BYU Cougar Capital

Cougar Capital is the private equity and venture capital arm of the Marriott School of Management at Brigham Young University, established in 2005 and located in Provo, Utah. This student-run fund is managed by second-year MBA students who engage in growth capital investments, focusing on various stages, industries, and geographical areas. Cougar Capital collaborates with established venture capital and private equity firms, participating in the due diligence process for potential investments. The firm typically co-invests between $0.25 million and $1 million alongside its industry partners. Over the years, Cougar Capital has cultivated a network of alumni who have pursued successful careers in private equity, venture capital, investment banking, and entrepreneurial ventures. Its innovative approach has garnered recognition, including accolades from Forbes magazine.

Christina Bates

Fund Managing Director

Val Fulton

Managing Director of Internal

Cason Green

Fund Managing Director

Amy Hancock

Managing Director, Deals

Austin Metcalf

Managing Director

Taylor Murphy

Fund Managing Director

Rachel Whitlock

Managing Director - Internal

Past deals in Utah

Grow

Series A in 2016
Grow is a software company based in Orem, Utah, founded in 2014. It specializes in providing business intelligence dashboard solutions tailored for small and medium-sized businesses. Grow's platform enables users to quickly set up dashboards that integrate various data sources such as QuickBooks, Salesforce, Zendesk, and custom databases or spreadsheets without requiring IT intervention. By aggregating scattered data into customizable BI dashboards, Grow helps businesses track key metrics, make informed decisions, and foster a culture of transparency and engagement among employees. The platform aims to empower leaders with the insights needed to inspire their teams and drive business growth.

ObservePoint

Series B in 2016
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.

Grow

Seed Round in 2016
Grow is a software company based in Orem, Utah, founded in 2014. It specializes in providing business intelligence dashboard solutions tailored for small and medium-sized businesses. Grow's platform enables users to quickly set up dashboards that integrate various data sources such as QuickBooks, Salesforce, Zendesk, and custom databases or spreadsheets without requiring IT intervention. By aggregating scattered data into customizable BI dashboards, Grow helps businesses track key metrics, make informed decisions, and foster a culture of transparency and engagement among employees. The platform aims to empower leaders with the insights needed to inspire their teams and drive business growth.

Degreed

Series B in 2016
Degreed provides a lifelong learning platform that enables organizations to build teams' skills and promote career mobility. It integrates various learning resources like courses, videos, articles, books, podcasts, and experts, allowing employees to track their learning progress and connect with opportunities.

Qzzr

Series A in 2015
Qzzr is a platform that enables brands to create and share interactive content such as quizzes, polls, and lists to boost exposure, engagement, and conversions while gaining customer insights. Its tools, Software, Studio, and Science, facilitate the creation, embedding, and distribution of personalized quizzes that capture audience interests and profiles, supporting lead generation and tailored product recommendations. The platform is used by major brands including ESPN, LinkedIn, HubSpot, Red Bull, and Marriott, and has reached over 358 million users since its 2014 launch in Utah.

Degreed

Series A in 2015
Degreed provides a lifelong learning platform that enables organizations to build teams' skills and promote career mobility. It integrates various learning resources like courses, videos, articles, books, podcasts, and experts, allowing employees to track their learning progress and connect with opportunities.

Grow

Seed Round in 2014
Grow is a software company based in Orem, Utah, founded in 2014. It specializes in providing business intelligence dashboard solutions tailored for small and medium-sized businesses. Grow's platform enables users to quickly set up dashboards that integrate various data sources such as QuickBooks, Salesforce, Zendesk, and custom databases or spreadsheets without requiring IT intervention. By aggregating scattered data into customizable BI dashboards, Grow helps businesses track key metrics, make informed decisions, and foster a culture of transparency and engagement among employees. The platform aims to empower leaders with the insights needed to inspire their teams and drive business growth.

C7 Data Centers

Series C in 2014
C7 Data Centers, Inc. is a provider of data center, cloud, and IT solutions, established in 2000 and headquartered in Bluffdale, Utah. The company specializes in colocation services, offering connectivity, power delivery, and cooling solutions, alongside cloud services that include geodiverse failover, disaster recovery solutions, and security compliance. C7 Data Centers also delivers IT services such as data backup, disaster recovery, and consulting. Its facilities are strategically located in regions that are less susceptible to natural disasters, ensuring a reliable environment for data storage and management. The company caters to a diverse clientele, including enterprises, carriers, content providers, and cloud service providers, enhancing their operational resilience and efficiency.

Jive Communications

Series A in 2014
Jive Communications, Inc. is a provider of enterprise-grade hosted VoIP and unified communications solutions globally. Founded in 2006 and headquartered in Lindon, Utah, the company offers a range of services including Jive Voice, a cloud-based phone system featuring voicemail, auto attendants, and various calling options; Jive Video, which facilitates video conferencing; and Jive Contact Center, designed for organizations of all sizes. Additional offerings include Jive Business Continuity for maintaining phone functions during outages, Jive SD-WAN for network quality support, and various mobile and desktop applications for unified communication management. Jive’s solutions cater to diverse sectors such as small businesses, education, government, and law firms, providing a flexible and cost-effective alternative to traditional phone systems. Through its cloud architecture, Jive ensures that customers benefit from the latest technology and features, streamlining communication and enhancing operational efficiency.

Domo

Series B in 2013
Domo operates a cloud-based platform that digitally connects employees at all levels with real-time data and insights, enabling business management via smartphones.
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