Contrary

Contrary is a San Francisco-based venture capital firm founded in 2017. It backs a small number of exceptional founders and the companies they build, applying a talent- and research-driven approach to identify and support early-stage opportunities.

Jason Chen

Principal

Kyle Harrison

General Partner

Megan Kao

Partner

Will Robbins

General Partner

Eric Tarczynski

Managing Partner

Past deals in ERP

Doss

Series A in 2025
Doss is a technology company that provides the Doss Adaptive Resource Platform, an alternative to traditional Enterprise Resource Planning (ERP) systems. This platform enables businesses to create custom workflows tailored to their specific needs, enhancing operational efficiency. Key features include self-service onboarding, pre-built templates, multiple product tiers, and seamless integration with third-party tools using CSV uploads.

Recurrency

Series A in 2023
Recurrency, Inc. is a technology company that specializes in developing artificial intelligence tools aimed at enhancing the pricing and sales processes for wholesale distributors and business-to-business retailers. Founded in 2018 and based in San Leandro, California, Recurrency's platform automates sales, purchasing, and pricing workflows within existing enterprise resource planning systems. This automation is designed to foster organic revenue growth, improve margins, and boost productivity while enriching the customer experience. The comprehensive suite of tools offered by Recurrency includes dynamic pricing, predictive customer targeting, customer retention strategies, and inventory management, enabling its clients to compete effectively in a rapidly evolving market landscape.

Doss

Seed Round in 2023
Doss is a technology company that provides the Doss Adaptive Resource Platform, an alternative to traditional Enterprise Resource Planning (ERP) systems. This platform enables businesses to create custom workflows tailored to their specific needs, enhancing operational efficiency. Key features include self-service onboarding, pre-built templates, multiple product tiers, and seamless integration with third-party tools using CSV uploads.

Recurrency

Seed Round in 2020
Recurrency, Inc. is a technology company that specializes in developing artificial intelligence tools aimed at enhancing the pricing and sales processes for wholesale distributors and business-to-business retailers. Founded in 2018 and based in San Leandro, California, Recurrency's platform automates sales, purchasing, and pricing workflows within existing enterprise resource planning systems. This automation is designed to foster organic revenue growth, improve margins, and boost productivity while enriching the customer experience. The comprehensive suite of tools offered by Recurrency includes dynamic pricing, predictive customer targeting, customer retention strategies, and inventory management, enabling its clients to compete effectively in a rapidly evolving market landscape.

Alloy Automation

Seed Round in 2020
Alloy Automation is a no-code platform that facilitates the creation and management of integrations for various software-as-a-service (SaaS) applications. Launched in 2019, Alloy enables businesses to efficiently connect sales, marketing, customer support, and messaging applications while automating complex workflows without the need for coding. This approach allows companies to streamline operations, reduce manual tasks, and focus on growth. Alloy's platform is utilized by notable clients, including Amazon and Gorgias, to expedite the deployment of user-facing integrations, offering a significant advantage over in-house development. The company has received substantial backing from prominent investors, including a16z and Y Combinator.
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