DirecTV is an American digital entertainment services provider headquartered in Englewood, Colorado. The company specializes in satellite television and digital television entertainment, offering a wide range of programming that includes sports, news, movies, and family content. DirecTV provides both live TV and streaming services, along with on-demand options, allowing customers to access their preferred entertainment without the need for an annual contract. Additionally, the company features live NFL games, ensuring that sports enthusiasts can enjoy comprehensive coverage of their favorite events. Through its continuous evolution of products and services, DirecTV aims to deliver an industry-leading video offering to its customers.
Senior Vice President, Head of Agency and Client Partnerships
Jon Lara
Senior Director, Benefits Finance
Past deals in Broadcasting
PrimeStar
Acquisition in 2013
PrimeStar was a U.S. direct broadcast satellite broadcasting company formed in 1991 by a consortium of cable television system operators. PrimeStar was the first medium-powered DBS system in the United States but slowly declined in popularity with the arrival of DirecTV in 1994 and Dish Network in 1996.
USSB
Acquisition in 1998
USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980s raising awareness and money to launch a digital satellite television service. In the 1990s, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.