Greycroft

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Overtime Sports Inc. is a New York-based company that focuses on enhancing the sports experience for younger audiences. Founded in 2016, it has developed an application that allows users to film and edit highlights of school and amateur sporting events, incorporating features like slow-motion to showcase key moments. This application enables users to create a professional-looking feed of sports content. In addition to its digital offerings, Overtime also markets a range of merchandise, including clothing items like skullies, socks, shirts, and snapbacks, through its online store. The company has garnered significant investment from notable venture capital firms and prominent figures in the sports industry.

Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Overtime Sports Inc. is a New York-based company that focuses on enhancing the sports experience for younger audiences. Founded in 2016, it has developed an application that allows users to film and edit highlights of school and amateur sporting events, incorporating features like slow-motion to showcase key moments. This application enables users to create a professional-looking feed of sports content. In addition to its digital offerings, Overtime also markets a range of merchandise, including clothing items like skullies, socks, shirts, and snapbacks, through its online store. The company has garnered significant investment from notable venture capital firms and prominent figures in the sports industry.

OmniVirt's technology enables any digital marketer to create and distribute immersive ads (360° / 3D / VR / AR) that deliver 10X greater performance than traditional advertising. OmniVirt’s advanced technology in 360° / 3D rendering is ad platform agnostic, 99% browser compatible, and trusted by world-class publishers such as The New York Times, WSJ, Washington Post, Forbes, and more.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its flagship product, the Visto Enterprise Advertising Hub, is a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners, optimize advertising expenditures, and measure performance effectively. By providing robust analytics, Visto allows users to drive efficiencies and improve return on investment. Additionally, Visto's platform facilitates the unification of the programmatic advertising ecosystem, allowing for the optimization of audience reach and messaging across various media channels.

PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.

MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.

AwesomenessTV Holdings, LLC is a multi-platform media company based in Santa Monica, California, primarily targeting the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. The company encompasses a variety of brands and services, including AwesomenessTV, a prominent source of original programming, and the ATV Network, which functions as a community-based multi-channel network featuring over 90,000 channels. AwesomenessTV also includes Big Frame, an influencer talent management company, as well as DreamWorksTV, Awestruck, and Awesomeness Films. In addition to its content offerings, the company is involved in consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Media Armor specializes in mobile advertising analytics, offering tools that enable multi-channel marketers to effectively reach consumers through relevant display advertising on various devices, including desktops, tablets, and smartphones. The company utilizes advanced technology to create detailed profiles of consumer behavior, allowing marketers to track interactions and measure the return on advertising spend across both digital and offline channels, such as in-store and catalog sales. By continuously transforming data at every step of the customer journey, Media Armor enhances future advertising decisions and increases conversion rates, helping brands establish meaningful connections with their audiences.

MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Oggifinogi, Inc. provides advertising technology, video platform, player technology and advanced campaign analysis. Collective acquired the company in February 2011.

Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Adly Inc. is a digital marketing software and services provider that facilitates partnerships between brands and influencers to enhance audience engagement and drive sales. The company offers tools for data-driven audience targeting, in-stream social advertising, and real-time events designed to generate leads and actionable insights. Adly supports brands by identifying suitable influencers, executing strategic campaigns, and monitoring performance through its offerings, which include AudienceIQ for intelligent audience matching and Campaign Builder for customized advertising solutions. Since its inception in 2009, Adly has collaborated with over 150 major brands, successfully executing more than 25,000 celebrity-driven activations. The company is based in Beverly Hills, California.

PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

MoVoxx is a leading mobile advertising company that intelligently serves ads into mobile content reaching over 40 million unique U.S. users. With a fully integrated product suite of mobile media, including SMS, mobile app and display, MoVoxx pioneered tracking and aggregating mobile behaviors to enable advanced targeting and industry-best post-click conversion rates. MoVoxx's GeoSense and MobileTrace technologies empower top digital agencies, national brands and local merchants to launch location-based mobile advertising campaigns on a broad scale. These proprietary technologies include deep post-click analytics tools used to optimize mobile user engagement within targeted audience subsets. Founded in 2006, MoVoxx has a Fortune 500 client roster including Sears, Nissan, Continental Airlines, Ford Motor Company and Paramount Pictures. MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its flagship product, the Visto Enterprise Advertising Hub, is a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners, optimize advertising expenditures, and measure performance effectively. By providing robust analytics, Visto allows users to drive efficiencies and improve return on investment. Additionally, Visto's platform facilitates the unification of the programmatic advertising ecosystem, allowing for the optimization of audience reach and messaging across various media channels.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.