Greycroft

Greycroft is a venture capital firm established in 2006, specializing in investments in technology start-ups within the Internet and mobile markets. With offices in New York and Los Angeles, the firm is strategically positioned to support entrepreneurs by leveraging its extensive network in the media and technology sectors. Greycroft manages over $1 billion in assets and has made more than 200 investments in notable companies across various sectors, including consumer products, financial technology, healthcare, and enterprise software. The firm focuses on capital-efficient businesses, particularly in early-stage financing, and aims to foster visibility and strategic relationships for its portfolio companies. Greycroft is recognized for its commitment to diversity in investment practices.

William Agathis

Investor

Brentt Baltimore

Principal

Nick Crance

Principal

Conor Deveney

Principal

Stewart Easterby

Operating Partner

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Principal

Jen Hilibrand

Investor

Armin Kohan

Investor

Thabet Mahayni

Investor

Tyler Olkowski

Investor

Alan Patricof

Co-Founder

Shafayet Patwari

Investor

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ali Schleider

Investor

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Mark Terbeek

Partner

Jessica Vodofsky

Investor

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Advertising

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Podsights

Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics platform based in New York, specializing in commercial sound and serving the advertising industry. Founded in 2015 by Andrew Eisner and Scott Simonelli, the company provides artificial intelligence-driven metrics and marketing response data to measure, compare, and test various audio elements, including music, voiceovers, jingles, and audio logos. Veritonic's services encompass online testing, analytics, and workflow management, enabling users to make data-driven decisions, measure emotional responses, and gather both qualitative and quantitative insights. The platform facilitates benchmarking of brand progress and allows users to efficiently manage, save, and share audio tracks, thereby enhancing their marketing strategies.

Podsights

Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target content for their audiences and measure the performance of their advertising campaigns. The platform eliminates the need for outdated methods, such as emailing download numbers and audio files, by providing modern reporting tools that deliver real-time downloads, air checks, and placement transcripts. Podsights aims to transform podcast advertising from guesswork into a data-driven practice, serving the needs of publishers, advertisers, and podcast aggregators.

PebblePost

Series C in 2018
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

PebblePost

Series C in 2018
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Resonate

Series C in 2017
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Amplero

Series B in 2017
Amplero is a customer lifetime value management platform that enables marketers to achieve what’s not humanly possible by leveraging machine learning and multi-armed bandit experimentation to automatically optimize every customer interaction and maximize customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine learning platform dynamically tests 1000’s of permutations to decide and execute the optimal marketing interaction based upon each unique customer and context. Using Amplero, marketers in industries like telecom, banking, and software-as-a-service have seen more than 3% incremental growth in customer revenue and 5x retention benefit, often touching their customers less frequently while delivering great omni-channel customer experiences.

PebblePost

Debt Financing in 2017
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

MNTN

Convertible Note in 2017
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

PebblePost

Series B in 2017
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

SourcePoint

Series B in 2017
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

OmniVirt

Seed Round in 2016
OmniVirt's technology enables any digital marketer to create and distribute immersive ads (360° / 3D / VR / AR) that deliver 10X greater performance than traditional advertising. OmniVirt’s advanced technology in 360° / 3D rendering is ad platform agnostic, 99% browser compatible, and trusted by world-class publishers such as The New York Times, WSJ, Washington Post, Forbes, and more.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation develops video advertising software. The software provides media measurement data and analytics. The company was incorporated in 2016 and is based in Newton, Massachusetts. As of July 2, 2019, Data Plus Math Corporation operates as a subsidiary of LiveRamp, Inc.

All Def

Series B in 2016
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Visto

Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its flagship product, the Visto Enterprise Advertising Hub, is a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners, optimize advertising expenditures, and measure performance effectively. By providing robust analytics, Visto allows users to drive efficiencies and improve return on investment. Additionally, Visto's platform facilitates the unification of the programmatic advertising ecosystem, allowing for the optimization of audience reach and messaging across various media channels.

Partnerize

Series C in 2016
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

PebblePost

Series A in 2016
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

JW Player

Series D in 2016
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

ZergNet

Venture Round in 2015
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.

Curacity

Seed Round in 2015
Curacity is a data analytics company focused on the travel sector. It has built content and data-driven marketplace serving the travel industry. Using proprietary technology, its products help hotels reach and monetize travelers at the critical point of inspiration while enabling publishers to earn OTA-like commissions for hotel bookings catalyzed by their content within a 12-month window. Curacity was founded by Mike Keriakos and Nick Slavin in 2015 and is headquartered in New York.

Netsertive

Series C in 2015
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Molio

Debt Financing in 2015
Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Nativo

Series B in 2015
Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.

SourcePoint

Series A in 2015
Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at supporting publishers in the digital marketing ecosystem. Founded in 2015 and headquartered in New York, the company also has offices in Seattle, London, Berlin, and Paris. Sourcepoint's platform enables publishers to address monetization challenges by providing technology that enhances consumer options for supporting content. Additionally, the company offers tools designed to protect consumer privacy, manage compliance, and optimize revenue amidst evolving regulatory landscapes. Through its services, Sourcepoint aims to balance the needs of publishers and consumers in a changing digital environment.

MNTN

Convertible Note in 2015
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Skimlinks

Series C in 2015
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.

Molio

Series A in 2015
Molio is a full-digital brand building agency that specializes in launching brands with an online video at the core. Molio has recently launched an innovation partnership with Astro Studios called AM:LABS to originate, co-create and validate new brands. It was founded in 2014 and headquartered in Salt Lake City, Utah.

ZergNet

Series A in 2014
ZergNet.com provides a software solution designed for publishers to promote their content across a network of partner sites. This platform sends tailored recommendations to visitors, facilitating the discovery of content on various media sites. ZergNet focuses on generating incremental traffic and unique visitors for its partners, which include major media companies such as Conde Nast, Time, NBC, and Viacom. By implementing ZergNet's content recommendation module, publishers can significantly increase their return traffic, targeting specific areas like video and sponsored sections. The company is headquartered in New York, New York, and serves to enhance visibility and sales revenue for its partners by driving substantial daily traffic.

Partnerize

Series B in 2014
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

JW Player

Series C in 2014
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

Netsertive

Series B in 2014
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

All Def

Series A in 2014
All Def Digital, Inc. operates as a multi platform media company that engages in finding, producing, distributing and marketing hip-hop culture in all its forms. It also manages social video stars, writers, actors, and hip hop artists. The company also produces and distributes its own original content through its own media properties, as well as TV, movies, social channels, live events and, via brand partnerships. The company was incorporated in 2013 and is based in Los Angeles, California. As of December 19, 2019, All Def Digital, Inc. operates as a subsidiary of Culture Genesis Inc.

Redef

Seed Round in 2014
REDEF Group, Inc. is a multimedia content provider that focuses on delivering daily remixes of topics such as fashion, sports, technology, music, and media and entertainment. Established in 2013 and headquartered in New York, the company engages its audience through various platforms, including its website, mobile application, daily newsletters, and social media feeds. REDEF serves as an interest blog that curates and presents content related to popular culture and technology, appealing to a diverse range of interests.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Savoteur

Series B in 2014
Savoteur is a digital publication established in 2010 and headquartered in New York, focusing on the unique characteristics of cities worldwide. The platform aims to serve young and affluent professionals by highlighting notable people, places, and activities across more than 30 major cities in Europe, Asia, the Middle East, the Americas, and Australia. Through daily email alerts, Savoteur informs its audience about restaurants, pop-up shops, and distinctive services across eight lifestyle categories. In addition to providing valuable insights for readers, the publication also serves as a marketing channel for advertisers and venues, enabling users to discover trends and events on a global scale.

Vidible

Series A in 2014
Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Skimlinks

Venture Round in 2013
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue. Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result. In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly. Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more.

Nativo

Series A in 2013
Nativo, Inc. is an advertising technology company based in El Segundo, California, with additional offices in London, New York, Los Angeles, San Francisco, and Chicago. Founded in 2010, Nativo specializes in native advertising services, providing a platform that enables advertisers and agencies to plan, buy, manage, and optimize campaigns seamlessly. The platform allows publishers to activate and manage content-based native placements across their media properties, enhancing revenue potential while improving user experience. Nativo's technology automates the distribution of branded content, analyzes its impact, and supports a variety of native ad formats across premium publisher inventory. Over 300 brands and 350 publishers utilize Nativo's platform to scale and measure their advertising efforts effectively.

JW Player

Series B in 2012
JW Player is a leading multimedia video platform that provides an advanced media player for publishing videos, running video ads, and streaming web content. The platform ensures a consistent viewing experience across various devices, including mobile, tablet, and desktop, utilizing both HTML5 and Flash technology. Users can customize their video interactions, adjust video quality, and incorporate multi-language support. JW Player also facilitates video playback and advertising on Chromecast devices and supports multi-screen advertising compliant with VAST standards. By offering tools that enhance viewer engagement and maximize advertisement revenue, JW Player empowers video professionals to effectively reach audiences and refine their video strategies with minimal investment.

Netsertive

Series B in 2012
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

33Across

Series C in 2012
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

Partnerize

Series A in 2012
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

MNTN

Venture Round in 2012
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates several well-known brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, targeting millennial women and Gen Z girls. Clique leverages data science alongside its editorial expertise to develop compelling content and products that resonate with its audience. The company offers two primary marketing services: CMG Studios, an in-house creative agency, and the INF Network, which represents over 55 top bloggers and influencers. These services facilitate integrated and native advertising programs that encourage consumer engagement and shopping. Notably, Clique launched a successful line of clothing, shoes, and accessories in collaboration with Target under the Who What Wear brand, solidifying its position in the retail market.

Savoteur

Series A in 2012
Savoteur is a digital publication established in 2010 and headquartered in New York, focusing on the unique characteristics of cities worldwide. The platform aims to serve young and affluent professionals by highlighting notable people, places, and activities across more than 30 major cities in Europe, Asia, the Middle East, the Americas, and Australia. Through daily email alerts, Savoteur informs its audience about restaurants, pop-up shops, and distinctive services across eight lifestyle categories. In addition to providing valuable insights for readers, the publication also serves as a marketing channel for advertisers and venues, enabling users to discover trends and events on a global scale.

Resonate

Series B in 2012
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Media Armor

Series A in 2012
Media Armor specializes in mobile advertising analytics, offering tools that enable multi-channel marketers to effectively reach consumers through relevant display advertising on various devices, including desktops, tablets, and smartphones. The company utilizes advanced technology to create detailed profiles of consumer behavior, allowing marketers to track interactions and measure the return on advertising spend across both digital and offline channels, such as in-store and catalog sales. By continuously transforming data at every step of the customer journey, Media Armor enhances future advertising decisions and increases conversion rates, helping brands establish meaningful connections with their audiences.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. operates a range of family-oriented websites designed to support and engage parents. Founded in 2005 and based in Charlotte, North Carolina, the company offers platforms such as TheCuteKid.com, which helps families enter the entertainment industry with opportunities for prizes and casting; ParentSociety.com, which provides resources for parents from pregnancy through adolescence; CanvasPeople.com, where users can transform their photos into art; and DealsforMommy, which delivers curated deals and samples directly to mothers. The company focuses on creating interactive content and communities that allow parents to share experiences, shop, and find entertainment, fostering a supportive environment for families.

Partnerize

Venture Round in 2012
Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage its real-time technology to manage more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is the trading name of the Performance Horizon group of companies.

MNTN

Series B in 2011
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

PrecisionDemand

Series C in 2011
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Netsertive

Series A in 2010
Netsertive is an online marketing platform that supports local businesses by utilizing advanced data intelligence to enhance their marketing efforts. Established in 2009, the company specializes in various sectors, including automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. Netsertive's platform enables clients to execute localized digital advertising campaigns effectively and at scale, driving increased leads and sales. The company also facilitates co-op marketing approval and reimbursement for its customers, ensuring a streamlined marketing process. With a strong foundation of venture capital backing and a reputation for rapid growth, Netsertive has received industry recognition, including the 2014 Software Company of the Year award from the North Carolina Technology Association and a ranking in the Triangle Business Journal’s Fast 50.

Buddy Media

Series C in 2010
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. provides advertising technology, video platform, player technology and advanced campaign analysis. Collective acquired the company in February 2011.

Resonate

Series A in 2010
Resonate's pioneering approach goes beyond traditional targeting on broad demographics, past behaviors or general interests. Political campaigns, advocacy groups and major consumer brands now use Resonate's motivations based targeting to deliver successful online ad campaigns based on otherwise unidentifiable values such as patriotism, environmentalism, taste for luxury, interest in innovation and thousands of other human dimensions.

Extreme Reach

Series B in 2010
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Adly

Series B in 2010
Adly Inc. is a digital marketing software and services provider that facilitates partnerships between brands and influencers to enhance audience engagement and drive sales. The company offers tools for data-driven audience targeting, in-stream social advertising, and real-time events designed to generate leads and actionable insights. Adly supports brands by identifying suitable influencers, executing strategic campaigns, and monitoring performance through its offerings, which include AudienceIQ for intelligent audience matching and Campaign Builder for customized advertising solutions. Since its inception in 2009, Adly has collaborated with over 150 major brands, successfully executing more than 25,000 celebrity-driven activations. The company is based in Beverly Hills, California.

PrecisionDemand

Series B in 2010
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

Panvidea

Series A in 2010
Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management for the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses the complexities of modern advertising, including creative asset workflow, talent and rights management, and payroll services. Its flagship platform, AdBridge™, integrates various processes essential for executing advertising campaigns efficiently. With a user base exceeding 200,000 and managing nearly four million creative assets, Extreme Reach supports a diverse clientele that includes major brands, studios, agencies, and production companies. The company also provides innovative solutions for payroll and production accounting, streamlining operations through features like paperless timecards and onboarding. By alleviating the administrative burdens associated with advertising and media management, Extreme Reach enables creative teams to focus on delivering impactful content.

Panvidea

Series A in 2008
Panvidea, Inc. specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. The company provides a comprehensive solution that enables professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package media for digital networks. Its services include cloud-based video encoding, metadata management, and content transformation, ensuring that media is tailored to different audiences and delivered as digital products to multiple platforms or devices. Additionally, Panvidea offers services for physical media digitization, import, and technical consulting. Founded in 2007 and headquartered in New York, Panvidea focuses on enhancing and automating digital media workflows, including content localization and globalization.

Movoxx

Series A in 2008
MoVoxx is a leading mobile advertising company that intelligently serves ads into mobile content reaching over 40 million unique U.S. users. With a fully integrated product suite of mobile media, including SMS, mobile app and display, MoVoxx pioneered tracking and aggregating mobile behaviors to enable advanced targeting and industry-best post-click conversion rates. MoVoxx's GeoSense and MobileTrace technologies empower top digital agencies, national brands and local merchants to launch location-based mobile advertising campaigns on a broad scale. These proprietary technologies include deep post-click analytics tools used to optimize mobile user engagement within targeted audience subsets. Founded in 2006, MoVoxx has a Fortune 500 client roster including Sears, Nissan, Continental Airlines, Ford Motor Company and Paramount Pictures. MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

Sportgenic

Series B in 2008
Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.

Sportgenic

Series A in 2008
Sportgenic, previously known as Active Athlete, Inc., is an online media and technology company that caters to the interests of sports enthusiasts. The company operates a network of specialized websites, including training resources, competition platforms, social networks, and content hubs tailored for sports fans. By leveraging proprietary technology and deep expertise in the sports domain, Sportgenic effectively connects marketers with engaged consumers, enhancing ad targeting and improving return on investment for advertising campaigns. Through its software-driven media planning tools, Sportgenic enables advertisers to efficiently plan, execute, and manage integrated marketing campaigns across multiple media types, ultimately fostering a strong connection between brands and their target audiences within the sports community.

Qualia

Series A in 2008
Qualia empowers organizations to deliver seamless consumer experiences across all devices, from intent to conversion. The Qualia Data Intelligence Platform combines its IQ Decision Engine™ with cross-device technology to create a closed-loop, device agnostic, audience insights solution. Trusted by leading brands, agencies and marketing technology providers, Qualia’s cloud-based platform continuously identifies in-market consumers on all of their devices and digital touchpoints, enabling real-time, omni-channel targeting, reach, measurement and attribution. Qualia is led by Kathy Leake, CEO (also co-founder of Dstillery) who is committed to defining the next generation of consumer targeting through data integrity and quality. The company is headquartered in NYC and has offices in Chicago, Irvine, Los Angeles, San Francisco and Atlanta. For additional information, visit www.qualia-media.com

Buddy Media

Series B in 2008
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

WideOrbit

Series C in 2008
WideOrbit Inc. is a prominent provider of advertising management technology tailored for cable networks, local television stations, and radio stations. The company offers a comprehensive suite of solutions, including WO Traffic, which facilitates advertising sales and operations; WO Programmatic TV, designed to enhance local TV station revenue; and WO Analytics, which delivers insights into pricing and sales performance. Additional products include WO Digital Hub for managing the advertisement sales cycle, WO Streaming for monetizing digital audio audiences, and WO Programmatic Digital, enabling programmatic sales across various media formats. With a client base exceeding 3,000 broadcasters and networks, WideOrbit aims to streamline operations and maximize revenue from both traditional and digital channels. Founded in 1999 and headquartered in San Francisco, California, the company also has offices in London and Paris, providing implementation and consulting services to support its technology solutions.

Visto

Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its flagship product, the Visto Enterprise Advertising Hub, is a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners, optimize advertising expenditures, and measure performance effectively. By providing robust analytics, Visto allows users to drive efficiencies and improve return on investment. Additionally, Visto's platform facilitates the unification of the programmatic advertising ecosystem, allowing for the optimization of audience reach and messaging across various media channels.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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