquartered in New York, focusing on the unique characteristics of cities worldwide. The platform aims to serve young and affluent professionals by highlighting notable people, places, and activities across more than 30 major cities in Europe, Asia, the Middle East, the Americas, and Australia. Through daily email alerts, Savoteur informs its audience about restaurants, pop-up shops, and distinctive services across eight lifestyle categories. In addition to providing valuable insights for readers, the publication also serves as a marketing channel for advertisers and venues, enabling users to discover trends and events on a global scale.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. operates a range of family-oriented websites designed to support and engage parents. Founded in 2005 and based in Charlotte, North Carolina, the company offers platforms such as TheCuteKid.com, which helps families enter the entertainment industry with opportunities for prizes and casting; ParentSociety.com, which provides resources for parents from pregnancy through adolescence; CanvasPeople.com, where users can transform their photos into art; and DealsforMommy, which delivers curated deals and samples directly to mothers. The company focuses on creating interactive content and communities that allow parents to share experiences, shop, and find entertainment, fostering a supportive environment for families.

Tynt

Series B in 2010
Tynt is a company that provides hosted solutions for online publishers and content creators, enabling them to enhance user engagement through a unique technology. By allowing users to automatically insert a page URL when they copy content, Tynt helps over 600,000 publishers improve their search engine optimization, increase site traffic, and gain valuable content insights. This innovative approach not only boosts brand attribution but also revolutionizes the measurement of user engagement, benefiting both publishers and advertisers. Tynt's core product, Tracer, tracks user actions and ensures that links to original content are included when text or images are pasted, thereby enhancing the overall value of web content. Tynt operates as part of 33Across.

Crowd Fusion

Series A in 2008
Crowd Fusion (now Ceros) is a publishing platform that combines the best of several popular applications like blogging, wikis, tagging and workflow management into a powerful open source framework in order to enable rapid deployment of new features and to solve the pain points of publishing vertical destination sites at scale. Founded in 2007 by CEO Brian Alvey (former co-founder of Weblogs, Inc) and CTO Craig Wood, Crowd Fusion raised $3 million from Velocity Interactive Group, Greycroft Partners and Marc Andreessen in July of 2008. Velocity's Jon Miller and Greycroft's Ian Sigalow joined the company's board of directors. When Miller left Velocity to become the CEO of Digital Media at Newscorp, Velocity changed its name to Fuse Capital and Fuse's Mickie Rosen joined the board. In September of 2008, Crowd Fusion launched its first showcase site, Obsessable, covering consumer electronics. In December of 2008, Crowd Fusion launched another showcase site, Super Eco, covering green news. In 2009, Crowd Fusion has explored working with other publishers to conquer various verticals like sports, finance, food, fashion, music, health, cars, entertainment and parenting, while using the showcase sites as a testing ground to further plan and develop the Crowd Fusion platform. Ceros acquired by Crowd Fusion and changed name to Ceros.

DigiSynd

Seed Round in 2008
DigiSynd is an outsourced packaging, syndication, and marketing solution that enables digital studios and other content creators to get the most value out of their content online. The company uses time-honored storytelling techniques and valuable lessons from traditional media, but applies them in a medium of online communities, virtual experiences, interactivity and user-generated content. The company was founded by Oliver Luckett and Rob Maigret who previously worked together at [Revver](http://www.crunchbase.com/organization/revver).

HuffPost

Series B in 2007
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.

Pump Audio

Series A in 2007
Pump Audio is a digital platform that connects independent musicians with mainstream media buyers, enabling artists to license their music for various productions without relinquishing ownership. The company has built a substantial catalog featuring tens of thousands of songs from independent creators globally. It offers innovative search software and delivery services, such as the Soundtrack Service and the PumpBox™, which are widely utilized by creative professionals in advertising, television, film, and online content. By securing non-exclusive licensing rights from songwriters, Pump Audio facilitates access to new music for its clients while supporting the artistic independence of the musicians. The company was acquired by Getty Images in 2007.

HuffPost

Series A in 2006
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.
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