Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.
Operating Partner, Community and Executive Briefing Center
Margarita Del Coto
Chief of Staff to Jeff Fluhr and General Partner
Kevin Gabura
Vice President
Jessica Hoffman
Operating Partner and Head of Platform Team
Ryan Hrabak
Principal
Bill Lee
Co-Founder and Venture Partner
Kindle Van
Vice President
Arra Malekzadeh
Principal
Mike Marg
Partner and Investor
Lainy Painter
Partner
Sitara Ramesh
Associate and Investor
Bryan Rosenblatt
Partner
Ethan Ruby
Partner, Analytics
Jennifer Sui
Associate and Investor
Sean R. Whitney
Principal
Jeff Fluhr
Co-Founder and Partner
Past deals in Enterprise Software
Macro
Series A in 2024
Macro is an all-in-one, unified AI workspace platform providing secure document management capabilities. Users can read and edit PDF files, create markdown notes, write code, and design charts and diagrams—all within one tab. The platform features an interconnected, modern interface that streamlines the workflow and overall productivity of its user base. The markdown editor, PDF markup tools, and AI-powered chat, among other workflow automation features, contribute towards improved research quality, collaboration, and operating efficiency for both individual consumers and enterprises.
Candex
Series B in 2023
Candex Ltd. is a provider of recruitment and fintech solutions that streamline procurement processes for large organizations. Based in San Francisco, the company offers a comprehensive platform that facilitates the management of recruitment supply chains and vendor payments. Candex's offerings include a sourcing and vendor management tool, as well as a web-based platform that integrates seamlessly with existing e-procurement systems and requires no extensive setup. This platform enables businesses to efficiently manage payments to a wide range of small suppliers, simplifying tax and regulatory compliance across borders and currencies. By handling the complexities of vendor management, Candex allows clients to focus on their core operations, ultimately achieving greater efficiency and reducing friction in their procurement activities. Established in 2010, Candex continues to evolve its solutions to meet the needs of organizations worldwide.
AgentSync
Series B in 2023
AgentSync, Inc. is a company based in Denver, Colorado, that specializes in developing applications for the insurance industry. Founded in 2018, it provides solutions aimed at automating licensing and compliance for insurance carriers, agencies, and producers. The company offers a range of services that include real-time data integration, producer onboarding, automated license verification, and compliance monitoring. By focusing on customer-centric design and seamless integration through APIs, AgentSync enhances operational efficiency and reduces friction in processes like broker onboarding, contracting, and licensing. Its modern tools facilitate the connection between carriers, agencies, and managing general agents while ensuring compliance and supporting growth in the insurance sector.
Ten Key Labs
Seed Round in 2023
Ten Key Labs develops a transparent operating system with the goal of bringing programmable money to businesses. The company provides a next-generation platform for modern entrepreneurs that is powered by AI.
Cortex
Series B in 2023
Cortex, founded in 2019 and based in San Francisco, California, develops an internal developer portal aimed at enhancing service quality and operational efficiency for software development teams. The platform provides an application suite that assists in cataloging and scoring microservices while streamlining documentation search, incident response, and service health audits. Cortex’s technology automates onboarding workflows by scanning potential microservices, mapping metadata, and inferring critical information like ownership and on-call rotations. This enables engineers to create essential production readiness checklists, conduct security audits, and assess both operational and development maturity, ultimately allowing developers to prioritize tasks that contribute to business growth.
Anvil
Series A in 2023
Anvil is an API-based paperwork automation platform that streamlines the digital document management process for businesses. It enables the transformation of traditional, paper-heavy workflows into simple online experiences, allowing non-developers to create secure online forms that can generate original PDFs or integrate directly with existing software systems. Anvil's platform enhances accuracy by automatically validating data, reducing errors in transactions, and minimizing reliance on cumbersome emails and attachments. Additionally, it allows users to save information for future use, facilitating the pre-population of forms and improving overall efficiency in handling paperwork.
Macro
Seed Round in 2023
Macro is an all-in-one, unified AI workspace platform providing secure document management capabilities. Users can read and edit PDF files, create markdown notes, write code, and design charts and diagrams—all within one tab. The platform features an interconnected, modern interface that streamlines the workflow and overall productivity of its user base. The markdown editor, PDF markup tools, and AI-powered chat, among other workflow automation features, contribute towards improved research quality, collaboration, and operating efficiency for both individual consumers and enterprises.
Sensible
Seed Round in 2022
Sensible is a document orchestration platform that specializes in transforming documents into structured data. Utilizing a robust infrastructure based on AWS, Sensible offers scalable performance and multi-region deployment to meet the needs of enterprise customers. The platform simplifies data access through an API, allowing users to efficiently query documents using its proprietary document query language, SenseML. This technology alleviates common challenges associated with PDF parsing, while also providing built-in support for various standard document types. By handling tasks such as deskewing, text cleaning, and line merging, Sensible enables businesses to concentrate on delivering unique value rather than struggling with the complexities of document processing.
Equals
Series A in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.
Equals
Seed Round in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.
Vendr
Series B in 2022
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.
Spekit
Series B in 2022
Spekit, Inc. is a company that specializes in developing digital training solutions aimed at enhancing productivity and efficiency within organizations. Founded in 2018 and based in Denver, Colorado, Spekit offers a range of tools designed to integrate seamlessly into key applications used by employees. This includes features like an Outlook Extension for accessing content directly from the inbox, a Salesforce Chrome Extension for embedding guides into any field, and a Salesforce Data Dictionary for documenting metadata and processes. The platform focuses on delivering just-in-time training and resources within the workflow of sales teams, allowing organizations to improve onboarding, reduce ramp-up time, and foster digital adoption. By providing support directly within the tools employees use daily, Spekit enables companies to scale their revenue teams more effectively. Its clientele spans various industries, including notable companies such as Southwest and ZoomInfo.
First Resonance
Series A in 2021
First Resonance, Inc. is a software company based in Los Angeles, California, established in 2018. It focuses on developing a manufacturing platform designed to enhance the operational efficiency of modern manufacturers. The company's factory operating system streamlines manufacturing processes by tracking parts and workflows from the prototype stage to full-scale production. This platform provides engineers with the tools to manage, execute, analyze, and share hardware tests throughout the product development cycle. Additionally, it offers decision-makers valuable insights into manufacturing bottlenecks, enabling rapid iterations and facilitating quicker time-to-market outcomes. First Resonance serves various industries, including aviation, energy, and automation, helping manufacturers reliably manage their parts, processes, and data throughout the product life cycle.
AgentSync
Series B in 2021
AgentSync, Inc. is a company based in Denver, Colorado, that specializes in developing applications for the insurance industry. Founded in 2018, it provides solutions aimed at automating licensing and compliance for insurance carriers, agencies, and producers. The company offers a range of services that include real-time data integration, producer onboarding, automated license verification, and compliance monitoring. By focusing on customer-centric design and seamless integration through APIs, AgentSync enhances operational efficiency and reduces friction in processes like broker onboarding, contracting, and licensing. Its modern tools facilitate the connection between carriers, agencies, and managing general agents while ensuring compliance and supporting growth in the insurance sector.
Entera
Series A in 2021
Entera is a real estate technology company founded in 2017 and headquartered in San Francisco, California, with additional locations in New York City and Houston. The company operates an online platform that utilizes machine learning and artificial intelligence to facilitate the buying process for residential properties in the United States. Entera's platform supports real estate investors by providing tools for ideation, transaction, and operation of single-family homes, enabling clients to efficiently access and evaluate properties, make informed investment decisions, and enhance their operational capabilities. The platform has become a key resource for many of the largest real estate investors, achieving an annual transaction run rate exceeding $3.5 billion across 24 markets. Entera has successfully raised $40 million in venture capital to further its mission of modernizing the real estate market.
Sonar
Series A in 2021
Sonar develops a customer relationship management software designed to manage changes in the CRM process. Sonar visualizes impact reporting on any object, field, process, custom or standard instantly, allowing users to have visibility into how the mission critical system operates and what changes can be made.
Woflow
Seed Round in 2021
Woflow is a leading provider of catalog digitization and data management solutions, pioneering the Merchant Data Platform. This innovative platform assists clients in creating and maintaining complex structured data efficiently and at scale. Woflow's system includes a task automation feature that breaks down large, intricate projects into smaller, manageable tasks, which can be executed asynchronously and with high accuracy. By streamlining data management processes, Woflow enables businesses to enhance customer experiences and support sustained growth.
Vendr
Series A in 2021
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.
AgentSync
Series A in 2021
AgentSync, Inc. is a company based in Denver, Colorado, that specializes in developing applications for the insurance industry. Founded in 2018, it provides solutions aimed at automating licensing and compliance for insurance carriers, agencies, and producers. The company offers a range of services that include real-time data integration, producer onboarding, automated license verification, and compliance monitoring. By focusing on customer-centric design and seamless integration through APIs, AgentSync enhances operational efficiency and reduces friction in processes like broker onboarding, contracting, and licensing. Its modern tools facilitate the connection between carriers, agencies, and managing general agents while ensuring compliance and supporting growth in the insurance sector.
Scope
Seed Round in 2021
Scope is an Implementation-as-a-Service platform that scales and reduces the cost of implementations. With Scope's all in one implementation management platform and expert network, companies can now expand their market, increase time to value and reduce churn with or without their own implementation talent. Started in 2019, Scope is defining the market for implementation as a service.
AgentSync
Seed Round in 2020
AgentSync, Inc. is a company based in Denver, Colorado, that specializes in developing applications for the insurance industry. Founded in 2018, it provides solutions aimed at automating licensing and compliance for insurance carriers, agencies, and producers. The company offers a range of services that include real-time data integration, producer onboarding, automated license verification, and compliance monitoring. By focusing on customer-centric design and seamless integration through APIs, AgentSync enhances operational efficiency and reduces friction in processes like broker onboarding, contracting, and licensing. Its modern tools facilitate the connection between carriers, agencies, and managing general agents while ensuring compliance and supporting growth in the insurance sector.
Arist
Seed Round in 2020
Arist is a remote learning platform that enables enterprise learning and development (L&D) and human resources (HR) teams to create, deliver, and analyze message-based courses efficiently. These bite-sized learning experiences are accessible via SMS, Slack, and Microsoft Teams, making them ideal for frontline employees who may lack access to traditional learning management systems. Arist's platform supports a variety of training topics, including diversity and inclusion, compliance, sales enablement, and safety training. By streamlining the training process, Arist helps organizations save over $200 per employee annually while achieving significantly higher adoption rates compared to conventional learning methods. The platform also tracks behavior changes and performance improvements, contributing to an impressive net promoter score and enhanced learning outcomes.
Scope
Seed Round in 2020
Scope is an Implementation-as-a-Service platform that scales and reduces the cost of implementations. With Scope's all in one implementation management platform and expert network, companies can now expand their market, increase time to value and reduce churn with or without their own implementation talent. Started in 2019, Scope is defining the market for implementation as a service.
Vendr
Seed Round in 2020
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.
Sendoso
Series B in 2020
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
Entera
Venture Round in 2019
Entera is a real estate technology company founded in 2017 and headquartered in San Francisco, California, with additional locations in New York City and Houston. The company operates an online platform that utilizes machine learning and artificial intelligence to facilitate the buying process for residential properties in the United States. Entera's platform supports real estate investors by providing tools for ideation, transaction, and operation of single-family homes, enabling clients to efficiently access and evaluate properties, make informed investment decisions, and enhance their operational capabilities. The platform has become a key resource for many of the largest real estate investors, achieving an annual transaction run rate exceeding $3.5 billion across 24 markets. Entera has successfully raised $40 million in venture capital to further its mission of modernizing the real estate market.
Sendoso
Series A in 2019
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
Yammer
Seed Round in 2008
Yammer is an enterprise social networking platform that facilitates communication, collaboration, and information sharing among employees. Established in 2008 and now part of Microsoft, Yammer empowers users to work together in real time across various departments and locations. The platform allows employees to create project-specific groups, share and edit documents, and exchange ideas through short, frequent updates. Accessible via web, desktop, and mobile devices, it supports a flexible work environment that can adapt to users' needs. Yammer also integrates seamlessly with other systems, such as Microsoft SharePoint, enhancing its functionality across enterprise applications. With over 7 million users, including employees from a significant majority of Fortune 500 companies, Yammer plays a crucial role in improving productivity and engagement within organizations.
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