Citi Ventures
Headquartered in San Francisco with offices globally, Citi Ventures explores, incubates, and invests in innovative ideas across fintech, data analytics, commerce, security, marketing, property tech, distributed ledger technology, and digital assets. It collaborates with Citi colleagues, clients, and the broader innovation community to drive discovery of new value.
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Past deals in Mobile Advertising
BuyerLink
Debt Financing in 2024
BuyerLink operates an online marketing platform that enables advertisers and publishers to acquire locally targeted, category-specific consumers through cost-per-click or cost-per-lead campaigns. The platform provides widgets for automotive, real estate, home improvement, mortgage, travel, and insurance, serving businesses of all sizes by eliminating the need for complex and expensive online marketing infrastructures and offering a cost-efficient alternative to major search engines and ad networks. Founded in 2001 and based in Walnut Creek, California, the company originated as Reply.com and rebranded to BuyerLink in 2015, focusing on making internet marketing accessible for local and category-specific campaigns and facilitating efficient lead generation for advertisers.
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