Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Media

Lemonada

Series A in 2022
Lemonada Media is a podcast network that shares the unfiltered version of the human experience. Lemonada's podcasts feature first-person narratives that live on through an engaged community and shares content that gives listeners a sense of understanding about different experiences of others and makes them relate to it, hence allowing listeners to understand multiple human experiences and make them feel good and take lessons for their own experiences.

mayk

Seed Round in 2021
Mayk provides a virtual music studio designed to help people make original songs for streaming or social media. The company was founded in 2020 and is headquartered in Santa Monica, California.

pocket.watch

Series B in 2018
Pocket.watch, Inc. is a media entertainment company focused on creating engaging content for children, including comedy shows and digital media. Established in 2016 and headquartered in Culver City, California, the company aims to develop global franchises centered around popular YouTube stars and characters appealing to Generation Alpha. In addition to its digital content, Pocket.watch offers a variety of lifestyle products such as toys, apparel, plush items, and games, designed to inspire and entertain kids and families. The company's approach combines entertainment with imaginative play, catering to the interests and preferences of its young audience.

Axios Media

Series B in 2017
Axios Media Inc. is an online news organization based in Arlington, Virginia, founded in 2016. The company focuses on delivering essential news and analysis across various sectors, including politics, technology, business, health, science, and environmental issues. Axios is known for its innovative approach to journalism, emphasizing concise and trustworthy content that is easily shareable. The platform combines original reporting with insightful coverage of media trends, ensuring that it provides information deemed worthy of readers' time and attention. Axios also plays a role in training emerging journalists, with many of its former reporters moving on to prominent positions in leading news outlets.

Raze

Series A in 2017
Raze is a production company and digital media platform that specializes in creating Latin-centered television and web series for diverse audiences, particularly bi-cultural Latinos. Founded in 2016 by Sofia Vergara, Luis Balaguer, and Emiliano Calemzuk, Raze is headquartered in Beverly Hills, California, and operates as a subsidiary of Turner Latin America, Inc. The company produces premium, franchisable content, offering both short and long-form programming. Its programming is designed for distribution across its own channels as well as through third-party media outlets, focusing on news, lifestyle, and beauty content that resonates with Hispanic viewers. By centering on Latin American stories and culture, Raze aims to provide a dedicated platform for Latino audiences.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. operates an online data management platform tailored for the music, entertainment, and sports industries. Founded in 2013 and based in Los Angeles, the company provides services that enable celebrities and organizations to collect, manage, and store valuable fan data across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, optimize advertising strategies, and enhance content delivery, ultimately driving revenue. Vertical Mass caters to a diverse clientele, ranging from major streaming services to emerging social media influencers, positioning itself as a specialized solution for understanding and monetizing fan engagement.

Axios Media

Series A in 2016
Axios Media Inc. is an online news organization based in Arlington, Virginia, founded in 2016. The company focuses on delivering essential news and analysis across various sectors, including politics, technology, business, health, science, and environmental issues. Axios is known for its innovative approach to journalism, emphasizing concise and trustworthy content that is easily shareable. The platform combines original reporting with insightful coverage of media trends, ensuring that it provides information deemed worthy of readers' time and attention. Axios also plays a role in training emerging journalists, with many of its former reporters moving on to prominent positions in leading news outlets.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

JW Player

Series D in 2016
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

The Dodo

Series B in 2015
The Dodo is a digital media company based in New York, founded in 2013, that focuses on animals through a blend of news, stories, and videos. It serves as an online community for animal lovers by providing engaging content that combines entertainment, advocacy, and information related to animal welfare. In addition to its media offerings, The Dodo sells merchandise, including outerwear and accessories such as socks, hats, and bags. The company’s mission is to connect people with animals and promote activism and care for them.

Inverse

Seed Round in 2015
Inverse is an online media platform focused on curating content for a millennial male audience. It specializes in original reporting, news coverage, and insightful analysis, exploring emerging ideas, new technologies, and trends. By highlighting the perspectives of innovative thinkers and creators, Inverse seeks to engage its audience with unique insights into pop culture and everyday life. The platform aims to answer the question of what the future may hold, fostering a sense of curiosity and encouraging its readers to better understand and prepare for upcoming developments.

TV Time

Series B in 2014
Whip Media is transforming the global content licensing ecosystem with a market-leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations including Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery, and Pluto TV to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. The company’s newest innovation, the Whip Media Exchange is a next-generation content marketplace that makes global film and TV content licensing faster and more efficient.

JW Player

Series C in 2014
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

The Dodo

Series A in 2014
The Dodo is a digital media company based in New York, founded in 2013, that focuses on animals through a blend of news, stories, and videos. It serves as an online community for animal lovers by providing engaging content that combines entertainment, advocacy, and information related to animal welfare. In addition to its media offerings, The Dodo sells merchandise, including outerwear and accessories such as socks, hats, and bags. The company’s mission is to connect people with animals and promote activism and care for them.

All Def

Series A in 2014
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Wochit

Series B in 2014
Wochit Inc. operates an online video creation platform tailored for publishers, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform allows users to produce short-form videos using a vast collection of real-time, license-cleared media. It offers cloud-based editing tools that simplify video creation, versioning, automation, and publishing across various digital platforms. Wochit provides access to pre-licensed assets from leading sources such as Getty and Reuters, making video production accessible to organizations of all sizes. The company has garnered support from prominent investors and has expanded its presence with offices in New York and London, serving clients globally.

Media Redefined

Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

The Dodo

Seed Round in 2014
The Dodo is a digital media company based in New York, founded in 2013, that focuses on animals through a blend of news, stories, and videos. It serves as an online community for animal lovers by providing engaging content that combines entertainment, advocacy, and information related to animal welfare. In addition to its media offerings, The Dodo sells merchandise, including outerwear and accessories such as socks, hats, and bags. The company’s mission is to connect people with animals and promote activism and care for them.

Vidible

Series A in 2014
Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Wochit

Series A in 2013
Wochit Inc. operates an online video creation platform tailored for publishers, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform allows users to produce short-form videos using a vast collection of real-time, license-cleared media. It offers cloud-based editing tools that simplify video creation, versioning, automation, and publishing across various digital platforms. Wochit provides access to pre-licensed assets from leading sources such as Getty and Reuters, making video production accessible to organizations of all sizes. The company has garnered support from prominent investors and has expanded its presence with offices in New York and London, serving clients globally.

Group Nine Media

Series A in 2013
Group Nine Media is a digital media holding company that specializes in creating engaging content across various categories, including food, drink, entertainment, and news. Founded in 2016 and based in New York, the company comprises four key brands: The Dodo, a social video platform focused on animals; NowThis, which delivers video news tailored for social media; Thrillist, a lifestyle brand covering food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. Group Nine Media aims to connect with a millennial audience, generating nearly 4 billion video views each month through its digital-first approach.

Maker Studios

Series C in 2012
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

JW Player

Series B in 2012
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable television network focused on delivering original programming to affluent vacation communities across the United States, including locations such as Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. The network provides a multi-platform service that encompasses local television stations and websites, catering to the specific interests and lifestyles of its viewers. Plum TV's content is distributed through various channels, including Comcast, Cablevision, Hulu, and YouTube, allowing audiences in these upscale markets to access tailored entertainment that reflects their unique cultural and recreational preferences.

9gag

Seed Round in 2012
9GAG, Inc. is a social media platform founded in 2008 and based in Mountain View, California, that specializes in user-generated content focused on humor. The site allows users to post and comment on a wide array of entertaining media, including funny pictures, videos, and memes across various categories such as gaming, anime, movies, TV shows, and sports. 9GAG.TV, a subsidiary of the main platform, features user-generated videos that cover similar themes, including comedy, pranks, and cute moments. The platform is updated daily, providing a dynamic space for users to engage with content, share laughs, and connect with others who enjoy lighthearted entertainment.

Supernova

Series A in 2012
Supernova, formerly known as Viddy, offers a platform for users to easily capture, enhance, and share videos. It allows individuals to record significant moments and instantly transform them into visually appealing videos. The platform provides cinematic production packs for the creation of high-quality clips, which can be shared with a single click on popular social media networks such as Facebook, Twitter, and YouTube. Supernova fosters meaningful interactions by enabling users to receive feedback from friends and family on their creations. Additionally, it features real-time video discovery, encouraging exploration within a dynamic community. The company emphasizes creativity, inspiration, and personal expression in the realm of mobile video sharing.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. operates a range of family-oriented websites designed to support and engage parents. Founded in 2005 and based in Charlotte, North Carolina, the company offers platforms such as TheCuteKid.com, which helps families enter the entertainment industry with opportunities for prizes and casting; ParentSociety.com, which provides resources for parents from pregnancy through adolescence; CanvasPeople.com, where users can transform their photos into art; and DealsforMommy, which delivers curated deals and samples directly to mothers. The company focuses on creating interactive content and communities that allow parents to share experiences, shop, and find entertainment, fostering a supportive environment for families.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Maker Studios

Series B in 2011
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

Maker Studios

Series A in 2010
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in enabling artists to create, distribute, and monetize original content on YouTube. Founded in 2009, it serves a diverse range of online video creators, including well-known digital stars and popular content series. The company offers comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios has positioned itself as a next-generation creator network, contributing significantly to the evolution of online video content.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. provides advertising technology, video platform, player technology and advanced campaign analysis. Collective acquired the company in February 2011.

Panvidea

Series A in 2010
Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Panvidea

Series A in 2008
Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Buddy Media

Series B in 2008
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

HuffPost

Series B in 2007
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.

Pump Audio

Series A in 2007
Pump Audio is a digital platform that connects independent musicians with mainstream media buyers, enabling artists to license their music for various productions without relinquishing ownership. The company has built a substantial catalog featuring tens of thousands of songs from independent creators globally. It offers innovative search software and delivery services, such as the Soundtrack Service and the PumpBox™, which are widely utilized by creative professionals in advertising, television, film, and online content. By securing non-exclusive licensing rights from songwriters, Pump Audio facilitates access to new music for its clients while supporting the artistic independence of the musicians. The company was acquired by Getty Images in 2007.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

HuffPost

Series A in 2006
HuffPost is an online news platform that delivers comprehensive coverage of U.S. politics, entertainment, style, world news, technology, and comedy. Launched in 2005 and based in New York, it has grown to include a network of 80,000 bloggers and attracts 126 million monthly visitors. The platform provides both localized and international news content, featuring a mix of articles, photos, and videos that inform audiences on a wide range of socio-economic and cultural topics. Notably, in 2012, HuffPost became the first commercially operated digital media outlet in the United States to win a Pulitzer Prize, highlighting its impact and credibility in the media landscape.
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