Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform designed to enhance consumer finance strategies. The platform serves banks, insurers, consumer finance firms, and retail merchants by enabling them to develop credit rules and models, conduct credit assessments and scoring, manage loan portfolios comprehensively, and streamline loan collections. By leveraging analytics-driven insights, Indicina facilitates informed credit decisions for lenders, thereby improving the efficiency and effectiveness of the lending process.
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.
O Prezent AI offers an AI-powered platform that supercharges communication productivity for team members and team leaders. Its platform uses machine learning to increase the efficiency and effectiveness of business communication.
Elevate Research provides a marketing and customer relationship management platform aimed at helping restaurants and retailers increase their revenue through informed marketing strategies. The platform facilitates the collection of customer feedback by surveying individuals who have recently dined or shopped at participating establishments. By consolidating customer data and marketing tools, Elevate Research enables businesses in the hospitality sector to better understand their clientele, track customer profiles, and implement targeted marketing initiatives. This approach allows restaurants and retailers to enhance their marketing efforts and drive growth within a specified timeframe.
Pryon Inc. is an artificial intelligence company headquartered in Raleigh, North Carolina, that specializes in augmented intelligence solutions for enterprises. Founded in 2017, Pryon has developed a platform that enhances the capabilities of employees by facilitating access to knowledge and streamlining workflows. The platform intelligently orchestrates information across various channels and sources, utilizing advanced AI techniques such as natural language processing and context awareness. This enables organizations to navigate unstructured data more effectively, improve decision-making, and reduce operational complexities and costs. Through its innovative approach, Pryon aims to support businesses in their digital transformation efforts by making knowledge more accessible and actionable.
Reinventing Performance Management. Unlocking Employee Potential
Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform designed to enhance consumer finance strategies. The platform serves banks, insurers, consumer finance firms, and retail merchants by enabling them to develop credit rules and models, conduct credit assessments and scoring, manage loan portfolios comprehensively, and streamline loan collections. By leveraging analytics-driven insights, Indicina facilitates informed credit decisions for lenders, thereby improving the efficiency and effectiveness of the lending process.
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.
ClosedLoop.ai, Inc. is a data science software company that specializes in the healthcare sector. Founded in 2017 and based in Austin, Texas, ClosedLoop develops solutions that leverage artificial intelligence to identify at-risk patients and recommend tailored interventions. Its platform offers a comprehensive catalog of off-the-shelf predictive models for various healthcare challenges, including readmissions, chronic disease progression, and healthcare-associated infections. Additionally, ClosedLoop enables healthcare data scientists to create customized models that address specific organizational needs, supporting both research and operational deployment. The company serves a diverse clientele, including healthcare providers, accountable care organizations, payers, and pharmaceutical firms. In addition to its software solutions, ClosedLoop provides professional services to enhance the effectiveness of its offerings.
Ellipsis Health, Inc. is a technology company based in San Francisco, California, that specializes in developing tools to enhance behavioral health through innovative analytics solutions. Founded in 2013, the company utilizes artificial intelligence to analyze patient speech and clinical data, creating a real-time, behavioral health vital sign for individuals. This platform provides a clinical-grade assessment of anxiety and depression severity, as well as sub-clinical evaluations of stress. By enabling healthcare systems to continuously screen for mental health conditions, Ellipsis Health aims to support patients in receiving timely and appropriate care, focusing primarily on depression and anxiety.
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.
Developer of cash flow forecasting software designed to provide financial insights to small and mid-sized businesses. The company's platform provides real-time cash forecast, cash inflow, and outflow in bar charts and graphs and comes up with a financial business plan, enabling financial entrepreneurs and businesses to enhance their understanding of the financial insights within their organization.
ClosedLoop.ai, Inc. is a data science software company that specializes in the healthcare sector. Founded in 2017 and based in Austin, Texas, ClosedLoop develops solutions that leverage artificial intelligence to identify at-risk patients and recommend tailored interventions. Its platform offers a comprehensive catalog of off-the-shelf predictive models for various healthcare challenges, including readmissions, chronic disease progression, and healthcare-associated infections. Additionally, ClosedLoop enables healthcare data scientists to create customized models that address specific organizational needs, supporting both research and operational deployment. The company serves a diverse clientele, including healthcare providers, accountable care organizations, payers, and pharmaceutical firms. In addition to its software solutions, ClosedLoop provides professional services to enhance the effectiveness of its offerings.
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.
Pryon Inc. is an artificial intelligence company headquartered in Raleigh, North Carolina, that specializes in augmented intelligence solutions for enterprises. Founded in 2017, Pryon has developed a platform that enhances the capabilities of employees by facilitating access to knowledge and streamlining workflows. The platform intelligently orchestrates information across various channels and sources, utilizing advanced AI techniques such as natural language processing and context awareness. This enables organizations to navigate unstructured data more effectively, improve decision-making, and reduce operational complexities and costs. Through its innovative approach, Pryon aims to support businesses in their digital transformation efforts by making knowledge more accessible and actionable.
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.
Pryon Inc. is an artificial intelligence company headquartered in Raleigh, North Carolina, that specializes in augmented intelligence solutions for enterprises. Founded in 2017, Pryon has developed a platform that enhances the capabilities of employees by facilitating access to knowledge and streamlining workflows. The platform intelligently orchestrates information across various channels and sources, utilizing advanced AI techniques such as natural language processing and context awareness. This enables organizations to navigate unstructured data more effectively, improve decision-making, and reduce operational complexities and costs. Through its innovative approach, Pryon aims to support businesses in their digital transformation efforts by making knowledge more accessible and actionable.
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.
Allure Security Technology, Inc. specializes in designing and developing online security solutions aimed at protecting enterprises from cyber threats. The company's flagship product, Novo, utilizes active user behavioral analytics, machine learning, and decoy technology to safeguard devices from data loss and intrusions. Novo not only monitors user behavior to create a biometric password for authentication but also employs decoy technology to mislead cybercriminals by providing fake data while collecting forensics. Additionally, Allure offers an anti-phishing solution that detects phishing campaigns in near real-time, identifying targeted customers and assisting in the removal of malicious sites. Founded in 1996 and based in Waltham, Massachusetts, Allure Security Technology has garnered support from DARPA to enhance its innovative offerings in the cybersecurity landscape.
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.
FanAI Inc. operates an artificial intelligence-driven audience monetization platform, primarily targeting the esports industry and its associated sponsorship ecosystems. Established in 2016 and located in Santa Monica, California, the company provides sponsors with valuable insights into fan behavior, enabling them to cultivate targeted relationships with fans and predict their responses. The platform offers a range of features, including dashboards, real-time analysis, fan segmentation, behavior analytics, and metrics for measuring return on investment and sponsorship effectiveness. By making audience data actionable, FanAI aims to enhance franchise and sponsorship revenues for event organizers, game publishers, leagues, teams, digital agencies, and brands.
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.
HealthReveal offers a cloud-based clinical analytics platform aimed at preventing the avoidable consequences of chronic diseases. The company employs advanced analytics and biomonitoring technology to continuously monitor and analyze patient health through the integration of various real-time clinical, operational, and biometric data streams. This approach ensures that both clinicians and patients adhere to evidence-based care guidelines, facilitating the early detection and treatment of chronic conditions. By focusing on remote monitoring and data analytics, HealthReveal assists payers and providers in ensuring that patients receive appropriate treatments, ultimately promoting faster recovery and reducing healthcare costs.
Data Plus Math Corporation develops video advertising software. The software provides media measurement data and analytics. The company was incorporated in 2016 and is based in Newton, Massachusetts. As of July 2, 2019, Data Plus Math Corporation operates as a subsidiary of LiveRamp, Inc.
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.
Curacity is a data analytics company focused on the travel sector. It has built content and data-driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration while enabling publishers to earn OTA-like commissions for hotel bookings catalyzed by their content within a 12-month window. Curacity was founded by Mike Keriakos and Nick Slavin in 2015 and is headquartered in New York.
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.
StatMuse Inc. is a San Francisco-based company that offers a cloud-based platform for analyzing sports statistics through artificial intelligence. Founded in 2014, StatMuse enables sports fans to explore and engage with data using natural language queries, allowing users to search for player statistics and interact with digital personas of renowned athletes. The platform combines AI with dynamic animation and augmented reality, creating an innovative environment for interactive storytelling in sports. Backed by prominent investors, including Disney and the NFL Players Association, StatMuse has established itself as a leader in conversational AI for sports, providing users with up-to-date scores, statistics, and original content related to their favorite teams and players.
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.