BYU Cougar Capital

Cougar Capital is the private equity and venture capital arm of the Marriott School of Management at Brigham Young University, established in 2005 and located in Provo, Utah. This student-run fund is managed by second-year MBA students who engage in growth capital investments, focusing on various stages, industries, and geographical areas. Cougar Capital collaborates with established venture capital and private equity firms, participating in the due diligence process for potential investments. The firm typically co-invests between $0.25 million and $1 million alongside its industry partners. Over the years, Cougar Capital has cultivated a network of alumni who have pursued successful careers in private equity, venture capital, investment banking, and entrepreneurial ventures. Its innovative approach has garnered recognition, including accolades from Forbes magazine.

Christina Bates

Fund Managing Director

Val Fulton

Managing Director of Internal

Cason Green

Fund Managing Director

Amy Hancock

Managing Director, Deals

Max Handy

Director of Finance

Austin Metcalf

Managing Director

Taylor Murphy

Fund Managing Director

Rachel Whitlock

Managing Director - Internal

Past deals in Utah

Grow

Series A in 2016
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

ObservePoint

Series B in 2016
ObservePoint LLC is a provider of data quality assurance solutions based in Provo, Utah, founded in 2007. The company specializes in ensuring the accuracy and reliability of digital data through its comprehensive platform that automates the verification of web tags and analytics performance. ObservePoint offers a suite of services, including AppAssurance for mobile app analytics and WebAssurance for web tag validation, both designed to help organizations trust their data for informed decision-making. Additionally, the platform includes tools for manual data accuracy checks and automation across digital properties. With a focus on data governance, privacy compliance, and campaign performance, ObservePoint enables enterprises to identify and rectify data collection errors, thereby enhancing customer experiences and facilitating data-driven strategies.

Grow

Seed Round in 2016
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

Degreed

Series B in 2016
Degreed, Inc. is a lifelong learning platform that enables individuals and organizations to track, discover, and recognize learning and skill development. Founded in 2012 and headquartered in Pleasanton, California, with additional offices in Salt Lake City, New York, and Leiden, the Netherlands, Degreed provides tools for companies to build skills within their teams. The platform allows employees to create skill profiles and connect to a wide range of learning resources, including courses, videos, articles, books, podcasts, and expert insights. Additionally, Degreed offers solutions like Degreed Career Mobility, which helps HR leaders and managers adapt to changing market demands by matching employees with in-demand skills to relevant projects, assignments, and job opportunities. This comprehensive approach promotes career mobility and facilitates continuous learning within organizations.

Qzzr

Series A in 2015
Qzzr is a platform that specializes in creating interactive content, including quizzes, polls, and lists, aimed at enhancing audience engagement for major brands such as ESPN, LinkedIn, HubSpot, Red Bull, and Marriott. Launched in 2014, Qzzr provides tools that allow businesses to create personalized quizzes which capture user interests and attention. This functionality not only helps brands increase exposure and conversions but also offers valuable insights into customer behavior. In the previous year, Qzzr's tools were utilized by over 358 million individuals, highlighting the platform's widespread impact and effectiveness in generating leads and enriching customer profiles for informed product recommendations.

Degreed

Series A in 2015
Degreed, Inc. is a lifelong learning platform that enables individuals and organizations to track, discover, and recognize learning and skill development. Founded in 2012 and headquartered in Pleasanton, California, with additional offices in Salt Lake City, New York, and Leiden, the Netherlands, Degreed provides tools for companies to build skills within their teams. The platform allows employees to create skill profiles and connect to a wide range of learning resources, including courses, videos, articles, books, podcasts, and expert insights. Additionally, Degreed offers solutions like Degreed Career Mobility, which helps HR leaders and managers adapt to changing market demands by matching employees with in-demand skills to relevant projects, assignments, and job opportunities. This comprehensive approach promotes career mobility and facilitates continuous learning within organizations.

Grow

Seed Round in 2014
Grow is a business intelligence dashboard software designed for small and medium businesses, allowing them to effectively track key metrics and make informed decisions. Founded in 2014 and headquartered in Orem, Utah, Grow enables users to quickly set up custom dashboards by connecting various data sources such as QuickBooks, Salesforce, and Zendesk, without requiring IT assistance. The platform aggregates data from spreadsheets and cloud-based tools, combining data extraction, warehousing, and visualization into a user-friendly interface. By providing clear visibility into performance metrics, Grow empowers employees to engage with their work and helps leaders inspire confidence and loyalty within their teams.

C7 Data Centers

Series C in 2014
C7 Data Centers, Inc. is a provider of data center, cloud, and IT solutions, established in 2000 and headquartered in Bluffdale, Utah. The company specializes in colocation services, offering connectivity, power delivery, and cooling solutions, alongside cloud services that include geodiverse failover, disaster recovery solutions, and security compliance. C7 Data Centers also delivers IT services such as data backup, disaster recovery, and consulting. Its facilities are strategically located in regions that are less susceptible to natural disasters, ensuring a reliable environment for data storage and management. The company caters to a diverse clientele, including enterprises, carriers, content providers, and cloud service providers, enhancing their operational resilience and efficiency.

Jive Communications

Series A in 2014
Jive Communications, Inc. is a provider of enterprise-grade hosted VoIP and unified communications solutions globally. Founded in 2006 and headquartered in Lindon, Utah, the company offers a range of services including Jive Voice, a cloud-based phone system featuring voicemail, auto attendants, and various calling options; Jive Video, which facilitates video conferencing; and Jive Contact Center, designed for organizations of all sizes. Additional offerings include Jive Business Continuity for maintaining phone functions during outages, Jive SD-WAN for network quality support, and various mobile and desktop applications for unified communication management. Jive’s solutions cater to diverse sectors such as small businesses, education, government, and law firms, providing a flexible and cost-effective alternative to traditional phone systems. Through its cloud architecture, Jive ensures that customers benefit from the latest technology and features, streamlining communication and enhancing operational efficiency.

Domo

Series B in 2013
Domo, Inc. is a technology company based in American Fork, Utah, that operates a cloud-based platform designed to connect various data, systems, and personnel within organizations. Founded in 2010, Domo's platform enables users, from executives to frontline employees, to access real-time data and insights, facilitating business management through mobile devices. The company offers a subscription-based service that includes a Programmatic Revenue Solution, which integrates complex data from advertising servers and sell-side platforms into user-friendly dashboards. Domo generates revenue primarily through subscriptions to its platform and professional services, allowing organizations to enhance decision-making and operational efficiency.
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