Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.
Operating Partner, Community and Executive Briefing Center
Zao Chen
Senior Associate
Margarita Del Coto
Chief of Staff to Jeff Fluhr and General Partner
Jeff Fluhr
Co-Founder and Partner
Kevin Gabura
Vice President
Kevin Gabura
Vice President
Jessica Hoffman
Operating Partner and Head of Platform
Ryan Hrabak
Principal
Kindle Van
Vice President
Sitara Ramesh
Associate
Michael Robinson
Partner and Head of Growth
Jennifer Sui
Principal, Investment
Michael Tam
Partner
Sean Whitney
Principal
Andrew Ziperski
Associate
Past deals in Sales Automation
Suger
Series A in 2025
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.
Endeavor
Seed Round in 2024
Endeavor is an AI platform that can automate many parts of business, including sales, production, and supply chain. Its objective is to reinvigorate American manufacturing and safeguard essential supply chains.
Suger
Seed Round in 2023
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.
Default
Seed Round in 2023
Default is an all-in-one platform focused on inbound lead qualification, scheduling, and routing. Established in 2020 and based in San Francisco, California, Default provides businesses with tools to capture and qualify leads directly from their websites. The platform features low-code marketing forms that display lead information immediately upon submission, allowing for efficient meeting scheduling and lead routing to the appropriate sales representatives. This automation streamlines workflows and equips sales leaders with valuable insights to enhance their lead qualification processes.
Orum
Series B in 2022
Orum Inc. is a San Francisco-based company founded in 2018 that specializes in sales acceleration software. The company has developed a speech recognition tool designed to enhance communication between sales teams and prospective clients. Orum's technology allows users to dial multiple numbers simultaneously while employing artificial intelligence to detect voicemails, filter out invalid numbers, and navigate phone directories to connect representatives with live conversations more efficiently. By automating the logging of call outcomes and dispositions, Orum eliminates the need for manual dialing and reduces time spent on unproductive calls, enabling sales teams to focus on engaging with potential clients. The platform integrates seamlessly with popular customer relationship management systems, enhancing its utility for businesses aiming to improve their sales processes.
Primer
Venture Round in 2022
Primer is a business-to-business marketing platform that focuses on enhancing marketing technologies for companies. It offers services such as audience automation, LinkedIn automation, and marketing and sales automation. The platform enriches leads and matches them across different channels while orchestrating workflows to streamline marketing efforts. By connecting various applications and facilitating data movement, Primer enables coordinated multichannel campaigns. Additionally, it assists in mapping a lead's identity across multiple marketing channels, providing sales personnel with accurate contact information to improve lead conversion rates and maximize advertising efficiency.
Atrium
Series A in 2022
Atrium is a San Francisco-based company that specializes in providing a data-driven sales management platform. Its service focuses on collecting and analyzing metadata from various sources, including email, calendars, phone communications, and customer relationship management systems. This comprehensive approach allows Atrium to deliver real-time insights into team performance, helping organizations make better-informed decisions. By identifying and addressing root causes of performance issues, the platform enables clients to effectively monitor project timelines and improve overall operational efficiency. Backed by prominent investors, Atrium aims to transform the way teams collaborate and work together.
Scratchpad
Series B in 2022
Scratchpad, Inc. is a Sacramento-based company that develops a workspace application designed specifically for sales professionals. Founded in 2019 by Pouyan Salehi and Cyrus Karbassiyoon, Scratchpad allows users to manage their Salesforce accounts efficiently by integrating tools for note-taking, task management, and workflow processing. The application can be utilized as a Google Chrome plugin or a web platform, providing sales teams with a centralized interface to organize notes, track deals, and access customer context, including emails and calendar events. This comprehensive approach aims to enhance productivity and streamline sales performance. Scratchpad is supported by notable investors, including Accel, Craft Ventures, Sound Ventures, and Shrug Capital.
Spekit
Series B in 2022
Spekit, Inc. is a digital training solutions provider based in Denver, Colorado, incorporated in 2018. The company specializes in an AI-powered enablement platform that integrates seamlessly into an organization’s key applications, delivering just-in-time training and guidance to enhance productivity and efficiency for sales teams. Spekit's offerings include extensions for Outlook and Salesforce, which allow users to access essential content and embed training materials directly within their workflows. The platform is designed to provide bite-sized knowledge and support employees as they navigate new processes and technologies, thereby reducing onboarding time and increasing digital adoption. By serving various industries, Spekit aims to empower organizations to scale their revenue teams and improve performance without interrupting their daily operations.
People Data Labs
Series B in 2021
People Data Labs specializes in providing high-quality B2B data for developers, engineers, and data scientists. With a robust database of 3 billion accurate records, the company enables clients to create and enhance person profiles, enrich existing data, and support predictive modeling and artificial intelligence applications. Their platform serves various sectors, including sales and marketing, investment research, fraud detection, and talent acquisition, ensuring that clients can build and scale innovative, data-driven products effectively. By acting as a reliable data partner, People Data Labs supports both enterprise and startup clients in achieving greater efficiency and success in their data-enabled initiatives.
Orum
Series A in 2021
Orum Inc. is a San Francisco-based company founded in 2018 that specializes in sales acceleration software. The company has developed a speech recognition tool designed to enhance communication between sales teams and prospective clients. Orum's technology allows users to dial multiple numbers simultaneously while employing artificial intelligence to detect voicemails, filter out invalid numbers, and navigate phone directories to connect representatives with live conversations more efficiently. By automating the logging of call outcomes and dispositions, Orum eliminates the need for manual dialing and reduces time spent on unproductive calls, enabling sales teams to focus on engaging with potential clients. The platform integrates seamlessly with popular customer relationship management systems, enhancing its utility for businesses aiming to improve their sales processes.
Scratchpad
Series A in 2021
Scratchpad, Inc. is a Sacramento-based company that develops a workspace application designed specifically for sales professionals. Founded in 2019 by Pouyan Salehi and Cyrus Karbassiyoon, Scratchpad allows users to manage their Salesforce accounts efficiently by integrating tools for note-taking, task management, and workflow processing. The application can be utilized as a Google Chrome plugin or a web platform, providing sales teams with a centralized interface to organize notes, track deals, and access customer context, including emails and calendar events. This comprehensive approach aims to enhance productivity and streamline sales performance. Scratchpad is supported by notable investors, including Accel, Craft Ventures, Sound Ventures, and Shrug Capital.
Clickup
Series B in 2020
ClickUp is a workplace productivity platform that provides customizable solutions for various departments within organizations. Founded in 2017 by Zeb Evans and Alex Yurkowski, the company is headquartered in San Diego, California. ClickUp's platform enables teams to plan, organize, and collaborate on projects effectively, offering features such as task management, documents, wikis, chat, and integrations with other popular tools. With a focus on enhancing team productivity, ClickUp includes functionalities like reminders, goals, and calendars to help team members stay synchronized and achieve their objectives. The platform is available through a subscription model, making it accessible to a wide range of users.
Minerva Knows
Seed Round in 2020
Gain and retain new customers by increasing your adoption, engagement, and retention with Minerva's interactive guides.
Arist
Seed Round in 2020
Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.
Clickup
Series A in 2020
ClickUp is a workplace productivity platform that provides customizable solutions for various departments within organizations. Founded in 2017 by Zeb Evans and Alex Yurkowski, the company is headquartered in San Diego, California. ClickUp's platform enables teams to plan, organize, and collaborate on projects effectively, offering features such as task management, documents, wikis, chat, and integrations with other popular tools. With a focus on enhancing team productivity, ClickUp includes functionalities like reminders, goals, and calendars to help team members stay synchronized and achieve their objectives. The platform is available through a subscription model, making it accessible to a wide range of users.
Sendoso
Series B in 2020
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.
Sendoso
Series A in 2019
Sendoso is a sending platform that enhances customer engagement by offering innovative ways for companies to connect with their clients throughout the buyer's journey. Founded in 2016, the company integrates both digital and physical sending strategies, allowing businesses to improve the effectiveness of their existing marketing programs and strengthen customer relationships. Sendoso's platform centralizes gifting outreach, automating the timely delivery of a variety of gifts, such as coffee, lunch tickets, handwritten notes, experiences, and custom items. This approach not only fosters customer loyalty but also supports demand generation and account-based marketing efforts. Trusted by over 500 companies, Sendoso has established a global presence in North America, Europe, and Asia Pacific, and has secured $54 million in venture funding to further its growth and innovation in the customer experience sector.
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