Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Analytics

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Clozd

Series A in 2022
Clozd is a company based in Lehi, Utah, that specializes in win-loss analysis through its advanced analytics software. Founded in 2017, Clozd aims to help organizations understand the underlying reasons for their successes and failures in sales. By synthesizing win-loss data from various sources, the software provides meaningful insights that enable clients to refine their product strategies, improve messaging, and enhance strategic alignment across teams. This information is crucial for fostering sales effectiveness and driving overall business performance.

Prezent

Series A in 2022
O Prezent AI offers an AI-powered platform that supercharges communication productivity for team members and team leaders. Its platform uses machine learning to increase the efficiency and effectiveness of business communication.

Trullion

Series A in 2022
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

Elevate

Series A in 2021
Elevate Research provides a marketing and customer relationship management platform aimed at helping restaurants and retailers increase their revenue through informed marketing strategies. The platform facilitates the collection of customer feedback by surveying individuals who have recently dined or shopped at participating establishments. By consolidating customer data and marketing tools, Elevate Research enables businesses in the hospitality sector to better understand their clientele, track customer profiles, and implement targeted marketing initiatives. This approach allows restaurants and retailers to enhance their marketing efforts and drive growth within a specified timeframe.

Databento

Series A in 2021
Databento is a Boston-based platform founded in 2019 that specializes in providing institutional-quality market and alternative data. The company focuses on delivering both live and historical data through its colocation platform, which simplifies and accelerates access to this information. By automating data licensing processes, Databento significantly reduces onboarding time, allowing clients to efficiently capture and utilize high-fidelity financial data directly from the source. This capability enables businesses and financial institutions to access real-time exchange feeds and vast amounts of historical data while minimizing storage costs and avoiding latency issues.

Involve.ai

Series A in 2021
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Mapped

Seed Round in 2021
Developer of an artificial intelligence-powered data infrastructure platform designed for the commercial and industrial Internet of Things. The company's platform accesses real-time data from legacy systems, devices, cloud sources, and applications by automating the data discovery, normalization, and enrichment process as well as automatically discovering all disparate devices in commercial and industrial environments and mapping them into a simple ontology, enabling digitization teams, app developers and system engineers to instantly access normalized live data.

Podsights

Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

Trullion

Seed Round in 2021
Our software reads PDF contracts - using AI- and automates GAAP & IFRS workflows, such as Revenue Recognition (ASC 606) and Lease Accounting (ASC 842). We give accounting teams and auditors visibility into all types of contracts: sales agreements, leases, vendors, employees & more.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Chartable

Seed Round in 2020
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Metadata

Series A in 2020
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

Craft

Series A in 2020
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Mapped

Seed Round in 2020
Developer of an artificial intelligence-powered data infrastructure platform designed for the commercial and industrial Internet of Things. The company's platform accesses real-time data from legacy systems, devices, cloud sources, and applications by automating the data discovery, normalization, and enrichment process as well as automatically discovering all disparate devices in commercial and industrial environments and mapping them into a simple ontology, enabling digitization teams, app developers and system engineers to instantly access normalized live data.

AllVoices

Seed Round in 2020
AllVoices is an anonymous reporting tool that enables employees to safely report harassment, bias, and culture issues directly to their company's leadership. We collect the anonymized data and share it with company leaders so that they can take action. With AllVoices, companies have access to real-time, proactive data that helps them identify issues before they become systemic problems, helping them improve culture holistically while providing a safe place for employees to feel heard. Our goal is to make every workplace safe and inclusive. For more information, please email info@allvoices.co.

AllVoices

Seed Round in 2020
AllVoices is an anonymous reporting tool that enables employees to safely report harassment, bias, and culture issues directly to their company's leadership. We collect the anonymized data and share it with company leaders so that they can take action. With AllVoices, companies have access to real-time, proactive data that helps them identify issues before they become systemic problems, helping them improve culture holistically while providing a safe place for employees to feel heard. Our goal is to make every workplace safe and inclusive. For more information, please email info@allvoices.co.

Podsights

Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

Snackable AI

Seed Round in 2019
Snackable AI is a company based in Estonia that specializes in transforming audio content formats, such as podcasts, through artificial intelligence. It provides services to content owners and distributors by offering a web-based portal and an application-programming interface (API) that allows users to efficiently search and access their audio libraries. By adding structure and metadata to spoken word content, Snackable AI helps users convert lengthy audio into easily shareable and searchable segments. This innovation addresses the growing demand for accessible audio content, as the popularity of spoken word media continues to rise. Content creators, marketers, and social teams face challenges in delivering engaging content to busy audiences, and Snackable AI provides solutions to streamline this process.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Chartable

Seed Round in 2019
Chartable, Inc. operates a platform to track and analyze podcasts. The product can be used find, track, and share any podcasts or episode. The company provides charts, ranks over time, ratings, and reviews of different podcasts. The product can be used by podcasters to analyze data related to their podcasts and that of competitors and by the listeners to find out the ratings and recommendations. Chartable, Inc. was founded in 2018 and is based in New York, New York.

Segment

Series D in 2019
Segment.io, Inc. is a company that specializes in customer data infrastructure, enabling businesses to collect, unify, and connect their customer data across various platforms. Founded in 2011 and headquartered in San Francisco, California, Segment offers a single API that allows organizations to track customer information across multiple devices and channels. This data can be seamlessly sent to a variety of third-party tools, internal systems, or SQL databases. Additionally, Segment provides a product known as Data Lakes, which assists companies in leveraging their customer data to enhance user experiences. The company also maintains an office in Dublin, Ireland, and operates as a subsidiary of Twilio Inc. as of November 2020.

Custora

Series B in 2018
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

Involve.ai

Seed Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Involve.ai

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

SEMrush

Venture Round in 2018
SEMrush is online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by more than 5,000,000 marketing professionals, SEMrush offers insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 40+ tools for search, content, social media and market research in the platform, data for more than 140 countries, seamless integration with Google and task management platforms, SEMrush is now a must-have solution for all companies who are serious about online.

Resonate

Series C in 2017
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Amplero

Series B in 2017
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

FanAI

Seed Round in 2017
FanAI Inc. operates an artificial intelligence-driven audience monetization platform, primarily targeting the esports industry and its associated sponsorship ecosystems. Established in 2016 and located in Santa Monica, California, the company provides sponsors with valuable insights into fan behavior, enabling them to cultivate targeted relationships with fans and predict their responses. The platform offers a range of features, including dashboards, real-time analysis, fan segmentation, behavior analytics, and metrics for measuring return on investment and sponsorship effectiveness. By making audience data actionable, FanAI aims to enhance franchise and sponsorship revenues for event organizers, game publishers, leagues, teams, digital agencies, and brands.

MNTN

Convertible Note in 2017
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

HealthReveal

Series A in 2017
HealthReveal offers a cloud-based clinical analytics platform aimed at preventing the avoidable consequences of chronic diseases. The company employs advanced analytics and biomonitoring technology to continuously monitor and analyze patient health through the integration of various real-time clinical, operational, and biometric data streams. This approach ensures that both clinicians and patients adhere to evidence-based care guidelines, facilitating the early detection and treatment of chronic conditions. By focusing on remote monitoring and data analytics, HealthReveal assists payers and providers in ensuring that patients receive appropriate treatments, ultimately promoting faster recovery and reducing healthcare costs.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation develops video advertising software. The software provides media measurement data and analytics. The company was incorporated in 2016 and is based in Newton, Massachusetts. As of July 2, 2019, Data Plus Math Corporation operates as a subsidiary of LiveRamp, Inc.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform tailored for B2B enterprises, focusing on inbound marketing and customer acquisition. The platform automates essential marketing tasks, allowing users to efficiently scale their demand generation efforts. It offers features such as campaign amplification, detailed profile information for incoming signups, and the auto-generation of buyer personas. Users can segment prospects by various criteria, including industry and technology stack, and monitor new signups to enhance their sales pipeline. By leveraging machine learning and a proprietary identity graph, Metadata streamlines marketing processes and aligns them with revenue objectives, helping businesses convert target accounts into customers more effectively than traditional methods. Incorporated in 2015, Metadata is based in San Francisco, California, and is utilized by numerous innovative B2B marketers to optimize their marketing strategies.

ClearGraph

Seed Round in 2016
ClearGraph provides enterprise search solutions to make data accessible to business users at massive scale. The ClearGraph proprietary semantic search platform uses context awareness and natural language processing to intelligently interpret and answer english language queries, making finding and understanding enterprise data as easy as search.

Data.AI

Series E in 2016
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.

Datascience.com

Series A in 2015
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.

Curacity

Seed Round in 2015
Curacity is a data analytics company focused on the travel sector. It has built content and data-driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration while enabling publishers to earn OTA-like commissions for hotel bookings catalyzed by their content within a 12-month window. Curacity was founded by Mike Keriakos and Nick Slavin in 2015 and is headquartered in New York.

Datascience.com

Series A in 2015
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.

MNTN

Convertible Note in 2015
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Custora

Series A in 2015
Custora is the leader in advanced customer analytics for the retail industry. Our Customer Intelligence Platform empowers marketing leaders with the insightful guidance they need to deliver results today while maximizing profitable growth over the long term. The Custora platform assembles a clear view of each customer, uses predictive analytics to identify the most important customer segments and journeys, and provides prescriptive recommendations to grow customer lifetime value – all in a way that recognizes the constraints that marketing leadership faces on a daily basis.

StatMuse

Series A in 2015
StatMuse Inc. is a San Francisco-based company that offers a cloud-based platform for analyzing sports statistics through artificial intelligence. Founded in 2014, StatMuse enables sports fans to explore and engage with data using natural language queries, allowing users to search for player statistics and interact with digital personas of renowned athletes. The platform combines AI with dynamic animation and augmented reality, creating an innovative environment for interactive storytelling in sports. Backed by prominent investors, including Disney and the NFL Players Association, StatMuse has established itself as a leader in conversational AI for sports, providing users with up-to-date scores, statistics, and original content related to their favorite teams and players.

Data.AI

Series D in 2015
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions.

Data.AI

Series D in 2014
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Data.AI

Series C in 2013
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

Data.AI

Series B in 2012
Data.ai is a decision-making platform focused on the mobile app economy, providing analytics for app developers and publishers. The platform offers insights into both individual app performance and broader market trends, allowing businesses to gain a comprehensive understanding of their competitive landscape. Data.ai serves a wide range of clients, including major companies such as Electronic Arts, Google, and Microsoft, and has tracked over 83 billion downloads with more than $25 billion in gross revenues. The company offers a suite of products that includes app ranking, app store analytics, and market intelligence, catering to over 90 percent of the top 100 app publishers and more than 700,000 apps. Headquartered in San Francisco, Data.ai has a global presence with offices in several major cities worldwide and employs over 300 people. The company has received significant backing from various venture investors, having raised $94 million to date.

33Across

Series C in 2012
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

MNTN

Venture Round in 2012
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Resonate

Series B in 2012
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Media Armor

Series A in 2012
Media Armor specializes in mobile advertising analytics, offering tools that enable multi-channel marketers to effectively reach consumers through relevant display advertising on various devices, including desktops, tablets, and smartphones. The company utilizes advanced technology to create detailed profiles of consumer behavior, allowing marketers to track interactions and measure the return on advertising spend across both digital and offline channels, such as in-store and catalog sales. By continuously transforming data at every step of the customer journey, Media Armor enhances future advertising decisions and increases conversion rates, helping brands establish meaningful connections with their audiences.

MNTN

Series B in 2011
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

TagMan

Series B in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

PrecisionDemand

Series C in 2011
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

TagMan

Series A in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping businesses navigate the complexities of web analytics, e-commerce, and marketing data. The platform enables clients to manage and unify tag-based technologies, resulting in a streamlined flow of clean marketing data across multiple channels. TagMan’s offerings include a visual insights suite, marketing attribution, data optimization, and conversion tracking tools, which assist e-commerce professionals and digital marketers in visualizing customer journeys and optimizing campaign effectiveness. The company serves a diverse range of industries, including travel, fashion, consumer goods, and telecommunications, with notable clients such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone. By leveraging TagMan’s technology, organizations can enhance their marketing execution and gain comprehensive insights into consumer behavior, ultimately driving improved marketing return on investment.

Resonate

Series A in 2010
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Instantly

Series C in 2010
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers a platform for online survey panels and mobile surveys, generating market-research data across various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. This platform enables researchers and marketers to gain immediate access to consumer insights and utilize automated tools to facilitate quicker and more informed decision-making.

PrecisionDemand

Series B in 2010
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Instantly

Series B in 2009
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers a platform for online survey panels and mobile surveys, generating market-research data across various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. This platform enables researchers and marketers to gain immediate access to consumer insights and utilize automated tools to facilitate quicker and more informed decision-making.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Marketbright

Series A in 2008
Act-On Software Acquires Assets of Marketbright Fast Growing Marketing Automation Company Solidifies Market Position

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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