Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Music Streaming

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Rarify

Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Lemonada

Series A in 2022
Lemonada Media is a podcast network that shares the unfiltered version of the human experience. Lemonada's podcasts feature first-person narratives that live on through an engaged community and shares content that gives listeners a sense of understanding about different experiences of others and makes them relate to it, hence allowing listeners to understand multiple human experiences and make them feel good and take lessons for their own experiences.

mayk

Seed Round in 2021
Mayk provides a virtual music studio designed to help people make original songs for streaming or social media. The company was founded in 2020 and is headquartered in Santa Monica, California.

Rarify

Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Flymachine

Venture Round in 2021
Operator of a digital entertainment platform intended to deliver an immersive social experience. The company specializes in creating a virtual venue as a medium of art and acts as a social meeting place as well as gives creative control of the performances, enabling viewers with a customizable experience and thrill they want to enjoy during live events.

Moxie

Seed Round in 2021
Moxie is the leader in online fitness classes. Founded during covid-19, the Moxie platform provides everything instructors need to run their own online fitness business, including: personalized studios, scheduling, payments, subscriptions, streaming music, CRM, and more. Find out why thousands of instructors have switched to Moxie!

Speechki

Pre Seed Round in 2021
Developer of an audiobook recording system designed to make turnkey audiobook production with neural voices. The company's cloud-based platform uses artificial voices in various languages and offers natural-sounding synthetic narration which allows to upload the text, select the type of voice and language and customize the sound, enabling publishers, content creator, business owner, marketer, or educator to create an audiobook from text and upscale audiobook inventories and make their content more accessible and engaging.

Podsights

Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

Podchaser

Series A in 2021
Podchaser, LLC is a podcast database and discovery platform founded in 2016 and headquartered in Louisville, Kentucky. The platform allows users to search for, review, and engage with podcasts, offering features such as custom podcast lists, detailed tagging, and profile pages for creators and networks. With a comprehensive dataset that includes over four million creator and guest credits, Podchaser aims to create a standardized resource for the podcast industry. Users can follow their favorite podcasts and creators, enabling them to receive personalized updates. The platform is designed to be compatible with existing podcast players, allowing users to rate and review both podcasts and individual episodes, thereby facilitating deeper engagement between creators and their audiences.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Chartable

Seed Round in 2020
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Podsights

Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

Snackable AI

Seed Round in 2019
Snackable AI is a company based in Estonia that specializes in transforming audio content formats, such as podcasts, through artificial intelligence. It provides services to content owners and distributors by offering a web-based portal and an application-programming interface (API) that allows users to efficiently search and access their audio libraries. By adding structure and metadata to spoken word content, Snackable AI helps users convert lengthy audio into easily shareable and searchable segments. This innovation addresses the growing demand for accessible audio content, as the popularity of spoken word media continues to rise. Content creators, marketers, and social teams face challenges in delivering engaging content to busy audiences, and Snackable AI provides solutions to streamline this process.

Glow

Seed Round in 2019
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

Wondery

Series B in 2019
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

Wondery

Series B in 2019
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

Chartable

Seed Round in 2019
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Blinkist

Series C in 2018
Blinkist is a digital platform that condenses key insights from over 2,500 bestselling nonfiction books into concise 15-minute reads or listens, catering to users who seek to acquire knowledge quickly and efficiently. The app provides fact-checked summaries in both text and audio formats, allowing users to engage with content from prominent authors and podcasts at their convenience. Recognized for its innovative approach, Blinkist has received accolades such as the World Summit Award in the Learning & Education category and a Google Material Design Award for Brand Expressiveness. The company, based in Berlin-Neukölln, fosters a unique workplace culture that emphasizes self-empowerment, direct communication, and mutual support, offering competitive salaries, personalized perks, and professional development opportunities.

Wave

Series A in 2018
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Wondery

Series A in 2018
Wondery Inc., founded in 2016 and headquartered in West Hollywood, California, is a prominent content producer and publisher specializing in immersive audio storytelling. The company creates and curates a diverse range of original podcasts, focusing on genres such as crime, mystery, romance, and conspiracy. Its portfolio includes popular shows like Sword & Scale, Dirty John, American History Tellers, and Business Wars, among others. Wondery also offers a mobile application that enables users to follow their favorite podcasts, discover new content, and organize their listening experience by channels. The company's mission is to connect listeners and brands through engaging audio narratives.

LiveLike

Series B in 2018
LiveLike Inc. is a technology company that provides a live streaming platform designed to enhance sports viewing experiences for fans across various devices, including mobile and virtual reality. Established in 2015 and headquartered in New York, with an additional office in Gurugram, India, LiveLike develops a white-label platform that enables broadcasters to deliver both regular and interactive content under their own brand. The platform incorporates features such as watch parties, gamification, and access to sports statistics, aiming to engage younger audiences and improve retention and monetization for media companies. Key clients include prominent organizations and events like Fox Sports VR, the French Open, the UEFA Champions League, and the Super Bowl, showcasing LiveLike's commitment to revolutionizing the sports broadcasting landscape through innovative technologies.

Streem

Seed Round in 2017
Streem is a technology company that specializes in enhancing real-time communication and collaboration through an intelligent camera platform. By integrating augmented reality, computer vision, and machine learning, Streem allows experts to remotely capture vital information, such as brand models, serial numbers, and measurements. Its proprietary spatial mapping and object estimation technologies facilitate effective remote support, enabling clients to diagnose issues and provide solutions quickly. The platform serves as a digital toolbox, allowing users to save notes and images, streamlining the customer support process across mobile and web applications.

Wave

Seed Round in 2017
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Blinkist

Series B in 2017
Blinkist is a digital platform that condenses key insights from over 2,500 bestselling nonfiction books into concise 15-minute reads or listens, catering to users who seek to acquire knowledge quickly and efficiently. The app provides fact-checked summaries in both text and audio formats, allowing users to engage with content from prominent authors and podcasts at their convenience. Recognized for its innovative approach, Blinkist has received accolades such as the World Summit Award in the Learning & Education category and a Google Material Design Award for Brand Expressiveness. The company, based in Berlin-Neukölln, fosters a unique workplace culture that emphasizes self-empowerment, direct communication, and mutual support, offering competitive salaries, personalized perks, and professional development opportunities.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.

Beep

Seed Round in 2016
Beep is a fully loaded chat app for the younger generation that allows you to add creativity and fun to your voice messages.

Blinkist

Series A in 2016
Blinkist is a digital platform that condenses key insights from over 2,500 bestselling nonfiction books into concise 15-minute reads or listens, catering to users who seek to acquire knowledge quickly and efficiently. The app provides fact-checked summaries in both text and audio formats, allowing users to engage with content from prominent authors and podcasts at their convenience. Recognized for its innovative approach, Blinkist has received accolades such as the World Summit Award in the Learning & Education category and a Google Material Design Award for Brand Expressiveness. The company, based in Berlin-Neukölln, fosters a unique workplace culture that emphasizes self-empowerment, direct communication, and mutual support, offering competitive salaries, personalized perks, and professional development opportunities.

JW Player

Series D in 2016
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

StatMuse

Series A in 2015
StatMuse Inc. is a San Francisco-based company that offers a cloud-based platform for analyzing sports statistics through artificial intelligence. Founded in 2014, StatMuse enables sports fans to explore and engage with data using natural language queries, allowing users to search for player statistics and interact with digital personas of renowned athletes. The platform combines AI with dynamic animation and augmented reality, creating an innovative environment for interactive storytelling in sports. Backed by prominent investors, including Disney and the NFL Players Association, StatMuse has established itself as a leader in conversational AI for sports, providing users with up-to-date scores, statistics, and original content related to their favorite teams and players.

JW Player

Series C in 2014
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

Cord Project

Seed Round in 2014
Cord Project Inc., founded in 2014 and based in Brooklyn, New York, specializes in voice messaging technology. The company offers a platform that enables users to send voice messages quickly and easily, allowing for one-on-one chats or group conversations. The service is available for both iPhone and Android devices, providing a user-friendly experience. Cord Project operates as a subsidiary of Spotify USA Inc., focusing on enhancing communication through innovative audio messaging solutions that utilize voice commands to facilitate interactions on mobile devices.

Maker Studios

Series C in 2012
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

JW Player

Series B in 2012
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

BalconyTV

Series A in 2012
BalconyTV, founded in June 2006 by three friends in Dublin, started as an internet show filmed from an apartment balcony. Initially focused on local bands, the platform has since expanded to feature a diverse array of musicians and acts from 43 cities globally. With over 8,000 archived videos, BalconyTV has garnered more than 40 million views, establishing itself as a significant player in the online music showcase industry. The concept of filming performances on balconies has resonated widely, allowing emerging and established artists to gain exposure through this unique format.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Maker Studios

Series B in 2011
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

Maker Studios

Series A in 2010
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

LicenseStream

Series B in 2008
LicenseStream is a provider of a licensing and royalty payment automation platform designed for content owners. The platform facilitates the efficient licensing, transaction, and monitoring of digital content across various media types. By automating traditional manual licensing processes, LicenseStream enables content owners to define rights and transact online within minutes. The company serves as a leading licensing automation partner for businesses in advertising, content production, and content delivery. Its enterprise partners include notable firms in the industry, allowing for streamlined operations and enhanced management of content rights, while also providing tools to detect and prevent unauthorized usage of content.

Pump Audio

Series A in 2007
Pump Audio is a digital platform that connects independent musicians with mainstream media buyers, enabling artists to license their music for various productions without relinquishing ownership. The company has built a substantial catalog featuring tens of thousands of songs from independent creators globally. It offers innovative search software and delivery services, such as the Soundtrack Service and the PumpBox™, which are widely utilized by creative professionals in advertising, television, film, and online content. By securing non-exclusive licensing rights from songwriters, Pump Audio facilitates access to new music for its clients while supporting the artistic independence of the musicians. The company was acquired by Getty Images in 2007.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

LicenseStream

Series A in 2007
LicenseStream is a provider of a licensing and royalty payment automation platform designed for content owners. The platform facilitates the efficient licensing, transaction, and monitoring of digital content across various media types. By automating traditional manual licensing processes, LicenseStream enables content owners to define rights and transact online within minutes. The company serves as a leading licensing automation partner for businesses in advertising, content production, and content delivery. Its enterprise partners include notable firms in the industry, allowing for streamlined operations and enhanced management of content rights, while also providing tools to detect and prevent unauthorized usage of content.
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