Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Personal Health

Arise

Seed Round in 2022
Eating disorders affect people of all backgrounds, identities, and experiences, yet up to 90% won't get care. Arise aims to change that, breaking down barriers and stigma and expanding access to inclusive care through virtual treatment pathways, community, and ongoing support.

Betterfly

Series C in 2022
Betterfly is a wellbeing and insurance platform based in Santiago, Chile, that focuses on enhancing health and wellness in organizations while fostering community impact. Established in 2018, Betterfly incentivizes employees to adopt healthier lifestyles by rewarding positive habits with life insurance coverage that increases over time. Additionally, the platform converts each healthy activity into a charitable donation, thus linking personal wellbeing with social responsibility. This innovative model not only promotes individual health but also contributes to addressing social issues, making it a purpose-driven solution for both employers and employees.

HealthVerity

Series D in 2021
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

Ellipsis Health

Series A in 2021
Ellipsis Health, Inc. is a technology company based in San Francisco, California, that specializes in developing tools to enhance behavioral health through innovative analytics solutions. Founded in 2013, the company utilizes artificial intelligence to analyze patient speech and clinical data, creating a real-time, behavioral health vital sign for individuals. This platform provides a clinical-grade assessment of anxiety and depression severity, as well as sub-clinical evaluations of stress. By enabling healthcare systems to continuously screen for mental health conditions, Ellipsis Health aims to support patients in receiving timely and appropriate care, focusing primarily on depression and anxiety.

Thirty Madison

Series C in 2021
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Octave

Series B in 2021
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Prima

Seed Round in 2021
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Seed Health

Series A in 2021
Seed Health is a microbial sciences company focused on harnessing the applications of bacteria to enhance human and environmental health. Through collaborations with prominent academic institutions, the company accelerates scientific advancements to create live biotherapeutics and innovative consumer products. Its consumer brand, Seed®, specializes in developing next-generation probiotics tailored for various life stages and body ecosystems. The product offerings include supplements that combine probiotics and prebiotics aimed at providing systemic benefits, such as improving digestive health, skin health, heart health, and supporting micronutrient synthesis. The company's Scientific Advisory Board comprises experts in various fields, including microbiology, immunology, and gastroenterology, further strengthening its commitment to scientific rigor and innovation.

Brave Care

Series A in 2021
Brave Care, Inc. is a healthcare provider specializing in urgent pediatric services. Founded in 2017 and based in Portland, Oregon, the company operates clinics that address a variety of childhood illnesses and injuries. Services offered include treatment for allergies, asthma, coughs, ear pain, eye problems, fever, and urinary tract infections. Brave Care also provides care for minor fractures, strains, sprains, and head trauma, along with pediatric-specific laboratory services and on-site x-ray capabilities. The clinics are equipped to perform procedures such as stitches and tissue glue application for wound closure, as well as mild sedation for uncomfortable treatments.

FULLFILL

Seed Round in 2021
FULLFILL is a behavioral health company that offers weight loss training programs and services. The combines face-to-face virtual coaching, the best-proven weight loss techniques tailored to personal preferences, and a high-engagement empowerment program that surprises, provokes, delights, and challenges participants to awaken, be present, and create the change they want to see in themselves. FULLFILL was founded in 2019 and is headquartered in Los Angeles, CA.

PicassoMD

Seed Round in 2021
PiazzaMD's platform makes it easier for healthcare providers to connect PCPs with trusted specialists in a short time.

Eden Health

Series B in 2020
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Big Sky Health

Series A in 2020
At Big Sky Health, we're passionate about helping people live healthier, longer lives. Information, motivation, and accountability are all key to success on your path toward wellness—so we build experiences that provide all of the above. Here's to making your health journey as simple and successful as possible.

Vitals

Venture Round in 2020
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

FULLFILL

Seed Round in 2019
FULLFILL is a behavioral health company that offers weight loss training programs and services. The combines face-to-face virtual coaching, the best-proven weight loss techniques tailored to personal preferences, and a high-engagement empowerment program that surprises, provokes, delights, and challenges participants to awaken, be present, and create the change they want to see in themselves. FULLFILL was founded in 2019 and is headquartered in Los Angeles, CA.

Octave

Series A in 2019
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Brave Care

Seed Round in 2019
Brave Care, Inc. is a healthcare provider specializing in urgent pediatric services. Founded in 2017 and based in Portland, Oregon, the company operates clinics that address a variety of childhood illnesses and injuries. Services offered include treatment for allergies, asthma, coughs, ear pain, eye problems, fever, and urinary tract infections. Brave Care also provides care for minor fractures, strains, sprains, and head trauma, along with pediatric-specific laboratory services and on-site x-ray capabilities. The clinics are equipped to perform procedures such as stitches and tissue glue application for wound closure, as well as mild sedation for uncomfortable treatments.

HealthVerity

Series C in 2019
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

Seed Health

Seed Round in 2019
Seed Health is a microbial sciences company focused on harnessing the applications of bacteria to enhance human and environmental health. Through collaborations with prominent academic institutions, the company accelerates scientific advancements to create live biotherapeutics and innovative consumer products. Its consumer brand, Seed®, specializes in developing next-generation probiotics tailored for various life stages and body ecosystems. The product offerings include supplements that combine probiotics and prebiotics aimed at providing systemic benefits, such as improving digestive health, skin health, heart health, and supporting micronutrient synthesis. The company's Scientific Advisory Board comprises experts in various fields, including microbiology, immunology, and gastroenterology, further strengthening its commitment to scientific rigor and innovation.

Eden Health

Series A in 2019
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Prima

Seed Round in 2019
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

Prima

Seed Round in 2019
Prima is a wellness brand based in Santa Monica, California, that specializes in hemp-based CBD and innovative botanical products. It aims to address modern stress through a commitment to education and the provision of high-quality, pure products. The brand emphasizes the importance of balance as a fundamental aspect of health and happiness. By integrating science and nature, Prima seeks to empower consumers to enhance their well-being and improve their quality of life. As a privately held Public Benefit Corporation, Prima also focuses on social impact, reinforcing its mission to promote holistic wellness and transparency in the wellness industry.

NeueHealth

Series C in 2018
NeueHealth is a health care service platform that focuses on improving patient experiences and outcomes through a combination of technology and local healthcare resources. It operates 61 affiliated primary care clinics that deliver both virtual and in-person clinical care to nearly 75,000 unique patients. NeueHealth is part of Bright Health Group, which also offers Medicare and commercial health plan products to approximately 623,000 consumers across 14 states. The company aims to reduce healthcare costs while enhancing access and quality of care by aligning the interests of consumers, providers, and payers. Founded in 2015 and based in Minneapolis, Minnesota, NeueHealth leverages intelligent technology to connect users with healthcare services and providers effectively.

Thirty Madison

Series A in 2018
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Keeps

Series A in 2018
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.

Eden Health

Seed Round in 2018
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Thrive

Series B in 2017
Thrive Global provides behavior change programs aimed at improving well-being and productivity for both individuals and organizations. Founded by Arianna Huffington in 2016, the company is headquartered in New York and has an additional office in San Francisco. Thrive Global's mission is to combat stress and burnout through science-based solutions that enhance performance and promote healthier lifestyles. The company's approach includes corporate training and workshops that equip organizations with effective health and well-being strategies, a media platform that fosters discourse on well-being and performance, and an e-commerce section offering curated products for wellness. By integrating these components, Thrive Global empowers users to implement sustainable changes in their lives, facilitating a cultural shift toward more fulfilling and balanced living.

Keeps

Seed Round in 2017
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.

Thirty Madison

Seed Round in 2017
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Seed Global Health

Seed Round in 2017
Seed Global Health focuses on enhancing health education and delivery in regions experiencing a critical shortage of healthcare professionals. The organization collaborates with partner countries to address their long-term healthcare workforce needs. It provides experienced health professionals alongside local medical and nursing faculty, contributing to capacity building in the health sector. The services include site selection, applicant recruitment, orientation, training, field support, monitoring, and evaluation. Additionally, Seed Global Health offers debt repayment stipends to help professionals thrive as leaders within their health systems, fostering a positive cycle of advocacy for improved health outcomes.

NeueHealth

Series B in 2017
NeueHealth is a health care service platform that focuses on improving patient experiences and outcomes through a combination of technology and local healthcare resources. It operates 61 affiliated primary care clinics that deliver both virtual and in-person clinical care to nearly 75,000 unique patients. NeueHealth is part of Bright Health Group, which also offers Medicare and commercial health plan products to approximately 623,000 consumers across 14 states. The company aims to reduce healthcare costs while enhancing access and quality of care by aligning the interests of consumers, providers, and payers. Founded in 2015 and based in Minneapolis, Minnesota, NeueHealth leverages intelligent technology to connect users with healthcare services and providers effectively.

Seed Health

Seed Round in 2017
Seed Health is a microbial sciences company focused on harnessing the applications of bacteria to enhance human and environmental health. Through collaborations with prominent academic institutions, the company accelerates scientific advancements to create live biotherapeutics and innovative consumer products. Its consumer brand, Seed®, specializes in developing next-generation probiotics tailored for various life stages and body ecosystems. The product offerings include supplements that combine probiotics and prebiotics aimed at providing systemic benefits, such as improving digestive health, skin health, heart health, and supporting micronutrient synthesis. The company's Scientific Advisory Board comprises experts in various fields, including microbiology, immunology, and gastroenterology, further strengthening its commitment to scientific rigor and innovation.

HealthVerity

Series B in 2017
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

HealthReveal

Series A in 2017
HealthReveal offers a cloud-based clinical analytics platform aimed at preventing the avoidable consequences of chronic diseases. The company employs advanced analytics and biomonitoring technology to continuously monitor and analyze patient health through the integration of various real-time clinical, operational, and biometric data streams. This approach ensures that both clinicians and patients adhere to evidence-based care guidelines, facilitating the early detection and treatment of chronic conditions. By focusing on remote monitoring and data analytics, HealthReveal assists payers and providers in ensuring that patients receive appropriate treatments, ultimately promoting faster recovery and reducing healthcare costs.

Splash health

Venture Round in 2016
Splash health is a one-stop shop that can be when you get solutions for all kinds of health issues.

HealthVerity

Series A in 2016
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

Validic

Series A in 2014
Validic, Inc. is a healthcare technology company that specializes in a cloud-based platform designed to collect and manage mobile health data from various Internet-enabled applications and devices. Founded in 2010 and headquartered in Durham, North Carolina, Validic provides solutions such as Validic Solution, which connects patient-recorded data from digital health applications and wearables to healthcare providers; Validic Connect, which offers access to less common clinical and consumer devices; and Validic Mobile, focused on data collection from digital health apps and in-home devices. The platform simplifies the management of personal health data, enabling wellness companies, healthcare providers, pharmaceuticals, and health plans to access and utilize this information effectively.

Vitals

Series C in 2013
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

Vitals

Series A in 2008
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

HealthPlanOne

Series A in 2008
Health Plan One, founded in 2006, operates as an online health insurance marketplace catering to individuals, families, small groups, and Medicare recipients. The platform is designed to assist consumers in making informed decisions regarding their health insurance needs by providing comprehensive online and offline sales support, along with 24-hour customer service. Health Plan One utilizes digital marketing and proprietary technology to facilitate the sales and distribution of health insurance, enabling both carriers and brokers to research and select plans efficiently. The company also markets Medicare Advantage and Medicare supplement products under the brand Medicare Solutions, further enhancing its offerings in the health insurance sector.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.