Coefficient Capital

Coefficient Capital, established in 2018 and headquartered in New York, is a growth equity firm focusing on transformational consumer shifts. It invests in high-growth consumer brands that bridge the physical and digital worlds, providing capital, operational support, and a proprietary brand toolkit to help these businesses grow.

Andrew Goletka

Managing Partner

Franklin Isacson

Managing Partner

Caroline Lippman

Associate

Arpon Ray

Partner

Anna Whiteman

Partner

Past deals in Dietary Supplements

KoRo

Series C in 2024
KoRo is a food and beverage brand that focuses on providing a diverse range of healthy snacks and natural foods. The company specializes in superfoods, dried fruits, nuts, seeds, cereals, and various types of butters, along with supplements, organic drinks, juices, and protein bars. By utilizing simple packaging and eliminating supply chain intermediaries, KoRo aims to offer its products at affordable prices to the mass market. In addition to its food offerings, the company also provides kitchen utensils and cooking accessories, ensuring a comprehensive selection for health-conscious consumers.

ZOE

Series B in 2024
ZOE is a personalized nutrition company that focuses on improving individual health through a comprehensive understanding of the complex relationships between food, lifestyle, and health. It operates the world's largest nutrition-science study, as well as the ZOE Health Study, which initially addressed the impacts of COVID-19. The company offers at-home testing kits that assess gut health, blood fat, and blood sugar responses, providing personalized dietary recommendations based on individual reactions to food. Users receive tailored advice through an integrated mobile application, which includes food scores and guidance for making healthier dietary choices over a four-week period. ZOE's research is grounded in the understanding that gut bacteria significantly influence health, and its findings have been published in prestigious peer-reviewed journals. Through its innovative approach, ZOE aims to empower individuals to enhance their well-being and adopt healthier lifestyles.

Kate Farms

Series C in 2022
Kate Farms, Inc. is a company that specializes in producing plant-based meal replacement shakes and tube feeding solutions for both adults and children. Founded in 2011 and headquartered in Santa Barbara, California, with an additional office in Waltham, Massachusetts, the company focuses on developing formulas that prioritize easy digestion and nutritional quality. Utilizing organic, plant-based ingredients, Kate Farms' products are free from synthetic additives and common allergens such as dairy, soy, gluten, corn, and nuts. The offerings are designed to cater to a wide range of dietary and medical needs, serving patients with severe chronic diseases as well as those with less serious medical issues. Products are available through a network of retail stores across the United States and online, with options for both prescription and over-the-counter purchase.

Magic Spoon

Series B in 2022
Magic Spoon Inc. is a food company based in Brooklyn, New York, that specializes in producing and selling cereals designed for adult consumers seeking healthier breakfast options. Established in 2019, the company offers a variety of cereal flavors, including fruity, cinnamon, cocoa, and frosted. Its products are low in carbohydrates and cater to keto diets, being non-GMO and free from gluten, grains, wheat, soy, and artificial sweeteners. Magic Spoon uses natural sweeteners such as allulose, stevia, and monk fruit to enhance flavor without adding glycemic impact. The cereals are marketed as nutritious options that help consumers maintain a healthy lifestyle with ease. All products are sold online, reflecting the company's commitment to providing accessible healthy food choices.

Magic Spoon

Venture Round in 2020
Magic Spoon Inc. is a food company based in Brooklyn, New York, that specializes in producing and selling cereals designed for adult consumers seeking healthier breakfast options. Established in 2019, the company offers a variety of cereal flavors, including fruity, cinnamon, cocoa, and frosted. Its products are low in carbohydrates and cater to keto diets, being non-GMO and free from gluten, grains, wheat, soy, and artificial sweeteners. Magic Spoon uses natural sweeteners such as allulose, stevia, and monk fruit to enhance flavor without adding glycemic impact. The cereals are marketed as nutritious options that help consumers maintain a healthy lifestyle with ease. All products are sold online, reflecting the company's commitment to providing accessible healthy food choices.

Hydrant

Series A in 2020
Hydrant, Inc. is a wellness brand based in New York, specializing in hydration drink mixes that combine electrolytes, minerals, and vitamins. Founded in 2017, the company offers a range of products, including rapid and caffeinated hydration mixes, designed to provide optimal hydration using simple ingredients and lightly flavored with real fruit juice. Their formulations deliver up to three times the electrolytes of traditional sports drinks, promoting quick absorption and recovery with less sugar. Hydrant markets its products through an online store, which includes options for subscriptions, and also offers branded merchandise such as water bottles and apparel. The company's mission is to empower individuals to lead healthier lives by providing effective, science-driven hydration solutions.
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