Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.
Operating Partner, Community and Executive Briefing Center
Margarita Del Coto
Chief of Staff to Jeff Fluhr and General Partner
Kevin Gabura
Vice President
Jessica Hoffman
Operating Partner and Head of Platform Team
Ryan Hrabak
Principal
Bill Lee
Co-Founder and Venture Partner
Kindle Van
Vice President
Arra Malekzadeh
Principal
Mike Marg
Partner and Investor
Lainy Painter
Partner
Sitara Ramesh
Associate and Investor
Bryan Rosenblatt
Partner
Ethan Ruby
Partner, Analytics
Jennifer Sui
Associate and Investor
Sean R. Whitney
Principal
Jeff Fluhr
Co-Founder and Partner
Past deals in Sales Automation
Suger
Series A in 2025
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.
Suger
Seed Round in 2023
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.
Default
Seed Round in 2023
Default is an all-in-one platform focused on inbound lead qualification, scheduling, and routing. Established in 2020 and based in San Francisco, California, Default provides businesses with tools to capture and qualify leads directly from their websites. The platform features low-code marketing forms that display lead information immediately upon submission, allowing for efficient meeting scheduling and lead routing to the appropriate sales representatives. This automation streamlines workflows and equips sales leaders with valuable insights to enhance their lead qualification processes.
Orum
Series B in 2022
Orum Inc. is a San Francisco-based company founded in 2018 that specializes in sales acceleration software. The company has developed a speech recognition tool designed to enhance communication between sales teams and prospective clients. Orum's technology allows users to dial multiple numbers simultaneously while employing artificial intelligence to detect voicemails, filter out invalid numbers, and navigate phone directories to connect representatives with live conversations more efficiently. By automating the logging of call outcomes and dispositions, Orum eliminates the need for manual dialing and reduces time spent on unproductive calls, enabling sales teams to focus on engaging with potential clients. The platform integrates seamlessly with popular customer relationship management systems, enhancing its utility for businesses aiming to improve their sales processes.
Primer
Venture Round in 2022
Primer is a company that provides audience automation, Linkedln automation, and marketing and sales automation. Primer Serve ads only to pre-qualified leads from CRM, boosts ad budget efficiency and conversion rates, and extends reach with nearly identical audiences in FB, Google, and LinkedIn.
Atrium
Series A in 2022
Atrium provides a Data-Driven Sales Management platform that empowers sales managers to improve team performance. 100+ sales teams at leading companies like Salesloft, Chorus, LaunchDarkly, SaasOptics, etc. use the dashboards, insights and alerts in the Atrium platform to hit their sales productivity and revenue goals. The company is based in San Francisco and has raised funding from leading venture capitalists including Bonfire Ventures, Bullpen Capital, Charles River Ventures and First Round Capital. To learn more, visit www.atriumhq.com. Join us (jobs@atriumhq.com) to enable a powerful change in the way people work.
Scratchpad
Series B in 2022
Scratchpad, Inc. is a Sacramento-based company that develops a workspace application designed specifically for sales professionals. Founded in 2019 by Pouyan Salehi and Cyrus Karbassiyoon, Scratchpad allows users to manage their Salesforce accounts efficiently by integrating tools for note-taking, task management, and workflow processing. The application can be utilized as a Google Chrome plugin or a web platform, providing sales teams with a centralized interface to organize notes, track deals, and access customer context, including emails and calendar events. This comprehensive approach aims to enhance productivity and streamline sales performance. Scratchpad is supported by notable investors, including Accel, Craft Ventures, Sound Ventures, and Shrug Capital.
Spekit
Series B in 2022
Spekit, Inc. is a company that specializes in developing digital training solutions aimed at enhancing productivity and efficiency within organizations. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of tools designed to integrate seamlessly into key applications used by employees. This includes features like an Outlook Extension for accessing content directly from the inbox, a Salesforce Chrome Extension for embedding guides into any field, and a Salesforce Data Dictionary for documenting metadata and processes. The platform focuses on delivering just-in-time training and resources within the workflow of sales teams, allowing organizations to improve onboarding, reduce ramp-up time, and foster digital adoption. By providing support directly within the tools employees use daily, Spekit enables companies to scale their revenue teams more effectively. Its clientele spans various industries, including notable companies such as Southwest and ZoomInfo.
People Data Labs
Series B in 2021
People Data Labs specializes in providing high-quality B2B data for developers, engineers, and data scientists. With a robust database of 3 billion accurate records, the company enables clients to create and enhance person profiles, enrich existing data, and support predictive modeling and artificial intelligence applications. Their platform serves various sectors, including sales and marketing, investment research, fraud detection, and talent acquisition, ensuring that clients can build and scale innovative, data-driven products effectively. By acting as a reliable data partner, People Data Labs supports both enterprise and startup clients in achieving greater efficiency and success in their data-enabled initiatives.
Orum
Series A in 2021
Orum Inc. is a San Francisco-based company founded in 2018 that specializes in sales acceleration software. The company has developed a speech recognition tool designed to enhance communication between sales teams and prospective clients. Orum's technology allows users to dial multiple numbers simultaneously while employing artificial intelligence to detect voicemails, filter out invalid numbers, and navigate phone directories to connect representatives with live conversations more efficiently. By automating the logging of call outcomes and dispositions, Orum eliminates the need for manual dialing and reduces time spent on unproductive calls, enabling sales teams to focus on engaging with potential clients. The platform integrates seamlessly with popular customer relationship management systems, enhancing its utility for businesses aiming to improve their sales processes.
Scratchpad
Series A in 2021
Scratchpad, Inc. is a Sacramento-based company that develops a workspace application designed specifically for sales professionals. Founded in 2019 by Pouyan Salehi and Cyrus Karbassiyoon, Scratchpad allows users to manage their Salesforce accounts efficiently by integrating tools for note-taking, task management, and workflow processing. The application can be utilized as a Google Chrome plugin or a web platform, providing sales teams with a centralized interface to organize notes, track deals, and access customer context, including emails and calendar events. This comprehensive approach aims to enhance productivity and streamline sales performance. Scratchpad is supported by notable investors, including Accel, Craft Ventures, Sound Ventures, and Shrug Capital.
Clickup
Series B in 2020
ClickUp is a workplace productivity platform that provides customizable solutions for various departments within organizations. Founded in 2017 by Zeb Evans and Alex Yurkowski, the company is headquartered in San Diego, California. ClickUp's platform enables teams to plan, organize, and collaborate on projects effectively, offering features such as task management, documents, wikis, chat, and integrations with other popular tools. With a focus on enhancing team productivity, ClickUp includes functionalities like reminders, goals, and calendars to help team members stay synchronized and achieve their objectives. The platform is available through a subscription model, making it accessible to a wide range of users.
Minerva Knows
Seed Round in 2020
Gain and retain new customers by increasing your adoption, engagement, and retention with Minerva's interactive guides.
Arist
Seed Round in 2020
Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.
Clickup
Series A in 2020
ClickUp is a workplace productivity platform that provides customizable solutions for various departments within organizations. Founded in 2017 by Zeb Evans and Alex Yurkowski, the company is headquartered in San Diego, California. ClickUp's platform enables teams to plan, organize, and collaborate on projects effectively, offering features such as task management, documents, wikis, chat, and integrations with other popular tools. With a focus on enhancing team productivity, ClickUp includes functionalities like reminders, goals, and calendars to help team members stay synchronized and achieve their objectives. The platform is available through a subscription model, making it accessible to a wide range of users.
Sendoso
Series B in 2020
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
Sendoso
Series A in 2019
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
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