Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Health Insurance

Amplify Life Insurance

Venture Round in 2022
Operator of a life insurance platform intended to offer term, permanent, and cash-value life insurance. The company's platform specializes in life insurance policies that can be accessed for retirement, college funding, or a down payment, enabling clients to customize a policy based on their interests, budget, and individual situation.

Betterfly

Series C in 2022
Betterfly is a wellbeing and insurance platform based in Santiago, Chile, that focuses on enhancing health and wellness in organizations while fostering community impact. Established in 2018, Betterfly incentivizes employees to adopt healthier lifestyles by rewarding positive habits with life insurance coverage that increases over time. Additionally, the platform converts each healthy activity into a charitable donation, thus linking personal wellbeing with social responsibility. This innovative model not only promotes individual health but also contributes to addressing social issues, making it a purpose-driven solution for both employers and employees.

Amplify Life Insurance

Series A in 2022
Operator of a life insurance platform intended to offer term, permanent, and cash-value life insurance. The company's platform specializes in life insurance policies that can be accessed for retirement, college funding, or a down payment, enabling clients to customize a policy based on their interests, budget, and individual situation.

ianacare

Series A in 2022
Ianacare, Inc. is a health care company focused on supporting family caregivers through its ianacare platform, which offers products and services via mobile applications. Founded in 2017 and based in Newton Center, Massachusetts, the company provides care management for individuals with chronic illnesses and other challenges. The platform facilitates connections among caregivers, care recipients, and care supporters, ensuring that users receive the encouragement and resources they need. Ianacare aims to empower caregivers by drawing on the experiences of caregivers, patients, and medical professionals, thereby addressing the complexities of caregiving in a comprehensive manner.

HealthVerity

Series D in 2021
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

Thirty Madison

Series C in 2021
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Octave

Series B in 2021
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Boost

Series B in 2021
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Pie Insurance

Series C in 2021
Pie Insurance Holdings Inc. provides online workers compensation insurance services for business owners. The company provides insurance against illness or injury, disability, and death. Pie Insurance Holdings Inc. also offers a price predictor which provides risk profile and price estimate to users. The company was founded in 2017 and is based in Washington, District Of Columbia.

Brave Care

Series A in 2021
Brave Care, Inc. is a healthcare provider specializing in urgent pediatric services. Founded in 2017 and based in Portland, Oregon, the company operates clinics that address a variety of childhood illnesses and injuries. Services offered include treatment for allergies, asthma, coughs, ear pain, eye problems, fever, and urinary tract infections. Brave Care also provides care for minor fractures, strains, sprains, and head trauma, along with pediatric-specific laboratory services and on-site x-ray capabilities. The clinics are equipped to perform procedures such as stitches and tissue glue application for wound closure, as well as mild sedation for uncomfortable treatments.

Eden Health

Series B in 2020
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Pie Insurance

Series B in 2020
Pie Insurance Holdings Inc. provides online workers compensation insurance services for business owners. The company provides insurance against illness or injury, disability, and death. Pie Insurance Holdings Inc. also offers a price predictor which provides risk profile and price estimate to users. The company was founded in 2017 and is based in Washington, District Of Columbia.

Boost

Series A in 2020
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Vitals

Venture Round in 2020
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

Octave

Series A in 2019
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Brave Care

Seed Round in 2019
Brave Care, Inc. is a healthcare provider specializing in urgent pediatric services. Founded in 2017 and based in Portland, Oregon, the company operates clinics that address a variety of childhood illnesses and injuries. Services offered include treatment for allergies, asthma, coughs, ear pain, eye problems, fever, and urinary tract infections. Brave Care also provides care for minor fractures, strains, sprains, and head trauma, along with pediatric-specific laboratory services and on-site x-ray capabilities. The clinics are equipped to perform procedures such as stitches and tissue glue application for wound closure, as well as mild sedation for uncomfortable treatments.

HealthVerity

Series C in 2019
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

Pie Insurance

Series B in 2019
Pie Insurance Holdings Inc. provides online workers compensation insurance services for business owners. The company provides insurance against illness or injury, disability, and death. Pie Insurance Holdings Inc. also offers a price predictor which provides risk profile and price estimate to users. The company was founded in 2017 and is based in Washington, District Of Columbia.

Eden Health

Series A in 2019
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

NeueHealth

Series C in 2018
NeueHealth is a health care service platform that focuses on improving patient experiences and outcomes through a combination of technology and local healthcare resources. It operates 61 affiliated primary care clinics that deliver both virtual and in-person clinical care to nearly 75,000 unique patients. NeueHealth is part of Bright Health Group, which also offers Medicare and commercial health plan products to approximately 623,000 consumers across 14 states. The company aims to reduce healthcare costs while enhancing access and quality of care by aligning the interests of consumers, providers, and payers. Founded in 2015 and based in Minneapolis, Minnesota, NeueHealth leverages intelligent technology to connect users with healthcare services and providers effectively.

Thirty Madison

Series A in 2018
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Keeps

Series A in 2018
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.

Pie Insurance

Series A in 2018
Pie Insurance Holdings Inc. provides online workers compensation insurance services for business owners. The company provides insurance against illness or injury, disability, and death. Pie Insurance Holdings Inc. also offers a price predictor which provides risk profile and price estimate to users. The company was founded in 2017 and is based in Washington, District Of Columbia.

Eden Health

Seed Round in 2018
Eden Health, Inc. is a New York-based company that specializes in primary care and insurance navigation services tailored for employers and their employees. Established in 2015, the firm provides a text-based messaging platform that offers a range of services, including access to a private doctor's office, 24/7 telemedicine, and assistance in navigating insurance options. By simplifying the complex healthcare landscape, Eden Health aims to enhance the health and wellbeing of employees, enabling them to make informed and cost-effective healthcare decisions regarding primary care and mental health services.

Thirty Madison

Seed Round in 2017
Thirty Madison, Inc. is a digital health company based in Astoria, New York, focused on providing specialized care for chronic conditions through its web-based platforms. Founded in 2016, the company operates several condition-specific brands: Keeps, which offers a subscription service for men's hair loss prevention medications; Cove, which provides online consultations and prescriptions for migraine treatment; and Evens, designed to manage acid reflux. By offering these tailored services, Thirty Madison aims to increase access to affordable healthcare solutions, addressing the unique needs of patients suffering from these conditions.

Keeps

Seed Round in 2017
2 out of 3 men will start to lose their hair by the age of 35 - but the earlier you take action, the more hair you keep. Keeps is a full-service healthcare company focused exclusively on helping men keep their hair. From expert diagnosis to affordable treatment, patient support to education, Keeps provides a regimen specific to each customer's condition through a seamless digital experience, allowing men to manage hair loss from start to finish. Keeps’ licensed physicians review each customer's information in order to identify and prescribe a unique treatment plan of FDA-approved products, and we sell them at half the price customers would pay at their local pharmacy. With Keeps, customers receive exactly what they need, and nothing they don’t. Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for the modern consumer.

Boost

Seed Round in 2017
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Clearcover

Series A in 2017
Clearcover, Inc. is a digital car insurance provider headquartered in Chicago, Illinois, founded in 2016. The company offers an online platform that enables customers to obtain automobile insurance at competitive rates. Clearcover employs an API-first approach to streamline the insurance process, allowing for an intuitive and efficient quote experience. By leveraging advanced technology and minimizing traditional advertising expenses, Clearcover is able to pass savings onto its customers while providing comprehensive coverage options. The company sells its insurance products both through agents and directly online, catering to a wide range of customer needs.

CareSync

Series B in 2017
CareSync is a prominent provider of software and services focused on chronic disease management. The company integrates technology with round-the-clock nursing services to enhance care coordination among patients, families, caregivers, and healthcare providers. CareSync offers comprehensive Chronic Care Management services, along with a software-only option, enabling healthcare practices of any size to comply with billing requirements for chronic care codes. Its certified technology also helps providers achieve Meaningful Use 2 standards for data exchange and timely access to health information. By centralizing records from various providers, CareSync allows for the secure storage and organization of health information, making it easily accessible for caregivers and healthcare professionals. This patient-centered approach empowers individuals with access to their health information and actionable goals, leading to more effective medical appointments and improved health outcomes.

NeueHealth

Series B in 2017
NeueHealth is a health care service platform that focuses on improving patient experiences and outcomes through a combination of technology and local healthcare resources. It operates 61 affiliated primary care clinics that deliver both virtual and in-person clinical care to nearly 75,000 unique patients. NeueHealth is part of Bright Health Group, which also offers Medicare and commercial health plan products to approximately 623,000 consumers across 14 states. The company aims to reduce healthcare costs while enhancing access and quality of care by aligning the interests of consumers, providers, and payers. Founded in 2015 and based in Minneapolis, Minnesota, NeueHealth leverages intelligent technology to connect users with healthcare services and providers effectively.

HealthVerity

Series B in 2017
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

HealthVerity

Series A in 2016
HealthVerity, Inc. is a Philadelphia-based company that develops technologies and software tools to help healthcare providers, including pharmaceutical manufacturers, hospitals, and payers, discover and integrate patient data from various sources. Founded in 2014, HealthVerity's platform facilitates the management and exchange of fragmented patient data while ensuring privacy and accuracy through advanced identity resolution and matching capabilities. This enables healthcare organizations to build optimal patient data sets, enhance patient insights, and improve decision-making processes. The company's tools also support targeted outreach and provide a framework for healthcare stakeholders to analyze patient adherence and continuity of care. HealthVerity has established strategic partnerships with organizations such as Parexel and Medidata Solutions to further its mission of increasing transparency and activating insights across the healthcare ecosystem.

CareSync

Series B in 2015
CareSync is a prominent provider of software and services focused on chronic disease management. The company integrates technology with round-the-clock nursing services to enhance care coordination among patients, families, caregivers, and healthcare providers. CareSync offers comprehensive Chronic Care Management services, along with a software-only option, enabling healthcare practices of any size to comply with billing requirements for chronic care codes. Its certified technology also helps providers achieve Meaningful Use 2 standards for data exchange and timely access to health information. By centralizing records from various providers, CareSync allows for the secure storage and organization of health information, making it easily accessible for caregivers and healthcare professionals. This patient-centered approach empowers individuals with access to their health information and actionable goals, leading to more effective medical appointments and improved health outcomes.

Vitals

Series C in 2013
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

Vitals

Series A in 2008
Vitals Consumer Services, LLC specializes in healthcare transparency and engagement solutions for consumers, employers, and health plans. Established in 2006 and headquartered in Lyndhurst, New Jersey, the company offers various tools to assist individuals in navigating their healthcare options. Among its key offerings are an online search tool for finding doctors, a healthcare transparency platform that clarifies health benefits and care choices, and an incentive program that rewards patients for selecting cost-effective care. Vitals serves over 280 million people annually, helping them make informed decisions about their healthcare. As of August 2018, Vitals operates as a subsidiary of WebMD Health Corp, with additional locations in New York, Tulsa, Westborough, and Bedford.

HealthPlanOne

Series A in 2008
Health Plan One, founded in 2006, operates as an online health insurance marketplace catering to individuals, families, small groups, and Medicare recipients. The platform is designed to assist consumers in making informed decisions regarding their health insurance needs by providing comprehensive online and offline sales support, along with 24-hour customer service. Health Plan One utilizes digital marketing and proprietary technology to facilitate the sales and distribution of health insurance, enabling both carriers and brokers to research and select plans efficiently. The company also markets Medicare Advantage and Medicare supplement products under the brand Medicare Solutions, further enhancing its offerings in the health insurance sector.
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