Coefficient Capital

Founded in 2018, Coefficient Capital is a New York-based growth equity firm focusing on consumer brands. It invests in high-growth brands that bridge the physical and digital worlds, offering capital, expertise, connections, and proprietary brand tools to support businesses.

Natalie Borowski

Senior Associate

Andrew Goletka

Managing Partner

Franklin Isacson

Managing Partner

Caroline Lippman

Associate

Arpon Ray

Principal

Anna Whiteman

Partner

Past deals in FMCG

Gorgie

Series A in 2025
Gorgie operates as an energy-drink startup, offering a range of non-alcoholic beverages. Their products include watermelon, berry, and peach flavors, all of which are gluten-free and vegan.

KoRo

Series C in 2024
KoRo is a snacking brand offering a wide range of natural foods, clean-label snacks, functional foods, superfoods, dried fruits, nuts, seeds, cereals, nut butters, supplements, organic drinks, juices, and protein bars.

Magic Spoon

Series B in 2022
Founded in 2019, Magic Spoon produces and sells low-carbohydrate, gluten-free cereals designed for adults. Its products are keto-friendly, non-GMO, and free from artificial sweeteners, with flavors like fruity, cinnamon, cocoa, and frosted. Sold online, the company aims to provide healthier breakfast options.

Magic Spoon

Venture Round in 2020
Founded in 2019, Magic Spoon produces and sells low-carbohydrate, gluten-free cereals designed for adults. Its products are keto-friendly, non-GMO, and free from artificial sweeteners, with flavors like fruity, cinnamon, cocoa, and frosted. Sold online, the company aims to provide healthier breakfast options.

Hydrant

Series A in 2020
Founded in 2017, Hydrant produces hydration drink mixes designed to rapidly replenish electrolytes, minerals, and vitamins. Available in lime and lemon flavors, these mixes contain up to three times the electrolytes of typical sports drinks, with no artificial sweeteners or excessive sugar. The company offers a range of products including hydration mixes, water bottles, tote bags, and T-shirts, sold through its online store. Hydrant's mission is to promote healthier living by providing effective, science-driven hydration solutions.

JustSpices

Series B in 2020
Just Spices is a Düsseldorf-based brand that specializes in manufacturing and distributing a wide range of spice blends and pure spices. Founded in 2014, the company aims to inspire consumers to enhance their culinary creativity by offering over 200 different spice products through its online platform and in various supermarkets. In 2018, Just Spices introduced the "Just Spices IN MINUTES" category, which features meal preparation kits that include spice mixes and recipes for quick and easy meal solutions, requiring only a few additional fresh ingredients. With a growing selection of 27 "fix" recipes, Just Spices is redefining the convenience of modern cooking, making it accessible for both everyday home cooks and commercial clients. The brand also offers customizable jars designed to preserve the quality of spices, ensuring that customers can enjoy fresh and flavorful cooking experiences.
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