Craft Ventures

Craft Ventures is a venture capital firm based in San Francisco, California, founded in 2017. Specializing in early-stage and growth investments, the firm focuses on building innovative companies across various sectors, including consumer products, enterprise solutions, financial services, information technology, e-commerce, and blockchain. With a team of 15 experienced investors and operators, Craft Ventures combines entrepreneurial experience with investment expertise to identify and support promising startups. The firm values strong founding teams with clear visions and scalable business models, demonstrating a commitment to nurturing the next generation of impactful companies while respecting the founders behind them.

Sarah Blanchard

Operating Partner, Community and Executive Briefing Center

Margarita Del Coto

Chief of Staff to Jeff Fluhr and General Partner

Kevin Gabura

Vice President

Jessica Hoffman

Operating Partner and Head of Platform Team

Ryan Hrabak

Principal

Bill Lee

Co-Founder and Venture Partner

Kindle Van

Vice President

Arra Malekzadeh

Principal

Mike Marg

Partner and Investor

Lainy Painter

Partner

Sitara Ramesh

Associate and Investor

Bryan Rosenblatt

Partner

Ethan Ruby

Partner, Analytics

Jennifer Sui

Associate and Investor

Sean R. Whitney

Principal

Jeff Fluhr

Co-Founder and Partner

Past deals in Business Intelligence

Suger

Series A in 2025
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.

Scope3

Series B in 2024
Scope3 operates a supply chain emissions data platform that provides accurate and comprehensive emissions data to assist companies in integrating sustainability into their business decisions. The company develops models that outline the core inputs and outputs for products and services within the supply chain, enabling organizations to design more sustainable systems. Additionally, Scope3 prepares monthly sustainability reports that offer updated emissions data, allowing businesses to swiftly adapt to external changes and recognize their efforts in reducing carbon footprints.

Suger

Seed Round in 2023
Suger is a developer of a management platform that facilitates the sale and co-selling of software as a service (SaaS) products across multiple cloud marketplaces, including AWS, Azure, GCP, Red Hat, Snowflake, and Databricks. The platform streamlines the management of product listings, offers, contracts, metering, and billing, allowing businesses to efficiently handle the entire lifecycle of their contracts, including renewals, plan changes, and upselling. By providing ongoing maintenance and operational support post-integration, Suger enables companies to enhance their B2B sales processes in a seamless and effective manner, ultimately driving growth in a multi-cloud environment.

Intelizen

Pre Seed Round in 2023
Contract-to-cash flow, faster. Companies have thousands of contracts that are a pain to file and track. They lose out on revenue they should be receiving due to missed renewals, payments, and manual errors because contracts are, by default, hard to understand. Intelizen uses AI to transform static contracts into a system of record so we can help businesses stay true to their word. Put more revenue back in your pocket with Intelizen. Let's chat!

Secoda

Series A in 2023
Secoda is the self-serve data discovery tool that saves teams thousands of hours every year by making data discovery, trust, and understanding faster and easier. Today, data teams are collecting tons of data, but most employees don't know what data exists, how to use it, and what data to trust. This confusion happens because different components of company data get collected in fragmented tools. Teams use dbt and Snowflake for data cataloging, Google Sheets for events, Confluence for general knowledge, Slack to manage data requests, Mode for reports, Github, Looker, the list goes on and on. Secoda lets teams manage their queries, charts, data catalog, data dictionary, and documentation in one place. After teams switch to Secoda, data knowledge is centralized in one place. Instead of having to switch between Snowflake, dbt, Confluence Google Sheets, BI tool, and your query editor, Secoda keeps all your data knowledge in one place for everyone who needs it.

SaaSGrid

Seed Round in 2023
SaaSGrid is a data platform that serves SaaS companies by providing essential information for key business decisions. It offers a dashboarding solution tailored specifically for the SaaS industry, setting the standard for the calculation, assessment, and publication of SaaS metrics. By integrating with various systems such as CRMs, billing platforms, general ledgers, and spreadsheets, SaaSGrid consolidates a company’s data into a single view. This functionality allows firms to report metrics more efficiently, replace complex spreadsheets, streamline analytics across teams, and reduce costs associated with data tools. Ultimately, SaaSGrid empowers SaaS executives to make informed decisions based on accurate and accessible data.

Trellis Research

Series B in 2023
Trellis Research, Inc. is a legal data and analytics company based in Los Angeles, California, founded in 2017. It specializes in providing legal practitioners with insights derived from state trial court records, offering a comprehensive understanding of court data and judicial analytics. The company operates a searchable database of California Superior Court records, which includes practical judicial biographies and analytical tools focused on individual judges. By leveraging AI-based insights, Trellis Research aims to enhance legal intelligence and facilitate informed decision-making for law firms through its innovative platform.

Equals

Series A in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.

Harmonic.ai

Series A in 2022
Harmonic connects entrepreneurs with the resources & capital they need to drive innovation. Harmonic's data engine provides insights into startups & professionals, allowing its users to identify opportunities using fresh company information. Harmonic was established in 2020 in San Francisco, California.

Explo

Series A in 2022
Explo is a data exploration and analysis platform founded in 2019 and headquartered in San Francisco, California. The platform enables users to connect directly to various database and data warehouse sources, allowing them to explore, analyze, and visualize data easily through a user-friendly point-and-click interface. By integrating with any data source, Explo facilitates data manipulation and visualization without requiring SQL knowledge, empowering clients to make informed, data-driven decisions to enhance their business growth and scalability.

Equals

Seed Round in 2022
Equals is a San Francisco-based startup founded in 2021, focused on developing a next-generation spreadsheet that aims to compete with traditional tools like Excel. It offers a platform that allows users to seamlessly connect to any database, facilitating data analysis without requiring SQL knowledge. The spreadsheet features built-in versioning and collaboration tools, enabling analysts to perform comprehensive analyses directly with data from their databases. By simplifying the data interaction process, Equals aims to enhance productivity and accessibility for users across various sectors.

Vendr

Series B in 2022
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.

Viable

Seed Round in 2022
Viable develops a qualitative AI designed for business teams. Its platform automates the qualitative analysis of customer feedback. With Feedback Analysis Reports, customer feedback is analyzed and distilled into top complaints, compliments, requests, questions, and more via natural language reports.

Inspira Futures

Seed Round in 2022
Inspira Futures specializes in providing global MBA admissions consulting. Its team of business school alums, former admissions committee members, and writing experts helps candidates throughout the MBA application process. The company has helped Olympians, entrepreneurs, PE/VC professionals, and other high-achievers get accepted at top schools such as Harvard, Stanford, and Wharton, among others.

Northspyre

Series B in 2022
Northspyre, Inc. is a company that develops a cloud-based intelligence platform aimed at real estate professionals. Founded in 2017 and based in Brooklyn, New York, Northspyre provides a project delivery solution that utilizes automation, data analytics, and artificial intelligence to assist real estate teams in making data-driven decisions on development, capital, and asset projects. The platform simplifies workflows, saves time, and enhances visibility into project metrics, ultimately enabling users to identify cost-saving opportunities and achieve more predictable outcomes on complex projects. Its clientele includes owners, developers, project management firms, and internal corporate and institutional real estate teams.

Atrium

Series A in 2022
Atrium provides a Data-Driven Sales Management platform that empowers sales managers to improve team performance. 100+ sales teams at leading companies like Salesloft, Chorus, LaunchDarkly, SaasOptics, etc. use the dashboards, insights and alerts in the Atrium platform to hit their sales productivity and revenue goals. The company is based in San Francisco and has raised funding from leading venture capitalists including Bonfire Ventures, Bullpen Capital, Charles River Ventures and First Round Capital. To learn more, visit www.atriumhq.com. Join us (jobs@atriumhq.com) to enable a powerful change in the way people work.

Dray Alliance

Series B in 2021
Dray Alliance is transforming the drayage trucking industry with its innovative technology platform that streamlines container deliveries to warehouses. By digitizing the container trucking process, the platform enhances transparency and predictability while reducing friction in each stage of delivery. It connects shippers, carriers, and truckers in real-time, ensuring efficient coordination. The platform also standardizes drayage rates to eliminate haggling, provides performance reviews and random inspections to uphold quality, and optimizes return trips to enhance operational efficiency. By focusing on data-driven solutions, Dray Alliance enables import and export shippers to effectively plan and manage the transportation of their products from ports to warehouses.

Secoda

Seed Round in 2021
Secoda is the self-serve data discovery tool that saves teams thousands of hours every year by making data discovery, trust, and understanding faster and easier. Today, data teams are collecting tons of data, but most employees don't know what data exists, how to use it, and what data to trust. This confusion happens because different components of company data get collected in fragmented tools. Teams use dbt and Snowflake for data cataloging, Google Sheets for events, Confluence for general knowledge, Slack to manage data requests, Mode for reports, Github, Looker, the list goes on and on. Secoda lets teams manage their queries, charts, data catalog, data dictionary, and documentation in one place. After teams switch to Secoda, data knowledge is centralized in one place. Instead of having to switch between Snowflake, dbt, Confluence Google Sheets, BI tool, and your query editor, Secoda keeps all your data knowledge in one place for everyone who needs it.

Klue

Series B in 2021
Klue is a B2B SaaS company that specializes in market and competitive intelligence, founded in 2015 by Jason Smith and Sarathy Naicker, and is based in Vancouver, Canada. The company offers a competitive enablement platform that assists sales and revenue teams in utilizing competitive intelligence to enhance their business outcomes. Klue's platform aggregates and organizes intelligence from various internal and external sources, providing actionable insights that help organizations navigate competitive environments effectively. By leveraging this curated intelligence, businesses can make informed decisions and improve their competitive positioning in the market.

Trellis Research

Series A in 2021
Trellis Research, Inc. is a legal data and analytics company based in Los Angeles, California, founded in 2017. It specializes in providing legal practitioners with insights derived from state trial court records, offering a comprehensive understanding of court data and judicial analytics. The company operates a searchable database of California Superior Court records, which includes practical judicial biographies and analytical tools focused on individual judges. By leveraging AI-based insights, Trellis Research aims to enhance legal intelligence and facilitate informed decision-making for law firms through its innovative platform.

Viable

Seed Round in 2021
Viable develops a qualitative AI designed for business teams. Its platform automates the qualitative analysis of customer feedback. With Feedback Analysis Reports, customer feedback is analyzed and distilled into top complaints, compliments, requests, questions, and more via natural language reports.

Waybridge

Series B in 2021
Waybridge is a company that provides a logistics management platform aimed at addressing inefficiencies in the raw materials supply chain. Established in 2019 and headquartered in New York, Waybridge offers a suite of digital tools that enhance supply chain resilience, sustainability, collaboration, and effectiveness. The platform facilitates online negotiations to optimize purchasing, maximizes participant engagement, and supports trade analysis, while also providing real-time shipment tracking. By streamlining these processes, Waybridge enables clients to achieve substantial cost savings through improved supply chain optimization.

Vendr

Series A in 2021
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.

Harmonic.ai

Venture Round in 2021
Harmonic connects entrepreneurs with the resources & capital they need to drive innovation. Harmonic's data engine provides insights into startups & professionals, allowing its users to identify opportunities using fresh company information. Harmonic was established in 2020 in San Francisco, California.

Viable

Venture Round in 2020
Viable develops a qualitative AI designed for business teams. Its platform automates the qualitative analysis of customer feedback. With Feedback Analysis Reports, customer feedback is analyzed and distilled into top complaints, compliments, requests, questions, and more via natural language reports.

Klue

Series A in 2020
Klue is a B2B SaaS company that specializes in market and competitive intelligence, founded in 2015 by Jason Smith and Sarathy Naicker, and is based in Vancouver, Canada. The company offers a competitive enablement platform that assists sales and revenue teams in utilizing competitive intelligence to enhance their business outcomes. Klue's platform aggregates and organizes intelligence from various internal and external sources, providing actionable insights that help organizations navigate competitive environments effectively. By leveraging this curated intelligence, businesses can make informed decisions and improve their competitive positioning in the market.

Vendr

Seed Round in 2020
Vendr, Inc. is a Boston-based company that specializes in a software-as-a-service (SaaS) platform designed to streamline the purchasing and renewal of software for businesses. Founded in 2018, Vendr offers a comprehensive suite of services, including commercial negotiations, renewal management, and contract logistics. By leveraging a vast dataset from numerous transactions, Vendr empowers finance and procurement teams to make informed decisions, find suitable software solutions, and negotiate fair prices. The platform facilitates the entire purchasing process, from discovering new tools to managing upcoming renewals, thereby helping clients to minimize software expenses. Recently, Vendr raised significant funding and expanded its capabilities through the acquisition of Blissfully, a SaaS management platform.

Northspyre

Series A in 2020
Northspyre, Inc. is a company that develops a cloud-based intelligence platform aimed at real estate professionals. Founded in 2017 and based in Brooklyn, New York, Northspyre provides a project delivery solution that utilizes automation, data analytics, and artificial intelligence to assist real estate teams in making data-driven decisions on development, capital, and asset projects. The platform simplifies workflows, saves time, and enhances visibility into project metrics, ultimately enabling users to identify cost-saving opportunities and achieve more predictable outcomes on complex projects. Its clientele includes owners, developers, project management firms, and internal corporate and institutional real estate teams.

Trellis Research

Venture Round in 2020
Trellis Research, Inc. is a legal data and analytics company based in Los Angeles, California, founded in 2017. It specializes in providing legal practitioners with insights derived from state trial court records, offering a comprehensive understanding of court data and judicial analytics. The company operates a searchable database of California Superior Court records, which includes practical judicial biographies and analytical tools focused on individual judges. By leveraging AI-based insights, Trellis Research aims to enhance legal intelligence and facilitate informed decision-making for law firms through its innovative platform.

Trellis Research

Seed Round in 2019
Trellis Research, Inc. is a legal data and analytics company based in Los Angeles, California, founded in 2017. It specializes in providing legal practitioners with insights derived from state trial court records, offering a comprehensive understanding of court data and judicial analytics. The company operates a searchable database of California Superior Court records, which includes practical judicial biographies and analytical tools focused on individual judges. By leveraging AI-based insights, Trellis Research aims to enhance legal intelligence and facilitate informed decision-making for law firms through its innovative platform.

Dray Alliance

Seed Round in 2019
Dray Alliance is transforming the drayage trucking industry with its innovative technology platform that streamlines container deliveries to warehouses. By digitizing the container trucking process, the platform enhances transparency and predictability while reducing friction in each stage of delivery. It connects shippers, carriers, and truckers in real-time, ensuring efficient coordination. The platform also standardizes drayage rates to eliminate haggling, provides performance reviews and random inspections to uphold quality, and optimizes return trips to enhance operational efficiency. By focusing on data-driven solutions, Dray Alliance enables import and export shippers to effectively plan and manage the transportation of their products from ports to warehouses.

Viable

Seed Round in 2019
Viable develops a qualitative AI designed for business teams. Its platform automates the qualitative analysis of customer feedback. With Feedback Analysis Reports, customer feedback is analyzed and distilled into top complaints, compliments, requests, questions, and more via natural language reports.

Lumina

Seed Round in 2018
The operating system for digital assets. Confidently navigate the fragmented digital assets landscape with the most comprehensive crypto-native financial platform. Lumina is trusted by leading investment funds, enterprises, and professionals who demand an institutional-grade solution.

Hootsuite

Series A in 2010
Hootsuite is a social media management platform that assists businesses in engaging with their customers across various social networks. The platform offers a comprehensive suite of tools designed to simplify marketing efforts, enhance sales, and improve customer service. Users can create, schedule, publish, and manage their content and advertising campaigns from a single, secure web-based dashboard. This functionality allows organizations to efficiently manage multiple profiles, discover and schedule effective content, and gain insights into relevant data and trends, ultimately facilitating better connections with their audience.

Trulia

Angel Round in 2010
Trulia is a real estate search platform that assists buyers and renters in locating homes and neighborhoods throughout the United States. Founded in 2005 and headquartered in San Francisco, Trulia is a subsidiary of Zillow Group. The platform provides various resources, including detailed property listings, local insights, and neighborhood information such as commute times, crime statistics, schools, and nearby businesses. Notable features include Trulia Neighborhoods, which showcases original photography, drone footage, and resident reviews to give users a comprehensive view of each area, and What Locals Say, which gathers opinions from local residents through polls and reviews. Additionally, Trulia offers information on local nondiscrimination laws for housing through its Local Legal Protections service. By combining real estate listings with community insights, Trulia enables users to make informed decisions about their living environments.

Yammer

Seed Round in 2008
Yammer is an enterprise social networking platform that facilitates communication, collaboration, and information sharing among employees. Established in 2008 and now part of Microsoft, Yammer empowers users to work together in real time across various departments and locations. The platform allows employees to create project-specific groups, share and edit documents, and exchange ideas through short, frequent updates. Accessible via web, desktop, and mobile devices, it supports a flexible work environment that can adapt to users' needs. Yammer also integrates seamlessly with other systems, such as Microsoft SharePoint, enhancing its functionality across enterprise applications. With over 7 million users, including employees from a significant majority of Fortune 500 companies, Yammer plays a crucial role in improving productivity and engagement within organizations.
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