Craft Ventures

Founded in 2017, Craft Ventures is a San Francisco-based venture capital firm focused on supporting and scaling innovative early-stage and growth companies. They invest across sectors such as consumer, enterprise, financial services, SaaS, e-commerce, blockchain, and cryptocurrency, backing companies with strong founding teams, clear visions, and scalable business models.

Sarah Blanchard

Operating Partner, Community and Executive Briefing Center

Sky Dayton

Venture Partner

Margarita Del Coto

Chief of Staff to Jeff Fluhr and General Partner

Jeff Fluhr

General Partner

Kevin Gabura

Vice President

Jessica Hoffman

Operating Partner and Head of Platform

Ryan Hrabak

Principal

Bill Lee

General Partner

Arra Malekzadeh

Partner

Mike Marg

Principal

Sean Marshall

Scout

Brian Murray

Partner

Sitara Ramesh

Associate

Michael Robinson

Partner and Head of Growth

Bryan Rosenblatt

Partner

Ethan Ruby

Partner

J Zac Stein

Venture Partner

Jennifer Sui

Principal

Kindle Van Linge

Investor

Sean Whitney

Principal

Andrew Ziperski

Associate

Past deals in Sales Automation

Suger

Series A in 2025
Suger is a technology company that provides a management platform specifically designed for Software as a Service (SaaS) businesses to facilitate sales on multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform offers comprehensive features for managing product listings, offers, contracts, metering, and billing across these marketplaces. Suger’s solution automates the lifecycle management of contracts, including renewals, plan changes, and upselling, which helps businesses streamline their operations and enhance their B2B sales processes. By enabling companies to efficiently navigate the complexities of multi-cloud environments, Suger supports them in accelerating their sales efforts without limitations.

Endeavor

Seed Round in 2024
Endeavor is an AI platform that can automate many parts of business, including sales, production, and supply chain. Its objective is to reinvigorate American manufacturing and safeguard essential supply chains.

Suger

Seed Round in 2023
Suger is a technology company that provides a management platform specifically designed for Software as a Service (SaaS) businesses to facilitate sales on multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform offers comprehensive features for managing product listings, offers, contracts, metering, and billing across these marketplaces. Suger’s solution automates the lifecycle management of contracts, including renewals, plan changes, and upselling, which helps businesses streamline their operations and enhance their B2B sales processes. By enabling companies to efficiently navigate the complexities of multi-cloud environments, Suger supports them in accelerating their sales efforts without limitations.

Default

Seed Round in 2023
Founded in 2020, Default specializes in an all-in-one platform for qualifying, scheduling, and routing inbound leads from websites. It automates workflows, enabling businesses to efficiently manage their sales processes.

Intelizen

Pre Seed Round in 2023
Intelizen is a technology company that specializes in AI-driven contract management software. It helps businesses automate and streamline their contract processes by converting static contracts into a dynamic, searchable system of record. This enables companies to track and manage their contracts more efficiently, reducing manual errors and missed revenue opportunities. The platform offers features such as swift contract negotiations, centralized contract storage, automated workflows, and intelligent reporting. By using Intelizen, businesses can improve their contract lifecycle management, ensuring they stay true to their contractual obligations and maximizing revenue.

Orum

Series B in 2022
Orum Inc., founded in 2018 and headquartered in San Francisco, California, specializes in developing sales acceleration software that enhances communication efficiency for businesses. The company utilizes artificial intelligence to streamline the sales process by enabling sales representatives to make parallel calls, swiftly identifying live prospects while automatically handling voicemails and call dispositions. Orum's technology integrates seamlessly with popular CRM platforms like Salesforce, Outreach, and SalesLoft, allowing users to connect with more potential clients without the delays associated with manual dialing and account research. By automating these processes, Orum empowers sales teams to focus on conversation and engagement, ultimately boosting sales productivity.

Primer

Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.

Atrium

Series A in 2022
Atrium is a San Francisco-based company that specializes in providing a data-driven sales management platform. Its service focuses on collecting and analyzing metadata from various sources, including email, calendars, phone communications, and customer relationship management systems. This comprehensive approach allows Atrium to deliver real-time insights into team performance, helping organizations make better-informed decisions. By identifying and addressing root causes of performance issues, the platform enables clients to effectively monitor project timelines and improve overall operational efficiency. Backed by prominent investors, Atrium aims to transform the way teams collaborate and work together.

Scratchpad

Series B in 2022
Scratchpad is a software company that delivers a sales productivity platform for account executives. The product combines notes, tasks, calendars, spreadsheets, and customer context such as emails and activity history into a single view to improve sales workflow and deal management. It can be used as a web application or installed as a Chrome extension and integrates with Salesforce to synchronize notes, tasks, and calendar events. By unifying notes and to-dos with customer context, Scratchpad aims to help sales teams update records, plan deals, and stay organized more efficiently. The company was founded in 2019 and is based in California.

Spekit

Series B in 2022
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.

Klue

Series B in 2021
Klue is a B2B SaaS company that specializes in market and competitive intelligence, founded in 2015 by Jason Smith and Sarathy Naicker, and is based in Vancouver, Canada. The company offers a competitive enablement platform that assists sales and revenue teams in utilizing competitive intelligence to enhance their business outcomes. Klue's platform aggregates and organizes intelligence from various internal and external sources, providing actionable insights that help organizations navigate competitive environments effectively. By leveraging this curated intelligence, businesses can make informed decisions and improve their competitive positioning in the market.

People Data Labs

Series B in 2021
People Data Labs specializes in B2B data solutions for developers, engineers, and data scientists. They maintain a database of over 3 billion accurate records, empowering clients to create person profiles, enrich records, drive predictive modeling, and build innovative AI tools. Serving both enterprise and startup clients across various industries, People Data Labs is renowned as the go-to source for reliable B2B data.

Orum

Series A in 2021
Orum Inc., founded in 2018 and headquartered in San Francisco, California, specializes in developing sales acceleration software that enhances communication efficiency for businesses. The company utilizes artificial intelligence to streamline the sales process by enabling sales representatives to make parallel calls, swiftly identifying live prospects while automatically handling voicemails and call dispositions. Orum's technology integrates seamlessly with popular CRM platforms like Salesforce, Outreach, and SalesLoft, allowing users to connect with more potential clients without the delays associated with manual dialing and account research. By automating these processes, Orum empowers sales teams to focus on conversation and engagement, ultimately boosting sales productivity.

Scratchpad

Series A in 2021
Scratchpad is a software company that delivers a sales productivity platform for account executives. The product combines notes, tasks, calendars, spreadsheets, and customer context such as emails and activity history into a single view to improve sales workflow and deal management. It can be used as a web application or installed as a Chrome extension and integrates with Salesforce to synchronize notes, tasks, and calendar events. By unifying notes and to-dos with customer context, Scratchpad aims to help sales teams update records, plan deals, and stay organized more efficiently. The company was founded in 2019 and is based in California.

Minerva Knows

Seed Round in 2020
Gain and retain new customers by increasing your adoption, engagement, and retention with Minerva's interactive guides.

Arist

Seed Round in 2020
Arist is a company that offers a remote learning platform specifically designed to deliver bite-size courses via text messages and social media channels such as SMS, Slack, and MS Teams. This approach caters particularly to frontline employees who may lack access to traditional learning management systems. Arist enables enterprise learning and development (L&D) and human resources (HR) teams to rapidly create, deliver, and analyze these courses on various topics, including diversity and inclusion, compliance, sales enablement, and safety training. By facilitating efficient training, Arist helps organizations save over $200 per employee annually while achieving high adoption rates and clear outcomes in behavior change and performance improvement, with a notable Net Promoter Score exceeding 90.

Klue

Series A in 2020
Klue is a B2B SaaS company that specializes in market and competitive intelligence, founded in 2015 by Jason Smith and Sarathy Naicker, and is based in Vancouver, Canada. The company offers a competitive enablement platform that assists sales and revenue teams in utilizing competitive intelligence to enhance their business outcomes. Klue's platform aggregates and organizes intelligence from various internal and external sources, providing actionable insights that help organizations navigate competitive environments effectively. By leveraging this curated intelligence, businesses can make informed decisions and improve their competitive positioning in the market.

Sendoso

Series B in 2020
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.

Sendoso

Series A in 2019
Founded in 2016, Sendoso is a global platform that enhances customer engagement by integrating digital and physical sending strategies. It enables businesses to stand out with new ways to engage customers throughout the buyer's journey, improving relationships and increasing effectiveness of go-to-market programs.
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