Citi

Citigroup is a global financial services holding company that offers a wide range of financial products and services through two primary segments: Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment provides traditional banking services to retail customers, including retail and commercial banking, as well as Citi-branded cards and retail services. The ICG segment caters to corporate, institutional, public sector, and high-net-worth clients, offering services such as corporate lending, investment banking, advisory services, and various wholesale banking products. With a commitment to sustainability and social responsibility, Citigroup invests in initiatives that foster economic progress. The company has a global presence, with offices in major financial centers worldwide, enabling it to support clients through innovative solutions and expertise.

Krishna Balachanader

Managing Director

Karine Ben-Simhon

VP Intelligence Partnerships and Innovation

Matt Carbonara

Managing Director

Kateryna Chupryna

Director

Robert Li

Vice President, Citi Ventures

Blaze O'Byrne

Vice President, Venture Investing

Arvind Purushotham

Founder&Managing Director and Global Head

Cece Stewart

President

Kate Sullivan

COO

Avery Tiras

Equity Research Senior Associate

Luis Valdich

Managing Director, Venture Investing

Past deals in Personal Finance

Clara

Venture Round in 2025
Clara is a spending management platform focused on serving companies in Latin America. It offers an end-to-end solution that includes locally-issued corporate cards, bill payment services, financing options, and a software platform that streamlines corporate expense management. The platform is designed to simplify and automate financial processes, allowing businesses to gain real-time insights into spending and manage budgets more effectively. Clara is backed by a diverse group of global and regional investors, aiming to empower companies with greater financial agility and clarity. By enhancing the way company finances are managed, Clara contributes to increasing the economic competitiveness of the region.

Paywatch

Debt Financing in 2024
Paywatch operates an earned wage access platform that allows employees to access their earnings before payday. By partnering with major banks, Paywatch provides low-cost financing to employees seeking early access to their wages. The platform assesses the amount of work completed to date, facilitating immediate access to funds while helping employees establish banking relationships and improve their credit profiles. This service aims to enhance financial security and promote healthier financial habits among workers who may otherwise face challenges in accessing credit.

Abound

Debt Financing in 2024
Abound is a consumer lending financial firm that provides personal loans. The company was established with the goal of providing low-cost, ethical, and adaptable lending solutions that serve the needs of borrowers and their long-term financial stability. By offering an improved approach to personal lending, the Abound team is committed to assisting customers in improving their financial lives.

PayJoy

Series C in 2023
PayJoy Inc. is a consumer financing provider based in San Francisco, California, established in 2015. The company specializes in offering smartphone-enabled financing solutions aimed at individuals in emerging markets. Customers can select a smartphone, make a deposit, and choose a flexible payment plan that suits their needs. PayJoy's innovative mobile security technology allows smartphones to serve as collateral, facilitating access to credit for first-time buyers and further financial assistance for unexpected expenses. With a focus on the underbanked population, PayJoy has successfully reached over 10 million customers across various countries, including Mexico, Brazil, Colombia, Ecuador, Panama, Peru, and South Africa. The company has achieved profitability and continues to grow, reinforcing its mission to provide credit access to underserved communities.

PayJoy

Debt Financing in 2023
PayJoy Inc. is a consumer financing provider based in San Francisco, California, established in 2015. The company specializes in offering smartphone-enabled financing solutions aimed at individuals in emerging markets. Customers can select a smartphone, make a deposit, and choose a flexible payment plan that suits their needs. PayJoy's innovative mobile security technology allows smartphones to serve as collateral, facilitating access to credit for first-time buyers and further financial assistance for unexpected expenses. With a focus on the underbanked population, PayJoy has successfully reached over 10 million customers across various countries, including Mexico, Brazil, Colombia, Ecuador, Panama, Peru, and South Africa. The company has achieved profitability and continues to grow, reinforcing its mission to provide credit access to underserved communities.

Clara

Series B in 2023
Clara is a spending management platform focused on serving companies in Latin America. It offers an end-to-end solution that includes locally-issued corporate cards, bill payment services, financing options, and a software platform that streamlines corporate expense management. The platform is designed to simplify and automate financial processes, allowing businesses to gain real-time insights into spending and manage budgets more effectively. Clara is backed by a diverse group of global and regional investors, aiming to empower companies with greater financial agility and clarity. By enhancing the way company finances are managed, Clara contributes to increasing the economic competitiveness of the region.

Clerkie

Series A in 2023
Clerkie is an AI-driven financial planning platform designed to assist Americans in managing their debt and enhancing their financial literacy. The company utilizes a proprietary financial automation system that incorporates conversational AI to create detailed financial knowledge graphs. This technology allows users to easily understand their financial situations and take actionable steps toward debt management. By combining expert financial advice with automated solutions, Clerkie aims to simplify the process of addressing debt burdens, making it more accessible for individuals to implement effective financial strategies.

Abound

Debt Financing in 2023
Abound is a consumer lending financial firm that provides personal loans. The company was established with the goal of providing low-cost, ethical, and adaptable lending solutions that serve the needs of borrowers and their long-term financial stability. By offering an improved approach to personal lending, the Abound team is committed to assisting customers in improving their financial lives.

Anyfin

Series C in 2023
Anyfin is a financial technology company headquartered in Stockholm, Sweden, that focuses on helping individuals improve their financial situations. Founded in 2018, it offers a loan refinancing platform that enables users to refinance existing loans by taking a photograph, simplifying the process. The company utilizes publicly available consumer data, artificial intelligence, and mobile technology to assist clients with good credit ratings in obtaining better terms and lower interest rates on their loans without extending the repayment period. In addition to refinancing, Anyfin has expanded its services to include features that help users track subscriptions and manage their finances more effectively. The company is committed to providing fair and transparent financial services, ensuring that users only receive offers that genuinely improve their financial circumstances.

Greenwood

Series B in 2022
Greenwood is a financial technology firm based in Atlanta, Georgia, that operates a digital banking platform aimed at serving Black and Latinx individuals and business owners. Founded in 2020, Greenwood offers a range of financial services, including savings and spending accounts, mobile deposits, peer-to-peer transfers, and early payroll access. The platform emphasizes community reinvestment and provides access to a global network of automated teller machines. With a commitment to innovative banking solutions, Greenwood also features a distinctively designed black metal debit card for its customers.

Altro (fka Perch)

Series A in 2022
Altro, formerly known as Perch, is a company based in Los Angeles, California, that focuses on helping individuals enhance their credit scores by leveraging recurring expenses. Founded in 2019, Altro provides a platform that allows users to link everyday payments and subscriptions, such as bills and monthly services, to their credit history. By recognizing these often-overlooked payments, the Altro app enables users to build their credit more effectively, turning regular financial commitments into a tool for improving their creditworthiness. The service is offered for free, aiming to empower users to maximize their financial potential through better credit management.

Nubank

Post in 2022
Nubank is a prominent digital bank revolutionizing finance with its customer-centric approach. It provides a variety of services, including credit cards, personal loans, and digital payments, all accessible through a simple mobile app. Known for transparency, ease of use, and low fees, Nubank aims to empower users with innovative solutions for better financial management.

Betterment

Series F in 2021
Betterment LLC is an online financial advisory service based in New York, offering a range of investment solutions for individuals and businesses. Founded in 2007, the company specializes in managing diversified portfolios through exchange-traded funds (ETFs) and provides various account types, including traditional and Roth IRAs, SEP IRAs, and trust accounts. Betterment's services include financial and retirement planning, tax loss harvesting, and an advanced cash management tool known as Two-Way Sweep. The platform allows users to manage their investments efficiently, with a management fee of 0.25%, while also providing features for tracking portfolio activities and achieving long-term financial goals. Betterment serves consumers directly, as well as businesses and financial advisors, emphasizing a goal-based investing framework to optimize returns.

DriveWealth

Series D in 2021
DriveWealth, LLC is a financial technology company based in Chatham, New Jersey, specializing in mobile investing solutions for individual investors. Founded in 2012, it offers a platform that allows users to trade U.S. listed stocks and exchange-traded funds, while also providing educational content to enhance financial literacy. The company is recognized for its pioneering role in fractional equities trading, enabling users to invest in real-time fractional shares. DriveWealth empowers over 100 global partners, including digital advisors and online brokers, by providing a cloud-based, API-driven brokerage infrastructure that facilitates branded investing experiences. This approach aims to enhance customer engagement, acquisition, and retention, making investing accessible to individuals across various levels of financial expertise and wealth stages.

Daylight

Seed Round in 2021
Daylight is a digital banking platform based in West Hollywood, California, specifically designed for the LGBT+ community. Founded in 2020, Daylight provides a range of financial services, including prepaid cards and an app that offers tools, advice, and cashback for spending at queer bars and allied businesses. The platform aims to empower its members by helping them navigate the financial system, develop smarter financial habits, and connect with a supportive community. By focusing on the unique needs of the LGBT+ population, Daylight fosters financial literacy and encourages users to build a future that aligns with their values.

SmartAsset

Series D in 2021
SmartAsset is an online platform dedicated to providing consumer-focused financial information and advice. It operates SmartAdvisor, a marketplace designed to connect consumers with financial advisors and products. The platform reaches approximately 75 million users each month through its educational content, personalized calculators, and decision-making tools, all aimed at helping individuals make informed financial choices related to home buying, retirement, and taxes. SmartAsset has gained recognition for its growth and innovation, having been ranked among the fastest-growing private companies and listed among the best financial planning technology companies. With a recent valuation exceeding $1 billion following a significant funding round, SmartAsset continues to enhance its offerings to empower users in their financial journeys.

Altro (fka Perch)

Seed Round in 2020
Altro, formerly known as Perch, is a company based in Los Angeles, California, that focuses on helping individuals enhance their credit scores by leveraging recurring expenses. Founded in 2019, Altro provides a platform that allows users to link everyday payments and subscriptions, such as bills and monthly services, to their credit history. By recognizing these often-overlooked payments, the Altro app enables users to build their credit more effectively, turning regular financial commitments into a tool for improving their creditworthiness. The service is offered for free, aiming to empower users to maximize their financial potential through better credit management.

Arcus Financial Intelligence

Venture Round in 2020
Arcus Financial Intelligence, Inc. is a New York-based company that develops and operates an application program interface (API) platform designed for banks and financial institutions. The platform focuses on managing consumer bills and financial data, offering real-time bill management and payment services. Users can gain insights into their family finances, including details about outstanding bills, amounts owed, and due dates. Additionally, Arcus provides a multi-rail payment platform that facilitates various payment methods, making payments more accessible for consumers. Founded in 2012 and originally known as Regalii Inc., the company rebranded to Arcus Financial Intelligence, Inc. in June 2018.

Digit

Series C in 2019
Digit is a finance app that analyzes your spending habits and automatically saves the perfect amount every day. The platform automates the day-to-day work of managing money so you don’t have to think about it. They help eliminate the stress and anxiety people feel about their finances while helping them build a proven foundation for the future they’re trying to achieve. Digit keeps your money socked away in a separate account and your savings will depend on a number of variables, including how much money you keep in your checking account and what your saving and spending pattern. Their technology combines machine learning and behavioral psychology to provide a financial assistant you can trust to work toward your goals while you spend your time and effort on what’s most meaningful in your life. It saves the amount of money every day based on your spending and income and tells you the intelligent timeline for achieving them. Digit was founded in 2013 and is headquartered in San Francisco, California, United States.

SmartAsset

Series C in 2018
SmartAsset is an online platform dedicated to providing consumer-focused financial information and advice. It operates SmartAdvisor, a marketplace designed to connect consumers with financial advisors and products. The platform reaches approximately 75 million users each month through its educational content, personalized calculators, and decision-making tools, all aimed at helping individuals make informed financial choices related to home buying, retirement, and taxes. SmartAsset has gained recognition for its growth and innovation, having been ranked among the fastest-growing private companies and listed among the best financial planning technology companies. With a recent valuation exceeding $1 billion following a significant funding round, SmartAsset continues to enhance its offerings to empower users in their financial journeys.

Plaid

Series B in 2016
Plaid Inc. is a technology platform that facilitates the connection between consumers' bank accounts and various financial applications. Founded in 2012 and headquartered in San Francisco, the company aims to democratize financial services by providing developers with tools and infrastructure to create innovative financial products. Plaid's offerings include a suite of APIs that allow access to detailed transaction histories, real-time account balances, and user identity verification, among other functionalities. These tools enable financial institutions and developers, ranging from startups to large corporations, to build secure and user-friendly applications for personal finance, consumer payments, lending, and more. By streamlining the integration with traditional banking systems, Plaid enhances the ability of consumers and businesses to manage their financial activities efficiently.

Betterment

Series E in 2016
Betterment LLC is an online financial advisory service based in New York, offering a range of investment solutions for individuals and businesses. Founded in 2007, the company specializes in managing diversified portfolios through exchange-traded funds (ETFs) and provides various account types, including traditional and Roth IRAs, SEP IRAs, and trust accounts. Betterment's services include financial and retirement planning, tax loss harvesting, and an advanced cash management tool known as Two-Way Sweep. The platform allows users to manage their investments efficiently, with a management fee of 0.25%, while also providing features for tracking portfolio activities and achieving long-term financial goals. Betterment serves consumers directly, as well as businesses and financial advisors, emphasizing a goal-based investing framework to optimize returns.

Betterment

Series C in 2014
Betterment LLC is an online financial advisory service based in New York, offering a range of investment solutions for individuals and businesses. Founded in 2007, the company specializes in managing diversified portfolios through exchange-traded funds (ETFs) and provides various account types, including traditional and Roth IRAs, SEP IRAs, and trust accounts. Betterment's services include financial and retirement planning, tax loss harvesting, and an advanced cash management tool known as Two-Way Sweep. The platform allows users to manage their investments efficiently, with a management fee of 0.25%, while also providing features for tracking portfolio activities and achieving long-term financial goals. Betterment serves consumers directly, as well as businesses and financial advisors, emphasizing a goal-based investing framework to optimize returns.

Block

Series D in 2012
Block, Inc. is a technology company established in 2009 that specializes in financial services. It encompasses several key divisions, including Square, Cash App, TIDAL, and TBD, all aimed at increasing economic accessibility. Block provides payment services to merchants and has developed Cash App, a person-to-person payment network that facilitates financial transactions between individuals. In 2023, the company reported a payment volume exceeding $200 million. Through its various platforms and services, Block seeks to empower users and enhance their ability to engage with the economy.

ReadyForZero

Series A in 2011
ReadyForZero is a financial software company based in San Francisco that provides tools to help individuals manage their debt and protect their credit. Founded in 2010 by Rod Ebrahimi and Ignacio Thayer as part of Y Combinator, the company focuses on offering a platform that enables users to track their debt, make payments, and monitor their credit status. Unlike debt negotiation or settlement services, ReadyForZero emphasizes automated financial management to assist users in tackling their debt effectively. The company is venture-backed and operates with a technical product team dedicated to improving personal finance management.

Wagestream

Wagestream Ltd., established in 2018 and based in London, United Kingdom, offers a financial services application that empowers employees to access their earned wages on demand. This platform enables users to control their payment timing, effectively alleviating the need for advances or loans and reducing financial stress associated with unexpected expenses. Wagestream aims to combat the poverty premium and help employees avoid debt cycles linked to high-interest credit and overdraft fees. The application includes various financial tools designed to improve workplace financial well-being, allowing employees to budget, set savings goals, and manage their financial resources effectively. The company is backed by several investors, including QED, Fair by Design, London Co-Investment Fund, and Village Global.
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